Our Lady of Perpetual Help

What Our Lady of Perpetual Help does

Our Lady of Perpetual Help (OLPH) is a nonprofit, nondenominational senior care community founded in 1998 and headquartered at 4560 Princess Anne Road, Virginia Beach, VA. Sponsored by the Catholic Diocese of Richmond and professionally managed by Coordinated Services Management (CSM Senior Living), OLPH operates a single-campus continuum-of-care model spanning three core service lines: Extensive Assisted Living (private and semi-private rooms with around-the-clock support for residents not requiring nursing care), a Nursing Center staffed by licensed nurses and certified nursing assistants, and the Christopher Center Memory Care facility, which houses the proprietary Reflections Memory Care Program in three specialized pavilions for residents with Alzheimer's and dementia. The community employs 51-100 staff across clinical, dining, maintenance, pastoral care, and administrative functions, with notable tenured leadership including Administrator Terri Anderson (since 2004) and Director of Maintenance Matthew Brewer (since 2008).

The business model is residential fee-for-service: residents (or their families) pay recurring monthly fees covering room, board, meals, care services, and amenities, with payments processed via the Converge payment portal (ACH, credit, debit, or e-check; a 3% surcharge applies to credit card transactions). Specific fee schedules are not publicly disclosed. Supporting service modules include a Total Health wellness philosophy addressing physical, emotional, mental, social, and spiritual needs; IN2L (It's Never Too Late) interactive technology for resident engagement; pastoral care via an on-site M.Div. counselor; registered-dietitian-overseen dining services; and life enrichment programming. Specialized clinical differentiation is evidenced by the 15-hour intensive caregiver training requirement of the Reflections Program and the use of multi-modal therapeutic approaches (reminiscence, art, music, pet, and sensory therapies).

The go-to-market motion is sales-led and geographically concentrated on the Virginia Beach/Hampton Roads region. Prospective families reach the community through the website (with virtual tour option), a phone line (757-495-4211), Facebook, Google Reviews solicitation, a quarterly Constant Contact newsletter, and a network of healthcare-provider and elder-law-attorney referrals (e.g., Angela N. Manz, Esq.). A formal sister-community relationship with Marian Manor (3.5 miles away) provides priority admission for residents requiring higher-acuity care. The community also hosts public-facing events (Easter Egg Hunts, Pet Parades, Lunch & Learn sessions) and a Virginia Beach Caregiver Support Group in partnership with the Alzheimer's Association, generating top-of-funnel awareness across its primary segments: seniors requiring assisted living, memory care residents, nursing care residents, and supporting personas including family caregivers and veterans/spouses navigating VA Aid and Attendance benefits.

Name

Our Lady of Perpetual Help

Legal name

Our Lady of Perpetual Help

Website

https://ourladyperpetualhelp.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Our Lady of Perpetual Help is a nonprofit, nondenominational senior care community in Virginia Beach, VA, founded in 1998 and sponsored by the Catholic Diocese of Richmond. It provides a continuum of care including assisted living, skilled nursing, and the Christopher Center memory care program to seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

Keywords

• Assisted living services
• Memory care services
• Skilled nursing care
• Senior living community
• Residential elder care

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Care Fees: Monthly fees from residents for assisted living, memory care, and nursing services. Fees cover room, board, care services, meals, and amenities. Payment options include ACH, credit card, debit card, or electronic check through Converge payment portal.
2. Senior Care Services: Comprehensive senior living services including extensive assisted living, nursing care, and specialized memory care (Christopher Center). Services provided to residents on an individual basis matching services to each person's needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Our Lady of Perpetual Help is a nonprofit senior care community providing a continuum of person-specific elder care through Extensive Assisted Living, a Nursing Center staffed by Licensed Nurses and Certified Nursing Assistants, and the Christopher Center Memory Care with the Reflections Memory Care Program. Residents receive personalized care plans, three dietitian-reviewed meals daily, life enrichment programming, pastoral care, and 24-hour emergency response in private and semi-private rooms on a single Virginia Beach campus.

Product overview

Our Lady of Perpetual Help is a nonprofit, nondenominational senior care community offering a continuum of care services including Extensive Assisted Living, Nursing Center, and Christopher Center Memory Care. The community provides person-specific care through three core products: Extensive Assisted Living for those needing daily support without nursing care; Nursing Center for constant care with licensed staff; and Memory Care in the Christopher Center featuring the Reflections Memory Care Program with specialized training and therapeutic approaches. Supporting services include a Total Health Wellness Program, Pastoral Care Services, Life Enrichment Programming, Dining Services, and an IN2L technology program for seniors. The organization is sponsored by the Catholic Diocese of Richmond and managed by Coordinated Services Management, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Christopher Center: Specialized memory care facility featuring three memory care pavilions with the Reflections Memory Care Program for residents with Alzheimer's and dementia.
• Reflections Memory Care Program
• Total Health

Products and services

• Extensive Assisted Living Residential assisted living care for seniors who require daily assistance but do not require nursing-level medical care. Residents live in private or semi-private rooms, receive three dietitian-reviewed daily meals plus healthy snacks, around-the-clock caregiver support, and a full schedule of social activities and engaging events.
• Nursing Center Skilled nursing care staffed by Licensed Nurses and Certified Nursing Assistants, providing personalized care for residents requiring constant medical attention. Includes three daily meals plus healthy snacks, liberalized special diets, dietitian-reviewed menus, social calendar with entertainment and outings, nondenominational Pastoral Care Program, medication administration, personal hygiene assistance, and 24-hour emergency maintenance.
• Christopher Center Memory Care Specialized memory care for residents with Alzheimer's and other dementia needs across three memory care pavilions, each featuring a bright atrium, nurse's station, sunroom, dining room, and activity room, with Memory Boxes outside each suite. The Reflections Memory Care Program includes 15-hour intensive caregiver training, individualized resident care plans, and therapeutic approaches such as reminiscence, art, music, pet, and sensory stimulation.

Quantifiable outcome

• Reflections program reduces agitation and improves engagement through individualized care plans and therapeutic approaches

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Catholic Diocese of RichmondcoreStrategic or Co-development PartnerPrimary sponsor of Our Lady of Perpetual Help. The Diocese sponsors many adult care centers, hospitals, schools, and other organizations throughout Virginia. One of the oldest dioceses in the country.
• LeadingAge VirginiaminorOthersActive member of LeadingAge Virginia (formerly VANHA), an association supporting not-for-profit senior living communities.
• Alzheimer's AssociationcoreImplementation/ SI/ Consulting PartnerFacilitates the Virginia Beach Caregiver Support Group held at OLPH on the third Monday of each month at 12 p.m. Free group open to anyone living with dementia and their care partners.
• Jewish Family Services of TidewaterminorStrategic or Co-development PartnerPartnership for providing Jewish religious services and support for Jewish residents at OLPH.
• Coordinated Services Management (CSM Senior Living)coreImplementation/ SI/ Consulting PartnerProfessional management company founded in 1981. In 2024, transitioned to new owners Denise White (President, team member since 1983) and Dave Rawlings (Executive Vice President, team member since 1997). Provides management services for not-for-profit senior living communities.
• Marian ManorcoreStrategic or Co-development PartnerLocal sister community located 3.5 miles from OLPH. Together they offer a continuum of care: independent and assisted living at Marian Manor, and extensive assisted living, nursing care, and memory care at OLPH. Marian Manor residents receive priority admission to OLPH when additional care is needed.
• Fast Track EMSminorGTM or Marketing PartnerCo-host of School Supply Drive event, demonstrating community outreach partnerships.
• Westminster at HomeminorGTM or Marketing PartnerCo-host of School Supply Drive event, demonstrating community outreach partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bay Lake Retirement Community: Senior living community in the Virginia Beach/Norfolk area offering assisted living and memory care services. Comparable mid-size nonprofit/private operator competing in the same regional market.
• Lake Taylor Transitional Care Hospital: Norfolk-based skilled nursing and long-term care provider serving the Hampton Roads region. Comparable in clinical scope (skilled nursing focus) and geography, though operating under a different care-delivery model.
• Atlantic Shores Retirement Community: Continuing care retirement community located in Virginia Beach offering independent living, assisted living, memory care, and skilled nursing on one campus. Directly competes with OLPH for Virginia Beach seniors across the same acuity continuum.
• Westminster Canterbury on Chesapeake Bay: Nonprofit CCRC in Virginia Beach offering independent living, assisted living, memory care, and skilled nursing. Competes directly with OLPH for Tidewater region seniors seeking faith-based or mission-driven senior living.
• Marian Manor: OLPH's sister community located 3.5 miles away in Virginia Beach, providing independent and assisted living under the same Catholic Diocese of Richmond sponsorship. Directly comparable nonprofit senior living operator with priority-admission linkage to OLPH.
• Beth Sholom Village: Nonprofit faith-based senior living community in Virginia Beach area offering assisted living, memory care, and skilled nursing. Competes directly with OLPH for the same Tidewater senior population and family-decision-maker segment.

Others

• Jewish Family Services of Tidewater: Community services organization partnering with OLPH to provide Jewish religious programming for residents. Adjacent service partner rather than direct competitor, but reflects the broader Tidewater elder-care ecosystem.

Broad incumbents

• Sentara Life Care: Sentara Healthcare's senior living division operating multiple communities across Hampton Roads including assisted living and skilled nursing. Larger, system-affiliated incumbent competing across the region with broader resources and brand recognition.
• Pinnacle Living: Virginia-based nonprofit operator of multiple senior living communities including CCRCs and assisted living across the state. Comparable mission-driven, faith-affiliated nonprofit operator at greater scale than OLPH.
• Commonwealth Senior Living: Virginia-based for-profit senior living operator with multiple assisted living and memory care communities across the state, including in Hampton Roads. Broader incumbent offering overlapping services with portfolio scale advantages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OurLadyPerpetualHelp
• Xx.com/olph_vabeach
• LinkedInlinkedin.com/company/our-lady-of-perpetual-help-virginia-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Lady of Perpetual Help