Bratech
Bratech is a privately held Brazilian AV integration firm that designs and deploys corporate videoconferencing and smart meeting-room environments for enterprise clients across multiple industries.
- Company typePrivate
- Founded1996
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bratech does
Bratech is a privately held Brazilian B2B solutions integrator headquartered in Rio de Janeiro, founded in 1996 to design and deploy corporate videoconferencing and audiovisual (AV) automation environments for enterprise customers. Its core offering is "intelligent meeting rooms" — physical environments that integrate displays, projectors, LED walls, professional-grade cameras and audio hardware, control systems, and content-sharing tools, optionally operated by voice through Amazon Alexa. The company is not a software vendor; it is a services-led integrator that assembles and configures third-party hardware and software (Logitech, Poly/Polycom, Cisco, Zoom, Microsoft Teams, Webex, Skype for Business, Google Hangouts, BlueJeans, Crestron, Lenovo ThinkSmart, Kramer, Samsung, LG, Benq, Leyard, AirServer) into turnkey meeting environments.
Bratech firmographics
Firmographics- Name
- Bratech
- Legal name
- BRATECH
- Website
- https://bratech.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bratech is a privately held Brazilian AV integration firm that designs and deploys corporate videoconferencing and smart meeting-room environments for enterprise clients across multiple industries.
- Ownership category
- akta.pro rank
Bratech industry classification
Industry- Product category
- Videoconferencing and AV Integration Services
- NAICS
- Professional, Scientific, and Technical Services (541), Interior Design Services (54141)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industries
- Conference Room & Meeting Services Support (BPABAEAE), Work Management & Collaboration Suites (BPAMAMAG)
Keywords
Where Bratech is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Bratech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of new and showroom (seminovo) videoconferencing and AV equipment with included warranty. Equipment includes professional videoconferencing systems, interactive panels, projectors, videowalls, and LED panels.
- Equipment Rental: Rental of videoconferencing equipment for short-term or project-based needs.
- Professional Services: Analysis, consulting, and training services for implementing collaboration solutions. Includes user training, internal technician formation, and outsourcing of specialists.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bratech product offering
Product offeringCore offering
Bratech designs, deploys, and supports intelligent meeting room environments for Brazilian enterprises by integrating professional audio, video, content sharing, and voice control (Amazon Alexa) technologies from multiple vendors. Its portfolio includes sale (new and showroom/seminovo) and rental of professional videoconferencing and AV equipment, multi-platform collaboration solutions (Zoom, Microsoft Teams, Google Hangouts, BlueJeans, Cisco Webex, Skype for Business), and professional services spanning analysis, consulting, and user training. The company also operates the Mercado de Conferência online store for equipment sales in Brazil.
Product overview
Bratech is a service-based solutions company (not a software product company) that designs and deploys intelligent meeting environments for corporate collaboration. The core offering consists of intelligent meeting room environments (Salas de Reunião Inteligentes) integrating AV and automation, supported by multi-platform collaboration solutions (Plataformas de Colaboração) for Zoom, Microsoft Teams, Google Hangouts, BlueJeans, Cisco Webex, and Skype for Business. The portfolio is complemented by professional equipment sales and rental (Logitech, Poly/Polycom, Crestron, Samsung, LG, Cisco, Lenovo, Kramer, Benq, Leyard), professional services including analysis, consulting, and user training, and the Mercado de Conferência online marketplace for equipment sales in Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Mercado de Conferência: An online sales portal with competitive prices for officially nationalized equipment by manufacturers in Brazil.
Products and services
- Salas de Reunião Inteligentes (Smart Meeting Rooms) End-to-end intelligent meeting room environments integrating all audio, video, and content sharing functionalities, controllable via interactive panels or Amazon Alexa voice commands. Environments scale from small rooms with a single TV to large spaces with laser projectors, videowalls, or LED panels. Targeted at corporate enterprises modernizing or building collaboration spaces.
- Plataformas de Colaboração (Multi-Platform Collaboration Solutions) Multi-platform video collaboration solutions supporting Zoom, Microsoft Teams, Google Hangouts, BlueJeans, Cisco Webex, and Skype for Business. Enables participation via professional videoconferencing equipment, computers, smartphones, tablets, and phone lines with quality audio, video, and content sharing. Targeted at enterprises running mixed collaboration environments.
- Venda e Locação de Equipamentos de Videoconferência e AV (Videoconferencing and AV Equipment Sales and Rental) Sale of new and showroom ("seminovo") videoconferencing and AV equipment with full warranty, plus rental services for short-term or project-based needs. Product range includes professional videoconferencing systems, interactive panels, projectors (Benq), videowalls, LED panels (Leyard), and displays (Samsung, LG). Targeted at enterprise buyers and event/project-based needs in Brazil.
- Análise, Consultoria e Treinamento (Analysis, Consulting and Training Services) Professional services covering thorough analysis, consulting, user training, formation of internal technicians, and outsourcing of specialists to help organizations adopt and effectively operate intelligent collaboration environments and video communication solutions. Targeted at enterprises deploying or modernizing collaboration infrastructure.
- Mercado de Conferência (Conference Marketplace Online Store) Bratech's own-brand online sales portal (mercadodeconferencia.com.br) offering competitively priced, officially nationalized videoconferencing and AV equipment from manufacturers in Brazil, including both new and showroom ("seminovo") items with standard warranty. Operated as an own e-commerce storefront for direct equipment sales.
Companies that use Bratech
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles3 records
Bratech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Bratech partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- LogitechcoreLogitech is a key technology partner providing videoconferencing hardware including Rally systems, MeetUp conference cameras, andBRIO cameras. They offer crystal clear audio, sharper video, exceptional performance, commercial certifications, and award-winning design.
- Poly (Polycom)corePoly (formerly Polycom) is a global communication company driving authentic human connection and collaboration. They provide intelligent videoconferencing systems and audio/video solutions that analyze verbal and non-verbal cues to enhance communication quality.
- ZoomcoreZoom is a leader in modern corporate video communications, offering a cloud-based platform for videoconferencing, audio, collaboration, chat, and webinars. Zoom Rooms is the original software-based conference room solution used worldwide. Publicly traded on Nasdaq (ticker: ZM) with headquarters in San Jose.
- CrestroncoreCrestron Electronics has been innovating automation technology since 1971, transforming how people live and work by facilitating daily tasks and improving efficiency and productivity. They offer cutting-edge technology solutions.
- LenovocoreLenovo is a key technology partner providing smart office solutions including ThinkSmart Hub devices. Innovation is part of their DNA, from smartphones to smart home devices to data center servers.
- KramercoreKramer was founded in 1981 with passion and determination to innovate in the video era. They have become an industry leader advancing at the speed of light, serving Pro AV customers across six continents with innovative solutions powered by cloud technologies and advanced software and hardware.
- Amazon (Alexa)coreAmazon's Alexa voice service is integrated into Bratech's intelligent environments, available on tens of millions of Amazon and third-party devices. Alexa enables natural voice experiences for intuitive technology interaction in meeting rooms.
- Grupo DiscaboscoreGrupo Discabos has operated in the Brazilian market for over 20 years, providing complete solutions for audio, video, and automation system installers. They offer a complete line of professional-grade equipment alongside cables.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Bratech competitors and assessment
Company assessmentDirect peers
- Stamp Soluções: Brazilian IT solutions integrator with focus on unified communications and collaboration. Competes with Bratech in the Brazilian enterprise market for meeting room, videoconferencing, and AV integration projects.
- BRLink: Brazilian UC and collaboration solutions provider offering Microsoft Teams, Zoom, and telephony deployments with integration services. Overlaps directly with Bratech's multi-platform meeting room integration practice.
- Multirede: Brazilian AV and collaboration integrator serving enterprise customers with video, audio, and room automation solutions. Comparable to Bratech in scope of services and target customer segment.
- Alcateia Tecnologia: Brazilian AV integration specialist offering videoconferencing and meeting room solutions to enterprise customers. Competes with Bratech for similar projects in the Brazilian market.
- Logicalis: Global IT solutions and managed services integrator with a major Brazilian and LatAm presence. Offers enterprise collaboration, AV integration, and multi-vendor deployment capabilities—directly comparable to Bratech's value proposition for large enterprise customers in Brazil, though at substantially larger scale.
Broad incumbents
- Zoom: Leading cloud video platform and Zoom Rooms hardware ecosystem. A core Bratech partner and platform, but also expanding its own professional services channel that competes with integrators.
- Poly (HP): Provider of professional videoconferencing hardware and audio solutions, now part of HP. A key Bratech partner (Polycom heritage) that also sells directly to enterprise customers with bundled services.
- Crestron Electronics: Established US-based control systems and AV automation vendor. A core Bratech partner for room automation; competes indirectly as Crestron's own integrator network and direct services expand globally and into Latin America.
- Cisco (Webex): Global platform owner of Webex collaboration suite and Webex Devices hardware. A key Bratech partner today, but also a verticalizing competitor whose direct room bundle offerings increasingly disintermediate third-party integrators.
- Logitech: Global leader in videoconferencing hardware (Rally, MeetUp, BRIO) and a primary Bratech partner. Operates its own partner/integrator program and increasingly bundles software/services around its hardware, making it both a supplier and adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bratech social profiles
Digital presenceBratech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bratech leadership team
Management profileNumber of profiles
Profiles1 record
Bratech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bratech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bratech
What does Bratech do?
Bratech designs, deploys, and supports intelligent meeting room environments for Brazilian enterprises by integrating professional audio, video, content sharing, and voice control (Amazon Alexa) technologies from multiple vendors. Its portfolio includes sale (new and showroom/seminovo) and rental of professional videoconferencing and AV equipment, multi-platform collaboration solutions (Zoom, Microsoft Teams, Google Hangouts, BlueJeans, Cisco Webex, Skype for Business), and professional services spanning analysis, consulting, and user training. The company also operates the Mercado de Conferência online store for equipment sales in Brazil.
Is Bratech a public or private company?
Bratech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bratech founded?
Bratech was founded in 1996. It employs 11 to 50 people.
Where is Bratech based?
Bratech is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Bratech make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental and professional Services.
Who are Bratech's main competitors?
Direct peers on record are Stamp Soluções, BRLink, Multirede, Alcateia Tecnologia and Logicalis. Broad incumbents are Zoom, Poly (HP), Crestron Electronics, Cisco (Webex) and Logitech.
Does Bratech have an API?
No public API is recorded for Bratech.
What industry is Bratech in?
Bratech's product category is Videoconferencing and AV Integration Services. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of BPABAEAE, Conference Room & Meeting Services Support. Its NAICS code is 541 and its SIC code is 7373.