HATHOR
HATHOR is a Tokyo-based event creation company offering integrated event planning, production, online streaming, staffing, and digital solutions, anchored by its proprietary "Enste" online 1:1 celebrity meet-and-greet platform serving Japanese corporate and entertainment clients.
- Company typePrivate
- Founded2017
- HeadquartersMinato, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What HATHOR does
HATHOR (ハザー株式会社), founded in February 2017 in Minato-ku, Tokyo, is a privately held Japanese event creation company led by Representative Director Chikako Yokoi. The company operates a horizontally diversified portfolio spanning event planning and production, online streaming event production, video production, event operations and casting/staffing, digital solutions (ticketing, QR-based admission, event apps), SNS/marketing services, and a consumer health chocolate product called "choco零糖." Its flagship differentiator is "Enste" (エンステ), a proprietary online meet-and-greet platform launched in August 2020 that enables 1:1 video interactions between celebrities/talents and fans, with specialized features including staff-mediated identity verification, 5-second countdowns, disconnect functions for inappropriate conduct, sequential participant switching, and customizable mini-live promotional segments.
HATHOR's business model is service-based and project-oriented. Revenue is generated through tiered online streaming packages (Plan A: ¥100k+, Plan B: ¥200k+, Plan C: ¥350k+ per event), full-service event planning and production fees, hourly event staffing rates (¥1,100–¥1,200+/hour), online meet-and-greet ticket sales (distributed through Pia Corporation, reaching 17 million members), consumer product sales (choco零糖), and SNS/marketing consulting. The company handles 100+ events annually and several dozen streaming events per month, serving enterprise corporate clients (avex, JCD, Pony Canyon, Kyodou, Oticon Japan) for corporate events, exhibitions, and ceremonies, and entertainment/talent clients (Watanabe Minayo, Yamada Takayuki, Ikeda Eliza, Yamada Takayuki, elfin', and others) for fan engagements via Enste.
Go-to-market is direct sales driven by enterprise field engagement and event-driven demand generation: multiple inquiry forms on the website (general, video distribution, Enste-specific), consultation-led proposals, and inbound interest generated through 100+ annual events, case study reports, client referrals, and social media channels (Twitter, Facebook, Instagram, LINE). Distribution is single-country/domestic Japan, with headquarters in Azabu-Juban and a secondary office in Mita, Tokyo. HATHOR has no disclosed external funding, no subsidiaries, no M&A activity, and operates on a modest ¥10 million registered capital — consistent with a founder-led, organically grown small enterprise.
HATHOR firmographics
Firmographics- Name
- HATHOR
- Legal name
- ハザー株式会社
- Website
- https://hathor-inc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- HATHOR is a Tokyo-based event creation company offering integrated event planning, production, online streaming, staffing, and digital solutions, anchored by its proprietary "Enste" online 1:1 celebrity meet-and-greet platform serving Japanese corporate and entertainment clients.
- Ownership category
- akta.pro rank
HATHOR industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Celebrity & Influencer Meet-and-Greets (HSACAMAA), Venue Sourcing & Site Coordination (HSACAAAD)
Keywords
Where HATHOR is headquartered
LocationHeadquarters
- HQ city
- Minato
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
HATHOR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Event Planning & Production (イベント企画・制作): Full-service event planning, production, construction, and setup. Includes venue selection, content planning, stage direction, and incentive programs. One-time project-based revenue.
- Event Operations & Staffing (イベント運営・キャスティング): Event operations management, casting services, secretariat operations, and merchandise sales agency services. Ongoing staffing revenue with registered temporary staff.
- Online Video Distribution (オンラインイベント): Live streaming event planning, equipment rental, and operations. Three-tier pricing model (Plan A/B/C) ranging from ¥100,000 to ¥350,000+ per event.
- Enste (Online Meet-and-Greet): Online 1:1 fan-meeting service connecting celebrities with fans. Revenue from event production, ticket sales support via ぴあ, and promotional services.
- Health/Wellness Products (choco零糖): Production and sale of health chocolate products developed with doctors and Japanese confectionery artisans. Low-calorie functional chocolate targeting diet and diabetes-conscious consumers.
- SNS/Marketing Services: Social media planning, execution and management; PR and marketing consulting; promotional event planning and execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Plan A: Basic Zoom meeting with minimal production |
| Subscription | Pay-as-you-go | Plan B: Zoom with production enhancements |
| Subscription | Pay-as-you-go | Plan C: Full production quality streaming |
| Unit Pricing | Pay-as-you-go | Event Staff (Part-time) |
| Unit Pricing | Pay-as-you-go | Event Staff (Higher rate) |
| Subscription | Monthly | Full-time Employee (Event Director) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
HATHOR product offering
Product offeringCore offering
HATHOR is a Japanese event creation company providing comprehensive event services covering planning, production, operations, and staffing for corporate events, exhibitions, entertainment events, and online streaming productions. The company operates the proprietary "Enste" online meet-and-greet platform enabling TV-quality 1:1 video interactions between celebrities/talents and fans with identity verification, countdown timing, and participant switching features. Supporting service lines include online event streaming production, video/content creation, digital event solutions (ticketing, QR admission, attendee tracking), and event staffing/casting, with a side consumer product line (choco零糖 health chocolate).
Product overview
HATHOR is an event creation company offering a unified platform of services centered around エンステ (ENSTA), an online meet-and-greet service that connects talent with fans through one-on-one video interactions. The core offering is supplemented by integrated add-on modules including event planning/production, online streaming events, video production, event management/casting, digital solutions (registration/reception systems, event apps, ticketing), content production, and health services. HATHOR also produces a consumer health product called choco零糖. The company operates primarily in Japan, serving both corporate clients and entertainment industry customers.
Differentiator
Problem solved
Functional benefit
Brands
- エンステ (Enste): Online meet-and-greet (ミーグリ) service connecting talent and fans. Enables 1-on-1 online interactions between celebrities and fans with features including identity verification, countdown timers, cut-off functionality, switching capabilities, and customization options.
- choco零糖
Products and services
- Event Planning and Production (イベント企画・制作) Comprehensive event planning, production, construction, and setup service covering venue selection, content planning, stage direction, catering coordination, and novelty item planning and manufacturing for corporate events, exhibitions, ceremonies, and seminars.
- Online Event Streaming (オンラインイベント) Streaming event planning and production service including platform selection, equipment setup, video editing, production direction, and network infrastructure deployment, with three-tier pricing (Plan A from ¥100,000; Plan B from ¥200,000; Plan C from ¥350,000).
- Video Production (動画制作) Event video planning, shooting, and editing services producing opening movies, stage production VTRs, after-movies, digest videos, and promotional content for events and broadcasts.
- Event Operations and Casting (イベント運営・キャスティング) Event operations management, talent casting services, secretariat operations outsourcing, and merchandise/goods sales agency services, supported by a registered pool of trained temporary staff.
- Digital Solutions (デジタルソリューション) Digital event infrastructure including event registration systems, reception/admission systems with QR codes, event apps, ticketing platforms, entry management, and DX implementation support with real-time attendance tracking and participant data analytics.
- Enste Online Meet-and-Greet Service (エンステ) Proprietary online meet-and-greet platform enabling TV-quality 1:1 video interactions between celebrities/talents and fans, with features including identity verification, 5-second countdown timers, forced disconnect, sequential participant switching, and customization combining mini-lives, video distribution, greetings, and other promotions. Ticket sales handled in partnership with Pia Corporation.
- SNS / Marketing and Health Services (ヘルスサービス・その他) Social media planning, execution and management; PR and marketing consulting; promotional event planning and execution; and business consulting services.
- choco零糖 Health Chocolate Low-calorie functional health chocolate produced and sold by HATHOR, made with agar and dietary fiber sweetener inulin, developed through collaboration between a doctor and traditional Japanese confectionery craftsman; targets diet-conscious and diabetes-conscious consumers.
Quantifiable outcome
- 100+ events handled per year
- +2 more outcomes
Companies that use HATHOR
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
HATHOR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature6 records
HATHOR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ぴあ株式会社 (Pia Corporation)corePia Corporation provides ticket sales infrastructure and promotional reach to 17 million Pia members for Enste online meet-and-greet events. Collaboration enables ticket issuance and wide-scale event promotion through Pia's member database.
- Zoom Video CommunicationscorePrimary streaming platform used for online events, meetings, and Enste service delivery. Hathor supports both Zoom Meetings and Zoom Webinar configurations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
HATHOR competitors and assessment
Company assessmentDirect peers
- Tobu Agency: Tobu Agency is a long-established Japanese event planning, production, and management agency. Both companies provide full-service event creation — planning, production, staffing, and on-site execution — serving enterprise and entertainment clients across Japan.
- Sparkup: Sparkup is a Japanese streaming production company offering live streaming and event broadcasting services. Both companies provide online streaming event production and are direct technology peers in the Japanese streaming services ecosystem — Sparkup is a named HATHOR technology partner.
- V-Cube: V-Cube is a Japanese video conferencing and online event platform provider. Both HATHOR and V-Cube operate in Japan's online event production space, with V-Cube providing the underlying conferencing infrastructure and HATHOR building services on top. V-Cube is a named technology partner for HATHOR's streaming services.
- J Stream: J Stream is a Japanese streaming and online event production company providing CDN and live streaming services. Both companies offer streaming event production services in Japan, support multiple platforms, and serve enterprise clients with online event needs. J Stream is a named HATHOR technology partner.
- IRIS Communications: IRIS Communications is a Japanese online event production and streaming services company. Both HATHOR and IRIS specialize in online event planning, multi-platform streaming, and corporate event production, competing for similar enterprise clients in Japan.
Others
- Pia Corporation: Pia Corporation is Japan's major ticketing and entertainment media company with a 17M-member database. Pia is HATHOR's distribution partner for Enste events, providing ticketing infrastructure and audience reach. While not a direct competitor, Pia is an adjacent ecosystem enabler whose strategic decisions materially affect HATHOR's go-to-market.
Broad incumbents
- Hakuhodo DY Holdings: Hakuhodo DY Holdings is one of Japan's largest advertising and marketing groups with extensive event and experiential marketing capabilities. Both HATHOR and Hakuhodo serve enterprise clients with integrated event, content, and marketing solutions, though Hakuhodo operates as a full-service agency holding company.
- Dentsu Live: Dentsu Live is the dedicated event marketing and experience division of Dentsu Group, Japan's largest advertising agency. Both companies offer event planning, production, and execution services, but Dentsu Live operates at significantly larger scale with full agency capabilities, representing HATHOR's broad incumbent competitive threat.
Emerging players
- 17LIVE Japan: 17LIVE is a major Asian live streaming platform with a significant Japan operation focused on talent and entertainment streaming. Both 17LIVE and HATHOR's Enste compete for talent-fan engagement monetization in Japan's entertainment market, though 17LIVE is platform-led and HATHOR is service-led.
- SHOWROOM (DeNA): SHOWROOM is a Japanese live streaming platform owned by DeNA focused on idol, talent, and creator streaming. Both HATHOR (via Enste) and SHOWROOM enable celebrity-to-fan digital engagement, though SHOWROOM operates a larger-scale open platform while Enste focuses on private 1:1 paid meet-and-greets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HATHOR social profiles
Digital presenceHATHOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
HATHOR leadership team
Management profileNumber of profiles
Profiles1 record
HATHOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HATHOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HATHOR
What does HATHOR do?
HATHOR is a Japanese event creation company providing comprehensive event services covering planning, production, operations, and staffing for corporate events, exhibitions, entertainment events, and online streaming productions. The company operates the proprietary "Enste" online meet-and-greet platform enabling TV-quality 1:1 video interactions between celebrities/talents and fans with identity verification, countdown timing, and participant switching features. Supporting service lines include online event streaming production, video/content creation, digital event solutions (ticketing, QR admission, attendee tracking), and event staffing/casting, with a side consumer product line (choco零糖 health chocolate).
Is HATHOR a public or private company?
HATHOR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HATHOR founded?
HATHOR was founded in 2017.
Where is HATHOR based?
HATHOR is headquartered in Minato, Japan, in the Asia region.
How does HATHOR make money?
Six revenue lines are on record. Event Planning & Production (イベント企画・制作) is the primary driver. The others are event Operations & Staffing (イベント運営・キャスティング), online Video Distribution (オンラインイベント), enste (Online Meet-and-Greet), health/Wellness Products (choco零糖) and SNS/Marketing Services.
Who are HATHOR's main competitors?
Direct peers on record are Tobu Agency, Sparkup, V-Cube, J Stream and IRIS Communications. Pia Corporation is listed as an others. Broad incumbents are Hakuhodo DY Holdings and Dentsu Live. Emerging players are 17LIVE Japan and SHOWROOM (DeNA).
Does HATHOR have an API?
No public API is recorded for HATHOR.
What industry is HATHOR in?
HATHOR's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of HSACAMAA, Celebrity & Influencer Meet-and-Greets. Its NAICS code is 561920 and its SIC code is 7900.