What Sparkup does

Sparkup is a France-based interactive video and webinar platform operated by Meet & Connect SAS (headquartered in Saint-Maurice) that enables organizations to host live events and webinars for audiences ranging from 10 to 10,000+ participants with sub-second latency HD video. Its core technology is a browser-based streaming platform augmented by a proprietary Peer-to-Peer eCDN architecture (delivered through partnership with Quanteec), which distributes video load across viewer devices, supports up to 50x viewer scaling, and reduces energy consumption by up to 45% compared to traditional streaming. The platform offers a built-in Virtual Studio for browser-based production, an Advanced Production mode with RTMP encoder input for broadcast-grade output, and a suite of interactivity features including live polls, Q&A, word clouds, quizzes with leaderboards, real-time chat with moderation, virtual audience mosaics, and Grab the Mic functionality.

Sparkup monetizes through a tiered subscription model (Free, Pro, Business, Enterprise) priced by annual registrants, with Business starting at 1,200 registrants/year and Enterprise at 8,000+ registrants/year, plus usage-based registrant packs and a Managed Events white-glove service. Go-to-market combines product-led growth (a free tier for discovery, self-serve onboarding, comparison pages against Zoom, Teams, GoToWebinar, and Livestorm) with enterprise field sales (demo requests, custom quotes, dedicated account management). The company serves 600+ enterprise customers across multiple verticals including LVMH, L'Oréal, Novartis, Coca-Cola, Nissan, Saint-Gobain, Decathlon, Matmut, SNCF Voyageurs, Tissot, Adecco, KPMG, MetLife, Pernod Ricard, CGI, and Dell, primarily for internal communication, brand/external events, corporate town halls, training, and webinars. The company holds ISO 27001 certification, is GDPR compliant, and operates globally with localized presence in English, French, and Japanese.

Name

Sparkup

Legal name

Meet & Connect, Société par Actions Simplifiée

Website

https://sparkup.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Sparkup is a France-based interactive video and webinar platform serving 600+ enterprise customers globally, enabling live events for 10 to 10,000+ participants using proprietary Peer-to-Peer eCDN streaming, real-time interactivity features, and tiered subscription pricing with managed event services.

Ownership category

akta.pro rank

Product category

Interactive Webinar and Virtual Event Platform

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Events & Conferences Live Streaming Platforms (MPACACAL)

akta.pro secondary industry

On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• Interactive webinar platform
• Live streaming software
• Virtual event platform
• Video conferencing SaaS
• Peer-to-peer eCDN

Headquarters

HQ city

Saint-maurice

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Free, Pro, Business, Enterprise): Tiered subscription model based on number of registrants per year. Plans scale from free tier (20 registrants/month) to Enterprise (8,000+ registrants/year). Revenue is recurring annual billing with optional additional registrant packs. Free plan limited to 60 min sessions; paid plans offer 4-72 hour sessions depending on tier
2. Usage-based Registrant Packs: Business and Enterprise customers can purchase additional registrant packs beyond their annual quota. Additional registrants are billed as usage-based add-ons when quota is exceeded
3. Managed Events Services: Per-event professional services including strategic consulting for live events, dedicated Sparkup expert, full setup of Sparkup live sessions, and on-site or remote technical and operational support
4. Add-on Features: Optional add-ons including surveys, quizzes with leaderboard, hybrid access, green score carbon tracking, and Peer-to-Peer eCDN for enhanced streaming capabilities

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Sparkup provides a browser-based interactive video and live streaming platform for hosting webinars and virtual events at scale (10 to 10,000+ participants). Its core offering combines HD sub-second-latency video with built-in interactivity tools (live polls, Q&A, word clouds, emoji reactions, virtual audience mosaic) and advanced production modes (Virtual Studio and RTMP Advanced Production). Pricing is tiered by annual registrants from a Free plan through Pro, Business, and Enterprise subscriptions, augmented by usage-based registrant packs and a Managed Events professional service.

Product overview

Sparkup is a unified all-in-one interactive video and live streaming platform designed for webinars and virtual events, accommodating audiences from 10 to 10,000+ participants. The core offering centers on the Sparkup Platform combined with Virtual Studio (browser-based production) and Advanced Production (RTMP-based) modes, augmented by a suite of interactivity add-ons including Live Polls, Q&A, Word Cloud, Quiz with Leaderboard, Surveys, Live Chat & Moderation, Virtual Audience mosaics, and Grab the Mic. Enterprise-grade capabilities include SSO (Okta/Azure/Custom), REST API Access, Custom Domain, Custom Branding, Live Captions & Translation, Hybrid Access, Pre-recorded Webinars (Simulive), and Restreaming. Specialized sustainability features — Green Streaming (Peer-to-Peer eCDN powered by Quanteec) and Green Score — round out the portfolio. Pricing is tiered (Free, Pro, Business, Enterprise) based on registrants-per-year quotas and session duration, with a Managed Events add-on for hands-on event support.

Differentiator

Problem solved

Functional benefit

Products and services

• Sparkup Platform

Quantifiable outcome

• Up to 50x more viewers while maintaining ultra-low latency and optimal video quality without additional infrastructure
• +5 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature12 records

Partnerships

Five partnerships are on record, tiered notable, minor and core.

• White MirrornotableStrategic or Co-development Partner · 19 December 2024White Mirror organized La Grande Dictée pour le Climat using Sparkup's platform, engaging 20,000 participants and raising €100,000 for Team for the Planet. This partnership demonstrates Sparkup's capability to support large-scale, mission-driven events with interactive streaming.
• Team for the PlanetnotableStrategic or Co-development Partner · 19 December 2024Environmental organization that partnered with White Mirror and Sparkup for La Grande Dictée pour le Climat. Sparkup provided the streaming platform for this climate awareness event that mobilized 20,000 participants.
• Projet VoltaireminorStrategic or Co-development Partner · 19 December 2024Educational partner supporting La Grande Dictée pour le Climat event organized by White Mirror with Sparkup's streaming platform. Provided spelling correction challenge format for the climate awareness event.
• QuanteeccoreTechnology or IntegrationQuanteec provides Peer-to-Peer (P2P) streaming technology that enables Sparkup's viewers to share video streams with each other in real-time, distributing load across participants rather than relying solely on central servers. This partnership enables up to 65% reduction in energy footprint of video diffusion and significantly reduces bandwidth costs while maintaining quality at scale.
• Production PartnerscoreImplementation/ SI/ Consulting PartnerSparkup provides access to a network of production partners and technical solutions (Sparkup Production) to help customers produce high-quality events. These partners assist with technical setup, production, and event execution.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ClickMeeting: Europe-headquartered webinar and online meeting platform serving SMB and enterprise customers. Comparable in product scope (webinars, training, large events) and similar mid-market pricing model.
• Livestorm: France-based webinar and virtual event platform targeting similar mid-market and enterprise customers with browser-based, interactive live sessions. Sparkup explicitly lists Livestorm in its own comparison pages, confirming direct overlap in product, geography, and buyer persona.
• ON24: Enterprise webinar and virtual event platform focused on demand generation, customer engagement, and large-scale marketing webinars. Targets the same marketing-led webinar use cases as Sparkup's Pro/Business tiers with comparable interactive features and analytics.
• GoToWebinar: Long-standing webinar platform owned by LogMeIn targeting professional webinar delivery for marketing, training, and corporate communications. Sparkup's comparison pages position against GoToWebinar directly on interactivity and ease-of-use.
• BigMarker: Enterprise webinar and virtual event platform with strong marketing-webinar and demand-generation positioning. Comparable in scale, target customer, and product features including interactive elements and large audience support.
• Hopin (RingCentral Events): Virtual and hybrid event platform offering interactive webinars, conferences, and networking features. Directly comparable in targeting large-scale virtual events with audience interactivity, though broader in event scope than Sparkup.
• Demio: Browser-based webinar platform focused on marketing teams and customer engagement. Comparable product positioning to Sparkup's Pro tier targeting marketers running automated and on-demand webinar programs.

Broad incumbents

• Zoom Events: Zoom's webinar and virtual events products (Zoom Webinars, Zoom Events) target the same enterprise use cases (town halls, large-scale events, hybrid sessions) but as part of Zoom's broader collaboration platform. Sparkup competes against Zoom on differentiated interactivity and pricing for larger events.
• Webex Events (formerly Socio): Cisco's virtual and hybrid event platform (acquired via Socio) bundled into Webex collaboration suite. Targets enterprise hybrid events comparable to Sparkup's Special Events use case but as part of a broader unified communications portfolio.
• Microsoft Teams Live Events: Live event broadcasting capability within Microsoft Teams, often bundled into enterprise Microsoft 365 licenses. Sparkup competes for corporate town hall and large internal event use cases where Teams customers might otherwise default to the bundled option.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sparkup-app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparkup