Major Digital

What Major Digital does

Major Digital is a Brighton-based website and brand innovation agency that designs and builds bespoke digital experiences for B2B clients navigating complexity, including brand scaling, product launches, and website transformations. Founded in 2007 and operating as a privately held limited company in England and Wales, the firm employs 1–10 staff from its headquarters at Plus X Innovation Hub in Brighton and serves enterprise and mid-market clients across sectors such as transport technology (Tracsis), higher education (University of Oxford Development Office), healthcare (KIMS Hospital), aerospace (Callen-Lenz), engineering (Ricardo), gaming (Zynga/NaturalMotion), and membership organisations (Musicians' Union).

The firm's technical core is headless CMS architecture, decoupling content management from frontend code. It builds on Next.js (React) with certified partnerships across four headless CMS platforms—Storyblok, Prismic, Kontent.ai, and Strapi—paired with Supabase for backend/database requirements and deployed via Jamstack architecture on Netlify/CDN infrastructure. Its three service lines are: (1) Headless CMS Websites (project builds typically starting at £20k, with enterprise implementations ranging £40k–£80k+); (2) Brand Clarity (strategic positioning and messaging engagements from £10k+); and (3) Growth Retainers / Continuous Improvement (rolling monthly partnerships at £3–5k/month combining strategy, design, development, and analytics). Long-term partners commonly invest £100k+ annually.

Major Digital operates a consultative, sales-led B2B go-to-market motion with no channel partners, marketplace, or self-serve distribution. Revenue is generated through professional services (one-off projects) and subscription retainers, with no disclosed funding, acquisitions, or revenue figures. The firm is differentiated by a 'clarity-first' positioning, a proprietary Discovery-Create-Improve methodology, certified multi-CMS expertise, and ESG credentials including a UN Race to Zero Net Zero 2030 commitment and EFWA climate-positive website accreditation.

Name

Major Digital

Legal name

Major Digital Ltd

Website

https://majordigital.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Major Digital is a Brighton-based B2B website and brand innovation agency founded in 2007. It designs and builds headless CMS websites (Next.js, Storyblok, Prismic, Kontent.ai, Strapi), delivers brand clarity engagements, and offers continuous improvement retainers to enterprise and mid-market clients across the UK.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Web design services
• Headless CMS development
• Brand strategy consulting
• Digital transformation agency
• UX design services

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Project-based Services: One-off projects including rebrands, site redesigns, and brand strategy engagements. Projects typically start from £20k for headless CMS builds, often rising to £40k+ with full strategy, UX, design, and content modeling. Brand Clarity projects start from £10k+. Long-term partnerships commonly evolve from successful project deliveries.
2. Continuous Improvement Retainers: Rolling monthly partnerships combining strategy, design, development, and analytics into one agile ongoing engagement. Retainers typically start from £3-5k/month, with discounts for 12+ month commitments. Features monthly sprints, integrated team access, clear roadmap reporting, and flexible priority adaptation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Major Digital is a Brighton, UK-based website and brand innovation agency that designs and builds high-performing websites using headless CMS architecture (Storyblok, Prismic, Kontent.ai, Strapi with Next.js frontend), delivers strategic brand clarity and positioning services, and provides ongoing continuous improvement retainer partnerships. They serve B2B organizations navigating complexity across sectors including transport technology, aerospace, healthcare, higher education, and trade unions.

Product overview

Major Digital is a website and brand innovation agency offering three core service lines: Headless CMS Websites (using Storyblok, Prismic, Kontent.ai, or Strapi CMS paired with Next.js frontend), Brand Clarity (strategic positioning and messaging), and Growth Retainers/Continuous Improvement (ongoing optimisation partnerships). Their delivered solutions span headless websites, mobile applications, brand guidelines and design systems, and rebranding projects across sectors including transport technology, aerospace, higher education, healthcare, and professional organisations.

Differentiator

Problem solved

Functional benefit

Brands

• The MAJOR Difference Podcast: A podcast exploring the major differences that innovation, curiosity, and meaningful dialogue can make in the digital world.

Quantifiable outcome

• 8 sites integrated into single unified web architecture (Tracsis)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered supporting and core.

• EcologisupportingOthers · 1 September 2022Climate-positive subscription service. Since September 2022, all MAJOR team members enrolled in monthly subscription planting 12 trees and offsetting ~1 tonne CO2 per person. Contributions cover work time, business travel, and employee personal carbon footprint. Subscription grows with company growth.
• StoryblokcoreTechnology or IntegrationMAJOR is a certified Storyblok Partner Agency with demonstrated expertise building enterprise headless CMS solutions. Technical Director recognized as expert invited to mentor at Storyblok global hackathons. MAJOR built their own website using Storyblok to demonstrate platform capabilities. Partnership enables visual editing, team collaboration, and robust localisation features for clients.
• PrismiccoreTechnology or IntegrationCertified Prismic partner leveraging the headless CMS for marketing teams and growing businesses. MAJOR utilizes Prismic's Slice Machine for developer workflow efficiency and composable page building with Next.js, Nuxt, and SvelteKit integration. Platform features include versioning, scheduling, AI content assistance, and SEO controls.
• Kontent.aicoreTechnology or IntegrationPartnership with enterprise-level AI-powered CMS platform designed for large-scale content operations. Kontent.ai recognized as first AI-powered CMS with gold standard content authoring, robust security, simultaneous editing, and inline commenting for distributed teams.
• StrapicoreTechnology or IntegrationCertified partnership with leading open-source headless CMS for developers seeking full customization. Strapi founded in 2015, offering self-hosting or SaaS versions with RESTful or GraphQL APIs. Used by notable companies including Algolia, Rails, and SendGrid for content solutions.
• Next.js (Vercel)coreTechnology or IntegrationCore frontend framework expertise using Next.js React framework with built-in image optimization, TypeScript support, Incremental Static Regeneration, Server-Side Rendering, API routes, and Edge Middleware. MAJOR developed custom Acorn boilerplate for rapid Next.js deployment.
• SupabasecoreTechnology or IntegrationOpen-source Firebase alternative used for database/backend requirements. Supabase provides Postgres database connectors, authentication workflows, serverless storage, and real-time data capabilities. Ideal for complex sites and platforms requiring robust data management.
• Plus X Innovation HubsupportingOthersWorkspace provider for MAJOR headquarters. Plus X Innovation Hub in Brighton achieved WELL Building Standard: Platinum—the first building in South East England to reach this level. Building is fully powered by renewable energy.
• NetlifysupportingTechnology or IntegrationWeb hosting provider where MAJOR stores website data for up to 12 months. Netlify enables MAJOR's green hosting infrastructure and CDN delivery for optimized website performance.
• Plausible AnalyticssupportingTechnology or IntegrationPrivacy-focused web analytics used to understand site interactions and traffic without collecting personal data, cookies, or PII. Aligns with MAJOR's commitment to data privacy and sustainable digital practices.
• BrevosupportingTechnology or IntegrationEmail marketing platform used for newsletter distribution. MAJOR uses Brevo to send newsletters to subscribers with ability to unsubscribe at any time via link in each email.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clearleft: Brighton-based UX and design agency operating in the same city and serving a comparable UK B2B audience with strategy, design, and development services. Closely matched in size and positioning.
• Made by Many: London-based digital product studio designing and building digital products for ambitious organisations, with comparable consultative senior-led engagements and similar B2B enterprise focus.
• Cyber-Duck: UK digital agency offering web design, development, and digital transformation services to enterprise clients — overlapping target market and similar boutique-agency service mix.
• Numiko: UK digital agency delivering bespoke web platforms and digital services for organisations including universities, charities, and enterprises — direct comparable in B2B digital build work.
• NetConstruct: UK-headquartered digital agency specialising in CMS-led enterprise web platforms and digital experience — directly comparable in headless/enterprise web build service line.

Broad incumbents

• Pentagram: World-renowned independent design consultancy offering branding, digital, and design strategy across a much broader portfolio — broadly comparable on the brand strategy and design front but at significantly larger scale and price point.
• Wolff Olins: Global brand consultancy (part of Omnicom) delivering brand strategy and digital experience for the world's largest enterprises — comparable on the strategic brand clarity positioning but at substantially higher scale and price point.
• AKQA: Global digital agency (part of WPP) delivering design, technology, and digital experience for major brands — overlaps with MAJOR's digital experience build capabilities but operates at global enterprise scale.
• Koto: London-based brand and digital agency serving larger enterprise and consumer clients with brand strategy, identity, and digital experience work — overlaps with MAJOR's Brand Clarity and digital build services at the higher end.

Emerging players

• Bejamas: Jamstack and headless CMS development agency specialising in modern web architecture (Next.js, headless CMS) — directly comparable on technical stack even if smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/major-digital
• Xx.com/_majordigital
• Facebookfacebook.com/majordigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Major Digital