What TSUBASA ENTERTAINMENT does

TSUBASA ENTERTAINMENT (株式会社つばさエンタテインメント), operating as the TSUBASA GROUP, is a privately held Tokyo-based entertainment and marketing holding company whose origins date to 1990 and whose current group structure was established in 2004. The group operates through three core subsidiaries: Tsubasa Records (music production and publishing), ING (talent management and B2B marketing services), and Double Culture Partners. With approximately 100 affiliated staff, the company manages a roster of Japanese artists including THE SUPER FRUIT and formerly Wednesday Campanella, and operates the INGteens community of 3,000-4,000+ registered teenage members that underpins its proprietary consumer research arm, Shibuya Trend Research, which claims 30+ years of teen behavioral data.

The group's product surface spans artist management, music production and publishing, live event production (ticket prices ranging ¥3,500-¥6,500), and B2B marketing services. The B2B offerings have been expanded in recent years to include packaged service lines such as the ING TikTok Hit Guide, ING BuzzStudio, and INGteens Quick Research, which productize the company's teen trend dataset for enterprise clients. Named B2B clients referenced in case studies include Yomiuri TV, Ace Co., Kao, KDDI, GENDA GiGO, Hakuhodo, TV Asahi, and Just Pro, spanning media, consumer goods, telecommunications, and amusement verticals.

TSUBASA ENTERTAINMENT generates revenue through multiple streams: artist management fees, music royalties and sales, live event ticketing, and B2B marketing service contracts. Strategic partnerships include a long-running capital and operational relationship with Lawson (since 2006, deepened 2012), a 2024 collaboration with GENDA GiGO, and a 2025-2026 partnership with Lepro Entertainment that yielded the SHiZUKU wine-themed male vocal group launching April 2026. The company's flagship TikTok achievement was THE SUPER FRUIT's "Chiguhaguu," which won the TikTok Buzzword Award Grand Prize in 2022. ING's registered capital is disclosed at ¥10,000,000 (approximately $65K USD); consolidated revenue figures are not publicly disclosed.

Name

TSUBASA ENTERTAINMENT

Legal name

株式会社つばさエンタテインメント

Website

https://tsubasa-ent.co.jp

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

TSUBASA ENTERTAINMENT is a Tokyo-based entertainment and marketing group operating artist management, music production, and B2B teen trend marketing services through subsidiaries Tsubasa Records and ING, serving enterprise clients across Japanese media, consumer goods, and retail sectors.

Ownership category

akta.pro rank

Product category

Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH), Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)

Keywords

• Artist management services
• Music production distribution
• Teen marketing research
• Event production services
• Talent agency management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent & Artist Management: Full-service management for artists and talents including scheduling, media appearances, brand deals, and live performances. Revenue generated through artist activity fees, commission on earnings, and live event ticket sales.
2. Music Production & Label Sales: Music recording, production, manufacturing, and distribution through TSUBASA RECORDS labels (Tsubasa Records / KUJAKU CLUB / MIMICOS RECORDS), distributed via SceneLink. Revenue from CD/streaming sales, music publishing, and synchronization rights.
3. B2B Marketing & Promotional Services (ING): ING subsidiary provides media advertising, sales promotion, marketing research, trend research, ad agency services, TV production, IT staffing, SNS ad operations, and Z-generation community management to corporate clients. Revenue from project-based fees, retainer contracts, and campaign fees.
4. Teen Marketing & Research Products: Shibuya Trend Research publishes monthly teen trend surveys (since 1995) and sells insights to media and corporate clients. ING TikTok consulting, video production, and web campaign packages are also sold to brands seeking Z-generation outreach.
5. Content Licensing & Campaign Design (Double Culture Partners): Artist agency, content licensing, label business, campaign/event planning, advertising agency services, and design/production services generate revenue through licensing fees, service fees, and project contracts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

TSUBASA ENTERTAINMENT is a Japanese entertainment and marketing group that provides artist management, music production, CD/DVD manufacturing and sales, music distribution, event production, and teen marketing research/advertising services. Its work is delivered through three subsidiaries — Tsubasa Records (artist management, music production, CD/DVD sales), ING (marketing research, advertising agency services, SNS operations, Z-generation community management), and Double Culture Partners (talent agency, content licensing, label business, campaign and event planning).

Product overview

TSUBASA ENTERTAINMENT is a comprehensive entertainment and marketing group operating three core business units: Tsubasa Records (talent management, music production, publishing), ING (teen marketing research, advertising, event production, SNS services), and Double Culture Partners (artist agency, content licensing). The company leverages its Z-generation community platforms (INGteens with 4,000+ members), Shibuya Trend Research (30+ years of teen trend data), and Emo!miu web magazine to provide integrated marketing services. Key artist groups under management include THE SUPER FRUIT, 水曜日のカンパネラ (Wednesday Campanella), 世が世なら!!!, SHiZUKU, and individual talents. The company has developed proprietary TikTok marketing expertise that has produced viral hits like 'Chiguhaguu' and 'Edison'.

Differentiator

Problem solved

Functional benefit

Brands

• つばさレコーズ (Tsubasa Records): Talent/artist management, music production and sales, label operations under Tsubasa Records, KUJAKU CLUB, MIMICOS RECORDS, distributed via SceneLink
• アイ・エヌ・ジー (ING)
• ダブルカルチャーパートners (Double Culture Partners)
• つばさ男子プロダクション (Tsubasa Danshi Production)
• INGteens
• 渋谷トレンドリサーチ (Shibuya Trend Research)

Products and services

• Artist management

Quantifiable outcome

• THE SUPER FRUIT 'チグハグ' won TikTok Buzzword Award Grand Prize and Music Category (2冠) in 2022 — demonstrating viral music marketing capability.
• +3 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• 株式会社レプロエンタテインメント (Lepro Entertainment)coreStrategic or Co-development Partner · 1 December 2025TSUBASA RECORDS and Lepro Entertainment jointly launched a wine-themed male vocal group audition (2025) and formed SHiZUKU (5-member group, April 2026), representing the first male vocal group for both companies. The partnership targets the 'adult enka group' category with a wine/wine Sommelier theme, aiming for French market expansion.
• 株式会社GENDA GiGO EntertainmentsecondaryGTM or Marketing Partner · 1 June 2024ING and GENDA GiGO Entertainment co-hosted a collaboration event at GiGO Shibuya (June 24–28 and July 16–20, 2024). The event distributed coupon vouchers usable at GiGO Shibuya to INGteens LINE members who also registered for the GiGO app, targeting teen foot traffic and engagement.
• 株式会社ローソン (Lawson)coreStrategic or Co-development Partner · 1 January 2006TSUBASA ENTERTAINMENT entered a capital and business partnership with Lawson in 2006. In 2012, subsidiary Double Culture Partners (then Double Wing) strengthened its capital ties with Lawson, indicating a long-term strategic relationship.
• SceneLinksecondaryTechnology or IntegrationSceneLink is the distribution partner for TSUBASA RECORDS music releases, handling digital and physical music distribution.
• 株式会社ぴあ (Pia Corporation)Channel Partner/ Reseller/ DistributorPia Corporation serves as the ticket sales and distribution partner for TSUBASA RECORDS artist events (e.g., tsubadan debut project live).

Scale indicators7 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• LDH Japan: Japanese artist management group managing EXILE / GENERATIONS / THE RAMPAGE and adjacent acts. Directly comparable as a vertically-integrated artist management + label business operating idol/talent rosters in Japan, though larger in scale.
• Stardust Promotion: Large Japanese talent agency managing groups like EBiDAN and Momoclo. Direct competitor for talent audition funnels, idol group development, and artist management in the Japanese market — operates a similar multi-tier talent development pipeline from teens to debuts.
• Amuse Inc. Japanese artist management and entertainment company managing acts like Southern All Stars and Perfume. Closest comparable in business model and scale — independent publicly-listed talent agency with label and management arms, similar mix of artist management and concert production revenue.
• Oscar Promotion: Long-established Japanese talent agency with deep artist roster across music, acting, and modeling. Comparable in talent-representation scope and corporate structure to Tsubasa Records' artist management division.
• Burning Production: Older Japanese talent management and production company. Comparable as a legacy-era Japanese talent agency with established artist rosters, audition pipelines, and concert/event production capabilities.
• Watanabe Entertainment: Established Japanese talent agency managing comedy, music, and acting talent. Comparable as a multi-discipline talent representation business with similar artist pipeline from auditions to mainstream careers.

Broad incumbents

• CyberAgent: Japanese digital advertising and internet media group (AbemaTV, Cygames parent). Overlaps with ING on the B2B digital advertising and SNS operations side — competes for corporate client's social media and digital marketing budgets.
• Avex Group: Major Japanese entertainment conglomerate spanning music (Avex Trax), artist management, and live events. Larger incumbent with overlapping artist management, label, and live event production activities — competes for the same artist signings and B2B brand partnership opportunities.
• Sony Music Entertainment Japan: Major Japanese record label with artist management and music distribution arms. Overlaps with Tsubasa Records in label/distribution via SceneLink-style channels and competes for the same pool of Japanese artists, though at vastly larger scale.

Regional players

• Septeni Holdings: Japan-based digital advertising and marketing group. Adjacent competitor to ING in the B2B marketing services space, particularly SNS operations and digital advertising for Japanese enterprise clients in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSUBASA ENTERTAINMENT