AdShield

What AdShield does

AdShield is a Berlin-based, privately-held technology company founded in 2020 that applies artificial intelligence to filter low-quality websites and mobile applications out of Google Ads campaigns. The company's stated positioning centers on protecting advertisers from wasted spend on made-for-advertising (MFA) sites, fraud inventory, and other undesirable ad placements within the Google Ads ecosystem, an offering that would address brand safety and verification needs for performance marketers and media buyers.

The company operates at minimal scale, with reported headcount in the 1-10 range. Notably, the corporate website at adshield.ai currently serves only a default LiteSpeed Web Server directory index page, with no substantive product, marketing, or company content available. This absence of public-facing operational assets is a material negative signal regarding the company's current commercial activity. No product specifications, pricing models, customer logos, management team, partnerships, integrations, certifications, or funding history are documented in available sources.

No revenue model, pricing structure, distribution channel, or go-to-market motion is disclosed. The absence of named customers, disclosed contracts, integration partners, or any meaningful operational data (e.g., active campaigns, integrated publishers, or platform architecture details) prevents a more granular assessment of business model mechanics. The available inputs are consistent with either an early-stage pre-revenue operation or a dormant entity.

Name

AdShield

Website

https://adshield.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AdShield is a Berlin-based AI startup, founded in 2020, that uses artificial intelligence to filter low-quality websites and applications out of Google Ads campaigns. The 1-10 person company operates with no disclosed customers, pricing, or funding.

Ownership category

akta.pro rank

Product category

Ad Verification

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)

akta.pro secondary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Ad fraud detection
• Brand safety tools
• Ad verification platform
• Invalid traffic detection
• Click fraud prevention

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales

Core offering

AdShield provides an artificial intelligence-powered ad verification solution that identifies and blocks low-quality websites and applications from appearing in Google Ads campaigns. The product is designed for advertisers seeking to prevent wasted ad spend on poor-quality inventory and protect brand safety within the Google Ads ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• AdShield AI-powered software that identifies and blocks low-quality websites and applications from appearing in Google Ads campaigns. Designed for advertisers and businesses running Google Ads who need to protect ad spend and maintain brand safety.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• CHEQ: Go-to-market security and ad verification platform that blocks invalid traffic, fake leads, and brand-unsafe placements. Comparable mid-market verification challenger to AdShield.
• Lunio: AI-driven click fraud and invalid traffic prevention for paid media campaigns on Google, Meta, and Bing. Closely comparable in use case (removing low-quality traffic from Google Ads) and AI-led positioning.
• TrafficGuard: Ad fraud detection and prevention for paid digital media, with strong Google Ads integrations. Comparable small-to-mid verification vendor competing in the same ICP.
• Integral Ad Science (IAS): Global media measurement and optimization platform focused on viewability, ad fraud, and brand risk across digital channels. Competes head-on with AdShield's brand-safety use case.
• HUMAN (formerly White Ops): Bot and fraud prevention vendor expanded into broader ad verification and application abuse. Closely comparable on the fraud-detection half of AdShield's value proposition.
• DoubleVerify: Leading independent provider of digital media measurement and ad verification, including brand safety, fraud, and viewability. Direct comparable to AdShield's stated mission of filtering low-quality inventory from ad campaigns.
• Pixalate: Cross-platform ad fraud intelligence and privacy compliance analytics, with deep coverage of CTV, mobile apps, and websites. Comparable as a smaller, more specialized verification challenger.

Regional players

• Optidigital: European header-bidding and ad-optimization vendor focused on European publishers and advertisers. Adjacent European ad-tech peer with overlapping EMEA go-to-market context.

Emerging players

• Adalytics: Independent ad transparency and verification research firm that audits placements across major platforms. Adjacent peer with overlapping mission of surfacing low-quality ad placements.

Broad incumbents

• AppsFlyer: Mobile measurement and fraud-protection incumbent with Protect360 for in-app fraud. Overlaps with AdShield's application-inventory filtering use case, particularly on the mobile-app side.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/adshield_ai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdShield