Adalytics
Adalytics Research LLC is a New York-based digital media analytics firm that provides impression-level log file analysis, ad fraud detection, and brand safety verification to Fortune 500 advertisers, media agencies, and US federal government clients, with no work performed for publishers or adtech vendors.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Adalytics does
Adalytics Research LLC is a New York-based, privately held digital media data science and analytics firm operating with 1-10 employees. The company provides advertiser-side measurement, ad fraud detection, and brand safety verification services to sophisticated brands, media agencies, and US federal government advertisers, and does not undertake work for publishers or adtech vendors. Its core deliverables include impression-level log file analysis (24/7/365), identification of domain spoofing, app spoofing, mis-declared inventory, bot and data-center traffic, out-of-geo delivery, frequency cap failures, and viewability issues, plus refund/make-good operations support.
The firm operates three product surfaces: (1) a browser extension that studies digital advertising on the open internet by collecting user login, user agent, and ad data; (2) an ad measurement tag and web dashboard used by digital advertisers to detect ad fraud via impression-level log file data; and (3) a professional log file analysis service. Underlying technology relies on Snowflake for SQL-based data processing, Cloudflare for file delivery, AWS for cloud infrastructure, and research data sourced from HTTP Archive (petabyte-scale, 2M+ websites, 7+ years of crawl data) and URLScan.io archives to perform URL-level transparency and brand safety analyses.
Adalytics monetizes primarily through professional services engagements with Fortune 500 advertisers, media agencies, and US government clients (Department of Homeland Security, US Army, Navy, Air Force, healthcare.gov), with the browser extension and email newsletter offered as registration-based/free resources that primarily serve as content marketing and inbound demand generation. Pricing is not publicly disclosed, and the firm has no disclosed funding, no parent company, and no recorded acquisitions, partnerships beyond sub-processor and research data relationships, or management team roster in the available data.
Adalytics firmographics
Firmographics- Name
- Adalytics
- Legal name
- Adalytics Research LLC
- Website
- https://adalytics.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adalytics Research LLC is a New York-based digital media analytics firm that provides impression-level log file analysis, ad fraud detection, and brand safety verification to Fortune 500 advertisers, media agencies, and US federal government clients, with no work performed for publishers or adtech vendors.
- Ownership category
- akta.pro rank
Adalytics industry classification
Industry- Product category
- Digital Advertising Analytics & Verification
- NAICS
- Advertising Agencies (54181), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)
Keywords
Where Adalytics is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Adalytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Analytics Services for Advertisers: Provides digital media data science and analytics services to sophisticated brands and agencies for measuring ad buys, detecting fraud, and optimizing programmatic performance
- Browser Extension / Plugin: Browser plug-in service for digital advertisers to measure and detect ad fraud, requires registration and opt-in
- Newsletter / Email Updates: Newsletter subscription service for blog updates and research publications
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Adalytics product offering
Product offeringCore offering
Adalytics provides 24/7/365 impression-level log file analysis and ad measurement services for sophisticated brands, agencies, and government advertisers. It helps clients detect ad fraud (domain spoofing, app spoofing, bot and data-center traffic, mis-declared inventory), verify frequency caps and viewability, identify brand-safety failures, and recover refunds and make-goods. The firm also operates a browser extension, an ad measurement tag and dashboard, and publishes independent public-interest research on digital advertising transparency.
Product overview
Adalytics provides digital media data science and analytics services to advertisers. The company operates a browser extension for studying digital advertising on the open internet, and an ad measurement tag and dashboard for digital advertisers to measure and detect ad fraud. These services are complemented by 24/7/365 log file analysis capabilities and a newsletter subscription service for research updates. The company publishes public interest research reports and does not undertake research on behalf of any publisher or adtech vendor.
Differentiator
Problem solved
Functional benefit
Products and services
- Adalytics Browser Extension A browser plug-in that registers opted-in users and collects user login data, user agent metadata, and digital ad data so Adalytics can study open-internet digital advertising and measure ad delivery on real user devices. Intended for digital advertisers and agencies.
- Adalytics Ad Measurement Tag and Dashboard A web dashboard paired with an ad measurement tag that digital advertisers use to measure impression-level log file data and detect ad fraud. The dashboard surfaces findings on where ads are running and flags non-human, non-viewable, or brand-safety-adjacent impressions.
- Log File Analysis Services Continuous (24/7/365) impression-level log file analysis service for brands and agencies that measures ad buys and detects domain spoofing, app spoofing, mis-declared inventory, non-human traffic (bots, data centers, out-of-geo delivery), frequency-cap violations, and viewability issues, and supports refund/make-good operations and programmatic performance optimization.
- Newsletter and Email Updates Email newsletter subscription that delivers updates on new Adalytics research reports and analyses to blog and email list subscribers.
Quantifiable outcome
- Identified ads served to bots for Fortune 500 brands and US government agencies including Department of Homeland Security, US Army, Navy, Air Force, healthcare.gov over 5+ years
- +1 more outcomes
Companies that use Adalytics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Adalytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Adalytics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered infrastructure and research data source.
- Amazon Web Services (AWS)infrastructureCloud platform provider used for hosting and computing services. AWS is listed as a sub-processor in Adalytics' privacy policy for providing cloud infrastructure.
- SnowflakeinfrastructureData processing and SQL analyses platform used as a sub-processor for Adalytics' analytical services.
- CloudflareinfrastructureFile delivery, storage, and compute services used as a sub-processor.
- PostmarkinfrastructureEmail and newsletter delivery service used for sending updates to subscribers.
- UmsoinfrastructureWebsite hosting provider for adalytics.io.
- AirTableinfrastructureData table hosting service for Adalytics' blogs.
- HTTP Archiveresearch data sourcePublic dataset used for bot traffic research - a petabyte-scale dataset with 2M+ websites and 7+ years of crawling data from Google Cloud data centers.
- URLScan.ioresearch data sourceWebsite scanning service whose bot archive data is used to observe ad delivery to bots and analyze brand safety issues.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Adalytics competitors and assessment
Company assessmentDirect peers
- DoubleVerify: Public-listed ad verification and fraud detection platform serving the same advertisers and agencies as Adalytics; the closest direct competitor across programmatic measurement, brand safety, and bot/fraud detection.
- Integral Ad Science (IAS): Direct competitor providing ad verification, viewability, and brand-safety measurement for Fortune 500 advertisers, agencies, and programmatic platforms — highly comparable buyer profile to Adalytics.
- HUMAN Security (formerly White Ops): Specialist in bot and invalid-traffic detection for programmatic advertising, overlapping with Adalytics' bot/non-human-traffic analysis at the impression level for advertisers and agencies.
- Pixalate: Cross-platform ad fraud intelligence and privacy analytics covering CTV, mobile, and web — overlapping with Adalytics' domain spoofing, app spoofing, and IVT detection work.
Broad incumbents
- Oracle Advertising (Moat / Grapeshot / AddThis): Broad incumbent providing viewability (Moat), brand safety (Grapeshot), and audience data to advertisers and agencies, competing at the high end of the same verification category.
- Comscore: Established digital audience and campaign measurement provider offering brand safety and invalid-traffic solutions; comparable buyer base of large advertisers and agencies.
Emerging players
- AppsFlyer: Mobile measurement and fraud analytics provider overlapping in app-install fraud and in-app ad measurement, relevant where Adalytics' app spoofing and mis-declared inventory detection focus.
- DeepSee: Emerging AI-driven ad verification startup tackling transparency in programmatic; comparable emerging-positioning to Adalytics' independent research approach.
- MethodMedia Intelligence: Boutique ad verification and brand-safety firm serving agency clients; adjacent positioning with overlapping scope of brand safety and fraud detection services.
Others
- Adalysis (Adalysis): Adjacent analytics platform focused on paid-search and PPC optimization rather than display verification; included as a thematically related ad-analytics peer in the same agency buyer set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adalytics social profiles
Digital presenceAdalytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adalytics leadership team
Management profileNumber of profiles
Profiles1 record
Adalytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adalytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adalytics
What does Adalytics do?
Adalytics provides 24/7/365 impression-level log file analysis and ad measurement services for sophisticated brands, agencies, and government advertisers. It helps clients detect ad fraud (domain spoofing, app spoofing, bot and data-center traffic, mis-declared inventory), verify frequency caps and viewability, identify brand-safety failures, and recover refunds and make-goods. The firm also operates a browser extension, an ad measurement tag and dashboard, and publishes independent public-interest research on digital advertising transparency.
Is Adalytics a public or private company?
Adalytics is a private company. It is classified as unknown and is currently operating.
When was Adalytics founded?
Adalytics was founded in 2020. It employs 1 to 10 people.
Where is Adalytics based?
Adalytics is headquartered in New York, United States, in the North America region.
How does Adalytics make money?
Three revenue lines are on record. Analytics Services for Advertisers are the primary driver. The others are browser Extension / Plugin and newsletter / Email Updates.
Who are Adalytics's main competitors?
Direct peers on record are DoubleVerify, Integral Ad Science (IAS), HUMAN Security (formerly White Ops) and Pixalate. Broad incumbents are Oracle Advertising (Moat / Grapeshot / AddThis) and Comscore. Emerging players are AppsFlyer, DeepSee and MethodMedia Intelligence. Adalysis (Adalysis) is listed as an others.
Does Adalytics have an API?
No public API is recorded for Adalytics.
What industry is Adalytics in?
Adalytics's product category is Digital Advertising Analytics & Verification. Its primary akta.pro industry code is BPAMALAN, Brand Safety, Fraud Detection & Ad Verification. Its NAICS code is 54181 and its SIC code is 7311.