What Goodmark Industries does

Goodmark Industries is a private aftermarket automotive restoration parts manufacturer and retailer founded in 1991 and headquartered in Lawrenceville, United States. The company designs, sources, and distributes sheet metal stampings, body panels, bumpers, trim, moldings, lamps, interior components, and related hardware for classic American vehicles including Chevrolet Camaro, Ford Mustang, Pontiac Firebird, Dodge Challenger, Plymouth Barracuda, Chevrolet Chevelle, Chevrolet C10 trucks, and other GM/Ford/Mopar platforms spanning multiple production decades. Its core technology is largely physical — stamping and fabrication of reproduction panels engineered to original factory specifications — augmented by a direct-to-consumer e-commerce platform featuring a vehicle-specific search system (year/make/model/VIN) and real-time inventory tracking across a nationwide network of 150+ warehouses.

The company operates a self-serve, product-led go-to-market model. Customers browse and purchase individually priced parts through goodmarkindustries.com, with order fulfillment handled via UPS shipping from the distributed warehouse network and complementary distribution through affiliated LKQ Corporation channels including LKQOnline.com and Pick Your Part. Unit pricing ranges from approximately $5 for small hardware items to over $1,400 for large body panels such as front bumper covers. The customer base is segmented into classic car restorers, hot rod and custom builders, and DIY hobbyists, with no subscription or recurring pricing structure.

Commercially, Goodmark earns revenue almost entirely through direct parts sales at fixed per-unit pricing, with no enterprise contracts, modular tiers, API access, or AI-enabled features disclosed. The business is embedded within the broader LKQ Corporation aftermarket ecosystem — evidenced by its privacy policy linking to lkqcorp.com and cross-promotion relationships with affiliated brands such as Keystone Automotive Operations, ATK High-Performance Engines, ReChrome Bumper, and Wheel Fix It — though the corporate ownership structure is not explicitly disclosed in the available data.

Name

Goodmark Industries

Legal name

Goodmark Industries

Website

https://goodmarkindustries.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Goodmark Industries is a private aftermarket manufacturer and direct-to-consumer retailer of sheet metal, body panels, bumpers, and trim for classic American vehicles, serving enthusiasts, hot rod builders, and DIY restorers through an e-commerce platform backed by a nationwide warehouse network.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Restoration Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Motor Vehicle Seating and Interior Trim Manufacturing (33636), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

akta.pro secondary industries

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI), Aftermarket Brake Components Manufacturing (Pads/Rotors/Calipers/Lines) (IMACANAB), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Aftermarket automotive parts
• Classic car restoration
• Sheet metal body panels
• Muscle car parts
• Vehicle restoration components

Headquarters

HQ city

Lawrenceville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Parts Sales: Direct-to-consumer e-commerce sales of aftermarket automotive restoration parts through their owned website storefront. Individual product purchases with per-unit pricing ranging from small hardware items to large body panels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Goodmark Industries manufactures and sells aftermarket restoration parts for classic American cars, hot rods, muscle cars, and classic pickup trucks. The product line includes sheet metal body panels, bumpers, body moldings, brake components, lamps, interior parts, engine compartment components, suspension hardware, weatherstrips, grilles, fuel system components, and decorative trim, all designed to replicate original factory styling and fitment. Parts are sold per-unit through a direct-to-consumer e-commerce storefront with vehicle-specific (year, make, model, VIN) search compatibility tools and real-time nationwide inventory.

Product overview

Goodmark Industries operates a single e-commerce platform (goodmarkindustries.com) that serves as a comprehensive online catalog and storefront for automotive restoration parts. The product portfolio consists of an extensive line of aftermarket restoration parts for classic cars, hot rods, and muscle cars, covering vehicles from American manufacturers including Chevrolet, Ford, Plymouth, Pontiac, Dodge, Buick, Oldsmobile, Mercury, Cadillac, GMC, and Jeep. The product catalog is organized into distinct categories including sheet metal/body panels, bumpers, moldings, brakes, lamps, interior, engine compartment, suspension, weatherstrips, and specialized accessories. The company offers parts for specific vehicle applications and sells through direct-to-consumer e-commerce with UPS shipping. The platform does not appear to have modular pricing tiers, API access, or AI-powered features—it functions as a traditional parts catalog with vehicle search functionality, shopping cart, wishlist, and checkout systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheet Metal & Body Panels Extensive line of sheet metal replacement panels including fenders, hoods, doors, quarter panels, trunk lids, and floor pans for classic American vehicles. Designed to replicate original factory fitment and styling.
• Bumpers & Bumper Components Complete front and rear bumper assemblies, bumper covers, brackets, guards, bolt kits, impact strips, and related mounting hardware for restoration applications.
• Body Moldings & Trim Body side moldings, wheel opening moldings, wheel arch trim sets, body template kits, and decorative trim components that define body contours and panel edges.
• Rear Body Panels Quarter panels, deck filler panels, tail panels, wheelhouses, package trays, and trunk floor components for rear body restoration.
• Rockers & Floors Complete floor pans, rocker panels (inner and outer), torque boxes, body mount kits, and structural floor reinforcement components.
• Trunk Components Trunk lids, trunk floors, lid hinges, trunk braces, rear shock mounts, and weather strip gutter sets for trunk area restoration.
• Brake System Parts Disc brake backing plates, caliper guide bushings, parking brake cables, release handles, pedal assemblies, and related brake hardware.
• Front Lamps Headlamp assemblies, headlamp buckets, doors, bezels, turn/park lamp assemblies, fender marker lamps, fog lamp components, and hidden headlamp hardware.
• Rear Lamps Tail lamp assemblies, housings, lenses, bezels, back-up lamp assemblies, and rear side marker lamp components.
• Roll Pans & Roll Pan Lights Steel rear roll pans for bumper replacement on classic trucks, plus integrated roll pan license plate light assemblies for custom applications.
• Paint Gasket Kits Body seal kits and paint gasket kits designed to protect surfaces during repaint and ensure proper panel alignment during reassembly.
• Weatherstrips Door weather strips, trunk weather strips, window channels, paint seal kits, and related sealing components for classic vehicle applications.
• Interior Components Dash pads, door panels, consoles, headliners, seat components, steering wheels, shifters, and related interior trim and hardware.
• Engine Compartment Parts Engine lift brackets, valve covers, oil pans, fan blades, fan shrouds, radiator supports, horn assemblies, and related engine compartment components.
• Grilles & Grille Components Grille assemblies, grille frames, brackets, medallions, opening panels, and related grille mounting hardware.
• Fuel Tank & Components Fuel tanks, fuel filler necks, sending units, tank straps, and gas caps for classic vehicle fuel system restoration.
• Pickup Bed Parts Bed sides, bed floors, tailgates, running boards, and related components for classic pickup truck bed restoration.
• Suspension Components Front and rear control arms, tie rods, coil springs, shock mounts, and related suspension hardware for classic vehicle applications.
• Cowl & Firewall Components Firewall panels, cowl side panels, dash panels, dash vents, dash pads, speedometer cables, and related cowl and firewall repair parts.
• Windshield & Roof Components Windshield gaskets, rear window gaskets, header bows, drip rails, sun visor brackets, and related windshield and roof hardware.
• Convertible Top Parts Convertible top components, top weather strip kits, pinchweld moldings, boot parts, and convertible latch hardware.
• Body Stripes & Decals Striping kits and stencil sets for restoring factory body graphics and accent lines on classic muscle cars.
• Decals & Emblems Fender emblems, hood emblems, and related badge components for restoring factory branding on classic vehicles.
• Exhaust Tips Exhaust tip trim components for classic vehicle exhaust system finishing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LKQ CorporationcoreChannel Partner/ Reseller/ DistributorParent company and primary distribution partner. LKQ Corporation is a leading provider of replacement parts, and Goodmark Industries operates as part of their portfolio of automotive aftermarket brands. Products distributed through LKQOnline.com and related LKQ properties.
• Pick Your PartminorChannel Partner/ Reseller/ DistributorAffiliated marketplace platform for automotive parts. Goodmark products may be available through Pick Your Part retail locations and online channels.
• Keystone Automotive Operations (KAO)minorChannel Partner/ Reseller/ DistributorAffiliated automotive aftermarket distribution company. Listed as related site within the LKQ/KAO distribution network.
• ReChrome BumperminorChannel Partner/ Reseller/ DistributorAffiliated company specializing in bumper rechroming services. Cross-promoted for customers needing chrome restoration on bumper components.
• Wheel Fix ItminorChannel Partner/ Reseller/ DistributorAffiliated company for wheel repair and refinishing services. Cross-promoted for customers needing wheel restoration alongside body panel work.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• LKQ Corporation: LKQ is Goodmark's parent-affiliate and a Fortune 500 distributor of aftermarket collision and specialty parts; LKQ is the broadest incumbent in the channel through which Goodmark's parts reach end customers.
• Summit Racing Equipment: Summit Racing is a broad-line retailer of performance and restoration parts for muscle cars, hot rods, and classic trucks, overlapping Goodmark on many performance and restoration categories with a much larger catalog and brand reach.

Emerging players

• Painless Performance Products: Painless Performance focuses on wiring harnesses and engine compartment electrical components for restoration and hot rod applications, partially overlapping with Goodmark's engine compartment category.
• Eastwood Company: Eastwood sells restoration tools, supplies, paints, and selected body panels to DIY classic car restorers, overlapping with Goodmark's DIY hobbyist customer segment though more tool/supply weighted.

Direct peers

• National Parts Depot (NPD): NPD is a multi-brand distributor of restoration parts for classic Ford and Mopar vehicles with warehouse locations across the US, competing with Goodmark for restoration buyer wallet share in the Ford/Mopar segment.
• Year One: Year One supplies restoration and reproduction parts for GM and Mopar muscle cars including Camaro, Firebird, Mustang, and Challenger, competing head-to-head with Goodmark on classic muscle car exterior and interior restoration components.
• Auto Body Specialties (ABS): ABS manufactures reproduction sheet metal and restoration panels for classic GM, Ford, and Mopar vehicles, directly comparable to Goodmark's stamping and fabrication-led product approach.
• Dynacorn International: Dynacorn is one of the largest manufacturers of reproduction sheet metal, body panels, and restoration components for classic American vehicles, directly competing with Goodmark across Camaro, Mustang, Chevelle, and truck platforms.
• AMD (Auto Metal Direct): Auto Metal Direct manufactures reproduction sheet metal for classic Chevy, GMC, Ford, and Mopar trucks and cars, a closely comparable direct competitor in aftermarket body panel manufacturing.
• Classic Industries: Classic Industries is a major direct-to-consumer and dealer distributor of restoration parts and accessories for classic American cars and trucks, overlapping Goodmark on GM, Mopar, and Ford restoration catalogs and target buyer segments.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/GoodmarkIndustries
• Facebookfacebook.com/goodmarkgarage
• LinkedInlinkedin.com/company/goodmark-industries-inc
• Xx.com/goodmarkgarage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodmark Industries