The Nanny Network

What The Nanny Network does

The Nanny Network is a privately-held, Maryland-based family care staffing agency founded in 1995 and operated as an LLC since its 2006 acquisition by current CEO Dulany Reeves Dent. The company places vetted nannies, newborn care specialists, family assistants, private educators, and household staff for families and corporate clients across three metropolitan markets: Baltimore, Washington D.C./Northern Virginia, and New Orleans (added August 2024). A wholly-owned sub-brand, Sidekick, extends the offering into non-childcare household management services such as errands, laundry, meal prep, and pet care.

The operating backbone is a proprietary web-based platform (app.nanny-network.com) supporting online family registration, 24/7 booking, account management, and a dedicated HR portal for corporate clients. Caregiver acquisition runs through an 8-step vetting methodology that accepts under 10% of applicants, with successful candidates employed as W-2 staff of the agency (Concierge/Temporary) or placed as household employees of the family (Classic). The platform also supports an industry-first Same-Day Pay feature launched in August 2022, allowing caregivers to access up to 70% of wages immediately post-shift.

Revenue is generated through a mix of one-time long-term placement fees (typically 20% of annual gross compensation, minimum $3,000, plus $350 retainer), usage-based hourly billing for temporary and backup care ($35.25/hr member rate, $50+/hr non-member), subscription-style annual contracts with corporate employers for backup care benefits, and seasonal summer placement fees. Distribution combines self-serve consumer registration, enterprise sales targeting HR departments, community sponsorships, and a referral program paying up to $1,000 per successful referral. The firm has no external equity funding and operates at 101-250 total employees, with 600+ families cumulatively supported and a 4.9/5 customer rating.

Name

The Nanny Network

Legal name

The Nanny Network, LLC

Website

https://nanny-network.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

The Nanny Network is a privately-held childcare and household staffing agency founded in 1995, placing vetted nannies and household staff for families and corporate clients across the Baltimore, Washington D.C., and New Orleans metropolitan areas via a proprietary booking platform and W-2 caregiver model.

Ownership category

akta.pro rank

Product category

Childcare Staffing Services

NAICS

Child Care Services (6244), Child Care Services (62441), Private Households (8141)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Corporate / Employer-Sponsored In-Home Nanny Services (HSAAABAO), Emergency Backup Nanny (Short-Term Multi-Day Coverage) (HSAAAJAC), Nanny Share (Shared Nanny) Services (HSAAABAM), Nanny Housekeeper / Family Assistant Services (HSAAABAE)

Keywords

• Child care staffing
• Nanny placement agency
• Backup child care
• Household staffing services
• Corporate child care benefits

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Long-Term Placement Fees: One-time placement fees for full-time and part-time nanny placements. Classic service charges 20% of total gross annual compensation (minimum $3,000) plus $350 retainer. Concierge service charges hourly rates ($42.75-$85.25/hour) plus $350 retainer.
2. Temporary/Backup Care: Hourly billing for temporary childcare services ranging from 4 hours to 8 weeks. Starting at $35.25/hour for members ($50+/hour for non-members). Additional charges for extra children, holidays, and overtime.
3. Corporate Child Care Benefits: Annual management fee plus hourly rates for services booked by employees. Companies contract for employee childcare benefits, paying setup fees and ongoing service fees.
4. Sidekick Household Services: Household management services including laundry, errands, meal prep, pet care. Sidekick Shorty at $35.25/hour (short-term), Sidekick Steady at $42.75-85.25/hour (long-term).
5. Summer Nanny Placements: Seasonal placement program with $350 registration fee and $2,500 placement fee, 15-day replacement policy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Nanny Network is a full-service child care and household staffing agency that recruits, vets, and places in-home caregivers for families and corporate clients. It delivers long-term nanny placements, on-demand backup care, summer nannies, event/hotel sitters, and household support services (Sidekick), with caregivers employed as W-2 workers under an 8-step vetting process that accepts less than 10% of applicants.

Product overview

The Nanny Network is a full-service child care and household staffing agency offering a portfolio of interconnected services. The core offerings include Long-term Placements (full/part-time nannies, newborn care specialists, family assistants) and Backup Care/Temporary Care for last-minute or short-term needs. The company operates two distinct sub-brands: Sidekick provides household support services (laundry, errands, meal prep, pet care) without child care, while Corporate Care Services offers B2B child care benefits to employers. Additional offerings include Summer Nannies, Event & Hotel Care, and Nanny Shares. The company expanded into New Orleans in August 2024 and serves the Baltimore, Washington D.C., and New Orleans metropolitan areas. All caregivers go through an 8-step vetting process and are either placed as household employees (Classic) or employed as W-2 workers by the agency (Concierge/Temporary).

Differentiator

Problem solved

Functional benefit

Brands

• Sidekick: Household assistance services under The Nanny Network umbrella, providing support with errands, laundry, simple meal preparation, pet care, and household management. Does NOT provide child care services.

Products and services

• The Nanny Network Long-Term Placements Full-service nanny placement agency providing long-term full-time and part-time nannies, newborn care specialists, and family assistants for families needing 2+ months of consistent in-home care. Available as Classic (direct hire) or Concierge (agency-managed W-2 employee) placement options.
• Backup Care / Temporary Care On-demand and last-minute temporary child care services ranging from 4 hours to 8 weeks, delivered by W-2 employees of the agency. Includes nannies, sitters, hotel sitters, and household managers. Hourly rates start at $35.25 for members and $50+ for non-members.
• Summer Nannies Seasonal full-time or part-time nanny placements for school-aged children (2+ years) during summer break, typically May through August. Includes a 15-day replacement policy. Pricing includes a $350 non-refundable registration fee and $2,500 placement fee.
• Event & Hotel Care On-site group child care for weddings, conferences, corporate meetings, and other events, plus hotel sitting services for traveling families. Covers children ages 6 weeks to 12 years with age-appropriate activities.
• Sidekick Household Support Household support sub-brand of The Nanny Network offering errand running, laundry, simple meal preparation, pet care, and household management. Sidekick Shorty offers temporary hourly support; Sidekick Steady provides consistent part-time or full-time household employees. Does NOT provide child care.
• Corporate Care Services
• Good People Care Alliance
• Nanny Shares Shared care arrangement allowing two families to split the services of a single nanny. Priced at 12% per family of the caregiver's total annual gross compensation plus a $350 retainer from each family (minimum $3,500 per family).

Quantifiable outcome

• 600+ families supported by TNN
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Kennedy Krieger InstituteminorOthersNon-profit partnership where Dulany Reeves Dent serves as President of Women's Initiative Network (WIN) and Board member of Early Childhood Development and Education Center (EDEC). Company supports through volunteering.
• Ronald McDonald HouseminorOthersCharitable organization supported through volunteer time and donations by The Nanny Network team.
• SharebabyminorOthersNon-profit supported by The Nanny Network through community volunteer efforts.
• Maryland Food BankminorOthersNon-profit organization supported through employee volunteer days and donations.
• Association of Premier Nanny Agencies (APNA)minorOthersIndustry association membership demonstrating commitment to professional standards and ethical practices in the nanny placement industry.
• International Nanny Association (INA)minorOthersIndustry association membership demonstrating adherence to professional standards in the childcare and nanny placement industry.
• The FamTech CollaborativeminorStrategic or Co-development PartnerOfficial partner providing technology solutions for family and childcare services, supporting The Nanny Network's digital platform initiatives.
• Good People Care AlliancecoreStrategic or Co-development PartnerAn employer-sponsored caregiving benefit solution connecting employees to trusted caregiving resources. The Nanny Network is a founding member alongside other best-in-class care agencies in the Baltimore-Washington DC metro area, offering childcare, elder care, tutoring, and support for neurodivergent family members through one partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kinside: Kinside is a corporate childcare benefits platform connecting employer benefits to a network of vetted childcare providers, including in-home care. Comparable in serving the B2B HR buyer for dependent care benefits, with similar SaaS-plus-network model.
• Helpr: Helpr is a tech-enabled childcare platform providing backup and recurring in-home care, including employer-sponsored benefits partnerships. Comparable to TNN's corporate care and backup care lines, with similar W-2 caregiver employment model and B2B go-to-market.
• Vivvi: Vivvi provides employer-sponsored early childhood education and childcare benefits including in-home and center-based care. Direct overlap with TNN's Corporate Care Services B2B benefits offering for HR/employer buyers.

Direct peers

• UrbanSitter: UrbanSitter is an online nanny and babysitter booking platform with strong presence in major metro areas including the East Coast. Closely comparable to TNN in targeting urban/suburban professional families for in-home childcare placements and sitter bookings.
• Nannies by Noa: Nannies by Noa is a premium nanny placement agency offering full-time, part-time, and temporary nanny placements with rigorous vetting. Comparable to TNN's long-term placement and concierge services for high-end professional families.

Others

• HomeWork Solutions: HomeWork Solutions specializes in household employer payroll, tax, and compliance services for nannies, housekeepers, and other domestic staff. Tangentially comparable to TNN's W-2 employment model and household staffing operations.

Broad incumbents

• Bright Horizons (Back-Up Care): Bright Horizons is the largest provider of employer-sponsored back-up childcare and family care benefits in the U.S. Comparable to TNN's corporate backup care and long-term placement services for HR buyers, though Bright Horizons also operates physical childcare centers.
• Care.com: Care.com is the largest national marketplace for nannies, sitters, and senior caregivers, connecting families to caregivers via subscription and pay-per-contact models. Directly comparable as a childcare staffing platform competing for the same family customers, though Care.com operates a marketplace model rather than a W-2 agency model.
• Sittercity: Sittercity is a national online marketplace connecting families with babysitters, nannies, and elder care providers. Overlaps with TNN on family-facing nanny/sitter search and corporate backup care partnerships, serving the same customer base at greater geographic scale.

Regional players

• Cambridge Nanny Group: Cambridge Nanny Group is a regional nanny placement agency in the Boston/New England area providing long-term placements, temporary care, and newborn care specialists. Comparable as a regionally-focused, full-service nanny agency serving affluent professional families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheNannyNetworkLLC
• LinkedInlinkedin.com/company/the-nanny-network-llc
• Instagraminstagram.com/nanny_network
• Xx.com/NannyNetworkLLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nanny Network