What Cuisines Premier Plan does

Cuisines Premier Plan is a French custom kitchen and interior design retailer operating a franchise network of 23 showrooms across metropolitan France. Founded in 2002 and headquartered in Drulingen, Alsace under the legal entity HOMIA (RCS Saverne 843 764 036 00011), the company is part of Groupe BF and is structured as a family-managed PME (small/medium enterprise) of 125 employees. Its product portfolio spans 25+ kitchen models organized into four style categories — Moderne, Design, Campagne, and Industrielle — alongside 15+ adjacent interior fitting categories including dressing, placard, salle de bain, cellier, buanderie, bureau, bibliothèque, meuble TV, portes coulissantes, claustra, sous-pente, verrière, entrée, and chambre fittings. The company sells almost exclusively to residential homeowners through a project-based, B2C go-to-market with consultation-driven sales rather than published list pricing.

The company's technology stack centers on 3D modeling and DAO/CAO design software used by showroom-based kitchen designers (cuisinistes-agenceurs) to produce customer-specific layouts, supported by CRM and project management systems that run through installation. Manufacturing takes place at the 9,000 m² Drulingen site (5,500 m² of production workshops), with the in-house plant producing In Ipso interior fittings under the group structure. Exclusive French distribution of Rotpunkt Küchen (Germany) provides imported cabinetry, with Siemens appliances and Lechner countertops featured as integrated options.

Commercially, Cuisines Premier Plan generates revenue from one-time project sales of custom kitchens and interior fittings, priced per project with free quotations, plus professional delivery and installation services. Distribution is through 23 directly operated or franchised showrooms across France, supplemented by content marketing on the company website (inspiration galleries, downloadable checklists), Google reviews (4.6–5.0/5 customer ratings across locations), and a Qualiopi-certified 4-week franchise partner onboarding program with production-site visits and ongoing marketing and CRM support. No external venture, private equity, or public market funding is disclosed; capital social is reported at €20,000, consistent with a tightly-held, family-controlled private company.

Name

Cuisines Premier Plan

Legal name

HOMIA

Website

https://cuisines-premier-plan.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Cuisines Premier Plan is a French custom kitchen and interior design franchise operating 23 showrooms nationwide. Owned under legal entity HOMIA, the family-run PME manufactures bespoke kitchens and interior fittings at its Drulingen, Alsace facility, serving residential homeowners across France.

Ownership category

akta.pro rank

Product category

Custom Kitchen Design and Installation

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Household and Institutional Furniture Manufacturing (33712)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom kitchen design
• Kitchen manufacturing
• Interior fittings
• Kitchen installation
• Franchise showroom

Headquarters

HQ city

Drulingen

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Kitchen Sales: One-time sale of bespoke kitchens including design consultation, custom manufacturing, and professional installation. Revenue generated from individual project sales with pricing based on kitchen size, materials, and complexity.
2. Interior Furniture Sales: Sale of custom interior furniture including wardrobes, bathroom furniture, TV units, and storage solutions. Similar project-based pricing model.
3. Franchise/Partner Network: Business development through franchise partnerships across France. Partner stores operate under the Cuisines Premier Plan concept with training, marketing support, and operational guidance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Cuisines Premier Plan designs, manufactures, and installs custom kitchens and complementary interior fittings (wardrobes, bathrooms, bookshelves, TV units, sliding doors, pantries, laundry rooms, home offices) for residential homeowners across France. Each project includes free in-showroom design consultation with a kitchen designer (cuisiniste-agenceur), 3D visualization, custom manufacturing at its Alsace facility, and professional installation. The company operates through 23 showroom locations and a Qualiopi-certified franchise partner network.

Product overview

Cuisines Premier Plan is a French custom kitchen and interior design company operating a franchise network of 23 showrooms across France. The company offers a comprehensive portfolio of 25+ kitchen models organized into four style categories: Moderne (Modern), Design, Campagne (Country), and Industrielle (Industrial). Each kitchen model features specific wood finishes, colors, and material combinations such as Scandinavian Oak, Beach Grey, Fenix finishes, and various accent colors like Me Brass and Light Bronze. Beyond kitchens, the company provides custom interior fittings including wardrobes (dressing), built-in cabinets (placard), bookshelves (bibliothèque), TV units (meuble TV), sliding doors (portes coulissantes), bathroom furniture, laundry rooms (buanderie), pantries (cellier), and workspace solutions (bureau). The company manufactures custom furniture at their 9,000 m² facility in Drulingen, Alsace, and provides complementary services including 3D design visualization, free quotes, and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchen Design, Manufacturing & Installation End-to-end custom kitchen service for residential homeowners: free in-showroom design consultation with a kitchen designer (cuisiniste-agenceur), 3D visualization, custom manufacturing at the Drulingen Alsace facility, and professional installation. Available in four style categories (Moderne, Campagne, Design, Industrielle) and multiple configurations (island, L-shaped, open plan, small kitchens) using a wide range of wood, laminate, ceramic, and quartz finishes.
• Custom Interior Fittings Bespoke interior furniture and fittings for residential customers covering entryway (entrée), living room (salon), bedroom (chambre), dining room (salle à manger), bathroom (salle de bain), pantry (cellier), laundry room (buanderie), home office (bureau), walk-in closet (dressing), wardrobe (placard), sliding doors (portes coulissantes), TV units (meuble TV), bookshelves (bibliothèque), under-slope storage (sous pente), and decorative partitions (claustra/verrière). Materials include laminate, ceramic, wood, and glass.
• 3D Design and Visualization Service 3D modeling service that allows residential customers to preview their custom kitchen or interior project before purchase, integrated into the showroom design consultation workflow.
• Delivery and Installation Service Professional delivery and on-site installation of custom kitchens and interior fittings performed by qualified craftsmen, bundled into project delivery.
• Cuisines Premier Plan Franchise Program Licensed franchise program for entrepreneurs to open and operate Cuisines Premier Plan showrooms in France, including certified training, brand systems, marketing and CRM support, and operational guidance.

Quantifiable outcome

• 4.6-5.0/5 average customer satisfaction ratings across store locations
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Groupe BFcoreOthers · 1 January 2002Parent company and distributor of German kitchens. Groupe BF also manufactures In Ipso interior fittings. The family business has been managed from father to son since 2002.
• Rotpunkt KüchencoreTechnology or IntegrationGerman kitchen manufacturer whose products are featured exclusively through Cuisines Premier Plan showrooms. Referenced in photo credits as a key supplier.
• In IpsocoreTechnology or IntegrationInterior fittings manufacturer, part of Groupe BF. Produces custom interior furniture including wardrobes, storage solutions, and built-in furniture.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoCooc: French kitchen franchise concept targeting first-time and mid-market buyers. Comparable in showroom-led, design-consultation GTM and franchise model, though positioned at a slightly lower price point.
• Mobalpa: French kitchen manufacturer with integrated showroom network. Comparable vertical integration from manufacturing through showroom sales and installation, with similar mid-premium positioning.
• Cuisine Plus: French kitchen retailer with showroom network offering custom kitchen design and installation. Directly comparable product offering and target customer, with similar franchise/distribution structure.
• Ixina: French kitchen franchise network offering custom kitchen design and installation across 150+ showrooms in France. Closely comparable GTM motion (sales-led showroom with designer consultation) and target customer (residential homeowners).
• Cuisinella: French kitchen retail brand (part of Schmidt Groupe) operating franchise and owned showrooms with custom kitchen design service. Directly comparable custom kitchen + showroom + installation offering.
• Schmidt Groupe: Largest French kitchen manufacturer and franchisor with several hundred showrooms across Europe. Most directly comparable to Cuisines Premier Plan in business model: franchise showroom network, custom kitchen design, and German manufacturing heritage.
• Arthur Bonnet: Heritage French kitchen manufacturer with franchise showroom model and custom design service. Comparable manufacturing-showroom hybrid and premium positioning in the French market.

Broad incumbents

• Lapeyre: French home renovation retailer offering kitchens, bathrooms, windows, and interior fittings. Broad incumbent with overlapping kitchen and interior fitting products, though less specialized than Cuisines Premier Plan in fully custom manufacturing.
• IKEA (Kitchen division): Global furniture incumbent with substantial French kitchen presence including design service and installation. Competes on price and convenience rather than bespoke custom manufacturing; relevant for market sizing and competitive context.

Others

• Rotpunkt Küchen: German kitchen manufacturer and existing exclusive supplier to Cuisines Premier Plan. Included as a strategic partner/competitor whose own retail expansion in France would directly threaten the company's product sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cuisines_premier_plan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuisines Premier Plan