Prime Dental

What Prime Dental does

Prime Dental is a private, full-service dental practice operating from a restored heritage building at 9 Gregory Street in Sandy Bay, Hobart, Tasmania, Australia. Founded around 2015 and serving the Hobart community for over a decade, the practice offers comprehensive dental services across five categories: general and preventative care (check-ups, children's dentistry, emergency treatment, periodontics, mouthguards, sleep apnoea, TMD); cosmetic dentistry (whitening, veneers, extractions); oral surgery (gum surgery, implant placement, wisdom teeth removal); orthodontics (braces and clear aligners); and restorative services including CEREC same-day crowns, bridges, fillings, inlays/onlays, and endodontics.

The underlying technology stack is conventional dental technology rather than proprietary platforms. The practice uses the CEREC CAD/CAM chairside milling system for same-day ceramic crowns, inlays, onlays, and veneers from digital impressions, alongside digital imaging equipment for implant placement and oral surgery. Materials include porcelain-fused-to-zirconia and base metal alloys for crowns and bridges. There are no proprietary software products, no mobile applications, no public APIs, and no AI/ML components referenced.

The business operates a fee-for-service revenue model on a pay-as-you-go cadence, accepting cash, EFT, credit cards, and the Child Dental Benefits Schedule, and is a Bupa Members First Ultimate provider offering insured patients 100% back on general dental fillings up to annual limits. Patient acquisition is direct-to-consumer via a website with integrated online booking, phone scheduling, and Bupa insurance-network referrals. The clinical bench comprises five dentists with sub-specialisations in implant, cosmetic, oral surgery, and orthodontic dentistry — including Dr Philippa McCarron (24 years' experience, BDSc Hons, University of Queensland) — supported by two hygienists / oral health therapists, six dental assistants, and three administration staff. The practice holds QIP accreditation for quality and safety. No revenue, ownership, funding, or acquisition history is publicly disclosed.

Name

Prime Dental

Legal name

Prime Dental

Website

https://primedental.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime Dental is a private, full-service dental practice in Sandy Bay, Hobart, serving the local community across general, cosmetic, surgical, orthodontic, and restorative dentistry using CEREC CAD/CAM technology and operating under Bupa Members First Ultimate network status.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Prosthodontic & Restorative Group Practices (HLABAKAH), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Dental implant placement
• Orthodontic treatment services
• Restorative dental procedures

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Services Fee-for-Service: Prime Dental provides comprehensive dental services on a fee-for-service basis. Services include general dentistry, cosmetic procedures, restorative treatments, oral surgery, orthodontics, and implant dentistry. The practice accepts major health insurance funds and offers payment options including cash, EFT, and CDBS.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Prime Dental is a private dental clinic providing comprehensive dental services including general and preventative dentistry (check-ups, cleans, children's dentistry, gum disease treatment, mouthguards, sleep apnoea and TMD treatment), cosmetic dentistry (teeth whitening, veneers), oral surgery (gum surgery, dental implant placement, wisdom teeth removal), orthodontics (braces, clear aligners), and restorative services (CEREC same-day crowns, bridges, fillings, root canals, inlays/onlays). The practice delivers these services on a fee-for-service basis from a single Sandy Bay, Hobart location.

Product overview

Prime Dental is a dental practice offering a comprehensive range of dental services across five main categories: General and Preventative (check-ups, cleanings, children's dentistry, emergencies, gum disease, mouthguards, sleep apnoea, TMD), Cosmetic Dentistry (teeth whitening, extractions, veneers), Oral Surgery (gum surgery, dental implants, wisdom teeth removal), Orthodontics (braces, clear aligners), and Restorative services (CEREC same-day crowns, crowns and bridges, fillings, implant restoration, inlays/onlays, root canals). The practice uses modern techniques and innovative technology including CEREC CAD/CAM for same-day restorations and digital impressions. Prime Dental is a Bupa-partnered practice located in Sandy Bay, Hobart, operating from a heritage building with multiple practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Check-up and Clean Routine dental examination and professional cleaning (scaling and polishing) to maintain oral health, detect early issues, and prevent cavities and gum disease. For patients of all ages.
• Children's Dentistry Paediatric dental care focusing on early dental visits, preventative treatments like fluoride and sealants, and managing childhood dental issues such as cavities, gum disease, and thumb-sucking. For families with children from first tooth through adolescence.
• Dental Emergencies Urgent dental care for knocked-out teeth, severe toothache, cracked or broken teeth, dental abscesses, and severe gum bleeding. For patients experiencing acute dental issues.
• Gum Disease Treatment (Periodontics) Treatment for gum disease including professional deep cleaning (scaling and debridement), periodontal surgery, laser therapy, and medication for advanced periodontitis. For patients with gingivitis or periodontitis.
• Mouthguards Custom-fit protective devices worn during sports to protect teeth, gums, and jaw from injury, available in custom-fit, boil-and-bite, and stock options. For sports participants and individuals at risk of dental injury.
• Sleep Apnoea and Snoring Treatment Dental solutions including custom mandibular advancement devices (MADs) to keep airways open during sleep, as alternatives to CPAP machines for mild to moderate obstructive sleep apnoea. For patients with snoring or obstructive sleep apnoea.
• Jaw Joint Disorder Treatment (TMD) Diagnosis and treatment for temporomandibular joint disorder including jaw exercises, custom bite guards, lifestyle changes, and advanced treatments like orthodontics and surgery. For patients with jaw joint disorders.
• Teeth Whitening Professional teeth whitening using hydrogen peroxide bleaching agents, available as in-office treatments activated with special light or custom at-home kits with professional-grade solutions. For patients seeking cosmetic dental enhancements.
• Tooth Extractions Safe tooth removal procedures including simple extractions for visible teeth and surgical extractions for impacted teeth, with proper pain management and aftercare. For patients requiring tooth removal.
• Veneers Thin porcelain or composite shells bonded to front tooth surfaces to improve appearance, correct chips, discolouration, gaps, and minor misalignment. Porcelain veneers last 10-15 years. For patients seeking cosmetic smile improvements.
• Gum Surgery Various surgical procedures including flap surgery for pocket reduction, gum grafting for recession, crown lengthening, and regenerative procedures to restore or reshape gum tissue. For patients with advanced periodontal conditions.
• Dental Implant Placement Surgical placement of titanium dental implants into the jawbone as artificial tooth roots, followed by abutment and crown attachment for permanent tooth replacement. For patients with missing or severely damaged teeth.
• Wisdom Teeth Removal Extraction of impacted or misaligned third molars (wisdom teeth) to prevent pain, infection, overcrowding, and damage to surrounding teeth. For patients requiring third molar removal.
• Braces Orthodontic treatment using metal, ceramic, lingual, or clear braces with brackets and wires to gradually shift misaligned teeth into correct positions over 18-24 months. For patients seeking teeth straightening.
• Clear Aligners Custom-made removable clear plastic trays (invisible aligners) that gradually straighten teeth without metal wires, worn 20-22 hours daily for 6-18 months. For patients seeking discreet orthodontic treatment.
• CEREC Same-Day Restorations Chairside Economical Restoration of Esthetic Ceramics (CEREC) - advanced CAD/CAM technology enabling same-day custom ceramic crowns, inlays, onlays, and veneers in a single appointment using digital impressions and chairside milling. CEREC restorations can last 10-15 years or more with proper care. For patients seeking single-visit restorative treatment.
• Crown and Bridge

Quantifiable outcome

• Porcelain veneers can last up to 10-15 years with proper care
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• BupacoreChannel Partner/ Reseller/ DistributorPrime Dental is a proud partner of Bupa and a Bupa Members First Ultimate provider. The practice provides high-quality and affordable dental care as part of the Bupa network, offering patients 100% back on general dental fillings at Members First Ultimate providers up to yearly limits.
• QIP (Quality Innovation Performance)coreOthersPrime Dental holds private dental practice accreditation through QIP, meeting recognised quality and safety standards for dental practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Dental Care: Australian dental group practice operator with multiple clinics offering general, cosmetic, and specialist services. Directly comparable to Prime Dental in service mix and multi-clinic model.
• MyDentist: Australian dental group practice operator offering general and cosmetic dentistry across multiple locations. Comparable to Prime Dental as a multi-clinic operator with similar service offerings.
• 1300SMILES: ASX-listed Australian dental group operating more than 50 clinics across Queensland, NSW, Victoria, and SA. Directly comparable to Prime Dental as a multi-site Australian dental practice operator offering general, cosmetic, and specialty services.
• Dental Boutique: Australian dental group specialising in cosmetic dentistry, veneers, implants, and smile makeovers. Comparable to Prime Dental in offering high-end cosmetic and restorative services with premium positioning.
• Maven Dental Group: Australian dental group with 100+ clinics across the country, now part of Bupa. Operates similar comprehensive general and specialty dental services and is a direct comparable group practice operator.
• Pacific Smiles Group: ASX-listed operator of approximately 120+ Pacific Smiles Dental and HBF Dental clinics across Australia. Direct competitor offering comprehensive general, cosmetic, and specialist dental services through a DSO-style model.

Broad incumbents

• Bupa Dental: Dental clinic arm of Bupa, one of Australia's largest health insurers and a partner of Prime Dental. Operates an extensive network of clinics nationwide, making it both a channel partner and a broader incumbent competitor.
• Aspen Dental: One of the largest DSOs in the US with over 1,000 affiliated clinics. A broader incumbent in multi-site dental practice operations, illustrating the scale model Prime Dental could pursue within Australia.
• HCF Dental: Dental clinic network operated by HCF, one of Australia's largest not-for-profit health funds. Provides recurring insurance-driven patient flow and competes with Prime Dental in the same general dentistry segment.
• Medibank Dental: Dental clinic network operated by Medibank, a major Australian health insurer. Comparable to Bupa Dental as a vertically integrated health-fund-owned dental provider that competes with Prime Dental for insured patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prime-dental-practice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Dental