Virtualsetworks
Virtualsetworks is a privately held, founder-led e-commerce business that sells virtual set backgrounds and chroma key assets for broadcast and live video production, serving SMB studios, corporate media teams, and independent production professionals globally via perpetual-license digital downloads.
- Company typePrivate
- Founded1999
- HeadquartersLaughlin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Virtualsetworks does
Virtualsetworks, doing business as Virtual Set, is a privately held e-commerce business founded in 1999 and headquartered in Laughlin, Nevada. It sells virtual set backgrounds and chroma key solutions for video production and broadcasting, serving broadcast and video production professionals, live event production teams, and corporate media departments globally through a self-serve online storefront. The company is founder-led by CEO Eric Pratt and operates with a micro headcount of 1-10 employees, with no disclosed outside funding, acquisitions, or partnerships.
The product portfolio centers on vMix live production and streaming software (vMix HD at $332 and vMix 4K at $665) complemented by an asset library of 205 products across four categories: Software, Tricaster Virtual Set Editor, vMix, and Chromakey. Core technology includes 1920x1080 PNG files with alpha channel transparency, multi-format deliverables (vMix .xml and Tricaster Virtual Set Editor .psd) supporting platforms including vMix, Tricaster, Aximmetry, and Vset3D, and layer-based customizable virtual sets shipped with 16 camera angles per set. The catalog is organized into seven volume packs (each containing 10 studios) plus individual studio SKUs, with the 70-set All Volumes bundle priced at $1,598.
The business model is one-time perpetual licensing with no recurring contracts and royalty-free use of assets, sold direct-to-consumer via the company website with instant electronic delivery. Pricing is tiered by resolution (HD vs. 4K) and bundle size, with 5-60% discounts applied across SKUs and volume packs providing meaningful savings versus individual purchases. Distribution is exclusively through the owned e-commerce storefront, with no enterprise sales motion, no third-party resellers, and no disclosed geographic restrictions despite a stated North American operating focus.
Virtualsetworks firmographics
Firmographics- Name
- Virtualsetworks
- Legal name
- Virtual Set
- Website
- https://virtualsetworks.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Virtualsetworks is a privately held, founder-led e-commerce business that sells virtual set backgrounds and chroma key assets for broadcast and live video production, serving SMB studios, corporate media teams, and independent production professionals globally via perpetual-license digital downloads.
- Ownership category
- akta.pro rank
Virtualsetworks industry classification
Industry- Product category
- Virtual Studio Software
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Real-Time Compositing, Keying & On-Set Playback (MPAHADAG)
Keywords
Where Virtualsetworks is headquartered
LocationHeadquarters
- HQ city
- Laughlin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Virtualsetworks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses: One-time perpetual software licenses for vMix live production and streaming software, sold directly through the e-commerce platform with electronic delivery.
- Virtual Set Asset Packs: One-time purchase of virtual set volume packs and individual studio products. Products include complete studio environments with multiple angles, sold as downloadable digital assets. Volume discounts available through bundled packs containing 10 studios each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | vMix HD - Entry-level live production software |
| One time/ perpetual license | Pay-as-you-go | vMix 4K - Professional live production software |
| Unit Pricing | Pay-as-you-go | Individual Virtual Studio Products |
| Unit Pricing | Pay-as-you-go | Virtual Set Volume Packs (10 studios each) |
| Unit Pricing | Pay-as-you-go | Virtual Set Pack All Volumes VSE - Complete library |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Virtualsetworks product offering
Product offeringCore offering
Virtualsetworks designs and sells virtual set background assets and chroma key solutions for live video production and broadcasting, delivered as downloadable digital files (PNG, PSD, XML). The company also distributes vMix HD and vMix 4K live production and streaming software through a self-serve e-commerce storefront with instant electronic delivery and perpetual royalty-free licensing.
Product overview
Virtualsetworks operates as an e-commerce platform offering virtual set solutions for live video production. The product portfolio consists of vMix live production and streaming software (in 4K and HD variants) as the core offerings, complemented by an extensive library of virtual set assets organized in volume packs (volumes 1-7) and individual studio products (Studio 113, 148, 159, 180-207). Virtual sets are available in multiple formats including HD 1080 PNG, 4K, Tricaster Virtual Set Editor (PSD files), and vMix XML. Products are categorized under Software (16 products), Tricaster Virtual Set Editor (79 products), vMix (110 products), and Chromakey. Key product specifications include 1920x1080 PNG files with alpha channel, royalty-free licensing with no monthly contracts, 16 camera angles per set, electronic instant download delivery, multiple layers for customization, and availability in both HD and 4K resolutions.
Differentiator
Problem solved
Functional benefit
Brands
- VIRTUALSETWORKS: Product category for Virtualsetworks branded virtual studio software products sold on the platform.
Products and services
- vMix HD
- vMix 4K
- Virtual Set Pack All Volumes VSE
- Virtual Set Pack Volume 1 VSE
- Virtual Set Pack Volume 2 VSE
- Virtual Set Pack Volume 3 VSE
- Virtual Set Pack Volume 4 VSE
- Virtual Set Pack Volume 5 VSE
- Virtual Set Pack Volume 6 VSE
- Virtual Set Pack Volume 7 HD
Companies that use Virtualsetworks
Customer profileSegments2 records
Ideal customer profiles2 records
Virtualsetworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Virtualsetworks partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights4 records
Virtualsetworks competitors and assessment
Company assessmentDirect peers
- vMix (StudioCoast): vMix is the live production software platform whose HD and 4K editions Virtualsetworks resells and for which most of the catalog's vMix .xml assets are designed. Most directly comparable as the upstream platform and ecosystem anchor for Virtualsetworks' product line.
- Brainstorm Multimedia: Brainstorm sells virtual set software and 3D virtual studio environments for broadcast and live events, including InfinitySet. Directly comparable as a virtual set solution provider targeting the same broadcast and corporate video production customers.
- Aximmetry Technologies: Aximmetry is a competing virtual set and live production software platform. Virtualsetworks explicitly supports Aximmetry format assets, indicating overlap in target customer and workflow with Virtualsetworks' core offering.
- Vset3D: Vset3D is a virtual set template marketplace integrated with vMix workflows. Directly comparable as a competitor selling downloadable virtual set assets to the same vMix-using broadcast and live production customer base.
Emerging players
- Zero Density: Zero Density provides real-time virtual production and graphics solutions powered by Unreal Engine for broadcast and live events. Comparable to Virtualsetworks in serving virtual set needs of broadcasters, though positioned in the higher-end, real-time engine segment.
- Pixotope Technologies: Pixotope provides real-time virtual production and AR graphics for broadcast using Unreal Engine. Comparable to Virtualsetworks as a virtual set/environment provider to broadcast customers, but operating in the newer real-time engine stack rather than static chroma key assets.
Broad incumbents
- Ross Video: Ross Video is a broad broadcast equipment and graphics vendor whose Voyager and graphics solutions serve the same broadcast customers as Virtualsetworks. Comparable as a broader incumbent offering overlapping virtual set and live production capabilities as part of a wider portfolio.
- Chyron (ChyronHego): Chyron provides broadcast graphics and virtual set/AR solutions for news and live production. Comparable as an incumbent serving broadcast virtual set use cases with a broader graphics and workflow portfolio than Virtualsetworks' asset-only model.
- NewTek (Vizrt Group): NewTek's Tricaster is the broadcast live production platform for which Virtualsetworks' PSD-format virtual sets are specifically designed. As the incumbent in the live switching category, NewTek sets the workflow standards that drive demand for Virtualsetworks' assets.
Others
- Unreal Engine (Epic Games): Unreal Engine is the real-time 3D engine increasingly used for virtual production in broadcast. Comparable in that it underpins an emerging category of virtual set workflows that may complement or substitute for Virtualsetworks' static asset approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Virtualsetworks social profiles
Digital presenceVirtualsetworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtualsetworks leadership team
Management profileNumber of profiles
Profiles1 record
Virtualsetworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtualsetworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtualsetworks
What does Virtualsetworks do?
Virtualsetworks designs and sells virtual set background assets and chroma key solutions for live video production and broadcasting, delivered as downloadable digital files (PNG, PSD, XML). The company also distributes vMix HD and vMix 4K live production and streaming software through a self-serve e-commerce storefront with instant electronic delivery and perpetual royalty-free licensing.
Is Virtualsetworks a public or private company?
Virtualsetworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtualsetworks founded?
Virtualsetworks was founded in 1999. It employs 1 to 10 people.
Where is Virtualsetworks based?
Virtualsetworks is headquartered in Laughlin, United States, in the North America region.
How does Virtualsetworks make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are virtual Set Asset Packs.
Who are Virtualsetworks's main competitors?
Direct peers on record are vMix (StudioCoast), Brainstorm Multimedia, Aximmetry Technologies and Vset3D. Emerging players are Zero Density and Pixotope Technologies. Broad incumbents are Ross Video, Chyron (ChyronHego) and NewTek (Vizrt Group). Unreal Engine (Epic Games) is listed as an others.
Does Virtualsetworks have an API?
No public API is recorded for Virtualsetworks.
What industry is Virtualsetworks in?
Virtualsetworks's product category is Virtual Studio Software. Its primary akta.pro industry code is MPAHADAG, Real-Time Compositing, Keying & On-Set Playback. Its NAICS code is 5121 and its SIC code is 7812.