What Loadmac does

Loadmac is a UK-based designer and manufacturer of truck-mounted forklifts (TMFs), operating from an end-to-end production facility at Ashburton Industrial Estate, Ross-on-Wye, Herefordshire, under the parent ABT Products Limited. Its core products are the Loadmac 825 Super Reach (2.5 tonne capacity, Hatz engine, patented one-side offload / integrated second reach with optional 4-way steering) and the Loadmac 225 Ultra (compact 2.5 tonne model, Kubota engine, class-leading low unladen weight), supplemented by the Loadmac 220iR and Loadmac 255 variants. Key engineering differentiators include full-capacity lift retained at full reach, 3x3 drive with electronic diff-lock, ROPS/FOPS-certified operator cabins, autophoretic chassis coating and Geomet-coated inboard hose routing for corrosion durability.

The company serves commercial hauliers, multi-drop distributors and industrial builders across building materials, brick & block, scaffolding, turf & topsoil, agricultural supplies, waste & recycling, general haulage, 3PL, bottled gas and food & beverage segments. Revenue is generated primarily through quote-based unit sales, supported by recurring aftermarket spare-parts revenue (regional stockholding and customer portals) and aftersales service delivered by in-house mobile engineers and the dealer/service network. Customer relationships are long-tenured — Avonside Insulation's 9-year, 5-unit conversion from the very first Loadmac 825 in 2011 to the 500th unit manufactured in 2019 illustrates the installed-base economics.

Distribution combines direct inside-sales at the UK head office with a multi-region dealer and distributor network: Forkway Group (exclusive England distributor from October 2020), Atlas Cranes UK (prior exclusive UK partner, May 2018-2020), Truck Crane International / Truck Crane Solutions (USA), Advanced Equipment Sales (Canada), ABT Loadmac Europe Sp. z o.o. (Poland) and Loadmac Pty Ltd (Australia & New Zealand, where Loadmac is described as the market-leading TMF). Marketing centres on industry exhibitions (Truckfest, Plantworx, TPI), dealer co-marketing, an in-house news blog, and the Loadmac Essentials YouTube training series. The company is privately held under owner/CEO Mark Hignett, with ~90-100 employees, no external institutional capital, and regional operating subsidiaries in Australia and Poland.

Name

Loadmac

Legal name

Loadmac Ltd.

Website

https://loadmac.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Loadmac is a UK-based designer and manufacturer of truck-mounted forklifts, producing the Loadmac 825 Super Reach and Loadmac 225 Ultra at its Ross-on-Wye facility. It serves commercial hauliers and distributors across building materials, agriculture, waste, and logistics sectors globally via a dealer network.

Ownership category

akta.pro rank

Product category

Material Handling Equipment — Truck-Mounted Forklifts

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

akta.pro secondary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

Keywords

• Truck mounted forklifts
• Material handling equipment
• One-side offload forklifts
• Industrial lifting equipment
• Forklift manufacturing

Headquarters

HQ city

Ross On Wye

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Truck mounted forklift unit sales: Primary revenue from sale of Loadmac 825 Super Reach and Loadmac 225 Ultra truck mounted forklifts to commercial fleet operators, hauliers and distributors. Sold via direct UK sales and through regional dealer/distributor network. Customer quote-based pricing.
2. Aftermarket spare parts: Recurring revenue from spare parts ([email protected], [email protected], [email protected]) supported by a UK-based parts stock holding and online customer service portal.
3. Aftersales service, repair and warranty: Service, maintenance and warranty support delivered through in-house employed mobile engineers, in-house technical/engineering support staff and the global dealer/service agent network (UK, US, Canada, Australia, Poland, Norway).
4. Customer training and best-practice content (Loadmac Essentials): Video-based training series for correct operation and maintenance, supporting customer retention and aftermarket attach (free/digital, used as a retention tool rather than a direct revenue line).

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels6 records

Core offering

Loadmac designs, manufactures and sells truck-mounted forklifts (TMFs) end-to-end at its Ross-on-Wye, Herefordshire facility. The portfolio is anchored by two flagship machines — the Loadmac 825 Super Reach (2,500 kg, patented full-capacity one-side offload/double-stack) and the Loadmac 225 Ultra (compact, Kubota-powered 2.5 tonne) — and is sold to commercial fleet operators, hauliers and building-products distributors via a global dealer network (UK, USA, Canada, Poland/Europe, Norway, Australia/NZ). Recurring revenue comes from spare parts, in-house mobile-engineer service and warranty, plus the Loadmac Essentials online training video library.

Product overview

Loadmac's offering is a focused, single-vendor product line of truck mounted forklifts (TMFs) — designed, manufactured and assembled end-to-end at the company's facility in Ross-on-Wye, Herefordshire, UK — rather than a multi-module software platform. The portfolio is anchored by two flagship physical machines: the Loadmac 825 Super Reach (2.5 tonne, one-side offload / double stack) and the Loadmac 225 Ultra (compact, Kubota-powered 2.5 tonne), supported by related variants in the Loadmac 220iR / 225 / 255 compact range and the Loadmac 825 / 855 Super Reach range. These hardware products are wrapped by the Loadmac Aftersales Service & Parts Documentation portal (parts manuals, fault codes, engine service data) and the Loadmac Essentials online training video series, which together form the after-purchase layer of the offering. Distribution is delivered through dealer partners in the UK (Atlas Cranes UK, Forkway Group) and overseas (Australia, USA, Canada, Europe).

Differentiator

Problem solved

Functional benefit

Products and services

• Loadmac 825 Super Reach Flagship Loadmac truck mounted forklift with 2,500 kg lifting capacity and the patented full-capacity one-side offload / double-stack system. Features 3x3 with electronic diff-lock drivetrain, integrated reach/sideshift/tilting carriage, full man-on-the-ground mounting controls, ROPS/FOPS-certified operator cabin, and optional 4-way multi-directional steering. Targeted at commercial fleet operators, hauliers and distributors handling brick & block, scaffolding, building materials, turf, agricultural supplies, animal feed, waste and bottled gas loads.
• Loadmac 225 Ultra Compact, manoeuvrable, lightweight and efficient truck mounted forklift in its class, delivering 2.5-tonne lift capacity at the mast. Powered by a simple, robust and reliable Kubota engine, with class-leading low unladen weight, best-in-class rear overhang, and integrated hydraulic fork positioning. Targeted at general haulage, 3PL, storage & distribution, agricultural suppliers, animal feed & bedding, building materials, waste & recycling, food & beverage and bottled gas operators.
• Loadmac Aftersales Service, Parts & Documentation Recurring aftersales offering comprising in-house mobile engineers, UK spare-parts stockholding and a parts/service documentation portal covering the Loadmac 825/855 and 220/225/255 ranges (including Hatz and Kubota engine service data, Tier 4 Final / Stage 5 fault codes, and territory-specific supplements such as the Australia CAM mast and hydraulic tank addenda). Sold to existing Loadmac fleet operators across the UK, USA, Canada, Australia, New Zealand, Poland and Europe.

Quantifiable outcome

• 500 Loadmac 825 units manufactured in Britain by October 2019, with target of reaching 1,000 units within 2 years
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Forkway GroupflagshipChannel Partner/ Reseller/ Distributor · 1 October 2020Appointed in October 2020 as the exclusive distributor and service partner for Loadmac across all England postcodes. Forkway Group is a long-established UK distributor of industrial lifting equipment with three strategically located depots (Buckinghamshire, Yorkshire, Southampton) and over 60 years of experience in forklift sales and support. Each depot has its own fleet of service engineers, sales and support staff. Managing Director Martyn Fletcher and Sales Director Paul Fox secured the agreement.
• Truck Crane International (TCI)flagshipChannel Partner/ Reseller/ Distributor · 1 February 2019TCI is Loadmac's US dealer (loadmacusa.com), run by President Paul Frailey. TCI supplies and supports the Loadmac 825 across the United States, and partnered with Loadmac for TPI Orlando 2020 (where they were referenced as "Truck Crane Solutions" in some posts). Mark Hignett and other Loadmac staff regularly travel to the US to meet TCI dealers and customers.
• Advanced Equipment SalescoreChannel Partner/ Reseller/ Distributor · 1 June 2018Canadian dealer that sold and supplied seven Loadmac 825 units to Vicwest Building Products (Kingspan Group) in a lease deal. Sourced and supported the Loadmac 825 with its patented one-side offload and multi-directional steering for the Canadian market.
• Atlas Cranes UKflagshipChannel Partner/ Reseller/ Distributor · 1 May 2018Appointed in May 2018 as Loadmac's exclusive sales and aftersales provider in the UK, described by Loadmac MD Mark Hignett as "the biggest thing to happen in the domestic truck mounted forklift market". Atlas Cranes UK is a division of German company Atlas GmbH, with a network of fifty service centres and mobile engineers, and dual-brands Loadmac in its signature orange livery. Loadmac was sold alongside Atlas's truck loader cranes to the same customer base.
• SteadplanminorChannel Partner/ Reseller/ Distributor · 1 June 2017Loadmac's North West England dealer partner. Co-exhibited with Loadmac at Plantworx 2017 at Bruntingthorpe Proving Ground, Leicestershire, including customer demonstrations of the new Loadmac 220iR 2T machine.
• Loadmac Pty LtdflagshipChannel Partner/ Reseller/ DistributorWholly-owned Australian subsidiary operating from 549B Waterloo Corner Road, Burton SA 5110. Handles sales, spare parts and technical support across Australia and New Zealand, where Loadmac is the market-leading truck mounted forklift. Customers are supplied via 8-week sea-freight container shipments from the UK.
• ABT Loadmac Europe Sp. z o.o.coreChannel Partner/ Reseller/ DistributorPolish subsidiary of ABT Loadmac located at ul. Sloneczna 15, 76-200 Slupsk, Poland. Manages sales and dealer enquiries for continental Europe (the company also opened distribution in Norway during 2017-2018 growth).
• Donington Park / Radical racing teamminorGTM or Marketing PartnerABT Loadmac sponsor a racing team in the Radical racing series; MD Mark Hignett, a qualified racing driver, hosted apprentices at Donington Park race track as a reward and team-building initiative tied to the apprenticeship programme.
• Pavestone Rally / Virgin Money Giving charitiesminorGTM or Marketing PartnerJoint charity partnership with Atlas Cranes UK at Pavestone Rally 2019 (Reims to Lake Como), raising money for Rainy Day, Teenage Cancer Trust and Variety; costs fully covered by Loadmac and Atlas Cranes UK so 100% of donations went to charity.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toyota Material Handling: World's largest material-handling OEM by volume; named as prior employer of Loadmac's Global Head of Sales. Competes for the same mid-market and enterprise fleet customers via dealer networks.
• JCB: UK-based construction and agricultural equipment OEM offering rough-terrain forklifts and telehandlers. Competes indirectly with Loadmac in the UK construction materials distribution market with a much broader product range.
• Merlo: Italian telehandler and material-handling manufacturer serving construction and agriculture. Overlaps with Loadmac on rough-terrain forklift/masted equipment sold into similar distribution fleets.
• Hyster-Yale Materials Handling: Global lift-truck and material-handling OEM with broad forklift portfolios. Adjacent competitor for fleet customers weighing truck-mounted versus sit-down counterbalance forklift solutions.
• Manitou Group: Global material-handling OEM with a broad rough-terrain and truck-mounted product portfolio. Comparable as a larger, multi-product incumbent competing in many of the same end-verticals (construction, agriculture) and is referenced via Loadmac's own sales team's prior experience.

Direct peers

• Combilift: Irish manufacturer of multi-directional forklifts and material-handling solutions, including truck-mounted variants. Closely comparable on the multi-directional steering and one-side loading functionality that Loadmac markets.
• Ausa: Spanish manufacturer of compact forklifts, dumpers and rough-terrain material-handling equipment. Directly competes with Loadmac in compact/lightweight TMF segments for agricultural and construction distribution customers.
• Palfinger: Austrian manufacturer of truck-mounted equipment including forklifts, cranes and hookloaders. Directly competes in truck-mounted forklift and material-handling equipment for distribution fleets across Europe and globally.
• Moffett Engineering (Hiab / Cargotec): Original inventor and global leader of truck-mounted forklifts, now part of Hiab (Cargotec). Directly comparable as a TMF specialist serving the same construction materials, agricultural and general haulage delivery use cases as Loadmac.

Emerging players

• Faresin Industries: Italian manufacturer of telehandlers and rough-terrain forklifts for construction and agriculture. Comparable as a smaller, European-based specialist competing in some of the same distribution and agricultural use cases as Loadmac.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=ZpiaxxxXn10&list=PL9Giv3gdG5vvLJNjpAjCkL0PU4iZrdao-
• Xx.com/loadmac
• Facebookfacebook.com/Loadmac
• LinkedInlinkedin.com/company/abt-products-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loadmac