What LifeMatters does

LifeMatters, operating under parent company WorldWorks Unlimited, is a privately held Santa Rosa, California-based direct-to-consumer business that runs two distinct product lines from a single online storefront at lifematters.com. First, it sells court-approved online parenting classes — including rapid certification courses of 4, 6, 8, and 10 hours and an 8-week coached format — built on the Positive Discipline curriculum by Jane Nelsen, Ed.D., priced from $39, with a money-back guarantee on court acceptance in every U.S. state. Second, it resells and supports biofeedback hardware from Thought Technology of Montreal, spanning consumer-grade personal devices such as the U-Control sEMG Incontinence Trainer ($320), MyoTrac portable EMG ($600), emWave2 HRV stress reliever, GSR2, and Antense anti-tension device, up through professional clinical systems including the ProComp2/5/Infiniti and FlexComp Infiniti multi-channel encoders ($2,200–$7,800) running on BioGraph Infiniti 6.0 software ($925), plus replacement sensors and electrodes.

The business is bootstrapped and founder-operated, with the legal entity WorldWorks Unlimited (California corporation) funding all development personally since 1996, when it was established by Marriage and Family Therapists Thomas Cobb and Phyllis Grannis. There are no disclosed funding rounds, M&A activity, headcount figures, or institutional investors. Go-to-market is predominantly self-serve e-commerce (lifematters.com) supplemented by a toll-free phone order line (1-888-255-9757) and acceptance of institutional purchase orders from universities, schools, hospitals, and government agencies; international shipping is available via US Global Priority mail with automated currency conversion. Customer acquisition leans on court referrals from family courts, child protection agencies, and social workers for the parenting line, and on an SEO-driven content footprint — including an active blog at blog.lifematters.com and an extensive library of educational articles on biofeedback and stress management — for both lines.

Revenue is generated entirely through one-time transactions: per-class fees for parenting education and unit pricing for hardware and accessories, with no disclosed subscription, SaaS, or recurring-service component. The customer base is fragmented across court-mandated and voluntary parents, individuals with stress-related conditions (migraines, TMJ, hypertension, incontinence, anxiety), and healthcare professionals sourcing clinical equipment. The company carries no disclosed patents, trademarks, regulatory actions, certifications, or AI/ML capabilities, and operates as a niche lifestyle-and-resale business rather than a venture-scale technology platform.

Name

LifeMatters

Legal name

WorldWorks Unlimited

Website

https://lifematters.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

LifeMatters is a founder-operated, bootstrapped e-commerce business selling court-approved online parenting classes and reselling Thought Technology biofeedback hardware and software to U.S. consumers, clinicians, and institutions since 1996.

Ownership category

akta.pro rank

Product category

Online Parenting Education and Biofeedback Equipment

NAICS

Health and Personal Care Retailers (456), All Other Schools and Instruction (61169)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Online parenting classes
• Biofeedback equipment
• Stress management devices
• Court approved courses
• Muscle monitoring monitors

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Online Parenting Classes: One-time fee for online parenting classes (Co-Parenting Divorce Class, Rapid Certification Classes, 8 Week Classes). Classes are 100% online with immediate login access. Certificate of Completion included. Court-approved in every state with money-back guarantee.
2. Biofeedback Equipment Sales: Direct sales of biofeedback devices including EMG monitors, GSR devices, HRV monitors, EEG sensors, and professional multi-modality systems. Products range from personal home-use devices ($320-$600) to professional clinical systems ($2,200-$7,800).
3. Software Licenses: BioGraph Infiniti biofeedback software sold as standalone product ($925) for clinical and research applications. Includes application suites for EEG, Physiology, and rehabilitation protocols.
4. Sensors and Accessories: Replacement sensors, electrodes, and accessories for biofeedback devices including EMG electrodes, temperature sensors, respiration sensors, EKG sensors, and extender cables.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

LifeMatters sells court-approved online parenting classes and resells Thought Technology biofeedback equipment directly to consumers and healthcare professionals. Offerings span 4-10 hour rapid certification and 8-week coached parenting courses, consumer biofeedback devices for headaches, stress, and incontinence, and professional multi-channel encoder systems paired with BioGraph Infiniti software.

Product overview

LifeMatters offers a comprehensive portfolio of biofeedback products and online educational services. The core offerings include: (1) Online Parenting Classes - court-approved courses in rapid certification (4-10 hour) and 8-week formats with coaching, based on Positive Discipline; (2) Professional Biofeedback Equipment - multi-channel encoder systems (ProComp2, ProComp5, ProComp Infiniti, FlexComp Infiniti) ranging from 2 to 10 channels, paired with BioGraph Infiniti Software for data acquisition and analysis; (3) Personal Biofeedback Devices - consumer-grade devices including U-Control (incontinence trainer), emWave2/emWave Pro (heart rate variability), GSR2 (skin conductance), MyoTrac/MyoTrac3 (EMG muscle monitors), and Antense (anti-tension device); (4) Multi-Modality Sensors and Accessories. All systems utilize Thought Technology hardware and are designed for clinical, home, and professional use in treating stress-related conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Parenting Classes Court-approved online parenting education classes available in rapid certification (4, 6, 8, 10 hour) and 8-week formats with personal coaching, based on Positive Discipline principles.
• U-Control sEMG Incontinence Trainer Single-channel sEMG (surface electromyography) home continence training device that monitors pelvic floor muscle contractions with visual and audio feedback via LED bar graph and adjustable threshold settings.
• emWave2 Personal Stress Reliever Portable handheld biofeedback device that monitors heart rate variability to help users achieve relaxation response through abdominal respiration training.
• emWave Pro Stress Relief System Desktop heart rate variability biofeedback system for mental focus, relaxation ability improvement, and peak performance training.
• GSR2 Biofeedback Device Galvanic Skin Response (GSR) biofeedback device measuring skin conductance for stress detection and relaxation training, useful for hand warming techniques for migraines and Raynaud's Syndrome.
• MyoTrac Portable Surface EMG Lightweight portable muscle monitor (EMG) providing audible tone and LED bar graph feedback for muscle re-education, bruxism, chronic headaches, neck/shoulder pain, and whiplash recovery.
• MyoTrac 3 Portable Muscle Monitor Dual-channel sEMG unit capable of monitoring two muscle groups simultaneously with computer interface and software featuring pre-designed protocols for clinical evaluation.
• Antense Anti-Tension Device EMG biofeedback device worn on the forehead that converts muscle tension in the frontalis muscle into a pleasant tone for learning to relax facial muscles and relieve tension headaches.
• FlexComp Infiniti System 10-channel high-speed data acquisition encoder (2048 samples/sec, 14-bit resolution) for professional multi-modality physiological monitoring with fiber optic or Compact Flash connectivity.
• ProComp Infiniti System 8-channel multi-modality encoder with two high-speed channels (2048 samples/sec) for EEG/EMG/EKG and six channels (256 samples/sec) for slower physiological signals.
• ProComp5 Infiniti System 5-channel encoder with two high-speed channels (2048 samples/sec) and three slower channels (256 samples/sec), housed in ergonomic case with USB connectivity.
• ProComp2 Infiniti 2-channel compact encoder with built-in EEG sensor for clinical or take-home use, with ability to connect to any two ProComp Infiniti sensors.
• BioGraph Infiniti Software 6.0 Multi-modality biofeedback and data acquisition software supporting up to 40 sensors simultaneously with powerful Developer Tools for custom configuration, Z-score neurofeedback, and dual threshold feedback.
• Tele-Infiniti Telemetry Module Wireless telemetry unit transmitting biofeedback data up to 30+ feet for ambulatory monitoring applications, compatible with ProComp2, ProComp Infiniti, and FlexComp Infiniti systems.

Quantifiable outcome

• No medication side effects - biofeedback is non-invasive with no drug interactions
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Thought TechnologycoreTechnology or IntegrationThought Technology of Montreal, Canada is described as the world's leading manufacturer of biofeedback equipment. LifeMatters sells Thought Technology products including ProComp Infiniti, FlexComp Infiniti, BioGraph Infiniti software, and various sensors. The partnership provides professional-grade biofeedback technology for both clinical and home use applications.
• Positive Discipline (Jane Nelsen, Ed.D.)coreStrategic or Co-development PartnerLifeMatters uses the Positive Discipline curriculum by Jane Nelsen, Ed.D. for their online parenting classes. Positive Discipline books are updated and revised regularly, use current examples, and promote non-punitive, non-violent principles ideal for domestic violence situations. The approach is based on psychologist Alfred Adler's work.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Thought Technology: Thought Technology is the global manufacturer of the ProComp/FlexComp encoder line and BioGraph Infiniti software that LifeMatters resells. It is both a critical supplier and a broader incumbent that sells the same professional-grade biofeedback equipment directly to clinics, universities, and hospitals worldwide — operating across more geographies and segments than LifeMatters.

Emerging players

• Wild Divine: Wild Divine created biofeedback-based wellness software (and accompanying finger sensors) for relaxation and meditation training, occupying adjacent mind-body-biofeedback consumer territory to LifeMatters' personal stress-relief devices.
• Muse (Interaxon): Muse sells a consumer EEG headband and subscription app for meditation, focus, and sleep — overlapping with LifeMatters' stress-management biofeedback use cases, but targeting a younger consumer-mobile-first buyer with a different form factor.
• NeuroSky: NeuroSky develops consumer-grade EEG and biofeedback sensors used in wellness, education, and research applications, competing for the same DIY and consumer-mindfulness use cases that some LifeMatters products serve.

Direct peers

• Active Parenting (Children in Between / Co-Parenting): Active Parenting publishes the Children in Between and similar court-recommended online co-parenting classes that compete head-to-head with LifeMatters' parenting-class offering for the same court-mandated divorcing-parent segment.
• Kids in the Middle: Kids in the Middle delivers court-ordered parenting classes for separating and divorcing families, addressing the same mandated-education pain point LifeMatters serves with its positive-discipline curriculum.
• HeartMath: HeartMath manufactures the emWave2 and emWave Pro HRV-stress devices that LifeMatters distributes, and also sells directly to consumers and clinicians for stress-management biofeedback — making it both a partner and a competing supplier in the same product category and customer segment (stress management, mindfulness).
• Cooperative Parenting Institute: Cooperative Parenting Institute provides court-approved online co-parenting and divorce classes, targeting the same court-referred parent segment as LifeMatters with overlapping curriculum and pricing.

Others

• Positive Discipline Association: Positive Discipline Association licenses the Jane Nelsen Positive Discipline curriculum that LifeMatters' parenting classes are built on; it is a strategic content partner and a peer in the broader positive-parenting education ecosystem rather than a direct retailer of competing classes.
• Calm: Calm is a mass-market meditation, sleep, and wellness app with stress-management content that indirectly overlaps LifeMatters' relaxation/stress-management course and personal-device use cases, but does not sell court-approved parenting classes or clinical biofeedback hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifeMatters