Eko Energy

What Eko Energy does

Eko Energy is an Australian residential and small business solar and battery storage solutions provider, headquartered in Heatherton, with 51-100 employees. Founded in 2017, the company specialised in the supply and installation of residential solar panels, battery storage systems, and energy monitoring equipment. In 2020 it was acquired by EnergyAustralia as part of the Echo Group acquisition, and from July 7, 2023 the Eko Energy brand was progressively phased out and consolidated under the EnergyAustralia master brand. The entity now operates as a solar and battery installation arm within EnergyAustralia, which serves approximately 1.6 million residential, SME, and commercial/industrial customers across NSW, VIC, QLD, SA, and ACT.

Technically, the operations leverage a generation and retailing infrastructure stack that includes coal-fired power stations (Mt Piper, Yallourn, Tallawarra, Newport, Jeeralang), the Cathedral Rocks wind farm, the Pine Dale Coal Mine, and large-scale battery energy storage systems at Hallett, Mt Piper, Gannawarra, and Ballarat. On the customer side, Eko Energy's installation offering is anchored by Customised Solar and Battery Solutions, a Virtual Power Plant that aggregates distributed solar and battery assets for grid services, and supporting retail electricity and gas plans (Flexi Plan, Home 365, Rate Fix, Solar Max, Standing Offer) plus GreenPower and Go Neutral carbon-neutral options. Demand-response offerings include PowerResponse for residential customers and ResponsePro for commercial and industrial customers, alongside LED lighting, Power Factor Correction, and Progressive Purchasing enterprise solutions.

The business model combines transactional hardware revenue from solar and battery installations, recurring subscription revenue from retail energy plans, and multi-year contract revenue from commercial and industrial customers on quote-based pricing. Distribution runs through a multi-channel go-to-market: self-serve website (energyaustralia.com.au), native iOS and Android mobile apps, contact centers for assisted sales, and partnership-based engagement channels including 7-Eleven fuel discounts and Disney+ promotional offers. The sales-led go-to-market targets residential, SME, and commercial/industrial segments, with custom quotes for large enterprise customers.

Name

Eko Energy

Legal name

EnergyAustralia

Website

https://ekoenergy.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Eko Energy was an Australian residential and SME solar and battery storage installer based in Heatherton. Acquired by EnergyAustralia in 2020 via Echo Group, it was rebranded under the EnergyAustralia brand in July 2023 and now operates as a solar installation arm within EnergyAustralia.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Electric Power Generation, Transmission and Distribution (2211), Solar Electric Power Generation (221114)

SIC

Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industry

EV Charging Infrastructure IoT & Smart Charging (V1G/V2G) (EUADAPAH)

Keywords

• Residential solar installation
• Battery storage systems
• Solar panel supply
• Energy monitoring systems
• Clean energy solutions

Headquarters

HQ city

Heatherton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Energy Retailing: Sale of electricity and gas to residential, SME, and commercial/industrial customers across multiple Australian states and territories. Revenue generated through retail energy plans including standing offers, market offers, and GreenPower renewable energy options.
2. Solar and Battery Installations: Installation and sale of solar panels and battery storage systems to residential and small business customers. Includes custom solar and battery solutions, Solar Max product, and virtual power plant participation.
3. Power Generation: Operation of power generation assets including coal-fired power stations (Mt Piper, Yallourn, Tallawarra, Newport, Jeeralang), wind farms (Cathedral Rocks), and associated mining operations (Pine Dale Coal Mine).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Eko Energy specializes in the supply and installation of residential solar panels, battery energy storage systems, and energy monitoring systems for households and small businesses across Australia. The company delivers customised solar and battery solutions, supports customers transitioning to renewable energy, and offers participation in virtual power plant programs that aggregate distributed solar and battery assets for grid services. Following its 2020 acquisition by EnergyAustralia and July 2023 rebranding, the offering is now delivered under the EnergyAustralia brand.

Product overview

Eko Energy (now rebranded as part of EnergyAustralia) was a residential and small business solar and battery solutions brand acquired by EnergyAustralia in 2020. The company now operates as part of EnergyAustralia's unified offering, providing a comprehensive portfolio of energy products including electricity and gas retail plans (Flexi Plan, Home 365, Rate Fix, Solar Max, Standing Offer), green energy options (GreenPower plans, Go Neutral carbon neutral option), and demand response programs (PowerResponse). For commercial and industrial customers, EnergyAustralia offers LED Lighting, Power Factor Correction, ResponsePro demand response, and Progressive Purchasing. The solar and battery offerings are delivered through Customised Solar & Battery Solutions and Virtual Power Plant services, enabling residential and business customers to install solar panels, battery storage, and participate in grid management programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Customised Solar & Battery Solutions Residential and small business solar panel and battery storage installation service providing customised energy solutions tailored to each customer's energy needs, supporting their transition to renewable energy and offering feed-in tariff benefits.
• Virtual Power Plant Service Virtual power plant service allowing residential and small business customers with solar and battery systems to participate in energy grid management, providing bill credits in exchange for aggregated distributed energy resources.

Quantifiable outcome

• eko energy supported thousands of customers on their solar and battery journey

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Echo GroupcoreStrategic or Co-development Partner · 1 January 2020In 2020, EnergyAustralia acquired Echo Group as a wholly owned subsidiary, which included the eko energy brand for residential and small business solar and battery solutions. This acquisition brought the eko energy track record of quality installations under the EnergyAustralia umbrella.
• 7-ElevenminorGTM or Marketing Partner7-Eleven partnership provides fuel discount offers for EnergyAustralia customers through the mobile app. Customers can access exclusive fuel discounts as part of their EnergyAustralia membership.
• Disney+GTM or Marketing PartnerDisney+ Standard subscription offered to EnergyAustralia customers as a promotional benefit through the EnergyAustralia mobile app.
• Echo GroupcoreStrategic or Co-development PartnerIn 2020, EnergyAustralia acquired Echo Group as a wholly owned subsidiary, bringing the eko energy brand into its portfolio. The acquisition aligned eko energy's residential and small business solar and battery expertise with EnergyAustralia's broader retail and generation capabilities.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Reposit Power: Reposit Power is an Australian virtual power plant operator that aggregates distributed solar and battery systems. Comparable to EnergyAustralia's VPP offering, focusing on grid services for residential solar and battery customers in Australia.
• SolarEdge: SolarEdge manufactures solar inverters, power optimizers, and storage solutions for residential and commercial markets. Comparable to Eko Energy as a technology supplier in the residential solar and battery ecosystem with similar end market focus.
• sonnen Australia: sonnen is a German battery storage company with Australian operations offering residential and commercial battery systems. Comparable to Eko Energy's battery storage offerings, with focus on integrated home energy systems and virtual power plant participation.

Direct peers

• Enphase Energy: Enphase is a global energy technology company that supplies solar microinverters, battery storage, and home energy management solutions. Comparable to Eko Energy's solar and battery ecosystem with similar end customers and technology focus.
• SunPower Corporation: SunPower provides residential solar panels and energy storage solutions. Directly comparable to Eko Energy's core offering of residential solar and battery installation with a focus on quality and integrated energy solutions.
• Sunrun: Sunrun is a leading residential solar, battery storage, and energy services provider in the US. Comparable to Eko Energy's residential solar and battery installation business model with similar end customers and product offerings.
• Origin Energy: Origin Energy is a major Australian energy retailer and generator offering residential solar and battery solutions. As a direct domestic competitor to EnergyAustralia (Eko Energy's parent), it competes in the same market segments with overlapping offerings.
• AGL Energy: AGL is one of Australia's largest energy retailers and generators, offering residential solar and battery solutions. Direct competitor to EnergyAustralia in the Australian energy retail market with comparable generation and retail assets.
• Tesla Energy: Tesla Energy offers residential solar roof and Powerwall battery storage solutions. Comparable to Eko Energy's residential solar and battery offerings, with similar focus on integrated home energy systems and virtual power plant participation.

Regional players

• Red Energy: Red Energy is an Australian energy retailer offering electricity and gas to residential and business customers. Comparable retail energy offering to EnergyAustralia's Flexi, Home 365, and Rate Fix plans, though primarily focused on retail rather than solar installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ekoenergyaus
• Facebookfacebook.com/ekoenergyaus
• LinkedInlinkedin.com/company/eko-energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eko Energy