Echo Group
Echo Group is an Australian smart energy solutions company, wholly owned by EnergyAustralia, that supplies and installs integrated solar, LED lighting, and battery storage systems for Australian councils, businesses, and households under brands including Cherry Energy Solutions and littil.
- Company typePrivate
- Founded2010
- HeadquartersMulgrave, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Echo Group does
Echo Group is an Australian smart energy solutions company headquartered in Heatherton, Victoria, that designs, supplies, and installs integrated energy efficiency systems including solar PV, LED lighting, and battery storage for residential, commercial, and government customers. The company operates a house-of-brands model under brands Cherry Energy Solutions and littil, with its technology proposition centered on combining three product lines—solar generation, efficient lighting, and behind-the-meter storage—into a single managed deployment. Echo Group generates revenue primarily through hardware sales and professional installation services, with pricing quoted project-by-project rather than via published rate cards.
The business is structured as a wholly owned subsidiary of EnergyAustralia, a major Australian energy retailer, and leverages parent backing for financial stability and credibility while retaining independent operating autonomy. Its go-to-market is sales-led and relies on preferred supplier and approved contractor status with 21+ Australian local government councils (predominantly in Victoria) and procurement framework access via Local Government Procurement, Procurement Australia, and the NSW Office of Environment and Heritage. Commercial sales target mid-market Australian businesses and public-sector bodies such as Australia Post, while households are served as a secondary segment.
Commercial operations rest on industry accreditations including Clean Energy Council Approved Solar Retailer status, Energy Efficiency Council membership, and certified Tesla installer authorization. The company employs 70+ staff organized around a core team of 14 covering group-wide functions, with stated ambitions to scale toward being a top-2 Australian supplier of new and emerging energy solutions, and national operations centered on the Australian market.
Echo Group firmographics
Firmographics- Name
- Echo Group
- Legal name
- Echo Group
- Website
- https://echogroup.co
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Echo Group is an Australian smart energy solutions company, wholly owned by EnergyAustralia, that supplies and installs integrated solar, LED lighting, and battery storage systems for Australian councils, businesses, and households under brands including Cherry Energy Solutions and littil.
- Ownership category
- akta.pro rank
Echo Group industry classification
Industry- Product category
- Renewable Energy Solutions
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electric Lighting Equipment Manufacturing (3351), Solar Electric Power Generation (221114)
- SIC
- Services-Computer Integrated Systems Design (7373), Electric & Other Services Combined (4931)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- Smart Appliance & Energy Management Integration (HSAHADAG), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE), Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)
Keywords
Where Echo Group is headquartered
LocationHeadquarters
- HQ city
- Mulgrave
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Echo Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Energy Solutions Products and Services: Revenue generated from selling and installing energy efficiency products including solar systems, LED lighting, and battery storage solutions to residential, commercial, and government customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for energy solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Echo Group product offering
Product offeringCore offering
Echo Group designs, supplies, and installs smart integrated energy solutions for Australian households, businesses, and government customers. Its core product portfolio consists of solar panel systems, energy-efficient LED lighting (marketed under the Littil brand), and battery storage solutions (including Tesla Powerwall), sold and installed as an integrated energy management approach to reduce operational costs and carbon emissions.
Product overview
Echo Group operates as a smart integrated energy solutions provider offering a portfolio of products under its house of brands. The core offerings include solar systems, LED lighting (via the Littil brand), and battery storage solutions, all designed to work together as an integrated energy management approach. The company also mentions Cherry Energy Solutions as another brand under its portfolio. These products are positioned as innovative, affordable, and predictable energy solutions that help customers maximize savings while minimizing carbon emissions.
Differentiator
Problem solved
Functional benefit
Brands
- Cherry Energy Solutions: Energy solutions brand under Echo Group house of brands
- littil
Companies that use Echo Group
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Echo Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Echo Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Clean Energy CouncilcoreCEC Approved Solar Retailer accreditation demonstrating compliance with industry standards for solar installations and consumer protection requirements.
- Energy Efficiency CouncilcoreMember of the Energy Efficiency Council, demonstrating commitment to energy efficiency industry standards and best practices.
- TeslacoreCertified Tesla installer partner authorized to install Tesla energy products including Powerwall battery storage systems.
- Local Government ProcurementcoreApproved contractor status enabling Echo Group to provide energy solutions to Australian local government councils through LGP procurement frameworks.
- Procurement AustraliacoreApproved supplier through Procurement Australia procurement framework for government energy efficiency solutions.
- Laser ElectricalminorElectrical contractor partnership for installation services in the energy solutions distribution network.
- MM Electrical MerchandisingminorElectrical merchandise distributor partnership supporting product supply chain for energy solutions.
- NSW Office of Environment and HeritagecorePartner organization providing access to NSW government energy efficiency programs and procurement frameworks.
- WAGA - Western Alliance for Greenhouse ActionminorRegional alliance of councils working on greenhouse gas reduction initiatives, with Echo Group as a trusted partner.
- Yarra Energy FoundationminorNon-profit energy organization partnership supporting energy efficiency initiatives in the Yarra region.
- Take-2minorIndustry partnership for sustainability and environmental initiatives in the energy sector.
- City SwitchminorSustainability program membership supporting commercial building energy efficiency improvements.
- EECCAminorEnergy Efficiency Council of Australia membership supporting industry standards and best practices.
- SAFminorIndustry membership supporting sustainable energy and facilities management initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Echo Group competitors and assessment
Company assessmentOthers
- Enphase Energy (Australia): Australia operations of the global microinverter and energy management hardware supplier; relevant as a technology stack peer that informs Echo Group's battery and monitoring solutions.
Emerging players
- Reposit Power: Australian battery and virtual power plant operator focused on behind-the-meter energy management, partially overlapping Echo Group's battery storage and energy management integration offering.
- ShineHub: Australian energy management platform bundling solar, battery, and smart-control software for households; competes with Echo Group's integrated smart-energy thesis at the residential and small-business tier.
Direct peers
- Mondo (AusNet Services): Victorian energy solutions provider (part of AusNet) offering solar, batteries and EV charging to households and businesses — directly overlapping Echo Group's product scope and Victorian geographic footprint.
- Solargain Australia: Australian solar and battery storage installer targeting households and small businesses with integrated rooftop energy offerings, directly comparable to Echo Group's residential solar-plus-storage proposition.
- Natural Solar: Australia-wide solar and battery installer with government and commercial channels, overlapping Echo Group's integrated energy solutions GTM and residential-to-C&I customer mix.
- RACV Solar: Victorian-headquartered solar and battery installer leveraging a trusted member brand, comparable to Echo Group's brand-backed, Victoria-anchored integrated energy solutions model.
Broad incumbents
- AGL Energy: Major Australian energy retailer with a national solar, battery and EV offering; competes with Echo Group across residential and commercial segments as a scaled incumbent with overlapping product lines.
- Origin Energy: Australian integrated energy retailer operating in solar, battery storage and energy services; competes with Echo Group across the same behind-the-meter energy solutions verticals.
Regional players
- Tesla Energy (Australia): Tesla's Australia arm sells Powerwall and solar products directly to consumers alongside its certified installer network (which includes Echo Group); overlaps as an alternative channel for the same battery-storage customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Echo Group social profiles
Digital presenceEcho Group compliance and trust
Trust signalCompliance2 records
Echo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echo Group leadership team
Management profileNumber of profiles
Profiles1 record
Echo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echo Group
What does Echo Group do?
Echo Group designs, supplies, and installs smart integrated energy solutions for Australian households, businesses, and government customers. Its core product portfolio consists of solar panel systems, energy-efficient LED lighting (marketed under the Littil brand), and battery storage solutions (including Tesla Powerwall), sold and installed as an integrated energy management approach to reduce operational costs and carbon emissions.
Is Echo Group a public or private company?
Echo Group is a private company. It is classified as corporate owned and is currently operating.
When was Echo Group founded?
Echo Group was founded in 2010. It employs 101 to 250 people.
Where is Echo Group based?
Echo Group is headquartered in Mulgrave, Australia, in the Oceania region.
How does Echo Group make money?
One revenue line is on record: energy Solutions Products and Services.
Who are Echo Group's main competitors?
Enphase Energy (Australia) is listed as an others. Emerging players are Reposit Power and ShineHub. Direct peers are Mondo (AusNet Services), Solargain Australia, Natural Solar and RACV Solar. Broad incumbents are AGL Energy and Origin Energy. Tesla Energy (Australia) is listed as a regional player.
Does Echo Group have an API?
No public API is recorded for Echo Group.
What industry is Echo Group in?
Echo Group's product category is Renewable Energy Solutions. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of HSAHADAG, Smart Appliance & Energy Management Integration. Its NAICS code is 334512 and its SIC code is 7373.