BMW Motorcycles of Miami

What BMW Motorcycles of Miami does

BMW Motorcycles of Miami is an authorized BMW Motorrad franchise dealership headquartered at 7501 NW 36th St., Miami, FL 33166. The company has operated for 18+ years and self-describes as the largest BMW motorcycle dealer in Southeast Florida, operating out of a 20,000+ sq ft flagship facility that serves Miami-Dade, Broward, and Palm Beach counties (including Fort Lauderdale, Boca Raton, Bal Harbour, and Surfside). Its offerings span new BMW motorcycle sales across the full Motorrad lineup — Adventure (R 1300 GS, R 1300 GS Adventure, F 900 GS Adventure, G 310 GS), Sport (S 1000 RR, M 1000 RR, M 1000 XR), Sport Touring (R 1300 RT, R 1300 RS, S 1000 XR), Roadster (R 1300 R, S 1000 R, M 1000 R, R 12 nineT), Heritage (R 18 family), Luxury Touring (K 1600 GTL/GT/Grand America/B), and Urban Mobility (C 400 GT, CE 04, CE 02) — plus a certified pre-owned inventory of over 100 units.

The business operates five distinct revenue streams: new motorcycle sales at MAP/MSRP plus fixed dealer fees, certified pre-owned sales with complimentary limited warranty coverage, parts and accessories (BMW OEM plus Klim and Touratech specialty stores), full-service and repair through BMW Service Technician Education Program–certified technicians using BMW diagnostic equipment, and onsite financing origination through BMW Financial Services at advertised APRs ranging from 3.9% to 5.9%. Distribution is anchored by the physical showroom (open Tuesday–Saturday) with supporting e-commerce channels including the main motorcyclesofmiami.com inventory portal and shop.motorcyclesofmiami.com parts ordering, complemented by digital marketing across Facebook, SEO, customer reviews, and an annual Motober Fest community event.

The dealership has recently expanded its brand portfolio by launching Royal Enfield of Miami as a separate sub-brand at the same location (remotorcyclesofmiami.com), broadening its addressable market beyond BMW Motorrad. Operations are enabled by standard OEM-supplied technology and third-party digital tooling (Pixel Motion website, Microsoft Clarity, Microsoft Advertising, Foureyes); the company carries no disclosed AI/ML capability, no parent company, no venture or private equity funding, and no disclosed revenue or headcount figures.

Name

BMW Motorcycles of Miami

Legal name

BMW Motorcycles of Miami

Website

https://motorcyclesofmiami.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BMW Motorcycles of Miami is an authorized BMW Motorrad franchise dealership in Miami, FL selling new and pre-owned BMW motorcycles, OEM parts and accessories, certified service, and financing to Southeast Florida consumers across adventure, sport, touring, heritage, and urban segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Motorcycle Sales: Sale of new BMW motorcycles including Adventure (R 1300 GS Adventure), Sport (S 1000 RR), Touring (K 1600 GTL), Heritage (R 18), Roadster (R 1300 R), and Urban (CE 02, CE 04, C 400 GT) models. Revenue generated from vehicle sales at MAP/MSRP pricing plus dealer fees.
2. Pre-Owned Motorcycle Sales: Certified pre-owned inventory sales with complimentary limited warranty coverage: BMW motorcycles up to 5 years old receive 30-day warranty; other brands up to 5 years old receive 7-day warranty. Mid-age motorcycles (up to 10 years) receive 7-day warranty regardless of manufacturer.
3. Parts and Accessories: Sales of BMW OEM Parts, Gear, Accessories, plus specialty stores for Klim and Touratech brands. Online parts ordering available through shop.motorcyclesofmiami.com.
4. Service and Repair: Full-service department with certified BMW technicians providing maintenance, repairs, tire installation, and inspection/reconditioning services.
5. Financing Services: Onsite financing through BMW Financial Services offering competitive rates and terms with excellent approval rates. Options include special APR financing (e.g., 3.9% APR, 4.9% APR for 12-36 months) and customer cash incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Authorized BMW Motorrad franchise dealership selling new and certified pre-owned BMW motorcycles across all product families (Adventure, Sport, Sport Touring, Roadster, Heritage, Luxury Touring, Urban Mobility). Operates an on-site service department with factory-certified technicians, an OEM parts and accessories department, and a finance office offering BMW Financial Services financing and trade-in valuations.

Product overview

BMW Motorcycles of Miami is a BMW Motorrad franchise dealership offering a comprehensive portfolio of new BMW motorcycles, pre-owned motorcycles, parts, accessories, riding gear, and service/repair. The product lineup includes multiple BMW motorcycle families: Adventure bikes (R 1300 GS, R 1300 GS Adventure, F 900 GS Adventure, F 800 GS, G 310 GS), Sport motorcycles (S 1000 RR, M 1000 RR, M 1000 XR), Sport Touring bikes (R 1300 RT, R 1300 RS, S 1000 XR, F 900 XR), Roadsters (R 1300 R, S 1000 R, M 1000 R, F 900 R, R 12 nineT, R 12), Heritage/Cruiser motorcycles (R 18 family including Transcontinental, B, Classic, Roctane), Luxury Touring motorcycles (K 1600 GTL, K 1600 GT, K 1600 Grand America, K 1600 B), and Urban Mobility vehicles (C 400 GT scooter, CE 04 and CE 02 electric scooters). The dealership also provides BMW OEM parts, gear, and accessories, third-party brands (Klim, Touratech), certified pre-owned inventory, financing services, and factory-trained technician service/repair.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Enfield of Miami: Separate Royal Enfield motorcycle dealership operated by the same ownership group, accessible at remotorcyclesofmiami.com

Products and services

• BMW New Motorcycles Sale of new BMW Motorrad motorcycles across Adventure, Sport, Sport Touring, Roadster, Heritage, Luxury Touring, and Urban Mobility families. Vehicles are sold at MAP/MSRP plus dealer fees with on-site financing, trade-in, and warranty registration.
• Pre-Owned Motorcycles Certified pre-owned inventory of 100+ motorcycles including BMW and other manufacturers, serviced and reconditioned, sold with complimentary limited warranty (30-day for BMW under 5 years, 7-day for other brands under 5 years, and 7-day for bikes up to 10 years old).
• Motorcycle Service and Repair Full-service department staffed with BMW Service Technician Education Program–certified technicians providing maintenance, repairs, tire installation, and inspection/reconditioning using BMW diagnostic tools and specialized workshop equipment.
• BMW OEM Parts Sales of genuine BMW Motorrad replacement parts for maintenance and repairs, available through the on-site parts department and online ordering at shop.motorcyclesofmiami.com.
• BMW OEM Gear and Accessories Authentic BMW riding apparel (helmets, boots, gloves, jackets, pants) and BMW Motorrad accessories for customization and enhanced functionality.
• Klim Store Authorized retail of Klim premium adventure riding apparel, jackets, pants, gloves, and boots available in-store and online.
• Touratech Store Authorized Touratech dealer offering adventure motorcycle equipment, luggage systems, and touring accessories for adventure riding enthusiasts.
• Financing Services On-site motorcycle financing through BMW Financial Services with APR tiers of 3.9% (select 2023 models), 4.9% (12–36 months), and 5.9% (37–60 months), customer cash incentives up to $1,000, and additional offers for military, first responders, and MSF Basic RiderCourse graduates.

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• BMW MotorradcoreChannel Partner/ Reseller/ DistributorAuthorized BMW Motorrad franchise dealership providing new BMW motorcycle sales, service, parts, and accessories. Operates under BMW brand standards with access to genuine BMW parts, warranty support, and BMW Financial Services financing options.
• KlimminorChannel Partner/ Reseller/ DistributorAuthorized Klim retailer offering premium riding gear, apparel, jackets, pants, gloves, and boots. Klim Store section available in-store and online.
• TouratechminorChannel Partner/ Reseller/ DistributorAuthorized Touratech dealer specializing in adventure motorcycle accessories, luggage systems, and touring equipment. Touratech Store section available for adventure riding enthusiasts.
• Royal EnfieldminorChannel Partner/ Reseller/ DistributorSeparate Royal Enfield store operated at same location (remotorcyclesofmiami.com), offering Royal Enfield motorcycles and scooters alongside BMW products.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RideNow Powersports: One of the largest multi-brand powersports dealer groups in the US, offering motorcycles, ATVs, and watercraft across many OEMs. Competes with BMW Motorcycles of Miami for powersports customers in overlapping regions with broader inventory but less brand specialization.
• Cycle Gear: National motorcycle parts, accessories, and apparel retail chain that competes directly with BMW Motorcycles of Miami's parts and gear business (including Klim and BMW OEM apparel) across multiple geographies.
• House of Harley-Davidson: Large multi-store Harley-Davidson authorized dealer group offering new/used Harley motorcycles, parts, service, gear, and financing. Comparable premium-brand dealership model and revenue mix, though concentrated on the Harley-Davidson brand rather than BMW.

Direct peers

• A&S Powersports: Authorized BMW Motorrad dealer offering new and used BMW motorcycles, parts, service, and accessories - a directly comparable single-franchise BMW powersports retailer with similar product mix and authorized service operations.
• Euro Cycles: Other BMW Motorrad authorized franchise dealership operating in Florida, offering the same BMW motorcycle lineup, parts, service, and financing to a similar premium customer base in a competitive regional market.

Emerging players

• RevZilla: Leading online motorcycle gear, parts, and accessories retailer that also operates a used motorcycle marketplace. Disrupts traditional dealers by capturing parts/apparel revenue and increasingly the used bike transaction online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MotorcyclesofMiami
• LinkedInlinkedin.com/company/motorcycles-of-miami

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BMW Motorcycles of Miami