Reworld Media Connect

What Reworld Media Connect does

Reworld Media Connect is the centralized advertising sales division (régie publicitaire) of Reworld Media SA, operating from Boulogne-Billancourt, France. The company commercializes advertising inventory across a portfolio of approximately 80 wholly-owned media brands organized into 12 thematic universes — Women, Food, Health & Wellness, Car, Sport, Entertainment, Home, Tech & Gaming, Young, Nature, Science & Culture, Lifestyle, and Business — collectively reaching 37.5 million French consumers monthly and 20 million daily contacts. Channel coverage spans print magazines, digital properties, social media, audio/podcasts, TV, events, lead generation, and affiliation. The company also operates the Air France Media Solutions ecosystem, monetizing premium travel environments including Air France lounges (48 DOOH screens), in-flight entertainment, and the Air France app.

The business sells exclusively through a B2B enterprise field-sales motion, targeting advertisers directly and via accredited French agency intermediaries (mandataires) under written insertion orders with minimum lead times of 6 weeks for standard placements and 3 months for preferred placements. Pricing is quote-based and not publicly disclosed; per-brand commercial conditions ("Conditions Support") apply, with cumulative volume-based discounts on the gross base purchase turnover (CA BBA HT) and additional professional discounts for accredited agency mandates. Events and special projects require a 50% deposit upon signature with balance due 50 days before the event. Revenue is generated from cross-media advertising campaigns — display, branded content, custom events, and CRM/lead-generation formats — sold against certified reach metrics (ACPM, OJD).

Custom branded content and special operations are delivered by a team of 20 specialists led by the Deputy CEO. Key leadership comprises Elodie Bretaudeau Fonteilles (CEO) and Jennifer Cuillandre (Deputy CEO, appointed July 2023 from Altice Media France). The company is a private French SARL wholly owned by Reworld Media SA; no standalone revenue, funding events, or external investors are disclosed in source material. Strategic partners include Air France (flagship distribution), Weleda (flagship brand activation), Toluna-Harris Interactive (proprietary research), and Michelin Editions (EnVols travel content).

Name

Reworld Media Connect

Legal name

Reworld Media Connect

Website

https://reworldmediaconnect.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Reworld Media Connect is the advertising sales régie for Reworld Media SA, commercializing advertising inventory across 80 French media brands in 12 thematic verticals — reaching 37.5M French consumers monthly via print, digital, social, audio, TV, events, and lead generation, sold B2B to advertisers and agencies.

Ownership category

akta.pro rank

Product category

Media Advertising Sales (Régie)

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Advertising Agencies (54181), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industries

Festival & Live Entertainment Brand Partnerships (MPAAAGAF), Virtual Conferences & Summits (Webinars, Keynotes) (MPAGAOAA)

Keywords

• Media advertising sales
• Advertising regie
• Cross-media advertising
• Branded content
• Digital media inventory

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales - Print & Digital: Reworld Media Connect commercializes advertising spaces across all Reworld Media group media brands, including print magazines, digital properties, social media, audio/podcasts, TV, events, lead generation, and affiliation. Revenue is generated from advertisers purchasing insertion orders on a per-campaign basis, with tariffs based on the Chiffre d'affaires brut de base achat (CA BBA HT) volume framework. The CGV document describes a tiered discount structure applied cumulatively from the first euro invested annually, with volume-based rebates. For events and special projects, a 50% deposit is invoiced upon signature with the balance due 50 days before the event date.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Reworld Media Connect is the advertising sales house (régie) of the Reworld Media Group, commercializing advertising space across a portfolio of approximately 80 owned print and digital media brands organized into 12 thematic universes. It sells cross-media advertising campaigns (print, digital, social, audio, TV, events, lead generation, affiliation) directly to advertisers and accredited media agencies in France, with volume-based discount pricing and managed brand content, special operations, and event production through a dedicated in-house team.

Product overview

Reworld Media Connect is the advertising division (régie) of Reworld Media, operating a diversified portfolio of 80 media brands across 12 thematic universes. The company offers advertising solutions across print, digital, social, audio, content, events, affiliation, TV, and lead generation channels. Key brand verticals include Women (Biba, Grazia, Marie France, Psychologies, Modes & Travaux, Aufeminin, Nous Deux, Parole de mamans, Beauté Test), Food (Marmiton, Gueuleton, Gourmand, Vital Food, Tanin, 1001cocktails), Health & Wellness (Top Santé, Doctissimo, Pleine Vie), Car (Auto Journal, Auto Plus, F1i, Sport Auto), Sport (Football.fr, Sports.fr, Foot365, Sport365, DZ Foot), Entertainment (Closer, Télé Star, Télé Poche, Télé Magazine), Home (Maison & Travaux, Le Journal de la Maison), Tech & Gaming (Les Numériques, CNET, Gamekult, Supersoluce, La Crème du Gaming, JVL, Eclypsia), Young (Melty, Peaches, Hero, Fraiches, Superbon, Minute Buzz, Juste Mieux), Nature (Le Chasseur Français, Revue Nationale de la Chasse, Grand Gibier, Mon Jardin Ma Maison, L'Ami des Jardins), Science & Culture (Science & Vie, Science & Vie Découvertes, Science & Vie Junior, Les Cahiers de Science & Vie, Mon Petit Science & Vie, Réponses Photo, Guerres & Histoire, Mission Patrimoine, Diapason, ICON, EnVols), Business (Maison & Travaux Pro, Be a Boss, Commerce), and Air France ecosystem (Air France Media Solutions, EnVols). The company reaches 37.5M French consumers monthly with 80 media brands across 12 thematic universes.

Differentiator

Problem solved

Functional benefit

Products and services

• Air France Media Solutions ecosystem
• Take Care health prevention study

Quantifiable outcome

• 8.6 million monthly French users for Doctissimo and Top Santé combined, establishing #1 position in health media
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• WeledaflagshipGTM or Marketing Partner · 1 June 2023Weleda, a pioneer in natural and organic cosmetics, partnered exclusively with Biba (a Reworld MediaConnect women's media brand) for the 'Biba x Weleda Summer Tour' — a beach tour across 6 French cities from July 1–9, 2023. The partnership combined brand activations (product discovery, auto-massage workshops, cocktail mixology) with a full-media campaign (print, digital, and social) across Biba's ecosystem, reaching over 2 million people monthly and the broader Reworld Media women's ecosystem reaching 20M+ French people.
• Toluna-Harris InteractivecoreStrategic or Co-development Partner · 1 January 2023Reworld MediaConnect partnered with the Toluna-Harris Interactive research institute to conduct the 'Take Care, les Français et la prévention santé' study, surveying 1,325 representative French individuals from January 12–17, 2023. The study explored French attitudes toward health prevention and the role of media and brands, providing proprietary audience insights that Reworld Media uses to demonstrate audience engagement to brand partners.
• Michelin EditionscoreStrategic or Co-development PartnerMichelin Editions produces the Travel Guide content for the EnVols magazine platform (a Reworld Media brand within the Air France Media Solutions ecosystem). The editorialized travel guide is described as a key feature of the EnVols digital platform, produced entirely by Michelin Editions to accompany Air France travelers with curated destination content.
• Air FranceflagshipStrategic or Co-development PartnerAir France operates a comprehensive media solutions ecosystem managed by Reworld MediaConnect, including EnVols magazine, Air France lounges (48 DOOH screens, 338K monthly travelers), in-flight entertainment (1.4M long-haul passengers/month), Air France app (9.5M annual users), and Air France Press (1.1M annual users, 3.8 titles downloaded per user). Reworld MediaConnect manages advertising sales across all Air France touchpoints including DOOH, IFE, digital portals, and branded publications.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• SoPress / 20 Minutes Advertising: French free-press digital media with advertising sales division. Comparable business model in French digital media advertising sales, with stronger digital-first orientation but narrower vertical coverage.

Broad incumbents

• TF1 Publicité: Advertising sales arm of TF1 group, France's largest commercial broadcaster. Comparable in cross-platform advertising sales (TV, digital, DOOH) but with broadcast-first orientation and broader scale than Reworld Media Connect.
• Les Echos Le Parisien Media (Groupe LVMH/D LVMH): Advertising division of Les Echos-Le Parisien group (owned by LVMH) covering business news (Les Echos), general news (Le Parisien), and Radio Classique. Comparable in French multi-brand advertising sales with strong business and news vertical focus.

Direct peers

• Prisma Media Solutions: Advertising sales division of Prisma Media (Groupe Vivendi), one of France's largest media groups with iconic brands like Géo, Capital, Gala, Télé-Loisirs, and Femme Actuelle. Direct competitor offering multi-vertical brand portfolio advertising sales to French advertisers.
• Lagardère Publicité: Advertising sales arm of Lagardère group managing brands like Paris Match, Le Journal du Dimanche, Europe 1, and Elle. Direct competitor in French multi-brand advertising sales with strong presence in news, entertainment, and lifestyle verticals.
• Mondadori France: French subsidiary of Italian media group Mondadori operating brands like Grazia, Closer (in some markets), and Science & Vie (historical), offering advertising sales across lifestyle, entertainment, and science verticals in the French market.
• Bayard Médias / Bayard Publicité: Advertising sales division of Bayard group operating across youth, family, religion, and senior media brands (Notre Temps, La Croix, J'aime Lire, Okapi). Comparable French multi-vertical advertising sales model with strong demographic targeting.
• Groupe Marie Claire: French media group with portfolio including Marie Claire, Cosmopolitan, Harper's Bazaar, and management of advertising sales across lifestyle and fashion verticals. Directly comparable in vertical coverage and premium advertising positioning.
• CMI Media (Havas Media France): Advertising sales division representing independent French media brands for CMI (Centre de Médias Indépendants). Direct competitor offering multi-publisher advertising sales in France with similar consolidated media buying proposition.
• M Publicité (RMC-BFM): Advertising sales division of RMC-BFM group (CMA Media) covering news, sports, and entertainment media brands including RMC, BFM TV, BFM Business. Direct competitor in French advertising sales with strong radio, TV, and digital presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ReworldMediaC
• Facebookfacebook.com/reworldmediaconnect
• LinkedInlinkedin.com/company/reworld-mediaconnect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries69 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reworld Media Connect