Safeclean by Guardsman
- Company typePrivate
- Founded1965
- HeadquartersOxford, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Safeclean by Guardsman firmographics
Firmographics- Name
- Safeclean by Guardsman
- Legal name
- Guardsman Industries Limited
- Website
- https://safeclean.co.uk
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Safeclean by Guardsman industry classification
Industry- Product category
- Carpet & Upholstery Cleaning Services
- NAICS
- Carpet and Upholstery Cleaning Services (56174)
- akta.pro primary industry
- Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)
Keywords
Where Safeclean by Guardsman is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Safeclean by Guardsman business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Professional Cleaning Services: One-time professional cleaning services for carpets, upholstery, curtains, mattresses, rugs and hard floors. Revenue is generated per job/service delivered.
- Stain Removal Services: Specialist stain removal treatments for tough stains including red wine, oil, curry, blood and other common household stains. Transaction-based pricing per job.
- Protection Treatment Services: Application of stain protection treatments for furniture and carpets to prevent future damage. One-time service revenue.
- Infection Control Services: Specialist cleaning and decontamination services using NHS approved protocols, particularly for COVID-19 and other infectious agents.
- Guardsman Insurance Claim Work: Franchisees process insurance claims for Guardsman, a furniture protection company, generating referral-based revenue through this partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Professional carpet cleaning - quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Safeclean by Guardsman product offering
Product offeringCore offering
Safeclean by Guardsman is a UK franchise network that delivers professional cleaning services for carpets, upholstery, curtains, mattresses, rugs, and hard floors to residential and commercial customers. The service portfolio includes specialist stain removal, stain protection treatments, infection control decontamination using NHS-approved protocols, deodorisation and sanitisation, and allergy treatment. All services are performed in customers' homes or premises by trained local franchisees operating in exclusive UK territories.
Product overview
Safeclean by Guardsman is a professional cleaning franchise network offering a unified portfolio of core cleaning services and specialized treatments. The core offering consists of carpet cleaning, upholstery cleaning, stain removal, curtain cleaning, mattress cleaning, specialist rug cleaning, and hard floor cleaning and maintenance. These are complemented by add-on protection services (furniture stain protection and carpet stain protection) that help extend the life of cleaned items. Specialized services include infection control using NHS-approved protocols, deodorisation and sanitisation, and allergy treatment. All services are delivered through a network of local franchisees trained in professional cleaning techniques.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Professional deep cleaning recommended every 12 to 18 months
- +2 more outcomes
Companies that use Safeclean by Guardsman
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Safeclean by Guardsman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safeclean by Guardsman partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Guardsman Industries LimitedcoreSafeclean is operated by Guardsman Industries Limited. Guardsman is a furniture protection company and the parent organization of the Safeclean franchise network. Franchisees handle insurance claims work referred through Guardsman.
- Belvoir Lettings AgencycoreSafeclean franchisees (e.g., Dave Harrison) work with Belvoir in Newcastle Under-Lyme for regular end-of-tenancy cleaning of student accommodations. This has developed into a consistent B2B relationship spanning multiple years.
- Flooring HutminorAgreement established between Safeclean and Flooring Hut for professional cleaning services related to flooring installations.
- British Franchise Association (BFA)coreSafeclean is accredited by the British Franchise Association, demonstrating commitment to ethical franchising standards. The company has been featured in BFA publications and maintains reaccreditation.
- Christie's Auction HouseminorFranchisee referral relationship for cleaning services. Steve Alderman received a job through Martin Jordan for cleaning at Christie's Auction House.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Safeclean by Guardsman competitors and assessment
Company assessmentDirect peers
- Stanley Steemer: One of the largest US carpet, upholstery, and hard floor cleaning franchise brands. Direct peer to Safeclean given the specialized focus on carpet and upholstery cleaning under a multi-territory franchise model with residential and commercial service mix.
- Zerorez: Carpet and upholstery cleaning franchise network with multi-territory operators across the US. Direct peer with overlapping service mix focused on deep cleaning of soft surfaces under a franchise distribution model.
- COIT Cleaning and Restoration: Franchise brand offering carpet, upholstery, and specialty cleaning services for residential and commercial customers. Direct peer with overlapping service lines and franchise-based go-to-market comparable to Safeclean's UK franchise network.
- Chem-Dry: Global carpet and upholstery cleaning franchise network operating under a local territory franchise model. Direct comparable to Safeclean because both monetize residential and commercial carpet/upholstery cleaning through independently owned franchisees serving local markets.
- Fantastic Services: UK-based home services platform offering carpet, upholstery, and end-of-tenancy cleaning among broader services. Direct peer operating in the same UK market with comparable carpet and upholstery cleaning offerings and a multi-service bundling approach.
Emerging players
- Maid Brigade: Residential cleaning franchise operating through locally owned franchisees. Emerging player with weak overlap, as its core focus is recurring maid services rather than specialty soft-surface restoration.
- Merry Maids: Recurring residential cleaning franchise brand with operations across multiple markets. Emerging player with limited overlap with Safeclean, focused on routine housekeeping rather than specialty carpet and upholstery cleaning.
- Molly Maid: Residential housekeeping franchise brand operating in the UK among other markets. Emerging player with partial overlap, as its core is general home cleaning rather than specialized carpet and upholstery restoration work.
Broad incumbents
- The Cleaning Authority: Residential cleaning franchise network focused primarily on recurring housekeeping services. Broad incumbent with partial service overlap on carpet and floor cleaning within a wider home cleaning portfolio.
- ServiceMaster Clean: Large commercial and residential cleaning franchise brand with a multi-service portfolio that includes carpet and upholstery cleaning. Broad incumbent rather than direct peer, as it operates across janitorial, disaster restoration, and specialty cleaning segments rather than specializing in soft surfaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Safeclean by Guardsman social profiles
Digital presenceSafeclean by Guardsman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safeclean by Guardsman leadership team
Management profileNumber of profiles
Profiles4 records
Safeclean by Guardsman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safeclean by Guardsman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safeclean by Guardsman
What does Safeclean by Guardsman do?
Safeclean by Guardsman is a UK franchise network that delivers professional cleaning services for carpets, upholstery, curtains, mattresses, rugs, and hard floors to residential and commercial customers. The service portfolio includes specialist stain removal, stain protection treatments, infection control decontamination using NHS-approved protocols, deodorisation and sanitisation, and allergy treatment. All services are performed in customers' homes or premises by trained local franchisees operating in exclusive UK territories.
Is Safeclean by Guardsman a public or private company?
Safeclean by Guardsman is a private company. It is classified as corporate owned and is currently operating.
When was Safeclean by Guardsman founded?
Safeclean by Guardsman was founded in 1965. It employs 101 to 250 people.
Where is Safeclean by Guardsman based?
Safeclean by Guardsman is headquartered in Oxford, United Kingdom, in the Europe region.
How does Safeclean by Guardsman make money?
Five revenue lines are on record. Professional Cleaning Services are the primary driver. The others are stain Removal Services, protection Treatment Services, infection Control Services and guardsman Insurance Claim Work.
Who are Safeclean by Guardsman's main competitors?
Direct peers on record are Stanley Steemer, Zerorez, COIT Cleaning and Restoration, Chem-Dry and Fantastic Services. Emerging players are Maid Brigade, Merry Maids and Molly Maid. Broad incumbents are The Cleaning Authority and ServiceMaster Clean.
Does Safeclean by Guardsman have an API?
No public API is recorded for Safeclean by Guardsman.
What industry is Safeclean by Guardsman in?
Safeclean by Guardsman's product category is Carpet & Upholstery Cleaning Services. Its primary akta.pro industry code is HSAEAGAL, Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free). Its NAICS code is 56174.