Agra Europe

What Agra Europe does

Agra Europe (legally AGRA-EUROPE Presse- und Informationsdienst GmbH) is a privately held German B2B news agency founded in 1959 that provides specialized agricultural and green-sector news to German-speaking professionals. The company operates from its headquarters in Berlin (relocated from Bonn in 2024) and maintains editorial offices in Bonn, Hamburg, Freiburg, Lüdenscheid, and Brussels, employing between 11 and 50 staff. Its core product is AGRAChoice, a subscription-based digital news platform delivering personalized, real-time agricultural news via web, mobile app, smart watch, and e-paper, supported by a 25-year searchable archive.

The company generates revenue primarily through tiered monthly subscriptions: AGRAChoice CEO at €185/month (premium individual), AGRAChoice multi-user at €276/month for four users, and AGRAChoice Campus at €200/month for educational institutions. A secondary revenue stream comes from news-agency content licensing to media houses, including the 24/7 AgE Ticker. All subscriptions carry a 12-month minimum term. Supporting products include the AGRA Podcast (launched 2025), the AgE Kompakt online news service (launched 2015), and legacy English-language services AGRA FACTS and AGRA FOCUS (launched 1996 via partnership with AGRA Paris).

Agra Europe's customer base spans decision-makers in agribusiness, politics and public administration, science and research, agricultural associations, and media houses, with named institutional clients including Hessischer Bauernverband e.V. and Bayerischer Bauernverband e.V. A March 2026 customer survey (n=54, conducted by AgriDirect) reported 84% overall satisfaction, 94% currency, 93% trustworthiness, and 91% objectivity ratings. The company adheres to the German Press Code and GDPR, and its tech stack consists of standard SaaS tooling (Stripe, PayPal, HubSpot, Matomo, DATEV) rather than proprietary AI/ML infrastructure.

Name

Agra Europe

Legal name

AGRA-EUROPE Presse- und Informationsdienst GmbH

Website

https://agra.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Agra Europe is a privately held German B2B news agency, founded in 1959, providing subscription-based personalized agricultural news, policy coverage, and a 25-year archive to decision-makers in agribusiness, politics, science, and associations across the DACH region.

Ownership category

akta.pro rank

Product category

Agricultural News and Information Services

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Agricultural news service
• Agribusiness intelligence
• Agricultural policy reporting
• News subscription platform
• Press agency agriculture

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Licensing - AGRAChoice CEO: Premium individual license subscription providing full access to personalized agricultural news, daily newsletter, PDF article downloads, and 25-year archive search. Priced at 185 EUR per month plus VAT.
2. Subscription Licensing - AGRAChoice: Multi-user license for 4 users with personalized real-time news and archive access. Optional additional users. Priced at 276 EUR per month.
3. Subscription Licensing - AGRAChoice Campus: Educational institution subscription for universities, colleges, and libraries providing weekly e-paper summary and IP-based access. Priced at 200 EUR per month.
4. Media House Content Supply: News agency content supply to media houses in real-time, including AgE Ticker 24/7. Revenue generated through evaluation and reprint rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Agra Europe operates a B2B subscription-based digital agricultural news service delivering personalized, real-time news on agricultural policy, renewable energy, environment, nature, and consumer protection to decision-makers. Its flagship AGRAChoice platform delivers customized notifications via web, mobile app, and e-paper, with access to a 25-year archive. The company also functions as a press agency, supplying real-time agricultural news content to media houses via the AgE Ticker service.

Product overview

Agra Europe operates as a B2B agricultural and green industry news service offering multiple digital subscription products centered around its core AGRAChoice platform. The portfolio includes three subscription tiers (CEO, Multi-User, and Campus for educational institutions) providing personalized real-time news notifications, customizable topic searches, and access to a 25-year archive. Supporting products include the AGRA Podcast covering EU agricultural policy, the AgE Kompakt online news service, and the English-language AGRA FACTS and AGRA FOCUS international services. For media partners, the company offers real-time content distribution via the AgE Ticker news feed. The company serves decision-makers in agribusiness, politics, science, and associations, operating from Berlin with correspondents across six locations including Brussels.

Differentiator

Problem solved

Functional benefit

Brands

• AGRAChoice: Personalized agricultural news subscription service delivering real-time customized news alerts. Includes archive access for 25 years, individual article downloads (PDF), daily newsletter, and optional user customization.
• AGRAChoiceCEO
• AGRACampus
• AGRA Podcast
• AgE Kompakt
• AGRA FACTS
• AGRA FOCUS

Products and services

• AGRAChoice Personalized agricultural industry news subscription offering real-time customized notifications via smartphone, tablet, smartwatch, or desktop. Includes archive search of 25 years, customizable topic filters, and push notifications. Available in three tiers: AGRAChoice CEO (premium individual, 185 EUR/month), AGRAChoice Multi-User (team of 4+, 276 EUR/month), and AGRAChoice Campus (educational institutions, 200 EUR/month).
• AGRA Podcast Agricultural policy podcast titled 'Macht, Märkte, Bauern – Politik aus Brüssel & Berlin' featuring interviews with EU politicians, decision-makers, and stakeholders on the Common Agricultural Policy (CAP), agricultural subsidies, and trade policy.
• AgE Kompakt Online agricultural news platform launched in 2015, providing digital news coverage of agricultural policy and industry developments, continuously expanded since launch.
• AGRA FACTS English-language agricultural news service launched in 1996 in cooperation with AGRA Paris, providing international agricultural policy and market intelligence.
• AGRA FOCUS English-language agricultural news service launched in 1996 in cooperation with AGRA Paris, providing focused coverage of European agricultural markets and policy.
• AgE Ticker 24-hour news ticker service providing real-time agricultural news content to media houses and press agencies on evaluation and reprint rights terms.

Quantifiable outcome

• 84% of surveyed users are very satisfied with the product
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

One partnership is on record.

• AGRA ParisminorStrategic or Co-development Partner · 1 January 1996Partnership established in 1996 with AGRA Paris to expand German-language news offerings with two English-language services: AGRA FACTS and AGRA FOCUS. This was the first expansion of the German-language news service into international English-language offerings.

Scale indicators6 records

Recent moves13 records

Expansion highlights5 records

Regional players

• Agri-Pulse: US-focused agricultural policy news subscription service covering farm bill and USDA policy for agribusiness and association buyers. Regional peer with a comparable B2B agricultural-policy subscription model and similar customer segments, but serving North America rather than EU/German-speaking markets.

Broad incumbents

• Agence France-Presse (AFP): Global French-headquartered news agency supplying multilingual real-time content including agricultural and EU policy coverage to media houses worldwide. Broad incumbent at the news-wire layer overlapping with Agra Europe's media-house content licensing stream, but operating across all topics rather than specializing in agricultural policy.
• Reuters News Agency: Global news agency supplying real-time news content to media houses and enterprises, including agricultural commodities and policy coverage. Broad incumbent because it operates a news-wire model that competes at the wholesale/content-supply layer (analogous to Agra Europe's AgE Ticker) and at the subscription layer, but across all industries rather than specializing in agricultural policy.

Direct peers

• Politico Europe: Subscription-based EU policy news service serving institutional and association buyers. Directly comparable as a B2B subscription news model focused on Brussels policy coverage, with agriculture and CAP as a recurring vertical; serves overlapping buyer personas (lobbyists, government affairs, association leadership).
• Top Agrar: Leading German-language agricultural trade magazine and digital platform serving farmers, agribusiness, and associations. Direct peer because it competes for the same B2B agricultural decision-maker audience in German-speaking Europe, though it is rooted in print/magazine rather than a dedicated news agency model.
• EURACTIV: EU policy B2B news outlet covering European policymaking across sectors including agriculture. Direct peer because it monetizes specialist EU policy intelligence through B2B subscriptions and serves a similar institutional Brussels/Berlin buyer base, with agriculture as one of its vertical beats.
• DLZ Agrarmagazin: German agricultural trade magazine published by Deutscher Landwirtschaftsverlag. Direct peer competing for the same German-speaking agricultural B2B reader, with overlapping coverage of agricultural policy, markets, and technology, though anchored in print magazine distribution.
• Bauernzeitung: German agricultural newspaper covering farming policy, markets, and association news. Direct peer operating in the same German-speaking agricultural B2B audience, with overlapping coverage of EU CAP and German agricultural policy, though distributed primarily as a weekly print/digital newspaper rather than a personalized subscription feed.
• agrarzeitung (dfv media group): German agricultural trade newspaper and digital subscription covering agribusiness, agricultural policy, and markets. Direct peer serving the same German-speaking B2B agricultural decision-maker audience (agribusiness, associations, policy) with overlapping coverage of EU CAP and German agricultural policy.
• Proplanta: German agricultural information platform offering market data, news, and decision-support tools to farmers and agribusiness. Directly comparable as a B2B agricultural information provider serving the same German-speaking buyer base, with overlapping coverage of agricultural policy and markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AGRAEurope
• LinkedInlinkedin.com/company/agra-europe-presse--und-informationsdienst-gmbh
• Xtwitter.com/AGRAEurope

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agra Europe