Compare Broadband
Compare Broadband is an Australian-owned, Melbourne-based broadband comparison platform that aggregates NBN, mobile broadband, and related plans from 11 major ISPs and earns affiliate commissions when consumers sign up through its website or call centre.
- Company typePrivate
- Founded2009
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Compare Broadband does
Compare Broadband is an Australian-owned, Melbourne-headquartered internet plan comparison platform that has operated its consumer-facing website comparebroadband.com.au since 2009. The platform aggregates broadband plans from 11 major Australian ISPs — Telstra, Optus, TPG, Aussie Broadband, Belong, Dodo, iiNet, iPrimus, More Telecom, Superloop, Tangerine Telecom, and Uniti — and presents them across NBN speed tiers (NBN 25 through NBN 2000), unlimited plans, cheap promotional plans, home wireless, mobile broadband, SIM-only, Opticomm fibre, fixed wireless, and no-contract options. Users search by postcode and address, consult educational NBN guides, and either self-serve sign-up via tracked referral links or convert through an Australian-based call centre on 1800 061 200 / 1300 763 813. The address-availability checker, plan shortlist feature, and FTTP upgrade eligibility tool form the core of the user experience; underlying technology is a standard web comparison platform without disclosed AI components.
The business monetizes exclusively through affiliate commissions paid by ISP partners when users sign up via Compare Broadband's links or phone numbers, leaving the service free for consumers. Customer segments span individual consumers and families (the primary segment), small business owners with an ABN, seniors, students, and renters — each addressed through tailored content and plan filtering. Marketing is concentrated in organic SEO, an educational content library, and social channels (Facebook, LinkedIn, X, YouTube), supplemented by phone-based conversion.
The firm is privately held with no disclosed funding rounds, no parent company, no acquisitions, and no publicly disclosed headcount trend beyond a static 11–50 employee band. A sibling sub-brand, Compare Energy (compareenergy.com.au), extends the comparison model into Australian electricity and gas, signaling intent to broaden the addressable utility vertical. Revenue, ownership structure, and unit economics are not publicly disclosed.
Compare Broadband firmographics
Firmographics- Name
- Compare Broadband
- Legal name
- Compare Broadband
- Website
- https://comparebroadband.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Compare Broadband is an Australian-owned, Melbourne-based broadband comparison platform that aggregates NBN, mobile broadband, and related plans from 11 major ISPs and earns affiliate commissions when consumers sign up through its website or call centre.
- Ownership category
- akta.pro rank
Compare Broadband industry classification
Industry- Product category
- Broadband Comparison / Internet Plan Aggregation
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Compare Broadband is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Compare Broadband business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Provider Commissions: Compare Broadband receives commissions from internet service providers when customers sign up through their phone numbers or online sign-up links. This revenue model allows the service to remain free for consumers while monetizing through partner ISPs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Compare Broadband product offering
Product offeringCore offering
Compare Broadband operates a free, consumer-facing Australian broadband comparison platform that aggregates NBN, ADSL2+, Naked DSL, Cable, and Mobile broadband plans from 11+ leading ISPs. Users search by address to compare speed tiers, pricing, and contract terms, receive personalised recommendations, get expert advice via an Australian call centre, and sign up through tracked provider links for which Compare Broadband earns referral commissions.
Product overview
Compare Broadband is a consumer-facing broadband and internet plan comparison platform that aggregates and displays plans from multiple Australian ISPs. The platform offers comparison across NBN speed tiers (NBN 25 through NBN 2000), unlimited plans, cheap promotional plans, business NBN plans, home wireless, mobile broadband, SIM-only, Opticomm, fixed wireless, and no-contract options. Users can search by address to check availability, compare pricing and speeds, save shortlisted plans, and sign up directly through provider links. The service is free to consumers, earning commissions when users purchase through their referral links.
Differentiator
Problem solved
Functional benefit
Brands
- Compare Energy: Energy comparison service operated by the same company, referenced in footer as related brand compareenergy.com.au
Products and services
- NBN Plans Comparison Platform Consumer-facing comparison platform that lets Australian users search plans by address and compare NBN broadband offerings from multiple ISPs before purchasing.
- Business NBN Plans Comparison and referral service for business-grade NBN plans offering static IPs, priority support, enhanced SLAs, and additional security software for Australian small businesses.
- Home Wireless Plans Comparison Comparison service for mobile broadband and wireless internet plans targeted at Australian homes without fixed-line connectivity.
- Mobile Broadband Plans Comparison Comparison service for mobile broadband plans offering portable internet access for Australian consumers.
- SIM-only Plans Comparison Comparison service for mobile SIM-only plans offered to Australian customers seeking mobile internet and telephony services.
- Opticomm Plans Comparison Comparison service for high-speed internet plans delivered over the OptiComm private fibre network.
- Fixed Wireless Plans Comparison Comparison service for NBN Fixed Wireless internet access delivered via antenna for Australian premises without fixed-line connectivity.
- Bundle Plans (Home Phone and Utility) Comparison Comparison service for bundled packages combining broadband with home phone and/or electricity and gas services for Australian households.
- FTTP Upgrade Eligibility Checker Address-level tool that lets Australian consumers check whether their premises are eligible for a Fibre to the Premises (FTTP) upgrade from copper-based NBN connections.
Quantifiable outcome
- Get connected in as little as 5 minutes
- +1 more outcomes
Companies that use Compare Broadband
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Compare Broadband technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Compare Broadband partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- Aussie BroadbandcoreMajor NBN provider featured on Compare Broadband. Aussie Broadband is known for reliable speeds and excellent customer service with 100% Australian-based support.
- DodocoreBudget-friendly NBN provider with over 360,000 happy customers. Offers competitive promotional pricing with first 6 months discounts.
- SuperloopcoreNBN provider offering range of plans from entry to NBN 2000 with additional benefits like speed boost days and bundled mobile discounts.
- Tangerine TelecomcoreCompetitive NBN provider offering plans across all speed tiers with 24/7 technical support and mobile SIM bundling options.
- TelstracoreAustralia's largest telecom provider offering NBN plans with Wi-Fi modem with 4G backup and 30-day guarantee.
- OptuscoreMajor ISP offering flexible NBN plans with no lock-in contracts and perks like discounted movie tickets.
- BelongsecondaryBudget brand backed by Telstra, offering simple plans with cyber security features and self-management options.
- iiNetsecondaryEstablished ISP with 24/7 customer service, high-speed evening speeds, and free router with 4G backup on 24-month plans.
- iPrimussecondaryProvider connecting Australians for over 25 years, recognized for excellence by Finder, WeMoney and Mozo's Expert Choice Awards.
- More TelecomsecondaryNBN provider offering deals for CommBank customers ($25/month off for 36 months) and mobile bundling options.
- TPGsecondaryMajor ISP offering competitive NBN pricing with free modems and no lock-in contracts on selected plans.
- UnitisecondaryOwner of OptiComm network offering fibre broadband plans with EOFY sales and free Nokia router promotions.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Compare Broadband competitors and assessment
Company assessmentDirect peers
- Finder: Finder is Australia's largest comparison platform, covering broadband/NBN, energy, insurance, banking, and travel. It directly competes with Compare Broadband in the Australian broadband comparison space and operates the same affiliate-referral revenue model.
- Canstar: Canstar is a leading Australian financial and utilities comparison platform with a dedicated broadband/NBN comparison vertical. It uses a similar affiliate/referral model and rates products (e.g., Expert Choice Awards) in the same way Compare Broadband presents plans to consumers.
- Mozo: Mozo is an Australian comparison service for financial products, energy, and broadband, using expert-choice awards (e.g., Mozo Experts Choice Awards) — exactly the recognition category that Compare Broadband references for partner ISPs like iPrimus. Same model, same Australian market.
- WhistleOut: WhistleOut is an Australian comparison platform for mobile, internet, and Pay TV plans. It is a direct peer to Compare Broadband, particularly in the broadband/internet plan comparison segment, using the same affiliate-referral monetization.
- Compare the Market Australia: Compare the Market is a major Australian comparison site (affiliated with the global Compare the Market brand) that includes broadband and utilities alongside insurance. It competes head-to-head with Compare Broadband for the same comparison-driven consumer intent.
- iSelect: iSelect is an Australian comparison and switching service focused on utilities, broadband, energy, and insurance. It is a direct competitor to Compare Broadband in the broadband-comparison-plus-call-center category, with very similar GTM motion and revenue model.
Emerging players
- Selectra Australia: Selectra is an Australia-focused utility and broadband comparison service with the same affiliate-referral model as Compare Broadband. It overlaps directly in the broadband and energy comparison segments and represents an emerging competitor in the niche.
Broad incumbents
- Optus: Optus is a major Australian ISP and a featured Compare Broadband partner. As a leading direct-to-consumer broadband provider, Optus is both a revenue source (via affiliate commission) and a competitive pressure point that could choose to bypass aggregators entirely.
- Telstra (consumer NBN portal): Telstra is Australia's largest ISP and a featured Compare Broadband partner. Telstra's own NBN plan pages, direct sales channels, and brand-direct pricing represent the incumbent competitive landscape that comparison platforms help consumers navigate — a key counterparty and competitive threat simultaneously.
Others
- Compare Energy (sub-brand): Compare Energy is the related sub-brand of Compare Broadband (linked via footer on comparebroadband.com.au), operating the same comparison-and-switching model for Australian energy retailers. It is included as an internal comparison point — not a competitor — but illustrates the platform's vertical extension capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Compare Broadband social profiles
Digital presenceCompare Broadband financial estimates
Financial estimateRevenue estimate
Valuation estimate
Compare Broadband leadership team
Management profileNumber of profiles
Profiles1 record
Compare Broadband funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Compare Broadband M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Compare Broadband
What does Compare Broadband do?
Compare Broadband operates a free, consumer-facing Australian broadband comparison platform that aggregates NBN, ADSL2+, Naked DSL, Cable, and Mobile broadband plans from 11+ leading ISPs. Users search by address to compare speed tiers, pricing, and contract terms, receive personalised recommendations, get expert advice via an Australian call centre, and sign up through tracked provider links for which Compare Broadband earns referral commissions.
Is Compare Broadband a public or private company?
Compare Broadband is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Compare Broadband founded?
Compare Broadband was founded in 2009. It employs 11 to 50 people.
Where is Compare Broadband based?
Compare Broadband is headquartered in Melbourne, Australia, in the Oceania region.
How does Compare Broadband make money?
One revenue line is on record: provider Commissions.
Who are Compare Broadband's main competitors?
Direct peers on record are Finder, Canstar, Mozo, WhistleOut, Compare the Market Australia and iSelect. Selectra Australia is listed as an emerging player. Broad incumbents are Optus and Telstra (consumer NBN portal). Compare Energy (sub-brand) is listed as an others.
Does Compare Broadband have an API?
No public API is recorded for Compare Broadband.
What industry is Compare Broadband in?
Compare Broadband's product category is Broadband Comparison / Internet Plan Aggregation. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces.