Still Point Wellness
Still Point Wellness is an Asheville, NC spa center offering saltwater floatation, Esalen massage, somatic experiencing, craniosacral therapy, and continuing education workshops for massage therapists. Co-owned by clinical psychologist Corey Costanzo and Esalen massage educator Robin Fann-Costanzo, it serves individual wellness seekers and trauma recovery clients.
- Company typePrivate
- Founded2008
- HeadquartersAsheville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Still Point Wellness does
Still Point Wellness is a privately held wellness spa and continuing education center headquartered at 946 Tunnel Road in Asheville, North Carolina, co-owned by Corey Costanzo and Robin Fann-Costanzo. Founded in 2008 after the founders relocated from the Esalen Institute in California, the company operates four custom Float Labs chambers offering saltwater floatation therapy using approximately 1,500 lbs of Epsom salt in 400 gallons of water, supported by a multi-stage filtration system (ozonator, UV light, industrial pool filters, and trace bromine at 1ppm) that has been NSF-certified to deliver complete sterilization within ten minutes. The service portfolio also includes Esalen-style massage, craniosacral therapy, somatic experiencing, far infrared sauna, and holistic facials (using C&Co. Handcrafted Skincare products). The facility houses The Stillpoint Collective, a co-located community of independent practitioners (somatic therapy, holistic physical therapy, Hakomi Method therapy, hypnotherapy) that extends the on-site modality surface beyond what the core staff delivers.
Still Point Wellness firmographics
Firmographics- Name
- Still Point Wellness
- Legal name
- Still Point Wellness
- Website
- https://stillpointwell.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Still Point Wellness is an Asheville, NC spa center offering saltwater floatation, Esalen massage, somatic experiencing, craniosacral therapy, and continuing education workshops for massage therapists. Co-owned by clinical psychologist Corey Costanzo and Esalen massage educator Robin Fann-Costanzo, it serves individual wellness seekers and trauma recovery clients.
- Ownership category
- akta.pro rank
Still Point Wellness industry classification
Industry- Product category
- Therapeutic Spa and Wellness Services
- NAICS
- All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)
- akta.pro secondary industry
- Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)
Keywords
Where Still Point Wellness is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Still Point Wellness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Spa Services: Core revenue from providing therapeutic services including saltwater floatation, Esalen massage, craniosacral therapy, somatic experiencing, far infrared sauna, and holistic facials. Sessions offered in 60, 90, and 120-minute durations.
- Continuing Education and Workshops: Tuition-based workshops and classes for massage therapists including Esalen massage certification, ethics courses, trauma training, and specialty techniques. Classes offer CE credits ranging from 3 to 24 credits.
- Products: Sale of instructional DVD - Robin Fann-Costanzo's Introduction to Esalen Massage Video for $39.99.
- Membership Program: Monthly membership structure offering approximately 20% discount on services for committed clients. Incentivized through free services earned after attending donation-based yoga classes.
- Workshop Space Rental: Rental of workshop space to external practitioners and organizations for their own classes and events.
- Gift Certificates: Gift certificates sold through Booker platform for spa services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Workshop tuition varies by course length and type |
| One time/ perpetual license | Pay-as-you-go | Robin Fann-Costanzo's Introduction to Esalen Massage DVD |
| Subscription | Monthly | Spa Membership |
| Other | Pay-as-you-go | Donation-based community yoga class |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Still Point Wellness product offering
Product offeringCore offering
Still Point Wellness is a therapeutic spa in Asheville, NC offering saltwater floatation in custom Float Labs tanks, Esalen-style massage, craniosacral therapy, somatic experiencing for trauma and addiction, far infrared sauna, and holistic facials. The business also runs continuing education courses for licensed massage therapists and rents its workshop space to outside practitioners.
Product overview
Still Point Wellness is a spa/wellness center offering a unified portfolio of therapeutic services centered on mindfulness, trauma-informed care, and deep relaxation. The core offerings include Saltwater Floatation (sensory deprivation therapy), Stillpoint Signature Massage (Esalen Massage), Far Infrared Sauna, Holistic Facials, Craniosacral Therapy, Somatic Experiencing, and Couples Packages. The company also operates The Stillpoint Collective, a collective of independent practitioners offering complementary healing modalities. Educational services include weekly Classes and Workshops, Workshop Rental for external events, and Continuing Education courses for massage therapists. Additional offerings include Gift Certificates and an Integration Lounge for post-treatment relaxation. The spa positions itself as a destination for mind-body wellness combining therapeutic touch, floatation therapy, and trauma-informed practices.
Differentiator
Problem solved
Functional benefit
Brands
- The Stillpoint Collective: A collective of independent practitioners situated on the east side of the Still Point Wellness building, offering complementary holistic therapies including Somatic Experiencing, holistic physical therapy, somatic therapy, and creative therapy.
Products and services
- Saltwater Floatation Float therapy experience in four Float Lab tanks with 13 inches of warm saltwater (approximately 1,500 lbs of Epsom salt) providing deep physical and mental rest in a quiet, weightless environment. Available in 60, 90, and 120-minute durations for individuals and couples.
- Stillpoint Signature Massage (Esalen Massage) A slow, deeply present massage style with flowing strokes and subtle techniques designed to support relaxation, integration, body awareness, and nervous system calming. Sessions are personalized by experienced practitioners.
- Far Infrared Sauna
Quantifiable outcome
- Clients report reaching parasympathetic state within minutes in float environment
- +2 more outcomes
Companies that use Still Point Wellness
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Still Point Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Still Point Wellness partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- C&Co. Handcrafted SkincarecoreLocal Asheville skincare formulator providing pH-balanced, natural skincare products free of endocrine disruptors and synthetic fragrance. Products selected to support skin's natural barrier for holistic facial treatments.
- Float LabscoreCustom float tank manufacturer that designed Still Point's specialized chambers to highest standards. Two sizes manufactured: 6'x8'x7' and 4'x8'x7'.
- Asheville Community YogaWeekly donation-based restorative yoga class taught by Corey and Robin Costanzo every Friday at 4pm. Students earn $45 spa credit after attending 10 classes. Partnership expands community reach and drives customer acquisition.
- Kiental (Switzerland)secondaryInternational partner location in Switzerland for Esalen Massage Global Village 2026 event. Part of worldwide network of Esalen practitioners.
- The Horse Shoe FarmsecondaryHendersonville, NC venue for hosting off-site workshops and events including 'Magic with Kate Shela' retreat.
- Stillpoint Collective PractitionerscoreIndependent practitioners including Corey Costanzo (Somatic Experiencing), Ruth Elliot (Holistic PT), Emily Watson (Somatic Therapy), Adina Arden Cooper (Therapy), and Lindsay Sappington (Hypnotherapy) operating within Still Point building.
- Floatation Tank Association (FTA)secondaryIndustry association where Corey Costanzo serves as Chair of Sanitation & Regulation Committee, helping develop North American Float Tank Standard 2025.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Still Point Wellness competitors and assessment
Company assessmentDirect peers
- Restore Hyper Wellness: Multi-modal wellness franchise offering cryotherapy, IV drips, infrared sauna, float therapy and compression; competes with Still Point across several of the same recovery and recovery-adjacent modalities.
- Hand & Stone Massage and Facial Spa: National massage and facial spa franchise with membership-based pricing; directly comparable to Still Point's massage, facial and recurring subscription model.
- Elements Massage: Therapeutic massage franchise with member pricing and standardized protocols; closely comparable to Still Point's massage-led service mix and subscription discount approach.
- The NOW Massage: Boutique massage studio chain offering quality-focused bodywork in a hospitality-driven environment; comparable as a higher-end, single-service-with-amenities massage operator.
- Massage Heights: Membership-based therapeutic massage and skincare franchise; directly comparable on massage services, facials and recurring customer model.
- True REST Float Spa: Largest dedicated float therapy spa franchise in the U.S. offering saltwater float tanks alongside related wellness services; directly comparable to Still Point's float-centric core offering.
- Urban Float: Multi-location float spa chain providing sensory deprivation tanks and complementary modalities such as infrared sauna; direct competitor to Still Point's combined float-plus-sauna model.
Broad incumbents
- Woodhouse Day Spa: Established full-service day and destination spa chain offering facials, massage, body treatments and hydrotherapy; broader incumbent covering many of Still Point's service categories at scale.
- Burke Williams Spa: Long-running destination spa operator offering massage, facials, hydrotherapy and wellness amenities; broader incumbent providing overlapping full-service wellness experience to Still Point's range of modalities.
Emerging players
- iFloat: Independent float spa operator focused on sensory deprivation tanks with limited adjunct services; comparable as a regional float specialist overlapping Still Point's signature tank offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Still Point Wellness social profiles
Digital presenceStill Point Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Still Point Wellness leadership team
Management profileNumber of profiles
Profiles2 records
Still Point Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Still Point Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Still Point Wellness
What does Still Point Wellness do?
Still Point Wellness is a therapeutic spa in Asheville, NC offering saltwater floatation in custom Float Labs tanks, Esalen-style massage, craniosacral therapy, somatic experiencing for trauma and addiction, far infrared sauna, and holistic facials. The business also runs continuing education courses for licensed massage therapists and rents its workshop space to outside practitioners.
Is Still Point Wellness a public or private company?
Still Point Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Still Point Wellness founded?
Still Point Wellness was founded in 2008. It employs 11 to 50 people.
Where is Still Point Wellness based?
Still Point Wellness is headquartered in Asheville, United States, in the North America region.
How does Still Point Wellness make money?
Six revenue lines are on record. Spa Services are the primary driver. The others are continuing Education and Workshops, products, membership Program, workshop Space Rental and gift Certificates.
Who are Still Point Wellness's main competitors?
Direct peers on record are Restore Hyper Wellness, Hand & Stone Massage and Facial Spa, Elements Massage, The NOW Massage, Massage Heights, True REST Float Spa and Urban Float. Broad incumbents are Woodhouse Day Spa and Burke Williams Spa. iFloat is listed as an emerging player.
Does Still Point Wellness have an API?
No public API is recorded for Still Point Wellness.
What industry is Still Point Wellness in?
Still Point Wellness's product category is Therapeutic Spa and Wellness Services. Its primary akta.pro industry code is HSADAKAA, Day Spas (Facials, Body Treatments & Packages), with a secondary code of HSADAKAF, Float Therapy (Sensory Deprivation Tanks). Its NAICS code is 71399 and its SIC code is 8093.