Haute Technique

What Haute Technique does

Haute Technique is a privately-held Dutch creative-technology company headquartered in Utrecht, Netherlands, founded in 2009. It designs and builds custom interactive experiences, immersive installations, and software for museums, cultural institutions, music artists, and consumer brands across Western Europe (Netherlands, Belgium, Germany, Switzerland) and international touring engagements.

Its portfolio spans three productized technology assets and a long tail of bespoke installations. The core products are TimeCode Network (proprietary real-time audio-analysis software that generates SMPTE timecode streams to synchronize video, lighting, pyrotechnics, and clicktracks for live DJ performances, deployed on Armin van Buuren's global 'Intense' tour), TimeCode Apps (an SMPTE-compliant suite of Monitor/Generator/Player applications for the television and motion picture industry, built in C++ on the JUCE framework and distributed via timecodesync.com and Apple App Stores), and Juicebar (a joint-venture marketplace with Resolume and EyeSupply for visual plugins, effects, and generators serving the professional video industry). Bespoke installations include the My E-XPO touchtable at the National Maritime Museum, 3D digital book interfaces, projection-mapping and Pepper's ghost exhibits, photo booths with green-screen keying and Flickr integration, Microsoft Surface object-recognition games, Myo armband wireless stage control, and custom semi-translucent arcade cabinets for Floris van Bommel.

The business operates primarily as a project-based professional-services studio with a small core team (1-10 employees) supplemented by a network of specialists. Revenue is generated through custom development contracts with enterprise and government clients plus modest self-serve sales of TimeCode Apps; pricing is not publicly disclosed. GTM is sales-led via direct client relationships, with a project portfolio website and high-visibility deployments (e.g., Armin van Buuren world tour, Vodafone B2B activations) serving as primary demand-generation.

Name

Haute Technique

Legal name

Haute Technique

Website

https://hautetechnique.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Haute Technique is a Utrecht-based creative-technology studio that designs custom interactive installations, immersive museum exhibits, and proprietary synchronization software (TimeCode Network, TimeCode Apps) for cultural institutions, music artists, and consumer brands across Europe.

Ownership category

akta.pro rank

Product category

Creative Technology Services / Experiential Software Development

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF)

Keywords

• Interactive installations
• Creative technology
• Custom software development
• Experiential design
• New media production

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Development Projects: Bespoke new media productions and technical realizations for enterprise clients. Projects include interactive museum installations, stage control systems, custom software development, and experiential marketing activations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Haute Technique is a creative technology studio that designs, develops, and deploys bespoke new-media experiences for museums, cultural institutions, music and entertainment brands, and select enterprise clients. The company delivers end-to-end productions from initial concept through to finished installations, combining creative direction with custom software built on frameworks such as JUCE/C++, Unity, and OpenGL/WebGL. It also licenses a small set of proprietary software products (TimeCode Apps, TimeCode Network, and the Juicebar visual plugins marketplace) arising from these projects.

Product overview

Haute Technique is a creative technology company that creates immersive experiences using new media technologies. Their product portfolio consists of three core proprietary products: (1) TimeCode Apps - a suite of three SMPTE-compliant timecode applications for viewing, generating, and playing timecode in the television/motion picture industry; (2) TimeCode Network - a synchronization system for live DJ performances that syncs video, lights, pyrotechnics, and audio; and (3) Juicebar - a marketplace platform for visual plugins and effects for the professional video industry. These are complemented by various interactive modules including My E-XPO (touchtable exposition creation), photo booth experiences with green screen keying, touchtable games using object recognition, digital 3D book interfaces, multimedia exhibition touchscreens, Myo armband wireless stage control, and projection mapping installations. The company builds custom solutions primarily for museums, cultural institutions, entertainment venues, and branded experiences.

Differentiator

Problem solved

Functional benefit

Brands

• TimeCode Apps: SMPTE compliant timecode applications including TimeCode Monitor, TimeCode Generator, and TimeCode Player for television and motion picture industry.

Products and services

• TimeCode Apps SMPTE-compliant timecode suite consisting of TimeCode Monitor (free viewer/analyzer of incoming timecode), TimeCode Generator (generates custom timecode with offset), and TimeCode Player (generates and plays timecode alongside music tracks) for professional video and event operators.
• TimeCode Network Proprietary synchronization software that analyzes a DJ's audio output in real time to generate timecode streams for syncing video, lights, CO2, pyrotechnics, and clicktracks to supporting artists, with a mobile and laptop interface that lets every production team member see what the DJ is doing on stage.
• Juicebar Marketplace and ecosystem for visual plugins, effects, and generators used in the professional video industry for concerts and events, comprising a C++/JUCE desktop application, supporting website and backend, FFGL plugins built in OpenGL and GLSL shaders, internal developer tooling for plugin encryption, plugin management, and a GLSL IDE; operated as a joint venture with Resolume and EyeSupply.
• My E-XPO Giant interactive touchtable that lets visitors compose digital expositions from museum pieces on a virtual canvas — placing, resizing, and rotating objects with changeable backgrounds and soundscapes — and fold their creations into colorful cubes for panoramic projection display, with an online environment for seamless home and museum experience.

Quantifiable outcome

• Largest touchtable in Europe at time of opening
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Thalmic LabscoreTechnology or Integration · 26 May 2014Collaboration to bring wireless stage control to next level using Myo armband. Haute Technique was among first companies worldwide to receive Myo alpha version and developed custom software linking arm positions to stage lights and VJ visuals.
• Juicebar (Resolume and EyeSupply)coreStrategic or Co-development PartnerJoint venture creating a central marketplace for visual plugins, effects, and generators for the professional video industry. Haute Technique responsible for complete ecosystem development including desktop app, website, backend, and FFGL plugins.
• GuideIDminorStrategic or Co-development PartnerCollaboration on Amsterdam Museum 'Football Hallelujah' exhibition providing interactive experiences.
• Historical Museum BaselminorStrategic or Co-development PartnerCo-development partner for 'Football Hallelujah' exhibition that will travel to several museums throughout Europe.
• KinkornminorOthersExternal collaborator on various projects including Mauritshuis and Plantin-Moretus museum installations.
• Reinildis van DitzhuyzenminorStrategic or Co-development PartnerEtiquette expert providing commentary and introductions for royal education games at Beeld en Geluid exhibition.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tellart: Experience design studio creating interactive exhibits and installations for museums, brands, and public spaces. Comparable in delivering custom interactive cultural and brand experiences combining physical and digital media.
• Ideum: US firm building custom interactive exhibits, multitouch tables, and digital installations for museums, zoos, and cultural institutions. Directly comparable to Haute Technique's museum installation and touchtable work.
• Random International: Studio known for large-scale interactive installations and digital sculptures exhibited in museums and public spaces worldwide. Comparable to Haute Technique in building technology-driven interactive cultural experiences.
• Moment Factory: Montreal-based multimedia studio creating immersive installations for museums, airports, and global brands. Closely comparable to Haute Technique in combining creative direction with custom real-time graphics, projection mapping, and interactive technology for cultural and entertainment clients.
• Universal Everything: London-based digital art and experience studio producing generative visuals, interactive installations, and brand experiences. Comparable in fusing creative direction with custom software and real-time graphics for museums, brands, and live events.
• Refik Anadol Studio: Studio producing data-driven, AI-assisted immersive installations and sculptures shown in major museums. Comparable to Haute Technique in the museum and large-format immersive installation category.
• teamLab: Interdisciplinary art collective producing large-scale immersive digital installations and museum experiences using real-time rendering, projection, and interactive technology. Directly comparable in targeting museums and cultural institutions with bespoke interactive environments.
• Obscura Digital: San Francisco studio specializing in large-scale immersive projections, interactive experiences, and digital installations for museums and brands. Comparable in combining projection mapping, real-time graphics, and custom software for cultural clients.
• Stimulant: US interactive experience studio designing and building touchtable, kiosk, and web-based installations for museums and brands. Highly comparable in delivering custom interactive museum exhibits using touch and object recognition.

Broad incumbents

• Second Story: Long-standing interactive experience studio (now part of Deloitte Digital) producing museum exhibits, retail installations, and brand experiences. Comparable to Haute Technique in museum interactive work but with significantly larger scale and broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/hautetechnique

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haute Technique