Coeln Concept

What Coeln Concept does

Coeln Concept GmbH is a German digital agency and software company founded in 1998 and headquartered in Hürth (formerly Brühl) near Cologne, operating under the self-described brand "Datenstrategen" (Data Strategists). The company operates three integrated lines of business: professional website development and service portal creation using TYPO3 and WordPress CMS stacks; the proprietary UnTouch digital tool and equipment management platform based on NFC technology, launched in September 2013 with a smartphone-app/cloud-architecture and extended through inventory, geo-tracking, mass-article, access-control, full-text search, Magic Labels, and fleet-management modules; and the ZVTOOL sub-brand, a ZVSHK-tailored variant of UnTouch distributed through the German central association for sanitary, heating, and air-conditioning trades. Coeln Concept also resells and implements CAS genesisWorld CRM as an official CAS Software AG Platinum Partner, and offers BFSG-compliant digital accessibility services through a partnership with Web Inclusion GmbH (Eye-Able).

The business model blends project-based professional services (website creation, service portals, CRM consulting and implementation, CC-WÜV website monitoring methodology) with recurring subscription revenue from UnTouch/ZVTOOL annual software licenses, hardware/NFC tag sales through UnTouch.de and ZVtool.de e-commerce shops, and ongoing website maintenance and hosting on German high-availability data centers promising 99.8% uptime. Go-to-market is a mix of direct enterprise/mid-market field sales, channel partnerships (CAS, ZVSHK, Rothenberger Werkzeuge), and event-driven demand generation at trade fairs (ISH, gamescom with Koelnmesse, SEODAY Cologne, SHK+E Essen 2026, CeBIT). Target customers are German Mittelstand SMBs, craft and trade businesses (especially SHK), trade associations and guilds, and nonprofit organizations including multiple German Red Cross (DRK) entities.

Customer evidence is broad but shallow: named clients include G. Küppers GmbH (SHK trades), Kanzlei Stoll (law), Elmar Rassi (a motivational speaker serving 200,000+ followers via a WordPress portal), Gröver Propeller (marine e-commerce), Metallgewerbeverband Nord (550 member businesses across 17 guilds), BVWW, four DRK/Landesverband entities, and Arbeitskreis Wirtschaft Hürth (~140 member companies). Headcount is stated at 1-10 employees, the company is privately held by managing director Dr. Thomas Müller with no external investors, and there are no disclosed revenue figures, funding rounds, or M&A activity. AI capabilities are limited to a website-listed trend topic rather than any disclosed product feature.

Name

Coeln Concept

Legal name

Coeln Concept GmbH

Website

https://coelnconcept.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

German digital agency and software firm (founded 1998, Hürth/Cologne) that builds TYPO3/WordPress websites and service portals, implements CAS genesisWorld CRM, and sells the proprietary NFC-based UnTouch/ZVTOOL tool and equipment management products to SMBs, craft trades, trade associations, and nonprofits in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Tool Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Web development services
• Service portal development
• Digital tool management
• CRM implementation
• Content management systems

Headquarters

HQ city

Brühl

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Website Development & Design Services: Professional website creation including analysis, conception, design, coding, content creation, and ongoing maintenance. Services include TYPO3 and WordPress CMS implementation, mobile-responsive design, SEO optimization, and Google Ads campaign management. Revenue is project-based and service-oriented.
2. Service Portal Development: Custom service portal development for digitizing business processes including inquiries, orders, and information capture with system integrations. Project-based professional services revenue.
3. UnTouch / ZVTOOL Tool Management Product: Digital tool management system sold as a product with starter packages (pre-configured smartphone + NFC tags + software license for one year). Recurring revenue through annual software licenses and additional NFC tag/hardware purchases. Distributed via direct sales, partner channels (ZVSHK), and e-commerce (UnTouch.de, ZVtool.de).
4. CRM Consulting & CAS genesisWorld Implementation: As an official CAS partner, Coeln Concept implements and consults on CAS genesisWorld CRM/xRM solutions. Revenue derived from consulting, implementation, and configuration services around the CAS Software AG product.
5. Website Maintenance & Hosting Services: Ongoing website maintenance including update services, security patching, hosting through German high-availability data centers (99.8% uptime), network maintenance, and content update services. Offered as maintenance contracts and contingents.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Coeln Concept is a digital agency that creates professional websites (using TYPO3 and WordPress CMS) and develops custom service portals for digitizing business processes. It is also the developer of UnTouch, a proprietary cloud-based digital tool and equipment management system using NFC technology, offered in a ZVTOOL variant tailored for the SHK (sanitary, heating, air conditioning) trades. The company additionally resells and implements CAS genesisWorld CRM as an official CAS Software AG partner.

Product overview

Coeln Concept is a digital agency and software developer based in Brühl near Cologne, Germany, operating under the tagline 'Datenstrategen' (Data Strategists). Its portfolio spans three core areas: professional website development and service portal creation as a service business, and the owned-product UnTouch — a cloud-based digital tool and equipment management system using NFC technology. UnTouch is offered as a standalone product and as the specialized ZVTOOL variant tailored for the SHK (sanitary/heating/air conditioning) trades in partnership with ZVSHK. UnTouch's modular ecosystem includes add-ons for inventory management, bulk/consumable item handling, geo-tracking, fleet management, and electronic access control. Coeln Concept also resells and implements CAS genesisWorld as an official CAS Software AG partner, providing CRM/xRM capabilities as part of its service offering.

Differentiator

Problem solved

Functional benefit

Brands

• UnTouch: Digital tool and inventory management system using NFC technology for tracking tools, equipment, and materials in trades and craft businesses.
• ZVTOOL

Products and services

• UnTouch Digital tool and equipment management system using NFC (Near Field Communication) technology. Enables tracking of tools, machines, and equipment including who borrowed them, current location, and maintenance schedules, managed via smartphone app and web interface. Sold with starter packages (smartphone + NFC tags + annual license) and as recurring software subscriptions.
• ZVTOOL SHK-industry variant of UnTouch, developed in partnership with the Zentralverband Sanitär Heizung Klima (ZVSHK). Tailored for sanitary, heating, and air conditioning trades with specialized features including counter readings, service management, geo-tracking, and access control integration. Distributed via the ZVSHK online shop.
• Professional Website Creation End-to-end professional website development service encompassing analysis, conception, design, coding, content creation, CMS implementation (TYPO3, WordPress), SEO optimization, Google Ads campaign management, responsive mobile design, and ongoing maintenance and updates. Project-based professional services for SMBs and associations.
• Service Portal Development Custom service portal development for digitizing business processes including inquiries, orders, and information capture with direct interfaces to other IT systems, self-service offerings, and integration with CRM systems. Project-based professional services for businesses seeking process digitization.
• CAS genesisWorld CRM Implementation CRM and xRM software platform (CAS genesisWorld by CAS Software AG) sold and implemented as an official CAS Software AG partner. Includes modules for sales, marketing, service, projects, geomarketing, smart search, and mobile access. Consulting, implementation, and configuration services around the CAS product.
• Website Maintenance and Hosting Ongoing website maintenance including update services, security patching, hosting through German high-availability data centers (99.8% uptime), network maintenance, and content update services. Offered as maintenance contracts and contingents on a recurring basis.

Quantifiable outcome

• Improved tool culture and accountability — 'UnTouch hat die Werkzeugkultur erheblich verbessert' — reduced downtime and maintenance costs
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Web Inclusion GmbH (Eye-Able®)coreTechnology or Integration · 8 July 2025Coeln Concept announced a partnership with Web Inclusion GmbH, makers of Eye-Able® tools, to expand their service offering with digital accessibility. Using Eye-Able® Audit and Eye-Able® Report tools, Coeln Concept can assess and report on existing websites' accessibility compliance under the German Barrierefreiheit requirements (BFSG). This enables them to offer accessibility remediation services alongside their website creation services.
• CAS Software AGcoreChannel Partner/ Reseller/ DistributorCoeln Concept is an official CAS Certified Partner and CAS Platinum Partner, distributing and implementing CAS genesisWorld CRM/xRM solutions. The partnership involves sales, implementation, configuration, and consulting services for CAS products. Coeln Concept participates in CAS events including CeBIT, CRM Kompetenztage, and promotes CAS seasonal campaigns. They receive leads, technical training, and support from CAS Software AG.
• KoelnmesseminorStrategic or Co-development PartnerCoeln Concept developed a custom Public Voting Tool in collaboration with Koelnmesse for the gamescom award 2014. The tool enabled visitors to vote for their top games on mobile stations and the gamescom Facebook page. Koelnmesse is the world's fifth-largest trade fair operator, and gamescom is their flagship consumer electronics/gaming event.
• Rothenberger Werkzeuge GmbHminorChannel Partner/ Reseller/ DistributorRothenberger Werkzeuge GmbH serves as a distribution and show presence partner for ZVTOOL at the ISH trade fair (Hall 6.2, Stand A 04), extending the reach of the UnTouch/ZVTOOL tool management product into the SHK trades sector.
• ZVSHK (Zentralverband Sanitär Heizung Klima)coreChannel Partner/ Reseller/ DistributorCoeln Concept developed ZVTOOL, a customized variant of UnTouch specifically for ZVSHK (Central Association for Sanitary, Heating, Air Conditioning). ZVTOOL is sold through the ZVSHK online shop (zvtool.de) with special pricing for guild member businesses. The partnership includes product development, training workshops (Landesverbandstag), and joint presentations at trade events.
• TYPO3 CommunityminorGTM or Marketing PartnerCoeln Concept actively participates in the TYPO3 community through TYPO3 Camps in Berlin and Munich, contributing sessions on TYPO3 topics, extensions (e.g., tt_news to Facebook), and best practices. This community engagement supports thought leadership and lead generation.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cheqroom: Cloud-based equipment and tool checkout management SaaS serving organizations that lend shared devices and tools. Closely comparable to UnTouch's core use case of tracking who has which tool, return status, and reservations.
• Sortly: Visual inventory and asset tracking app using QR and barcode tagging, popular with SMBs in trades, healthcare, and education. Comparable to UnTouch's NFC-based approach for inventory and tool management at small scale.
• Asset Panda: Configurable asset tracking and management platform used by organizations to track equipment lifecycle, maintenance, and assignment. Comparable to UnTouch's asset tracking capabilities for SMB and mid-market customers.
• sitegeist media GmbH: Hamburg-based TYPO3 and digital agency serving German SMEs with website, intranet, and custom web application development. Comparable to Coeln Concept's combination of TYPO3 expertise and German Mittelstand focus.
• 3m5. GmbH: German digital agency with deep TYPO3 and web development specialization for enterprise and association clients. Comparable to Coeln Concept's TYPO3 and association-website work (e.g., Metallgewerbeverband Nord, DRK entities).
• jweiland.net: Long-established German TYPO3 hosting, support, and extension development agency. Closely comparable to Coeln Concept's TYPO3 hosting, maintenance, and extension development business for the German market.
• ToolHound: Tool and equipment management software focused on construction, utilities, and industrial customers, providing tool tracking, calibration, and maintenance records. Directly comparable to UnTouch's tool and machine tracking use case.
• dkd Internet Service GmbH: Frankfurt-based German digital agency specializing in TYPO3, custom web development, and TYPO3 extensions. Direct peer to Coeln Concept's TYPO3-centric web development practice for German Mittelstand clients.
• MaintainX: Mobile-first CMMS and asset operations platform used by manufacturers and facility teams to manage work orders, assets, and preventive maintenance. Overlaps with UnTouch's maintenance scheduling, asset tracking, and inventory capabilities for industrial/trade customers.

Broad incumbents

• Neofonie GmbH: Berlin-based full-service digital agency with web development, e-commerce, content management, and AI capabilities. Broader incumbent competitor to Coeln Concept in the German digital agency market, with significantly larger headcount and portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coeln-concept-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coeln Concept