Center Fertin
Center Fertin is a Brazilian B2B wholesale distributor of construction materials, hardware, tools, electrical, plumbing, paints, and safety equipment, founded in 1983 and serving hardware stores and construction retailers across the São Paulo region through a CNPJ-gated e-commerce platform.
- Company typePrivate
- Founded1983
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Center Fertin does
Center Fertin Comércio de Tintas e Ferragens Ltda. is a Brazilian B2B wholesale distributor of construction materials, hardware, tools, and related supplies, founded in 1983 in Guarapiranga, Zona Sul de São Paulo, and currently headquartered in Cotia, SP on the Rodovia Raposo Tavares (KM21). The company self-describes as one of the largest construction material distributors in Brazil and operates a multi-category catalog spanning automotive, cutlery, electrical, hydraulics, gardening, electric machines, safety/EPI, paints and coatings, and household utilities, sourced from major industrial brand principals including Tigre, Tramontina, 3M, Gerdau, Starrett, Mectronic, Lorenzetti, Sika, Steck, Elgin, Dexco, and Saint-Gobain/Norton.
The platform is an account-gated e-commerce storefront requiring CNPJ registration and approval before wholesale pricing is revealed, with registered customers receiving differentiated pricing, order tracking, promotional email, and visibility into new product launches and stock availability. Distribution is domestic, focused on the São Paulo region, with direct shipment to registered B2B buyers (primarily hardware stores, construction material retailers, and building supply resellers) and a secondary persona of end construction professionals purchasing through those retailers. The business model is transaction-based wholesale: revenue is generated through resale margin on distributed products, with no subscription or recurring contract layer, and customer registration acts as the gating mechanism for pricing and fulfillment.
The company is privately held (Ltda. structure), with no disclosed parent company, subsidiaries, external investors, funding rounds, M&A, or leadership changes in the source data. Operational indicators point to a stable, long-tenured business: customer testimonials reference relationships spanning 1996 and 2006 to present, and the organization has executed no publicly visible strategic pivots, geographic expansions, or category-launch expansions beyond ongoing catalog updates and a content-marketing blog initiative.
Center Fertin firmographics
Firmographics- Name
- Center Fertin
- Legal name
- Center Fertin Comércio de Tintas e Ferragens Ltda.
- Website
- https://centerfertin.com.br
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Center Fertin is a Brazilian B2B wholesale distributor of construction materials, hardware, tools, electrical, plumbing, paints, and safety equipment, founded in 1983 and serving hardware stores and construction retailers across the São Paulo region through a CNPJ-gated e-commerce platform.
- Ownership category
- akta.pro rank
Center Fertin industry classification
Industry- Product category
- Wholesale Construction Materials Distribution
- NAICS
- Metal Service Centers and Other Metal Merchant Wholesalers (423510)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Building Materials & Home Improvement Distribution Centers (TLALAEAH)
Keywords
Where Center Fertin is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Center Fertin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Construction Materials Distribution: Revenue generated through wholesale distribution of construction materials including tools, hardware, electrical supplies, plumbing, paints, safety equipment, and related products. Sales are made to registered B2B customers with differentiated pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing with account-based access |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Center Fertin product offering
Product offeringCore offering
Center Fertin is a B2B wholesale distributor of construction materials, paints, hardware, tools, electrical, hydraulic, automotive, gardening, cutlery, security, and household utility products, supplying hardware retailers, construction supply stores, and contractors across Brazil. Customers access the catalog through a CNPJ-gated e-commerce platform and order from a curated multi-brand portfolio including Tigre, Tramontina, 3M, Gerdau, Bosch, Makita, Stanley, Vonder, Dewalt, Norton, and Sata. The business is run from a centralized distribution facility in Cotia, São Paulo.
Product overview
Center Fertin is a B2B e-commerce platform and one of Brazil's largest construction material distributors, founded in 1983. The company operates as a multi-category marketplace offering automotive supplies, cutlery, electrical materials, appliances, hardware and tools, hydraulics (pipes, valves, fittings from TIGRE), gardening equipment, electric machines, security/safety products (protective gloves, goggles, helmets, hearing protectors, reflective vests from brands like IMBAT/Independence and 3M), paints and auxiliaries (varnishes, wood stains from Renner Sayerlack, Eucatex, Sherwin Williams), and household utilities. The platform features new product arrivals ('Lançamentos') and highlighted products ('Destaques') sections. The business model centers on distributing products from multiple manufacturers including TIGRE, TRAMONTINA, 3M, BDB Ferramentas (IRWIN), Renner Sayerlack, ILUMINA-SP/TECHLUZ, EURODECOR, MORLAN, Steck, Elgin, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardware and Tools (Ferragens e Ferramentas) Wholesale product line covering hand tools, power tools, fasteners, and general hardware items from brands such as Bosch, Makita, Stanley, Vonder, and Dewalt; sold to B2B hardware retailers and contractors.
- Paints and Auxiliaries (Tintas e Auxiliares) Wholesale product line of paints, coatings, accessories, and auxiliary painting supplies; sold to B2B retailers and contractors.
- Electrical Materials (Elétrica) Wholesale product line of electrical materials and supplies, including wiring, conduits, and electrical accessories from suppliers such as Tigre; sold to B2B retailers and contractors.
- Hydraulic Materials (Hidráulica) Wholesale product line of hydraulic and plumbing materials, including pipes, fittings, and fixtures from brands such as Tigre; sold to B2B retailers and contractors.
- Construction Materials (Material de Construcao) Wholesale product line of construction materials; sold to B2B hardware retailers, construction supply stores, and contractors.
- Automotive (Automotivos) Wholesale product line of automotive products and accessories; sold to B2B retailers and service providers.
- Cutlery (Cutelaria) Wholesale product line of cutlery and blades, including knives and cutting tools from brands such as Tramontina and Stanley; sold to B2B retailers.
- Gardening (Jardinagem) Wholesale product line of gardening tools and supplies; sold to B2B retailers and contractors.
- Electric Machines (Máquinas Elétricas) Wholesale product line of electric machines and motorized equipment; sold to B2B retailers and contractors.
- Security and Safety (Segurança) Wholesale product line of security and personal protective equipment, including products from suppliers such as 3M; sold to B2B retailers and contractors.
- Household Utilities (Utilidades Domésticas) Wholesale product line of household utility items; sold to B2B retailers.
Quantifiable outcome
- Long-term customer retention - Irmãos Marchi since 1996, Depósito AMM since 2006
- +1 more outcomes
Companies that use Center Fertin
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Center Fertin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Center Fertin partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and major.
- Tigre Materiais e Soluções para ConstruçãocoreMajor brand supplier carried by Center Fertin. Products include PVC pipes, fittings, hydraulic materials, and construction solutions. Multiple product codes listed in catalog.
- TramontinacoreKey brand supplier of hand tools and cutlery. Products include hammers, screwdrivers, and other hand tools. Brand prominently featured in catalog and highlights.
- 3M BrasilmajorSupplier of safety products, tapes, and abrasives including protective equipment, adhesive products, and industrial supplies.
- GerdaumajorFeatured brand partner for steel and metal construction materials. Listed among represented brands on website.
- StarrettmajorFeatured brand partner for precision measuring tools and cutting equipment. Listed among represented brands on website.
- MectronicmajorFeatured brand partner. Listed among represented brands on website.
- BDB Ferramentas do Brasil (IRWIN)majorSupplier of professional drill bits and cutting tools. Products include VIDEA drills and high-speed steel drills.
- Independence / IMBATmajorSupplier of safety gloves and protective equipment. Extensive range of work gloves including latex, nitrile, polyester, and leather options.
- EurodecormajorSupplier of paints, varnish, and wood finishing products including anti-slip coatings and adhesion promoters.
- LorenzettimajorSupplier of electrical shower heads, water heaters, and bathroom fixtures. Products include resistance elements and shower heads.
- SikamajorSupplier of construction chemicals including sealants, adhesives, and waterproofing products.
- SteckmajorSupplier of electrical components including circuit breakers and surge protectors for electrical installations.
- EucatexmajorSupplier of wood finishing products including varnishes and wood stains in various colors.
- Renner SayerlackmajorSupplier of wood finishes including varnishes, stains, and maritime coatings for interior and exterior wood protection.
- Saint-Gobain (Norton)majorSupplier of abrasives and protection products including grinding discs, sandpaper, and surface protection films.
- ElginmajorSupplier of electrical products including surge protectors and shock protection devices.
- MorlanmajorSupplier of wire mesh and fencing products including chicken wire and industrial mesh.
- Dexco (Deca)majorSupplier of bathroom fixtures including toilet valves and flush repair kits for Hydra and Deca brands.
- BlukitmajorSupplier of plumbing repair kits, valve components, and bathroom accessories for various brands.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Center Fertin competitors and assessment
Company assessmentDirect peers
- Grupo Tumelero: Regional construction materials distributor/home center based in southern Brazil, with multi-category assortment (tools, hardware, electrical, plumbing, paints). Comparable B2B/retail hybrid model and similar product/brand mix to Center Fertin, operating in a different geographic region.
- Cassol Materiais de Construção: Brazilian construction materials retailer/distributor with multi-state presence, specializing in tools, hardware, plumbing, electrical, and finishing products. Comparable category coverage and B2B/professional customer overlap with Center Fertin, though based in the South region.
- Telhanorte: Brazilian construction materials and home improvement retailer/distributor owned by Saint-Gobain. Overlaps directly with Center Fertin on multi-category construction supplies (plumbing, electrical, tools, paints), serves both B2B and end-customer segments, and is a Saint-Gobain-aligned competitor for the same independent retailer base.
- BR Home Centers: Brazilian home center / construction materials retailer with multi-state presence. Competes in the same multi-category construction supply space, with overlapping B2B and prosumer customers, and similar reliance on branded assortment (Tigre, Tramontina, 3M-class suppliers).
- ABC da Construção: Brazilian franchise network of construction materials retailers serving small contractors and end consumers across multiple states. Comparable multi-category construction assortment and customer base, though operates under a franchise retail model rather than wholesale distribution.
Broad incumbents
- Sodimac Brasil: Home improvement chain operator in Brazil (Falabella group), with stores carrying construction materials, tools, electrical, plumbing, and finishing products. Comparable category coverage and customer segments (DIY and professional trades), making it a structural competitor to Center Fertin's retailer customers.
- Martins (Grupo Martins): One of Brazil's largest broadline B2B distributors, serving small and mid-sized retailers across multiple categories including construction and hardware. Comparable B2B wholesale distribution model and reliance on account-tiered pricing, but materially broader category footprint and larger geographic coverage.
- Leroy Merlin Brasil: Brazilian subsidiary of the French home improvement giant, operating large-format stores selling tools, hardware, electrical, plumbing, paints, and gardening products. A scaled incumbent competing for the same end-customer and small-pro contractor wallet, and indirectly influencing Center Fertin's retailer customers.
- C&C Casa e Construção: One of Brazil's largest home center chains, selling tools, hardware, electrical, plumbing, and paints directly to construction professionals and end consumers. Comparable to Center Fertin across overlapping product categories, though C&C operates a retail-format model and is materially larger and publicly visible.
Others
- Tigre: Brazilian manufacturer of PVC pipes, fittings, and construction solutions, listed as a core supplier partner of Center Fertin. Not a direct competitor but a critical upstream supplier whose go-to-market, distribution contracts, and direct-to-retailer initiatives directly impact Center Fertin's assortment and margins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Center Fertin social profiles
Digital presenceCenter Fertin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Center Fertin leadership team
Management profileNumber of profiles
Center Fertin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Center Fertin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Center Fertin
What does Center Fertin do?
Center Fertin is a B2B wholesale distributor of construction materials, paints, hardware, tools, electrical, hydraulic, automotive, gardening, cutlery, security, and household utility products, supplying hardware retailers, construction supply stores, and contractors across Brazil. Customers access the catalog through a CNPJ-gated e-commerce platform and order from a curated multi-brand portfolio including Tigre, Tramontina, 3M, Gerdau, Bosch, Makita, Stanley, Vonder, Dewalt, Norton, and Sata. The business is run from a centralized distribution facility in Cotia, São Paulo.
Is Center Fertin a public or private company?
Center Fertin is a private company. It is classified as family owned and is currently operating.
When was Center Fertin founded?
Center Fertin was founded in 1983. It employs 101 to 250 people.
Where is Center Fertin based?
Center Fertin is headquartered in São Paulo, Brazil, in the Latin America region.
How does Center Fertin make money?
One revenue line is on record: wholesale Construction Materials Distribution.
Who are Center Fertin's main competitors?
Direct peers on record are Grupo Tumelero, Cassol Materiais de Construção, Telhanorte, BR Home Centers and ABC da Construção. Broad incumbents are Sodimac Brasil, Martins (Grupo Martins), Leroy Merlin Brasil and C&C Casa e Construção. Tigre is listed as an others.
Does Center Fertin have an API?
No public API is recorded for Center Fertin.
What industry is Center Fertin in?
Center Fertin's product category is Wholesale Construction Materials Distribution. Its primary akta.pro industry code is TLALAEAH, Building Materials & Home Improvement Distribution Centers. Its NAICS code is 423510 and its SIC code is 5040.