What Take-Two Interactive Software does

Take-Two Interactive Software, Inc. is a leading global developer, publisher, and marketer of interactive entertainment, headquartered in New York City, USA. The company operates through three principal publishing labels: Rockstar Games (developer of the Grand Theft Auto, Red Dead Redemption, and Max Payne franchises), 2K (publisher of annual sports and entertainment franchises including NBA 2K, WWE 2K, TopSpin 2K25, PGA TOUR 2K, Sid Meier's Civilization, BioShock, Borderlands, Mafia, and XCOM), and Zynga (mobile and free-to-play portfolio including FarmVille, Words With Friends, CSR Racing, Toon Blast, Empires & Puzzles, plus the Chartboost mobile ad platform). Take-Two's common stock trades on NASDAQ under the ticker TTWO. The business model centers on franchise-driven premium and free-to-play game publishing across console, PC, and mobile platforms, monetized through one-time retail/digital purchases, microtransactions, live services, subscription offerings (e.g., GTA+), and mobile in-app advertising. Recent strategic priorities include the $12.7 billion Zynga acquisition in January 2022 to anchor a mobile gaming business, the $460 million acquisition of Gearbox Software in March 2024 to broaden the 2K label's IP portfolio, and the scheduled November 19, 2026 launch of Grand Theft Auto VI — projected to be the largest single product release in company history. Take-Two employs over 10,000 staff globally and reports in US dollars with a fiscal year ending March 31.

Name

Take-Two Interactive Software

Legal name

Take-Two Interactive Software, Inc.

Website

http://www.take2games.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Take-Two Interactive Software is a publicly traded (NASDAQ: TTWO) global video game publisher operating through three labels — Rockstar Games, 2K, and Zynga — serving hundreds of millions of consumers across console, PC, and mobile with major franchises including Grand Theft Auto, NBA 2K, Red Dead Redemption, Civilization, and FarmVille.

Ownership category

akta.pro rank

Product category

Video Game Publishing

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industries

PC Digital Game Stores & Launchers (MPAFACAA), Mobile & F2P Game Studios (MPAFAAAB), PC & Console Game Distribution Platforms (BPAMAKAA), Cloud Gaming Storefronts & Channels (MPAFACAF), Game & In-App Content Stores (BPAMADAC), Console Digital Stores & Marketplaces (MPAFACAB)

Keywords

• Video game publishing
• Interactive entertainment software
• Mobile game development
• Console game publishing
• Digital game distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Core offering

Take-Two Interactive Software develops, publishes, and distributes video games globally through three principal labels: Rockstar Games (Grand Theft Auto, Red Dead Redemption), 2K (NBA 2K, WWE 2K, Borderlands, Civilization, Mafia, TopSpin, PGA TOUR 2K), and Zynga (mobile and free-to-play games plus the Chartboost mobile ad platform). The company ships premium console and PC titles alongside live-service and mobile free-to-play experiences, distributed through first-party console storefronts, Steam, Epic Games Store, Nintendo eShop, Apple App Store, Google Play, Apple Arcade, Netflix, and NVIDIA GeForce NOW.

Product overview

Take-Two Interactive Software is a multi-label interactive entertainment publisher operating through three principal publishing arms — Rockstar Games (creator of the Grand Theft Auto and Red Dead Redemption franchises), 2K (home to NBA 2K, WWE 2K, Borderlands 4, Sid Meier's Civilization VII, BioShock, Mafia, XCOM, TopSpin 2K25, PGA TOUR 2K, and other AAA/sports titles), and Zynga (mobile and free-to-play portfolio including Toon Blast, Empires & Puzzles, Words With Friends, CSR Racing, Match Factory!, Color Block Jam, Game of Thrones: Legends, Star Wars: Hunters, plus the Chartboost mobile ad platform). The offering is a portfolio architecture of distinct publishing labels plus shared services rather than a single unified platform: Rockstar Games handles internally developed blockbuster franchises like Grand Theft Auto VI and Red Dead Redemption, 2K operates a network of internal studios (Visual Concepts, Firaxis Games, Hangar 13, Gearbox Software, Cat Daddy Games, 31st Union, Cloud Chamber, HB Studios) producing annual and franchise releases, and Zynga delivers mobile games and the Chartboost monetization layer. The portfolio is supported by the Dynamixyz facial animation technology subsidiary and reaches consumers across console (PlayStation 5, Xbox Series X|S, Nintendo Switch, Switch 2), PC (Steam, Epic Games Store), mobile (iOS, Android, Apple Arcade), and Netflix's games platform, delivered through both physical retail and digital download channels.

Differentiator

Problem solved

Functional benefit

Brands

• Rockstar Games: Wholly-owned publishing label; developer/publisher of Grand Theft Auto, Red Dead Redemption, Max Payne, and other major franchises.
• 2K
• Zynga
• Private Division
• Ghost Story Games
• Chartboost

Products and services

• Grand Theft Auto VI Sixth mainline installment in the Grand Theft Auto franchise developed by Rockstar Games, set in the fictional state of Leonida (a version of Florida) featuring protagonists Jason Duval and Lucia Caminos, with Lucia as the franchise's first female playable protagonist. Scheduled to launch on November 19, 2026, on PS5 and Xbox Series X|S at $79.99 (Standard) and $99.99 (Ultimate), with pre-orders opened June 25, 2026 and physical editions containing only a download code.
• Grand Theft Auto V / Grand Theft Auto Online The Grand Theft Auto franchise's most successful installment, with GTA V having sold over 230 million copies since 2013 and GTA Online generating over $800 million in annual net revenue as a continuously updated live-service multiplayer component. A free next-generation upgrade for the PS5 or Xbox Series X|S edition was made available ahead of GTA VI's launch, with full Story and GTA Online progress migration.
• Red Dead Redemption 2 / Red Dead Online Western-themed open-world game and its accompanying online multiplayer component, with over 85 million units sold across the Red Dead franchise, ranking among the top three best-selling games of all time.
• NBA 2K (franchise) Annual basketball simulation franchise published by 2K and developed by Visual Concepts, one of Take-Two's largest recurring revenue drivers through MyCAREER, MyTEAM, MyLEAGUE, and Play Now modes, with recurrent consumer spending as a major monetization component. NBA 2K26 launched August 8, 2025 across PS5, PS4, Xbox Series X|S, Xbox One, PC, Switch 2, and Switch.
• WWE 2K (franchise) Annual professional wrestling simulation franchise published by 2K, including WWE 2K26 (released March 13, 2026 on PS5, Xbox Series X|S, Switch 2, and PC, featuring 400+ Superstars and Legends, new match types, and CM Punk's Showcase), WWE 2K27 (in development, expected March 2027), and WWE 2K Mobile distributed exclusively within the Netflix games catalog (launched September 12, 2025).
• Borderlands 4 Looter-shooter set on the planet Kairos with four new Vault Hunters and billions of weapons, developed by Gearbox Software and published by 2K for PS5, Xbox Series X|S, PC (Steam/Epic Games Store), and Nintendo Switch 2. Available in Standard ($69.99), Deluxe ($99.99), and Super Deluxe ($129.99) editions; uses the SHiFT cross-play account system for co-op multiplayer. Launched September 12, 2025 with the Switch 2 version following October 3, 2025.
• Sid Meier's Civilization VII Seventh mainline entry in the award-winning Civilization strategy franchise developed by Firaxis Games and published by 2K, with over 70 million copies sold across the franchise. Available on PS5, PS4, Xbox Series X|S, Xbox One, Nintendo Switch, PC, Mac, Linux (Steam), and Apple Arcade. Launched on Apple Arcade for iOS on February 5, 2026.
• TopSpin 2K25 Tennis simulation revival developed by Hangar 13 under 2K, featuring Roger Federer, Serena Williams, Carlos Alcaraz, Iga Świątek, Frances Tiafoe, and 25 playable pros across all four Grand Slam tournaments and the 2K Tour with cross-play support. Four editions priced $59.99–$119.99; launched worldwide April 26, 2024 on PS5, PS4, Xbox Series X|S, Xbox One, and PC via Steam.
• PGA TOUR 2K25 Golf simulation published by 2K, released on Nintendo Switch 2 on February 6, 2026.
• Mafia: The Old Country New entry in the Mafia crime narrative franchise published by 2K, launched worldwide on August 8, 2025.
• Game of Thrones: Legends Zynga's RPG puzzle mobile title officially licensed by Warner Bros. Interactive Entertainment and HBO, featuring characters and lore from HBO's Game of Thrones and House of the Dragon, with strategic deck-building and match-3 puzzle battles. Launched worldwide on iOS and Android on July 25, 2024.
• Star Wars: Hunters Free-to-download competitive battle arena game developed by Zynga in collaboration with Lucasfilm Games, set on the planet Vespaara with team-based modes like Squad Brawl and Trophy Chase. Available on Nintendo Switch, iOS, and Android. Launched worldwide on June 4, 2024.
• GTA+ (GTA Plus subscription) Take-Two's subscription offering for Grand Theft Auto Online providing monthly benefits to subscribers, offered as a free one-month bonus with GTA VI digital pre-orders placed before November 20, 2026.
• Chartboost Zynga-owned industry-leading programmatic mobile advertising and monetization platform that programmatically optimizes advertising yields at scale across Zynga's and third-party mobile game portfolios.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Sony Interactive Entertainment (PlayStation)flagshipGTM or Marketing PartnerMarketing partnership covering joint promotion and platform co-marketing for the launch of Grand Theft Auto VI. The relationship includes coordinated wishlist/preorder campaigns and platform-specific marketing activations across PlayStation storefronts to drive pre-orders ahead of the title's release window.
• Microsoft (Xbox)flagshipGTM or Marketing PartnerCo-marketing wishlist campaigns and joint promotional initiatives for Grand Theft Auto VI on Xbox consoles. Microsoft and Take-Two coordinate storefront placements and platform-level marketing to support the launch on the Xbox ecosystem.
• Lucasfilm GamescoreStrategic or Co-development PartnerStrategic co-development and IP licensing partnership for the Star Wars: Hunters mobile game published under the Zynga label. Lucasfilm Games provides the Star Wars IP and brand oversight while Take-Two/Zynga handles development, publishing, and live operations of the title.
• Warner Bros. Interactive EntertainmentcoreStrategic or Co-development PartnerCo-development and publishing collaboration on Game of Thrones: Legends, a mobile puzzle RPG. Warner Bros. Interactive Entertainment contributed development resources and studio expertise alongside Take-Two's Zynga label, with the title released under the Warner Bros. Games label.
• HBOcoreOEM/ Whitelabel/ Licensing PartnerHBO Licensing & Retail provides the underlying Game of Thrones intellectual property license that underpins the Game of Thrones: Legends mobile title. HBO grants IP usage rights in exchange for royalty/licensing consideration tied to the game's commercial performance.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Electronic Arts: EA is the most direct peer — a major AAA video game publisher with a similar annual sports franchise model (Madden, FIFA/EA Sports FC), recurring live-service monetization (Ultimate Team), and comparable scale (~$7B+ revenue). Both companies compete directly for sports gamers and live-service engagement.
• Activision Blizzard (Microsoft): Activision Blizzard is a direct peer as a major AAA publisher with blockbuster franchises (Call of Duty, World of Warcraft, Candy Crush, Diablo) and annual live-service releases. Now owned by Microsoft but still operating as a distinct gaming label, it competes directly for the same console/PC gaming audience.
• Ubisoft: Ubisoft is a direct peer as a major European-headquartered AAA game publisher with open-world franchises (Assassin's Creed, Far Cry, Tom Clancy's), annual live-service titles (Rainbow Six Siege), and comparable developer studio network. Direct overlap in narrative-driven open-world gaming.
• Square Enix Holdings: Square Enix is a direct peer as a Japanese-headquartered AAA publisher with major franchises (Final Fantasy, Dragon Quest, Kingdom Hearts) and a portfolio spanning console, PC, and mobile. Comparable in narrative-driven RPG development and IP-driven monetization.
• CD Projekt: CD Projekt is a direct peer as a narrative-driven AAA RPG publisher (The Witcher, Cyberpunk 2077) with platform distribution across console, PC, and digital storefronts. Comparable in premium single-player AAA development and franchise-driven business model.

Broad incumbents

• Embracer Group: Embracer Group is a broad incumbent as a major gaming conglomerate with dozens of studios and IPs across AAA, mobile, and tabletop. While diversified differently than Take-Two, it is comparable as a multi-label publishing platform pursuing inorganic growth via studio acquisitions.
• NetEase: NetEase is a broad incumbent as a major Chinese gaming conglomerate with both internally developed mobile/PC titles and licensed Blizzard-style operations. Comparable in scale and mobile gaming operations, particularly through the Zynga label's mobile portfolio.

Emerging players

• Krafton: Krafton is an emerging player as a Korean-headquartered publisher with a major franchise (PUBG) spanning console, PC, and mobile. Comparable in free-to-play live-service mobile gaming and battle royale competitive titles, though smaller in scale than Take-Two's overall portfolio.
• Roblox Corporation: Roblox is an emerging player in user-generated gaming and platform-based interactive entertainment with a massive mobile/PC audience. Comparable as a major interactive entertainment platform competing for gamer time and engagement, though with a fundamentally different creator-economy model.

Regional players

• Capcom: Capcom is a regional player as a Japanese-headquartered AAA publisher with major franchises (Resident Evil, Monster Hunter, Street Fighter) primarily serving Western markets through its global publishing arm. Comparable in narrative-driven AAA development and franchise-driven monetization, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/take2games
• Facebookfacebook.com/Take2Game
• LinkedInlinkedin.com/company/take-2-interactive-software-inc-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries19 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A15 records

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take-Two Interactive Software