Hardwood Design Company

What Hardwood Design Company does

Hardwood Design Company, founded in 1998 and headquartered in College Station, Texas, manufactures premium wide plank hardwood flooring and complementary architectural wood products. The company controls the entire production process from forest to floor, sourcing raw materials domestically (Northern White Oak, French Oak, Southern Pecan, Texas Mesquite, Texas Post Oak, with French Oak imported from century-old European forests) and manufacturing at a single facility in Bryan, Texas. Its core technology combines traditional woodworking craft with engineered construction: products feature 5/8 inch thickness, 4.5mm sawn lumber wear layers, and 9-ply Baltic Birch substrates with CARB 2 certification. The signature Natural Face flooring preserves the original wood surface for a timeworn aesthetic, differentiated from generic flooring through hand-applied finishes, custom color blending, and live sawn milling techniques. The product portfolio extends beyond flooring to solid white oak beams, interior doors, ceiling material, wall cladding, luxury millwork stairs, and wood patterns.

The company operates a direct-to-customer sales model with no intermediary distribution, serving architects, interior designers, high-end homeowners, and select commercial clients across hospitality, retail, and restaurants. Sales are relationship-driven through design consultants, by-appointment showroom visits at the College Station location, and inbound website forms for product inquiries and sample requests. Pricing is quote-based for flooring projects and disclosed for the sample service (sample box at $175, built-up sample at $100). Named commercial clients include Hyatt Lost Pines, Kendra Scott, Dave and Buster's, Casa do Brasil, and Stella Southern Cafe. Marketing relies on a content-driven approach with an active blog, presence across Facebook, Twitter, YouTube, Pinterest, Instagram, and Houzz, and SEO-optimized educational content.

The company is privately held with no disclosed funding rounds, no parent company, no M&A activity, and no management team bios in the public data. Headcount is reported at 11-50 employees. Revenue, ownership structure, and founder identities are not disclosed in available materials. Operations are exclusively within the United States. The company offers a lifetime structural integrity warranty on all products and emphasizes sustainable sourcing through salvaging wood species that would otherwise be discarded.

Name

Hardwood Design Company

Legal name

Hardwood Design Company

Website

https://hardwooddesigns.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Hardwood Design Company, founded in 1998 in College Station, Texas, manufactures premium made-to-order wide plank hardwood flooring and complementary architectural wood products (beams, doors, cladding, stairs), selling direct to architects, designers, and high-end residential and commercial clients across the United States.

Ownership category

akta.pro rank

Product category

Hardwood Flooring Manufacturing

NAICS

Engineered Wood Member Manufacturing (321215), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industries

Wood Mouldings, Millwork & Trim (IMADADAG), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)

Keywords

• Wide plank hardwood flooring
• Engineered wood flooring
• Architectural wood products
• Custom hardwood millwork
• Salvaged wood flooring

Headquarters

HQ city

College Station

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wide Plank Hardwood Flooring Sales: Custom-made-to-order wide plank hardwood flooring sold directly to architects, designers, and homeowners. Products are manufactured to individual specifications including wood species, texture, finish, color, and platform (solid or engineered).
2. Architectural Wood Products: Additional product lines including solid white oak beams, interior wood doors, ceiling material, wall cladding, stairs, and wood patterns. These are sold as complementary products alongside flooring.
3. Sample Sales: Handcrafted samples sold to prospective customers. Sample box priced at $175 (includes 1 built-up sample and up to 3 color samples). Built-up sample priced at $100 (16 inch x 19 inch).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hardwood Design Company manufactures and sells custom-made-to-order premium wide plank hardwood flooring (Natural Face signature line plus Northern White Oak, French Oak, and Southern Pecan) and complementary architectural wood products including solid white oak beams, interior wood doors, ceiling material, wall cladding, stairs, and patterns. The company salvages U.S.-sourced hardwood species, saw-mills, manufactures, hand-finishes, and distributes all products from its Texas facilities, targeting architects, designers, high-end homeowners, and select commercial clients.

Product overview

Hardwood Design Company is a manufacturer of premium wide plank hardwood flooring and architectural wood products, operating on a made-to-order basis with full control over the production process from sourcing to finished product. The product portfolio centers on the Natural Face Wide Plank Flooring as the signature offering, supported by three primary wood species: Northern White Oak, French Oak, and Southern Pecan. Beyond flooring, the company offers a complete range of architectural wood products including Solid White Oak Beams, Interior Wood Doors, Wood Ceiling Material, Wood Wall Cladding, Luxury Millwork Stairs, and Wood Patterns—all designed to complement the core flooring line and create cohesive architectural interiors. The company also provides Handcrafted Samples as a service to help clients select the right product, texture, finish, and species for their projects.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Face: Signature hardwood flooring product preserving the original surface of the wood with deep texture and a timeworn, century-aged appearance.

Products and services

• Natural Face Wide Plank Flooring Hardwood Design Company's signature handcrafted wide plank flooring that preserves the wood's original surface for deep texture and a timeworn, century-aged appearance, sold custom-made to architects, designers, and homeowners.
• Northern White Oak Wide Plank Flooring Custom wide plank flooring made from Northern White Oak, valued for its strength, varied grain, and timeless versatility as a classic American hardwood, sold custom-made to design professionals and homeowners.
• French Oak Wide Plank Flooring Wide plank flooring sourced from century-old forests in France, offering subtly grained wood with warm undertones, sold custom-made to design professionals and homeowners.
• Southern Pecan Wide Plank Flooring Wide plank flooring made from Southern Pecan, a rich expressive wood with striking grain variation and natural warmth, sold custom-made in random widths from 3 to 10 inches to design professionals and homeowners.
• Solid White Oak Beams Solid white oak structural beams for architectural applications including vaulted ceilings and decorative millwork, sold to complement flooring installations.
• Interior Wood Doors Custom interior wood doors crafted to complement wide plank flooring and other architectural wood products in luxury interiors.
• Wood Ceiling Material Tongue and groove wood ceiling material for interior architectural applications, sold as a coordinated companion to the flooring product line.
• Wood Wall Cladding Tongue and groove wood wall cladding material for interior architectural applications, sold as a coordinated companion to the flooring product line.
• Luxury Millwork Stairs Custom solid wood stair treads and millwork designed to complement Natural Face wide plank oak hardwood flooring in luxury custom homes.
• Wood Patterns Hardwood flooring patterns including parquet that elevate the look of wide plank flooring beyond typical straight lay installation.
• Handcrafted Samples Handcrafted sample production service in which each sample is created by a dedicated artisan, with sample boxes priced at $175 (one built-up sample plus up to three color samples) and individual built-up samples priced at $100 (16 inch x 19 inch), to help prospective customers evaluate species, texture, and finish before placing a full order.

Quantifiable outcome

• Lifetime Structural Integrity Warranty on all products

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mohawk Industries: One of the largest flooring manufacturers globally with extensive hardwood, engineered, and laminate lines. Broad incumbent providing scale-driven competitive pressure on premium hardwood pricing and distribution.
• Shaw Industries: Major flooring manufacturer with broad hardwood and engineered wood product lines serving residential and commercial channels. Sets baseline pricing and availability against which Hardwood Design's premium offering must justify its premium.

Direct peers

• Olde Wood Ltd. Reclaimed and wide plank hardwood flooring manufacturer selling direct to designers and homeowners. Similar in product, custom specifications, and reclaimed-species sourcing.
• Carlisle Wide Plank Floors: Premium wide plank solid and engineered hardwood flooring manufacturer serving architects, designers, and luxury homeowners with custom-made-to-order products. Closest direct competitor in product, customer base, and made-to-order positioning.
• Goodwin Heart Pine: Specialty manufacturer of reclaimed and sustainably sourced wide plank flooring. Directly comparable on the salvaged/sustainable species narrative and on architectural specifier sales motion.
• Duchateau Hardwood Floors: Designer-driven premium hardwood flooring brand offering wide plank European oak and signature textures. Comparable on luxury positioning, designer-led GTM, and emphasis on crafted hardwood aesthetics.
• Aged Woods: Reclaimed wood supplier producing flooring, beams, paneling, and architectural wood products from salvaged American species. Closely comparable on reclaimed-species sourcing and architectural product breadth.
• Vermont Plank Flooring: Custom wide plank flooring producer specializing in engineered construction and signature surface treatments for high-end residential and commercial projects. Comparable on craftsmanship-led premium positioning.
• Monarch Plank: Premium wide plank and patterned hardwood flooring brand targeting designers and luxury residential projects. Overlaps in product mix (engineered wide plank) and designer-led distribution.

Emerging players

• Plank + Mill: Direct-to-consumer wide plank flooring brand with made-in-America positioning. Less premium and lower price point, but competes in the same wide plank, direct-to-buyer segment with streamlined online ordering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HWDCo
• YouTubeyoutube.com/channel/UC7ysagJ1Qat9cwY-mhfSvkA?view_as=subscriber
• Facebookfacebook.com/hardwooddesignco
• Instagraminstagram.com/hardwooddesignco
• Pinterestpinterest.com/hardwooddesignco
• LinkedInlinkedin.com/company/hardwood-design-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hardwood Design Company