Robert Wilson Estate Agency Group

What Robert Wilson Estate Agency Group does

Robert Wilson Estate Agency Group is a sole-proprietor estate agency founded in 1986, operating two physical branches in Lurgan (County Armagh) and Moira (County Down), Northern Ireland. The firm provides residential and commercial property sales, lettings and rental management, property valuations, mortgage referral services, and brokerage of development land and new-build homes. Its primary customer segments are residential buyers and sellers, landlords and tenants, with secondary segments in commercial property and new-build developers.

The firm's technology stack is minimal and largely outsourced: its website is "Designed & Powered By PropertyPal.com," a third-party property listing SaaS that provides listing management, search, user registration, shortlisting, and enquiry forms. The platform powers digital listing distribution, while lead conversion is handled through physical branch offices, telephone, and online enquiry forms. No proprietary technology, AI capabilities, or differentiated technical assets are developed in-house.

Revenue is generated primarily through commission on property sales and lettings fees (transaction-based), supplemented by referral commissions from mortgage surveyors and financial advisors, and free property valuations used as a lead-generation tool. Pricing is not publicly disclosed. Property listings range from £189,950 to £1,395,000 for sales and £725 to £850 per month for rentals. The go-to-market is local, sales-led, and relationship-driven, with marketing reach constrained to Northern Ireland via the website, PropertyPal portal, Facebook, and Instagram.

Name

Robert Wilson Estate Agency Group

Legal name

Robert Wilson Estate Agency Group

Website

https://robertwilson.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Robert Wilson Estate Agency Group is a sole-proprietor estate agency founded in 1986, operating two branches in Lurgan and Moira, Northern Ireland, providing residential and commercial sales, lettings, valuations, and mortgage referrals to local buyers, sellers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Residential Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential property sales
• Property lettings
• Property valuations
• Commercial property services
• New home sales

Headquarters

HQ city

Moira

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission fees earned on successful sale of residential and commercial properties
2. Lettings and Rental Management: Letting fees and ongoing property management services for landlords
3. Property Valuations: Free valuations offered to generate sales leads, with potential for survey and mortgage referral income
4. Mortgage Services: Referral arrangements with mortgage surveyors and financial service providers
5. Commercial Property Services: Specialised commercial sales and lettings services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Robert Wilson Estate Agency Group is a traditional estate agency providing residential and commercial property sales, lettings and rental management, free property valuations, mortgage referrals, and new-build development marketing across Northern Ireland. It operates two physical branches in Lurgan and Moira, with its website powered by PropertyPal.com for property listings, search, and enquiry handling.

Product overview

Robert Wilson Estate Agency Group is a real estate agency operating as a single unified service rather than a modular platform. The company offers property sales and lettings across residential and commercial segments, supplemented by ancillary services including property valuations, mortgage arrangement, and commercial property management. The core offering centers on traditional estate agency services powered by PropertyPal.com for property listings, search, and user management. New build developments (Hazelgrove Avenue, Cherryville View) and land/sites are marketed as specialized sub-services within the broader portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Services Complete residential and commercial property sales service including property marketing, accompanied viewings, negotiations, and conveyancing support for vendors and purchasers in Northern Ireland.
• Property Rental Services Residential and commercial lettings services including tenant finding, lease management, rental collection, and deposit protection for landlords and tenants in Northern Ireland.
• Property Valuations

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• PropertyPalcoreTechnology or IntegrationProperty listing platform partner providing property marketing, search functionality, and enquiry management. Properties are listed through PropertyPal reaching a wide audience of property seekers in Northern Ireland.
• L Jay Properties (Developer - Hazelgrove Avenue)minorStrategic or Co-development PartnerDeveloper partner for the Hazelgrove Avenue new housing development in Lurgan. Robert Wilson Estate Agency acts as selling agent for the development.
• Mortgage Surveyors and Financial AdvisorsminorOthersReferral relationships with mortgage surveyors, financial advisors, and EPC assessors who may need access to properties for valuation and assessment purposes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Savills: Global real estate services firm covering residential sales, lettings, and commercial. Comparable on service breadth (sales, lettings, commercial, valuations) but operates at a vastly larger scale and premium positioning.
• Foxtons: Large UK-wide estate and lettings agency chain. Comparable as a sales-led residential and lettings operator, but operating at significantly greater scale and brand reach than Robert Wilson's two-branch NI footprint.
• Connells Group: One of the UK's largest estate agency and property services groups with extensive branch and lettings network. Represents the scaled, multi-service model against which Robert Wilson's local two-branch operation competes.

Direct peers

• McGranaghan Estate Agents: Established Northern Ireland estate agency offering residential sales, lettings, and commercial services. Comparable to Robert Wilson as a similarly scoped, multi-service NI estate agency competing for the same local customers.
• Simon Brien Residential: One of Northern Ireland's most established independent estate agencies, with a branch network covering residential sales, lettings, and new developments. Directly comparable to Robert Wilson on product mix and NI geographic market.
• Templeton Robinson: Long-standing independent Northern Ireland estate agency providing residential sales, lettings, commercial, and professional services. Closely mirrors Robert Wilson's traditional, locally rooted, full-service model.
• CPS Property: Northern Ireland-based property agency providing residential sales and lettings services. Comparable in scope (residential focus) and geography to Robert Wilson.
• Country Estates: Independent estate agency operating across Northern Ireland with residential sales and lettings. Comparable as a similarly sized, locally focused competitor in overlapping NI submarkets.
• Wylie Estate Agents: Independent Northern Ireland estate agency focused on residential sales and lettings. A direct small-to-mid-sized NI competitor targeting the same home-buyer/seller segments.

Emerging players

• Purplebricks: UK online/hybrid estate agency offering a lower-fee, self-service model that has historically disrupted traditional commission-based agencies. Relevant as the disruptive business model threatening traditional NI sole-trader economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RWEAGroup
• Instagraminstagram.com/robert_wilson_estate_agency/#
• Xx.com/rweagroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Wilson Estate Agency Group