EyeWide Digital Marketing Agency

What EyeWide Digital Marketing Agency does

EyeWide Digital Marketing Agency (legal name EYEWIDE Ε.Π.Ε.) is a privately held Greek digital agency founded in 2006 and headquartered in Heraklion, Crete. It specializes in website design, development, and digital marketing for the hospitality and tourism sector, with secondary work for travel agencies, restaurants, and other Greek SMBs. The agency employs between 11 and 50 people and has delivered more than 500 projects across Greece, Cyprus, and select international markets, with 10+ multi-year client collaborations. Its core technical stack centers on Umbraco CMS (v13 LTS) supplemented by WordPress, HTML5, CSS3, JavaScript, C#/.NET, and PHP, and it integrates the broader hotel stack: WebHotelier booking engine, 100+ channel managers (Booking.com, Expedia, Airbnb), Direct Payments, Reviews Tool, Cookiebot, Google Tag Manager, and GA4.

The product portfolio splits into three buckets. Core products are Hotel Website Development, general Website Development, and Software/Applications Development. Add-on modules — AI Readiness/SEO & AI Optimization (AIO/GEO), E-commerce, Newsletter Campaign Management, Direct Payments, Reviews Tool, Dynamic QR Codes, 360° Photos/Videos, Content Creation, Hospitality Suppliers B2B campaigns, and tiered CMS Support — are sold alongside the core builds. EyeWide is notable in the Greek market as an early mover on Generative Engine Optimization for hotels, structuring content for AI assistants and applying AI.txt and LLMs schema.

The business model is a hybrid of project-based website builds (one-time license) and recurring digital marketing and CMS support retainers (subscription). Tiered CMS support pricing is publicly disclosed at €400–€840/month; 360° photography packages range €400–€670; custom website pricing is per proposal. Go-to-market is sales-led via website contact form, email, direct outreach, and referrals from industry events and the Heraklion Chamber of Commerce. The agency is Google Premier Partner certified (first in Crete, 2017), a multi-award winner at the Greek Hospitality Awards, and was ranked among Cloudbeds' Top 50 Hotel Digital Marketing Agencies globally in 2021.

Name

EyeWide Digital Marketing Agency

Legal name

EYEWIDE Ε.Π.Ε.

Website

https://eyewide.gr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

EyeWide is a Greek digital marketing agency founded in 2006, specializing in hospitality and tourism. It builds Umbraco-based hotel websites, delivers SEO and AI optimization, and offers CMS support, content creation, and integrated booking and payment tools for hotels across Greece, Cyprus, and internationally.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Hospitality

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Hotel website development
• Digital marketing services
• Hospitality SEO services
• AI content optimization
• Booking engine integration

Headquarters

HQ city

Heraklion

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: Design and development of custom and semi-template hotel and corporate websites using Umbraco CMS and WordPress. Revenue is project-based, with options ranging from basic single-page sites to fully custom multi-language websites.
2. Digital Marketing Services: Ongoing digital marketing services including SEO and AI optimization, performance marketing (Google & Meta Ads), newsletter campaigns, content creation, and social media management. Typically billed as retainer or project-based packages.
3. CMS Support & Maintenance: Technical support packages for websites covering updates, security, backups, and content changes. Offered in tiered monthly or bi-monthly subscription plans.
4. Additional Digital Services: Revenue from additional services including 360° photography and videography, dynamic QR codes, reviews tool, direct payments integration, e-commerce development, and software applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

EyeWide Digital Marketing Agency is a Heraklion, Greece-based digital marketing agency that designs and develops websites, runs digital marketing campaigns, and creates digital tools specifically for hotels, resorts, travel agencies, and tourism-related businesses. Core services include hotel website development, SEO and AI optimization, content creation, performance marketing (Google & Meta Ads), newsletter campaigns, and proprietary integrations such as booking engines, direct payments, and reviews aggregation. The agency serves primarily the Greek, Cypriot, and select international hospitality markets, with over 500 completed projects since founding in 2006.

Product overview

EyeWide Digital Marketing Agency is a digital marketing agency offering a comprehensive portfolio of services focused on the hospitality and tourism sectors. The core offerings include Hotel Website Development (custom and semi-template options), Website Development, and Software & Applications Development, all built on Umbraco CMS (v13 LTS) or WordPress platforms. Add-on services include AI Readiness/SEO & AI Optimization (GEO/AIO), E-commerce, Newsletter Campaign Management, Direct Payments, Reviews Tool (Trustindex), Dynamic QR Codes, 360 Photos/Videos, Content Creation, Hospitality Suppliers B2B marketing, and Website CMS Support packages. The agency serves hotels, resorts, travel agencies, and businesses across Greece, Cyprus, and internationally, with 20 years of experience since founding in 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Website Development Website development services specialized for hotels and hospitality businesses, with custom or semi-template design options, booking engine integration, and multilingual support.
• Website Development Website development for corporate websites, landing pages, portals, and custom platforms using Umbraco, WordPress, or custom solutions.
• Software and Applications Development Custom applications and web apps tailored to specific business needs, including UI/UX design, backend development, dashboards, and API integrations.
• AI Readiness / Website SEO & AI Optimization SEO and AI optimization service (GEO/AIO) that optimizes website content for search engines and AI discovery environments including structured data, meta tags, and AI.txt.
• Direct Payments Online payment system that sends personalized payment links via email, redirecting customers to secure bank environments for deposits, balance payments, and direct bookings.
• Reviews Tool Review aggregation tool that collects reviews from Booking.com, Google, TripAdvisor, and Facebook, displaying them dynamically on websites with schema markup.
• Dynamic QR Codes Dynamic QR code system with custom branding, real-time URL management, usage statistics, multilingual guidance, and web-based management.
• 360 Photos / Videos 360-degree photography and videography services for hotels with Google Street View integration, YouTube VR tours, and drone photography options.
• Newsletter Campaign Management Targeted newsletter campaign creation with template design, database segmentation, deliverability checks, and GDPR compliance.
• E-commerce Development E-commerce development on WordPress or Umbraco with ERP integration, payment gateways, courier APIs, and conversion optimization features.
• Content Creation Content creation services including SEO-optimized website copy, digital storytelling, and professional photography for brand voice development.
• Hospitality Suppliers B2B Marketing B2B email marketing campaigns targeting HoReCa decision-makers with access to approximately 9,000 contacts database.
• Website CMS Support Technical support packages for Umbraco or WordPress websites covering updates, security, backups, and content changes with tiered monthly or bi-monthly pricing.

Quantifiable outcome

• AI referrals increased 357% year-over-year as of June 2025, reaching 1.13 billion referrals from AI experiences
• +1 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Helix ImageworksminorStrategic or Co-development Partner · 14 October 2019Strategic collaboration between Eyewide Digital Marketing Agency and Helix Imageworks, both dynamic and pioneering companies, launched with a shared focus on visual content creation for hospitality clients.
• UmbracocoreTechnology or IntegrationUmbraco is the primary CMS platform used by Eyewide for website development. Eyewide develops websites using Umbraco CMS (v13 LTS), describing it as a secure, fast, and fully customizable system ideal for hotels, tourism projects, and corporate websites. Eyewide is a recognized Umbraco implementation partner.
• WebHoteliercoreTechnology or IntegrationWebHotelier booking engine is integrated into Eyewide's hotel website projects, providing live availability and pricing, optimized booking experiences with mobile-first design, support for offers, promo codes, and upselling.
• RevitUp.DirectcoreStrategic or Co-development PartnerRevitUp.Direct is a revenue management and performance marketing service co-developed and promoted alongside Eyewide. The two companies share office space and collaborate on joint projects for hotels. RevitUp.Direct offers performance marketing and revenue optimization services for hotels.
• Channel Manager PlatformscoreTechnology or IntegrationEyewide integrates channel manager systems for hotel clients, supporting over 100 platforms including Booking.com, Expedia, and Airbnb, providing unified booking management, automatic availability and pricing updates, and overbooking prevention.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• SiteMinder: SiteMinder is a hospitality technology platform offering channel management, booking engine, and website design tools that overlap with EyeWide's WebHotelier and CMS-based website integration work. Functionally adjacent rather than a direct agency competitor.

Broad incumbents

• WebFX: WebFX is a large, established full-service digital marketing agency offering SEO, web design, paid media, and content services across verticals including travel and hospitality. A broader competitor with significantly greater scale and headcount than EyeWide.
• Thrive Internet Marketing Agency: Thrive is a broad digital marketing agency with SEO, web design, PPC and content services across many verticals including hospitality. Not hospitality-specialized but competes for the same hotel marketing budgets with broader service scale than EyeWide.

Direct peers

• Screen Pilot: Screen Pilot is a hospitality-specialist digital agency with deep focus on hotels, resorts and casinos, providing website development, SEO, paid media, and analytics. Mirrors EyeWide's vertical specialization and similar integrated service lines around direct booking optimization.
• Blue Magnet Interactive: Blue Magnet Interactive is a digital marketing agency specializing in hotels and restaurants, with web design, SEO, paid media, and content services aligned closely to EyeWide's offerings. Serves a similar mid-market and luxury hotel customer base in a different geography.
• TravelBoom Marketing: TravelBoom is a digital marketing agency focused 100% on hotels and resorts, with SEO, PPC, web design and revenue management offerings. Competes for the same hospitality buyer as EyeWide, particularly independent and luxury resort clients in resort destinations.
• HeBS Digital: HeBS Digital is a long-established hotel digital marketing consultancy offering website design, SEO, SEM, CRO, and direct booking strategy. One of the longest-tenured direct competitors in the hotel agency space, comparable in specialized positioning to EyeWide.
• Sage Hospitality Marketing: Sage Hospitality Marketing is a hospitality-focused digital agency providing web design, SEO, paid media, and email marketing to hotels and restaurants. Smaller-scale but nearly identical core offering to EyeWide, making it a close direct peer.
• NextGuest (Cendyn): NextGuest, now part of Cendyn, is a hotel-focused digital marketing and CRM agency with website development, SEO, content, and direct booking capabilities. Closely aligned to EyeWide's service mix and customer profile.
• Tambourine: Tambourine is a US-based digital marketing agency focused exclusively on hotels, resorts, and hospitality brands, offering web design, SEO, paid media, and direct booking strategies. Directly comparable to EyeWide's hospitality-focused service stack and similar target audience of independent and chain-affiliated hotels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eyewidegreece
• YouTubeyoutube.com/@eyewidedigitalmarketing
• Facebookfacebook.com/EyewideDigitalMarketingAgency
• LinkedInlinkedin.com/company/eyewide---internet-marketing-services-crete-greece
• Instagraminstagram.com/eyewidedigitalmarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeWide Digital Marketing Agency