Revitup

What Revitup does

Revitup is a privately held, founder-owned B2B professional services firm headquartered in Heraklion, Crete, Greece, with an additional office in Nicosia, Cyprus. Founded in 2012 by Georgios Ergazakis (CEO) and Minas Liapakis (Chief Growth Officer), the company delivers integrated hotel revenue management and digital marketing services to independent boutique hotels (30-150 rooms), resorts, luxury properties, and multi-property hotel groups across Greece, Cyprus, and Zanzibar. The client base of 30+ hotels includes named properties such as Astir Odysseus Kos Resort & Spa, Caldera Group, Capsis Hotels, Elounda Beach Hotel & Villas, Ella Resorts, Leptos Calypso Hotels, and Palmera Beach Hotel & Spa. The firm is bootstrapped with no disclosed external institutional investors, and management/ownership remains concentrated with the two co-founders.

The core product is "RevitUp 360°," a holistic commercial strategy bundle that unifies Revenue Management, Digital Marketing, Online Sales & Distribution, Performance Marketing, Audit & Reporting, and Consulting & Training under a single engagement. The technology backbone is Revelier, a proprietary Business Intelligence tool that aggregates hotel performance data across all distribution channels, monitors KPIs, supports dynamic pricing, and powers demand forecasting. Revelier is integrated with third-party platforms including Lighthouse, Pulse, STR benchmarking tools, Google Analytics, and Hotelizer. The firm reports predictive analytics for demand forecasting and optimization routines for dynamic pricing and advertising spend, but its AI/ML posture is feature-level rather than foundational — there are no proprietary models, patents, or research publications disclosed. The firm is supported by 20+ technology and channel partnerships, including Booking.com, Expedia, Hotelbeds, Webbeds, Google (Premier Partner), Meta, Tripadvisor, and Trivago.

Revitup operates a subscription-based professional services model with custom pricing tied to hotel size, service scope, number of properties, and commercial goals. Pricing models include fixed monthly fees, performance-based structures, or hybrid arrangements, billed on a monthly cadence. Revenue is generated across five service streams: Revenue Management, Digital Marketing, Online Sales & Distribution, Audit & Reporting, and Consulting & Training. Distribution is B2B direct sales delivered through introductory meetings, commercial evaluations, hospitality industry events, and referral networks, targeting hotel owners, GMs, and commercial teams. The company accumulated a 2024 awards sweep including Best Hotel Digital Marketing Agency, Best Hotel Sales Representative, Best Greek Hotel Management Strategy, and Best Hotel Management Consultant at the Greek Hospitality Awards, Gold and Bronze at Tourism Awards, and Google Premier Partner status. Quantified outcomes cited include a 50% price increase achieved for one client (Irida Hotel) without disrupting traditional partner relationships, and measurable results typically visible within 2-4 months of engagement.

Name

Revitup

Legal name

Revitup Limited

Website

https://revitup.direct

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Revitup is a Heraklion-based B2B professional services firm delivering integrated hotel revenue management and digital marketing to 30+ boutique hotels, resorts, and hotel groups across Greece, Cyprus, and Zanzibar, powered by its proprietary Revelier BI platform.

Ownership category

akta.pro rank

Product category

Hotel Revenue Management Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• Hotel revenue management
• Hospitality digital marketing
• Dynamic pricing optimization
• OTA distribution management
• Hotel commercial strategy

Headquarters

HQ city

Heraklion

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services - Revenue Management: Full-service revenue management including dynamic pricing, demand forecasting, inventory management, competitor analysis, budget planning, and strategic meetings. Priced based on hotel size, service scope, number of properties, and commercial goals.
2. Digital Marketing Services: Comprehensive digital marketing including Google Ads, Meta Ads, SEO, content marketing, social media management, email campaigns, and metasearch optimization. Services priced based on scope and hotel requirements.
3. Online Sales & Distribution: Channel management, OTA optimization, direct booking enhancement, metasearch optimization, and content syndication across booking platforms.
4. Audit & Reporting: Monthly meetings with specialized Revenue Managers, comprehensive reporting including sales analysis, competitor benchmarking, revenue performance, market analysis, and KPI tracking.
5. Consulting & Training: Strategic guidance and practical training for hotel teams covering Revenue Management, Digital Strategy, and B2B Contracts. Includes annual planning and ongoing strategy evaluation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Revitup provides outsourced revenue management and digital marketing services to hotels and small accommodations, integrating dynamic pricing, demand forecasting, OTA/channel distribution, performance marketing, and consulting into a unified commercial strategy. Services are delivered by a team of 35 specialists and powered by a proprietary in-house BI tool called Revelier that aggregates data across all distribution channels for real-time pricing decisions and reporting.

Product overview

RevitUp is a hospitality revenue management and digital marketing services company offering an integrated suite of services for hotels and resorts. The core offering is RevitUp 360°, which unifies Revenue Management and Digital Marketing under one commercial strategy. Supporting service modules include Online Sales & Distribution (channel management, OTA optimization, metasearch), Revenue Management (dynamic pricing, forecasting, yielding), Digital Marketing (website, social media, content, email), Performance Marketing (Google Ads, Meta Ads, PPC), Audit & Reporting, and Consulting & Training. The proprietary Revelier BI platform serves as the central data and analytics engine powering all services, with reporting delivered at Level 1 (annual planning via Revelier BI), Level 2 (monthly/weekly planning), and Level 3 (daily monitoring).

Differentiator

Problem solved

Functional benefit

Brands

• RevitUp 360°: A holistic service combining Revenue Management, Digital Marketing, Online Sales, Consulting & Training, and Audit & Reporting for hotels and resorts.
• Revelier

Products and services

• RevitUp 360° Holistic hotel growth solution combining revenue management and digital marketing under a unified commercial strategy, integrating sales, marketing, and revenue optimization for hotels and seasonal resorts. Geared toward hotel owners and operators seeking a single outsourced commercial partner.
• Online Sales & Distribution Comprehensive online distribution and sales strategy service including channel management, OTA optimization, dynamic pricing, direct booking growth, metasearch optimization, and content syndication across booking platforms. Targeted at hotel owners and revenue managers seeking full-channel visibility and pricing control.
• Revenue Management Full revenue management service encompassing dynamic pricing strategies, demand forecasting, yielding, channel and sales management, competitor analysis, and reporting using the Revelier BI tool. Designed for hotels that need outsourced revenue management expertise to improve ADR and RevPAR.
• Digital Marketing Full-service digital marketing including website development, social media management, online reputation tools, meta search management, content marketing, brand monitoring, analytics, and email marketing campaigns. Built for hotels looking to strengthen brand consistency and grow direct bookings across digital channels.
• Performance Marketing Performance-driven advertising campaigns across Google Ads, Meta platforms, and metasearch channels, optimized through the Revelier tool for maximum ROAS and direct booking growth. Targeted at hotels seeking measurable returns from paid digital media.
• Audit & Reporting Business intelligence and reporting service providing eSales reports, competitive benchmarking, revenue and performance analysis, including booking analysis by channel, country, room type, ADR analysis, and market comparisons. Aimed at hotels needing structured, data-driven performance visibility.
• Consulting & Training Strategic consulting and practical training services covering current situation analysis, goal setting, strategy development, B2B contracts, annual planning, and ongoing evaluation with monthly reviews. Designed for hotel teams that need to build internal revenue management and digital marketing capabilities.

Quantifiable outcome

• 50% price increase achievable for clients without disrupting existing partnerships
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

20 partnerships are on record, tiered core, important and supporting.

• Booking.comcoreChannel Partner/ Reseller/ DistributorMajor OTA distribution partner for hotel clients. RevitUp manages pricing, availability, and content on Booking.com as part of comprehensive distribution strategy.
• ExpediacoreChannel Partner/ Reseller/ DistributorKey OTA partner for online distribution and booking management for hotel clients.
• HotelbedscoreChannel Partner/ Reseller/ DistributorB2B accommodation wholesaler partner for hotel distribution.
• WebbedscoreChannel Partner/ Reseller/ DistributorB2B travel distribution platform partner.
• Webhotelier PrimalrescoreTechnology or IntegrationBooking engine and channel manager integration partner for direct booking solutions.
• LighthousecoreTechnology or IntegrationRevenue management platform used for data analysis, competitive benchmarking, and pricing optimization.
• HotelizercoreTechnology or IntegrationChannel manager and booking engine technology partner.
• TripadvisorimportantChannel Partner/ Reseller/ DistributorMetasearch and review platform for hotel visibility and direct booking traffic.
• TrivagoimportantChannel Partner/ Reseller/ DistributorMetasearch platform for hotel price comparison and direct booking drive.
• Meta Platforms Inc.coreTechnology or IntegrationFacebook and Instagram advertising platform partner for performance marketing campaigns.
• GIATAsupportingTechnology or IntegrationHotel content and image management technology for consistent distribution across channels.
• HotelfeedbacksupportingTechnology or IntegrationGuest feedback and review management tool partner.
• RoompulsesupportingTechnology or IntegrationHotel operations and guest experience technology partner.
• RateparitysupportingTechnology or IntegrationRate parity monitoring and management technology partner.
• PlusgradesupportingTechnology or IntegrationAncillary revenue and upselling technology partner.
• WallbidsupportingTechnology or IntegrationRevenue optimization and bidding technology partner.
• StamasupportingTechnology or IntegrationHotel technology partner for distribution solutions.
• VeritysupportingTechnology or IntegrationHotel revenue management technology partner.
• OTSsupportingChannel Partner/ Reseller/ DistributorTour operator partner for B2B distribution.
• Boutique SetterssupportingChannel Partner/ Reseller/ DistributorBoutique hotel collection and marketing partner.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SHR Group: SHR provides hotel CRM, revenue management, and direct booking platform solutions. Like Revitup, SHR targets independent and chain hotels seeking to reduce OTA dependency and grow direct revenue, combining RMS functionality with digital marketing capabilities.
• Atomize: Atomize is a cloud-based RMS focused on automated dynamic pricing for hotels. It targets a similar independent and boutique hotel customer base that Revitup serves with its managed revenue management service, representing a SaaS alternative to Revitup's people-led offering.
• Travel Tripper: Travel Tripper provides hotel digital marketing, booking engine, channel management, and revenue strategy services. It targets similar independent and chain hotels with an integrated commercial approach that overlaps with Revitup 360°.
• Duetto: Duetto offers a SaaS revenue management system (Open Pricing) for hotels and casinos. It directly competes with Revitup's revenue management service by offering automated dynamic pricing tools to the same boutique and resort hotel segment in EMEA and globally.
• HEBS Digital (Cendyn): Cendyn (via HEBS Digital) provides digital marketing, media, and websites for hotels and resorts. It is comparable to Revitup's Digital Marketing and Performance Marketing services for the luxury and resort hotel segment where Revitup has strong enterprise references.
• Revinate: Revinate is a hospitality marketing platform offering guest data, email marketing, reputation management, and direct booking tools for hotels. It competes with Revitup's digital marketing and direct booking strategy services for the same independent and chain hotel segment.
• Lighthouse (formerly OTA Insight): Lighthouse provides hotel revenue management software, market intelligence, and rate parity tools. Revitup lists Lighthouse as a core technology partner and uses its competitive benchmarking data to deliver pricing recommendations, making Lighthouse both a vendor and a comparable technology-led RevOps player in the same hotel customer base.

Broad incumbents

• IDeaS (SAS): IDeaS provides enterprise revenue management software for hospitality, gaming, and other verticals. It is a broader, larger-scale incumbent competitor for the same hotel revenue management budget that Revitup competes for, especially among larger resort and chain hotels.
• SiteMinder: SiteMinder is a global hotel technology platform offering a channel manager, booking engine, and insights tools. While not a direct services competitor, SiteMinder's growing suite of pricing and distribution tools encroaches on the same value propositions Revitup delivers via its revenue management and online sales services.
• Cloudbeds: Cloudbeds provides a unified hotel management platform (PMS, channel manager, booking engine) targeting independent and small-chain hotels. It competes indirectly with Revitup by offering native tools for distribution and pricing that may reduce the need for a managed revenue management service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMdhfJ-8-bbrgXMkbGT5RrA
• Facebookfacebook.com/revitup.direct
• LinkedInlinkedin.com/company/revitup-direct
• Instagraminstagram.com/revitup.direct
• TikToktiktok.com/@revitup.direct

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revitup