Tossin Pizza

What Tossin Pizza does

Tossin Pizza is a privately-held Indian gourmet pizza restaurant chain founded in October 2013 by Chef Rohit Narang and Honey Mehta after a culinary stint in Australia. The company operates 25+ outlets across five metro markets — Delhi, Gurgaon, Mumbai, Noida, and Hyderabad — under a franchise model in which multiple operator entities (e.g., SPPN Foods, WE4 Hospitality, RNHK India Food) hold individual FSSAI licenses while trading under the Tossin brand. Niraj Khatter (travel industry background) joined as a partner early on, and Abhishek Azad (20+ years in restaurant equipment) joined as a fourth partner.

The core product is a gourmet thin-crust pizza menu spanning vegetarian and non-vegetarian varieties, hand-tossed, pan, and Sicilian formats, complemented by pasta, calzones, appetizers, dips, milkshakes, drinks, and desserts. Customer-facing technology is built on the uEngage platform, providing a website plus native iOS and Android apps for online ordering, with checkout via UPI, wallets, and cards. Operating formats include home delivery (30–40 minute SLA), dine-in, self-pickup, and in-car/curbside pickup. A proprietary TO$$ES loyalty currency (1 TO$$ES = ₹1, no expiry) and a Refer & Earn wallet-credit program provide retention and acquisition levers.

Revenue is generated from direct food and beverage sales at company-affiliated and franchise outlets (transaction-based) and from franchise/licensing arrangements with operators across the five cities. Menu items are unit-priced (₹45 to ₹349 observed), with pay-as-you-go billing and a 15%-off promotional code (TOSSINAPP) used to drive app adoption. The customer base is broad individual consumers in urban Indian metros seeking quality gourmet pizza across multiple order formats and late-night availability.

Name

Tossin Pizza

Legal name

Tossin Pizza

Website

https://tossinpizza.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Tossin Pizza is a franchise-led Indian gourmet thin-crust pizza chain founded in 2013, operating 25+ outlets across Delhi, Gurgaon, Mumbai, Noida, and Hyderabad. It serves urban individual consumers via dine-in, delivery, pickup, and in-car service through uEngage-powered apps and a TO$$ES loyalty program.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Chain

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Gourmet pizza delivery
• Pizza restaurant chain
• Online food ordering
• Franchise pizza outlets
• Home delivery pizza

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Direct sales of gourmet pizzas, appetizers, pasta, calzones, and other food items through company-owned and franchise outlets. Revenue generated from dine-in, delivery, pickup, and in-car orders.
2. Franchise Fees: Revenue from franchise partners who operate Tossin Pizza outlets under the brand. Multiple franchise entities operate across Delhi, Gurgaon, Mumbai, Hyderabad, and Noida.
3. Referral Program: Wallet credits earned through referral program - both referrer and referee receive rewards when a successful referral places their first order.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Tossin Pizza operates a multi-format gourmet pizza restaurant chain offering hand-tossed, pan, and Sicilian-style pizzas (vegetarian and non-vegetarian), pasta, calzones, appetizers, dips, desserts, and beverages. The chain reaches customers through dine-in restaurants, home delivery, self-pickup, and in-car/curbside service across more than 25 outlets in five Indian cities. Orders are placed via the Tossin Pizza website, iOS and Android mobile apps, or in store, with the uEngage platform powering the digital ordering and loyalty (TO$$ES) infrastructure.

Product overview

Tossin Pizza is a gourmet pizza restaurant chain operating as a single unified brand with multiple restaurant outlets across India. The company was founded in 2013 by Chef Rohit Narang and Honey Mehta, with operations seeded at Galleria Market in Gurgaon. The product portfolio centers on gourmet pizzas offered through multiple formats (hand-tossed, pan, Sicilian), complemented by pasta, calzones, appetizers, beverages, and desserts. The company operates both physical dine-in restaurants and a digital ordering platform encompassing web and mobile applications for delivery, pickup, dine-in, and in-car services. Customer engagement is supported through the TO$$ES loyalty rewards program and a Refer & Earn initiative. The business operates under a franchise model across Delhi, Gurgaon, Hyderabad, Mumbai, and Noida, with each outlet managed by individual business entities under FSSAI licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Pizza Menu Core menu of hand-tossed, pan, and Sicilian gourmet pizzas available in vegetarian and non-vegetarian varieties, ordered via website, app, or in-store. Targeted at urban consumers seeking premium-quality pizza across delivery, pickup, dine-in, and in-car service.
• Make Your Own Pizza Customizable pizza option enabling customers to build their own pizza with selectable toppings and configurations. Available through Tossin Pizza's website, mobile apps, and in-store ordering.
• Pasta Gourmet pasta offerings in vegetarian and non-vegetarian varieties, served as an Italian-cuisine complement to the pizza menu.
• Calzones Folded pizza pockets stuffed with various fillings, including savory and dessert-style options such as Hazelnut Chocolate Calzone.
• Appetizers Starters and side dishes served as accompaniments to the pizza and pasta menu.
• Dips Flavored dipping sauces such as Peri Peri Aioli Dip, sold as add-ons to pizzas, appetizers, and sides.
• Milkshakes Specialty milkshakes offered as part of the beverage menu across dine-in, delivery, pickup, and in-car channels.
• Drinks Soft drinks and other refreshments included in the standard beverage lineup at Tossin Pizza outlets.
• Desserts Sweet ending options that complete the meal offering alongside pizza, pasta, and beverages.
• Online Ordering Platform Web-based and mobile ordering platform that lets customers browse the menu, select an outlet, and place delivery, pickup, dine-in, and in-car orders across all Tossin Pizza locations.
• Tossin Pizza Mobile App (iOS and Android) iOS and Android application from Tossin Pizza for ordering pizzas and other menu items, with app-exclusive discount offers, push notifications, and account functionality. Available on the Apple App Store and Google Play.
• Home Delivery Service Door-to-door pizza and food delivery from all Tossin Pizza restaurant locations with approximate 30–40 minute delivery times across Delhi, Gurgaon, Noida, Mumbai, and Hyderabad.
• TO$$ES Rewards Program Loyalty rewards program where customers earn TO$$ES points on each purchase and redeem them at checkout for discounts. 1 TO$$ES equals ₹1, with no expiry on earned rewards.
• Refer & Earn Program Referral program that rewards both the referrer and the referee with wallet credits and exclusive offers when a successfully referred friend places their first order.
• Tossin Pizza Franchise Program Franchise program that licenses the Tossin Pizza brand, operating model, recipes, and supplier relationships to franchise operators opening branded gourmet pizza outlets across India.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• uEngagecoreTechnology or IntegrationuEngage provides the technology platform powering Tossin Pizza's mobile app, website ordering system, and operational management. Listed as 'Powered By uEngage' in footer of website and app stores.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PizzaExpress: Established UK-based casual dining pizza brand with international presence. Comparable on casual sit-down pizza dining model and gourmet positioning.
• Papa John's India: Global pizza chain operating in India through master franchisee. Comparable on premium-positioned pizza offering and delivery-led model, though broader international brand presence.

Emerging players

• Box8: India-based food-tech brand focused on delivering fresh meals (including pizzas and wraps) via owned kitchens. Comparable as a digitally native Indian food brand with proprietary tech stack and D2C ordering.

Direct peers

• Pizza Hut India (Devyani International): Devyani International operates Pizza Hut dine-in and delivery outlets across India. Comparable on pizza category, multi-format service (dine-in/delivery), and metro-city footprint.
• Domino's Pizza India (Jubilant FoodWorks): Operates India's largest pizza QSR chain under Jubilant FoodWorks with thousands of outlets across the same metro markets where Tossin competes, including Delhi NCR, Mumbai, and Hyderabad. Directly comparable on product, target consumer, and delivery-led model.
• Oven Story Pizza: India-based delivery-focused pizza brand (under Rebel's brands portfolio). Comparable as a digitally native, gourmet-leaning pizza player targeting urban consumers via app and delivery.
• La Pino'z Pizza: Indian-grown gourmet pizza chain with rapid franchise-led expansion across metro and Tier-2 cities. Most directly comparable on gourmet positioning, franchise-heavy model, and Indian market focus.
• Smokin' Joe's Pizza: Indian gourmet pizza brand with multiple outlets in metros. Comparable on thin-crust/artisan positioning and urban Indian target consumer.
• Chicago Pizza: Indian pizza chain focused on Chicago deep-dish style, with presence in multiple cities. Comparable on gourmet/specialty pizza positioning and multi-city Indian footprint.

Regional players

• The Pizza Company: Major Asian pizza chain under Minor International, present across Thailand and other Asian markets. Comparable on casual-dining pizza format and franchise-driven expansion model, though operating in different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tossinpizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tossin Pizza