uEngage
uEngage is an Indian FoodTech SaaS platform offering unified direct ordering (Edge), delivery management (Flash), and loyalty/CRM (Prism) to 10,000+ F&B outlets across 200+ Indian cities, helping restaurants bypass aggregator commissions and own customer relationships.
- Company typePrivate
- Founded2018
- HeadquartersHaryana, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What uEngage does
uEngage is an Indian FoodTech and SaaS company founded in 2018 and headquartered in Chandigarh, India. It operates a unified commerce platform serving food and beverage brands across India with three integrated product modules: Edge for direct ordering (branded mobile apps, websites, WhatsApp ordering, QR menus, self-service kiosks, and uServe dine-in reservations); Flash for delivery management (AI-powered rider allocation, in-house fleet and 3PL integration, route optimization, real-time tracking, and POS sync); and Prism for loyalty and CRM (digital bills, automated WhatsApp/SMS marketing campaigns, points/cashback/tiered loyalty programs, AI-powered guest sentiment analysis, and customer analytics). The platform serves over 10,000 restaurant outlets across 200+ Indian cities and has processed more than ₹1500Cr in direct orders.
The platform differentiates by enabling restaurants to bypass high-commission food aggregators (typically 15-30% per order) and own their customer data through direct ordering channels. uEngage integrates with 50+ technology partners spanning POS systems (Petpooja, Restroworks, RISTA, Urban Piper), logistics providers (Shadowfax, Shiprocket, Porter, Ola, Rapido), payment gateways (Razorpay, Paytm, Cashfree), and India's ONDC network. Revenue is generated through a combination of monthly subscriptions for Edge (no per-order commissions), pay-per-task pricing for Flash deliveries (₹3-5+GST per task across Basic/Gold/Pro tiers), and a 10% referral commission on the Partner Program. The go-to-market combines direct website sales with demo bookings for enterprise customers, self-serve onboarding for SMBs (including a free QR menu and 48-hour WhatsApp ordering setup), and indirect sales through a structured channel partner program targeting POS resellers and digital agencies.
The company has expanded into vertical-specific solutions across QSRs, cloud kitchens, cafes, bakeries, meat and chicken stores, pizzerias, and fine-dine restaurants. Named enterprise customers include KFC, WOW! Momo, Bikanervala, Theobroma, La Pino'z Pizza, and Burgerfarm, alongside a long tail of mid-market and SMB F&B brands. The leadership team includes founder Sameer Sharma, co-founders Abhilasha Sidana and Sunil Rawal, CTO Hani Jindal, and CRO Amit Vipan Bhalla (appointed December 2025). The company is privately held with no disclosed funding rounds or institutional investors in the available data.
uEngage firmographics
Firmographics- Name
- uEngage
- Legal name
- uEngage
- Website
- https://uengage.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- uEngage is an Indian FoodTech SaaS platform offering unified direct ordering (Edge), delivery management (Flash), and loyalty/CRM (Prism) to 10,000+ F&B outlets across 200+ Indian cities, helping restaurants bypass aggregator commissions and own customer relationships.
- Ownership category
- akta.pro rank
uEngage industry classification
Industry- Product category
- Restaurant Technology SaaS
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
- akta.pro secondary industries
- End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), UI/UX Engineering & Front-End Modernization (BPAEAFAH)
Keywords
Where uEngage is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
uEngage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Edge Platform): Restaurants pay a fixed monthly subscription fee for access to the Edge direct ordering platform. No commission is charged on orders. Prepaid transactions incur a standard payment gateway fee (~2%), while COD is commission-free. This model allows restaurants to own their orders and customer data without paying per-order commissions to aggregators.
- Delivery Management SaaS (Flash): Flash delivery management platform is priced per delivery task at three tiers: Basic at ₹3 + GST, Gold at ₹4 + GST, and Pro at ₹5 + GST per task. Includes POS integration, tracking dashboard, unlimited riders, rider app, tracking via SMS/WhatsApp, auto-allocation, and 3PL integration.
- Partner Referral Commission: uEngage operates a partner program where consultants, agencies, and resellers earn a 10% one-time commission on net sales of referred clients. First referral commission is locked until the second successful referral; payouts occur 10-12 days after client go-live.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic — ₹3 + GST per task for self-deliveries and 3PL management |
| Unit Pricing | Pay-as-you-go | Gold — ₹4 + GST per task (Most Popular tier) |
| Unit Pricing | Pay-as-you-go | Pro — ₹5 + GST per task for advanced delivery management |
| Subscription | Monthly | Edge Subscription — Small monthly fee, no order commissions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
uEngage product offering
Product offeringCore offering
uEngage is an Indian FoodTech SaaS platform that helps F&B brands acquire, engage, and retain customers through three integrated engines: Edge (direct ordering via branded apps, websites, WhatsApp, QR menus, and kiosks), Flash (AI-powered delivery management with 3PL integrations and route optimization), and Prism (loyalty programs, marketing automation, and customer analytics). The platform replaces high-commission food aggregators by enabling restaurants to own direct ordering channels and customer data, processing ₹1500Cr+ in direct orders across 10,000+ outlets in India.
Product overview
uEngage is a unified Indian FoodTech and SaaS platform offering three integrated core products: Edge (direct ordering), Flash (delivery management), and Prism (loyalty & CRM). The platform connects restaurants, QSRs, cloud kitchens, cafes, bakeries, and food retailers to their customers through branded mobile apps, websites, WhatsApp, QR menus, kiosks, and delivery fleets. Edge handles multi-channel ordering with zero commission; Flash manages AI-powered delivery with route optimization and 3PL integration; Prism drives customer retention through loyalty programs, marketing automation, and analytics. The platform serves 10,000+ outlets and processes ₹1500Cr+ in GMV, with integrations across POS systems (Petpooja, RISTA, Restroworks), payment gateways (Razorpay, Paytm), logistics partners (Shadowfax, Porter), and marketing channels (WhatsApp, SMS, Google).
Differentiator
Problem solved
Functional benefit
Brands
- Edge: Online ordering platform enabling restaurants to take direct orders through branded mobile apps, websites, WhatsApp, QR menus, and self-ordering kiosks.
- Flash
- Prism
Products and services
- Edge Direct ordering platform that enables F&B brands to take commission-free orders through branded mobile apps, websites, WhatsApp bot, QR menus, self-ordering kiosks, and uServe dine-in reservations — giving restaurants ownership of customer data and direct revenue.
- Flash AI-powered delivery management platform that orchestrates in-house delivery riders and third-party logistics (Shadowfax, Porter, Shiprocket), with real-time tracking, AI auto-allocation and order batching, route optimization, rider KYC and proof-of-delivery fraud checks, and POS/ERP integration.
- Prism Restaurant loyalty and CRM engine featuring digital bills, points/cashback/tiered loyalty programs, automated WhatsApp and SMS marketing campaigns, guest reviews with AI sentiment insights, customer behavior analytics, and membership programs that turn one-time buyers into repeat guests.
- uEngage Partner Program Channel partner program for industry consultants, digital agencies, POS resellers, and solution partners, offering a 10% one-time commission on the net sales of F&B brands they refer to the uEngage platform, with payouts 10-12 days after client go-live.
Quantifiable outcome
- ₹1500 Cr+ in direct orders processed through the platform
- +12 more outcomes
Companies that use uEngage
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles3 records
uEngage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability6 records
Feature10 records
uEngage partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- PetpoojacorePOS integration partner. uEngage integrates with Petpooja for seamless order capture and kitchen workflow sync. Listed prominently among POS partners on the main platform page.
- RestroworkscorePOS integration partner enabling real-time menu and order synchronization between uEngage Edge and Restroworks POS systems.
- SSPLcorePOS integration partner for restaurant operations sync.
- RISTAcorePOS integration partner enabling seamless POS sync with uEngage Edge.
- Urban PipercorePOS and aggregator integration partner for unified restaurant operations management.
- ShadowfaxcoreLogistics integration partner for last-mile delivery. Flash integrates with Shadowfax for 3PL delivery management with real-time tracking and automated dispatch.
- ShiprocketcoreLogistics integration partner for hyperlocal and restaurant delivery management through Flash platform.
- PortercoreHyperlocal logistics integration partner for intra-city deliveries. Porter is particularly used for independent restaurants and quick commerce operations.
- Ola LogisticscoreLogistics integration partner for last-mile delivery support in Flash delivery management platform.
- RazorpaycorePayment gateway integration for secure online payments including UPI, cards, and net banking through the uEngage ordering platform.
- PaytmcorePayment gateway integration for WhatsApp ordering, web ordering, and kiosk payments.
- Cashfree PaymentscorePayment gateway integration for accepting prepaid orders, UPI, cards, and wallets through uEngage platforms.
- ONDC (Open Network for Digital Commerce)coreuEngage is the first tech platform from Chandigarh and Punjab region to join ONDC, enabling restaurants to list on the open digital commerce network. ANI and Indian Express covered this milestone.
Scale indicators14 records
Recent moves5 records
Expansion highlights5 records
uEngage competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
uEngage social profiles
Digital presenceuEngage financial estimates
Financial estimateRevenue estimate
Valuation estimate
uEngage leadership team
Management profileNumber of profiles
Profiles5 records
uEngage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
uEngage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about uEngage
What does uEngage do?
uEngage is an Indian FoodTech SaaS platform that helps F&B brands acquire, engage, and retain customers through three integrated engines: Edge (direct ordering via branded apps, websites, WhatsApp, QR menus, and kiosks), Flash (AI-powered delivery management with 3PL integrations and route optimization), and Prism (loyalty programs, marketing automation, and customer analytics). The platform replaces high-commission food aggregators by enabling restaurants to own direct ordering channels and customer data, processing ₹1500Cr+ in direct orders across 10,000+ outlets in India.
Is uEngage a public or private company?
uEngage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was uEngage founded?
uEngage was founded in 2018. It employs 51 to 100 people.
Where is uEngage based?
uEngage is headquartered in Haryana, India, in the Asia region.
How does uEngage make money?
Three revenue lines are on record. SaaS Subscription (Edge Platform) is the primary driver. The others are delivery Management SaaS (Flash) and partner Referral Commission.
Does uEngage have an API?
Yes. Open APIs & SDKs for easy integration. Response time under 200ms. Secure webhooks + Rider/Order sync. POS, ERP, and Shopify-ready. Flash includes Last Mile Delivery APIs for dispatch management.
What industry is uEngage in?
uEngage's product category is Restaurant Technology SaaS. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls), with a secondary code of BPAEAIAB, End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet). Its SIC code is 7373.