Soupesoup

Name

Soupesoup

Legal name

Soupesoup

Website

https://soupesoup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Packaged Ready-to-Eat Soups

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Prepared soups, stews & chili manufacturing (AFAKAHAJ)

akta.pro secondary industries

Frozen Soups, Stews & Chili (CRADADAJ), Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

Keywords

• Ready-to-eat soups
• Vegetarian soups
• Food services
• Packaged soups
• Bulk soups

Headquarters

HQ city

Boisbriand

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Soup Products: Soupesoup generates revenue from selling ready-to-eat vegetarian soups through retail channels. Products are available in 625ml retail format, with larger formats available by special order. The company sells directly to consumers through Quebec supermarkets and grocery stores.
2. Food Services/B2B: B2B revenue stream serving restaurants, hospitality venues, institutions, food distributors, and retirement homes with customizable soup orders in various sizes (300ml to 20L). Orders can be tailored to specific operational needs with different formats and flavors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soupesoup produces and sells ready-to-eat vegetarian soups made with fresh vegetables and quality ingredients, free from artificial colors, flavors, and preservatives. Retail consumers purchase 625ml containers at Quebec supermarkets, while the food services division supplies bulk formats (300ml to 20L) to restaurants, hospitality venues, institutions, food distributors, and retirement homes.

Product overview

Soupesoup is a Quebec-based food company specializing in ready-to-eat vegetarian soups made with fresh, high-quality ingredients. Founded in 2001, the company offers seven distinct soup products: Red Curry Sweet Potato Soup, Red Lentil and Tomato Soup, Apple Butternut Squash Soup with Maple Syrup, Cauliflower and Cheddar Soup, Carrot Fennel and Basil Soup, Split Pea and Orange Soup, and Beet and Citrus Soup (gluten-free). Products are primarily available in 625ml retail containers for individual consumers at grocery stores. The company also operates a food services division offering bulk soup products in various sizes (300ml to 20 liters) for restaurants, hospitality venues, institutions, food distributors, and retirement homes. All retail soups are vegetarian, with most containing no artificial coloring, artificial flavors, or preservatives. The company originated from a local Montreal restaurant and has expanded to major Quebec supermarkets.

Differentiator

Problem solved

Functional benefit

Products and services

• Patate douce et cari rouge (Red Curry Sweet Potato Soup)

Quantifiable outcome

• 100% vegetarian product line with no artificial colors or flavors

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Progresso (General Mills): Progresso is one of the two dominant North American canned/prepared soup brands, with broad retail distribution and extensive flavor variety. Broad incumbent competing for the same supermarket soup shelf space as Soupesoup in Quebec.
• Knorr (Unilever): Knorr produces a global portfolio of soups, bouillons, and seasonings sold in retail and foodservice. Comparable as a broad incumbent in shelf-stable prepared soups with strong foodservice presence, similar to Soupesoup's B2B model.
• Campbell Soup Company: Campbell's is the dominant North American shelf-stable soup brand (including the Pacific Foods and Plum Organics lines) and a major retail buyer of shelf space. Comparable as the broad incumbent that sets the category standard Soupesoup competes against in Quebec grocery.

Direct peers

• Amy's Kitchen: Amy's Kitchen produces organic, vegetarian ready-to-eat meals including a robust soup line sold through natural and mainstream grocery channels. Most direct comparable on vegetarian positioning, clean-label ingredient philosophy, and retail ready-to-eat soup portfolio.
• Imagine Foods (Imagine Soups): Imagine Foods makes organic, vegetarian and plant-based soups and broths sold primarily in North American grocery and natural channels. Direct comparable on organic/vegetarian soup positioning and shelf-stable ready-to-eat format.
• Hale and Hearty Soups: Hale and Hearty produces premium prepared soups sold in grocery and foodservice in the U.S. Comparable on the ready-to-eat prepared soup category and B2B foodservice offering for restaurants and institutions.
• Pacific Foods: Pacific Foods is a leading North American brand of premium shelf-stable and refrigerated ready-to-eat soups, broths, and plant-based beverages sold in grocery and foodservice. Comparable on premium prepared soup format, multi-pack size strategy, and dual retail/foodservice distribution.
• Zoup!: Zoup! is a North American specialty soup brand selling premium ready-to-eat soups in grocery and operating soup-focused retail locations. Comparable on premium soup positioning and retail ready-to-eat format, though primarily U.S.-focused.

Regional players

• M&M Food Market: M&M Food Market is a Canadian specialty retailer and prepared-food brand selling frozen and ready-to-eat meals including soups through a strong retail footprint. Comparable as a Canadian-focused prepared-meals retailer/branded competitor in the same Quebec-adjacent market.

Others

• President's Choice (Loblaw): President's Choice is Loblaw's flagship private-label brand, which markets premium prepared soups (including vegetarian and clean-label varieties) in the same Quebec/Canadian grocery aisles Soupesoup sells in. Adjacent private-label competitor that constrains Soupesoup's pricing and shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Soupes
• Instagraminstagram.com/soupesoupmtl
• Xx.com/Soupesoup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soupesoup