Altruja
Altruja (now part of RaiseNow) provides a self-serve online fundraising and payment platform serving 8,000+ non-profit organizations globally, with multi-channel donation capture, CRM integrations, and recurring donor management.
- Company typePrivate
- Founded2010
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Altruja does
Altruja was a Munich-based provider of Internet-based social fundraising software founded in 2010, targeting non-profit organizations with online donation tools. Following a 2020 merger with Swiss fundraising platform RaiseNow (founded 2015), Altruja's standalone operations were discontinued and its user base was migrated to the unified RaiseNow Hub platform; Altruja now operates as a subsidiary within the combined RaiseNow entity.
RaiseNow Hub is a centralized, end-to-end fundraising and payment platform that enables organizations to independently create donation forms, track payments in real-time, manage recurring donations, and access automated reporting and payout overviews. The platform accepts payments across multiple digital channels — website, email, QR codes, and a Digital Terminal — with native CRM integrations to Salesforce and Microsoft Dynamics that automate donor data synchronization and recurring donation administration. Combined product capabilities span online donation processing, peer-to-peer fundraising, membership fee management, and event payment processing.
The business operates a self-serve, product-led growth model with free registration through the RaiseNow Hub and subscription-based recurring revenue on paid tiers whose pricing is not publicly disclosed. The combined entity supports over 8,000 non-profit organizations globally including Save the Children International, WWF, Amnesty International, and UNICEF, processing more than 6 million transactions cumulatively and facilitating donations exceeding €482 million. The go-to-market combines PLG self-registration with channel partnerships, most recently exemplified by a 2025 marketing alliance with BancaStato providing co-branded registration pathways.
Altruja firmographics
Firmographics- Name
- Altruja
- Legal name
- Altruja
- Website
- https://altruja.de
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Altruja (now part of RaiseNow) provides a self-serve online fundraising and payment platform serving 8,000+ non-profit organizations globally, with multi-channel donation capture, CRM integrations, and recurring donor management.
- Ownership category
- akta.pro rank
Altruja industry classification
Industry- Product category
- Non-profit Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)
- akta.pro secondary industries
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD), Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Altruja is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Markets served
Altruja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Fundraising and Payment Processing Platform: Platform revenue from processing donations and payments for non-profit organizations. The platform enables collection of membership fees, donations, and event payments across multiple digital channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free registration tier available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Altruja product offering
Product offeringCore offering
Altruja provides Internet-based social fundraising software that enables non-profit organizations to collect donations online through customizable donation forms. Following the 2020 merger with RaiseNow, the offering is consolidated under the RaiseNow Hub platform, providing centralized donation form creation, real-time payment tracking, automated reporting, recurring donation management, and multi-channel payment acceptance (website, email, QR codes, Digital Terminal) with native CRM integrations into Salesforce and Microsoft Dynamics.
Product overview
Altruja merged with RaiseNow in 2020 and now operates as a unified product portfolio under the RaiseNow brand. The core offering is the RaiseNow Hub platform—a comprehensive End-to-End fundraising and payment solution that consolidates online donation processing, peer-to-peer fundraising, recurring donation management, and CRM integrations (Salesforce, Microsoft Dynamics) into a single platform. Former Altruja users were migrated to RaiseNow Hub to access expanded features including robust CRM functionality, while RaiseNow users gained enhanced peer-to-peer fundraising capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- RaiseNow Hub A centralized end-to-end fundraising and payment platform enabling non-profit organizations to independently create donation forms, track payments in real time, manage recurring donations, and access automated reports and payout overviews. Supports multi-channel payment acceptance (website, email, QR codes, Digital Terminal) for membership fees, donations, and event payments, with native CRM integrations into Salesforce and Microsoft Dynamics.
Quantifiable outcome
- Supporting over 8,000 organizations worldwide
- +2 more outcomes
Companies that use Altruja
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Altruja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Altruja partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BancaStatominorMarketing and referral partnership with BancaStato featuring partner-specific landing pages and registration links for BancaStato clients to sign up for the RaiseNow fundraising platform.
- SalesforcecoreCRM integration partnership enabling automated synchronization of donor data and recurring donation management between RaiseNow Hub and Salesforce CRM platform, eliminating manual data entry across systems.
- Microsoft DynamicscoreCRM integration partnership providing recurring donation management and automated data synchronization capabilities with Microsoft Dynamics, simplifying administrative workflows for non-profit organizations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Altruja competitors and assessment
Company assessmentBroad incumbents
- Bonterra (formerly Network for Good/Social Solutions): Bonterra is a large provider of nonprofit fundraising, donor management, and grant management software serving charities of all sizes — a broad incumbent competitor to RaiseNow Hub across the SMB and mid-market segments.
- Blackbaud: Blackbaud is the largest incumbent provider of fundraising, CRM (Raiser's Edge), and financial management software for nonprofits — a broad incumbent whose enterprise CRM and donation tools compete with RaiseNow Hub, particularly for large international NGOs.
- Stripe: Stripe is a global payments infrastructure provider whose Stripe Nonprofit and Checkout products compete with RaiseNow Hub for online donation and payment processing on nonprofit websites, especially for organizations that prefer a single general-purpose payments platform over a vertical specialist.
- Salesforce.org (Nonprofit Cloud / Nonprofit Success Pack): Salesforce.org provides the Nonprofit Success Pack and Nonprofit Cloud, which is the CRM of record for many NGOs and competes for the broader donor relationship management layer that RaiseNow Hub integrates with — relevant as both a partner and a potential competitor.
Direct peers
- Donorbox: Donorbox is a nonprofit donation software platform with recurring donations, peer-to-peer, and CRM-style donor management — directly competing with RaiseNow Hub, particularly in the SMB and mid-market nonprofit segment.
- Givebutter: Givebutter is a modern fundraising platform offering donation forms, peer-to-peer campaigns, events, and donor management, with a freemium model — directly comparable to RaiseNow Hub's product-led growth and self-serve onboarding approach.
- Classy: Classy is a leading online fundraising and donor management platform for nonprofits, providing donation forms, peer-to-peer campaigns, event management, and CRM integrations — a direct competitor to RaiseNow Hub, especially in the mid-market and enterprise segment.
- Funraise: Funraise is a dedicated nonprofit fundraising platform offering online donation forms, peer-to-peer fundraising, CRM integrations, and donor management — directly comparable to RaiseNow Hub's core offering for mid-market and enterprise nonprofits.
Regional players
- Mollie: Mollie is a European payment service provider offering online payment processing for SMBs and nonprofits — a regional competitor with strong presence in the DACH and broader European markets where RaiseNow Hub and Altruja originated.
Emerging players
- Give Lively: Give Lively is a free nonprofit fundraising platform offering donation forms, event ticketing, and peer-to-peer tools — a comparable product-led, freemium competitor targeting smaller nonprofits similar to RaiseNow Hub's self-serve tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Altruja social profiles
Digital presenceAltruja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altruja leadership team
Management profileNumber of profiles
Profiles2 records
Altruja funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altruja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altruja
What does Altruja do?
Altruja provides Internet-based social fundraising software that enables non-profit organizations to collect donations online through customizable donation forms. Following the 2020 merger with RaiseNow, the offering is consolidated under the RaiseNow Hub platform, providing centralized donation form creation, real-time payment tracking, automated reporting, recurring donation management, and multi-channel payment acceptance (website, email, QR codes, Digital Terminal) with native CRM integrations into Salesforce and Microsoft Dynamics.
Is Altruja a public or private company?
Altruja is a private company. It is classified as corporate owned and is currently acquired.
When was Altruja founded?
Altruja was founded in 2010. It employs 1 to 10 people.
Where is Altruja based?
Altruja is headquartered in Munich, Germany, in the Europe region.
How does Altruja make money?
One revenue line is on record: fundraising and Payment Processing Platform.
Who are Altruja's main competitors?
Broad incumbents on record are Bonterra (formerly Network for Good/Social Solutions), Blackbaud, Stripe and Salesforce.org (Nonprofit Cloud / Nonprofit Success Pack). Direct peers are Donorbox, Givebutter, Classy and Funraise. Mollie is listed as a regional player. Give Lively is listed as an emerging player.
Does Altruja have an API?
No public API is recorded for Altruja.
What industry is Altruja in?
Altruja's product category is Non-profit Fundraising Software. Its primary akta.pro industry code is BPAAADAJ, Fundraising & Donor Acquisition Calling (Nonprofit), with a secondary code of EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship). Its NAICS code is 81321 and its SIC code is 7372.