Infinite Square

What Infinite Square does

Infinite Square, founded in 2010 and headquartered in Paris, operates as a Microsoft-aligned software development and consulting firm that has built and commercialized the inwink product platform. Under the inwink brand, the company sells a SaaS suite for event management and online community operations, targeting professional event organizers, enterprises, associations, and public-sector institutions across Europe.

The inwink platform is structured around two principal product lines — inwink Event for end-to-end event operations and inwink Community for year-round engagement — together comprising a library of more than 150 features. The stack includes a NoCode customizable mobile application capability and a branded "IA Événementielle" module that applies generative AI and process automation to event workflows. Architecture is delivered as a white-label, multi-tenant SaaS with multi-language support (French, English, Spanish, Italian).

The business model is enterprise SaaS, monetized through white-label platform deployments for marquee event operators and institutional customers — including Bpifrance, Les Echos Le Parisien Evénements, CEGID, HUB Institute, and Start-up Inside — with marquee deployments such as Vivatech and BIG Bpifrance serving as reference accounts. Revenue mechanics are not disclosed in the source material; the company operates at a headcount of 11–50 employees, consistent with a focused, productized B2B SaaS posture.

Name

Infinite Square

Legal name

inwink

Website

https://infinitesquare.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinite Square, the Paris-based parent of inwink, sells a white-label SaaS platform for event management and online communities to European enterprises, associations, and public-sector institutions, augmented by a proprietary AI module and NoCode mobile app tooling.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

akta.pro secondary industries

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), Event Analytics, Attribution & ROI Measurement (Dashboards, Engagement Scoring) (THAHAOAJ), Virtual Networking & Matchmaking Solutions (1:1, Group, AI Matchmaking) (THAHAOAC), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Event management software
• Community engagement platform
• Online ticketing solutions
• Event mobile applications
• Exhibitor management software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: SaaS subscription-based access to the inwink event and community platform with modular features including registration, ticketing, mobile apps, community tools, and analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Infinite Square operates the inwink platform, a white-label, cloud-based SaaS for professional event organizers and community managers. It provides two core products — inwink Event (end-to-end event management including registration, ticketing, badge/QR code creation, exhibitor management, matchmaking, mobile apps, and CRM analytics) and inwink Community (year-round community engagement with content sharing, sub-communities, and forums) — supported by an AI-powered 'IA Événementielle' module and configurable for in-person, virtual, and hybrid event formats.

Product overview

inwink is a white-label event and community management platform operated by Infinite Square. It consists of two core products — inwink Event (a comprehensive event management platform) and inwink Community (a year-round community engagement platform) — supplemented by a suite of specialized add-on modules including a NoCode customizable Mobile Application, a Check-in/Badge/QR Code application, a Lead Generation scanning application, an online Ticketing/Registration module, and an Exhibitor Management module. An AI-powered Event IA module overlays generative AI and process automation capabilities across the platform. The platform functions as an event CRM with real-time data collection and analytics, supporting in-person, virtual, and hybrid event formats, and is designed for use across industries including B2B/B2C trade shows, professional associations, enterprises, higher education, and media.

Differentiator

Problem solved

Functional benefit

Brands

• inwink Event: Comprehensive event management platform for in-person, virtual, and hybrid events including registration, ticketing, badge creation, exhibitor management, and mobile applications.
• inwink Community

Products and services

• inwink Event Comprehensive event management platform for professional organizers of in-person, virtual, and hybrid events, covering event websites, registrations, ticketing, badge/QR code generation, exhibitor management, matchmaking/networking, mobile applications, and event CRM analytics.
• inwink Community Year-round community engagement platform that enables organizations to publish news and multimedia content (articles, podcasts, videos), animate communities through networking, sub-communities, and forums, and surface insights into community members between events.

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cvent: Largest enterprise event management platform offering registration, mobile apps, lead retrieval, and analytics. Direct competitor to inwink's Event platform for trade shows, corporate events, and association conferences.
• Aventri: Enterprise event management software covering registration, badging, mobile, and exhibitor management. Direct peer in the enterprise trade show and association event space.
• Hopin: Hybrid/virtual event platform with registration, mobile app, networking, and streaming. Competes directly with inwink's virtual/hybrid modalities and matchmaking.
• Swapcard: France-based event and community platform with strong matchmaking/networking, mobile app, registration, and exhibitor tools — the closest French peer to inwink, competing head-to-head in trade shows and association events.
• RainFocus: Event management platform targeting large trade shows and user conferences with deep CRM/data integrations. Direct peer for the same marquee trade show buyer profile (e.g., comparable to Bpifrance/Vivatech scale).
• Eventbrite: Public event marketplace and ticketing/registration platform with self-serve and enterprise tiers. Overlaps with inwink's ticketing/registration module, especially for B2B and consumer events.
• Swoogo: Event management platform purpose-built for trade shows and B2B conferences with registration, exhibitor portals, and data exports. Comparable mid-market SaaS offering for event organisers.
• Bizzabo: Enterprise event experience OS offering registration, website, mobile app, and analytics. Comparable SaaS in scope and target buyer (enterprise event marketers and organisers).
• SpotMe: Enterprise event app platform with strong B2B engagement, lead capture, and community features. Competes with inwink in life sciences, tech, and association verticals.

Regional players

• Grenadine Events: France-based conference and event management software (planning, registration, mobile app). Comparable peer for French event organisers and congresses; complementary to inwink in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inwink
• Xx.com/infinitesquare
• Facebookfacebook.com/InfiniteSquare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinite Square