aCard
aCard (Astrueke) is a Madrid-based modular platform offering digital and NFC business cards plus AI-powered CRM, time tracking, HR, and reviews for SMBs, professionals, and sales teams across ten country/language markets.
- Company typePrivate
- Founded2019
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What aCard does
Astruke, operating under the brand aCard, is a modular digital business platform targeting small and growing businesses, professionals, sales teams, and HR/operations functions in Spanish-speaking and adjacent markets. The product's anchor is a digital business card shareable via QR code, NFC tap, or web link without app download by recipients, complemented by physical PVC proximity cards (including an offline-capable variant at €20/unit), traditional paper cards with QR (minimum 100 cards), and employee identification badges with NFC. Built on the Madrid-domiciled legal entity Astrueke with Mexican governing law and contact numbers in both +34 and +52, the platform combines the card surface with adjacent modules including AI-powered CRM, digital time tracking, HR and team management, review management, and product/service catalogs.
Underlying technology uses QR codes plus proprietary NFC proximity hardware and an offline-capable sharing flow that does not require recipient-side app installation; payments are processed through Openpay and customer identity flows through Google Sign-In, with optional Google contact import. iOS and Android native apps supplement the web surface, and a public-facing developer API is not documented.
The business model is a tiered subscription stack (Basic €38.99 one-time, Smart €57.99/year, PLUS €107.99/year, custom-quoted PRO for 20+ employee organizations) combined with recurring hardware unit sales (€20 per proximity or badge card; €50/year per 100 paper cards). Distribution blends self-serve website checkout, WhatsApp-based inside sales for enterprise plans, mobile app stores, and a community-led channel anchored by the "Amigos Emprendedores" Facebook group (active since 2019), aCard Business Shower (ABS) in-person events, and aCard Business Talk (ABT) webinars. The website is localized into ten country variants (Spain, UK, France, Netherlands, Germany, Italy, China, Korea, Japan, Brazil), supporting a multi-market positioning despite a small operating team of 1–10 employees.
aCard firmographics
Firmographics- Name
- aCard
- Legal name
- Astrueke
- Website
- https://acard.es
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- aCard (Astrueke) is a Madrid-based modular platform offering digital and NFC business cards plus AI-powered CRM, time tracking, HR, and reviews for SMBs, professionals, and sales teams across ten country/language markets.
- Ownership category
- akta.pro rank
Where aCard is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
aCard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Subscription Plans: Annual subscription plans for digital business card tiers (Basic, Smart, PLUS, PRO) providing access to card creation, CRM features, analytics, and team management capabilities
- Hardware Cards: Physical PVC business cards with embedded NFC chips and QR codes sold as add-ons or standalone products (aCard Proximity, aCard Proximity Offline, aCard Tradicional)
- Enterprise Customization: Custom branding and large-volume orders for teams (aCard PRO with 20+ employees), with pricing handled via advisor consultation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | aCard Basic: Entry-level digital card without physical PVC card |
| Subscription | Annual | aCard Smart: Includes physical Proximity card and entrepreneur template |
| Subscription | Annual | aCard PLUS: Full CRM features with physical Proximity card |
| Subscription | Annual | aCard PRO: Custom enterprise solution for 20+ employees |
| Unit Pricing | Pay-as-you-go | aCard Proximity: Physical NFC/QR card |
| Unit Pricing | Pay-as-you-go | aCard Proximity Offline: Physical card with offline QR capability |
| Unit Pricing | Annual | aCard Tradicional: Traditional paper cards with QR code |
| Unit Pricing | Pay-as-you-go | Gafete aCard Proximity: Employee badge with proximity technology |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
aCard product offering
Product offeringCore offering
aCard is a modular SaaS platform that combines digital business cards (shareable via QR code, NFC proximity tap, or web link) with an AI-powered CRM, digital time tracking, team and HR management, review management, and a product/service catalog in a single subscription ecosystem. The offering is delivered through tiered plans (Basic, Smart, PLUS, PRO) plus physical add-on products including NFC-enabled PVC proximity cards, offline QR cards, traditional paper cards with QR, and employee badges. It targets individual professionals, entrepreneurs, SMBs, and enterprise sales teams seeking an all-in-one solution to digitize networking, sales follow-up, and internal operations.
Product overview
aCard is a modular platform for sales, teams, and operations that centralizes and digitizes key business processes. The platform offers a tiered subscription model centered on digital business cards (aCard Basic, Smart, PLUS, and PRO plans) with add-on proximity cards (NFC-enabled physical cards) and badge modules. Core modules include digital business cards, AI-powered CRM for lead management and email automation, digital time tracking, team/HR management, review management, and product/service catalogs. The ecosystem integrates QR code, NFC proximity, and web-link sharing technologies for contact exchange, with enterprise analytics and admin panels available on higher-tier plans.
Differentiator
Problem solved
Functional benefit
Products and services
- aCard Basic Entry-level digital business card plan with QR code technology, allowing users to share contact information digitally via QR, NFC, or link. Includes basic customization with logo or photo and publication of up to 4 products or services. Targeted at individual professionals and entrepreneurs.
- aCard Smart Mid-tier digital business card subscription that bundles a physical aCard Proximity card and an entrepreneur template. Supports publication of up to 10 products/services and additional buttons for calls and portfolio, targeted at professionals and small teams seeking physical plus digital presence.
- aCard PLUS Advanced digital business card subscription with AI-powered CRM, admin panel, and analytics dashboard. Includes personalized design, publication of up to 15 products/services, and the full button set (projects, website, location, email, appointment scheduling, video), targeted at growing small businesses.
- aCard PRO Fully customized enterprise subscription for companies with 20+ employees, starting from 5-employee plans. Combines features from Basic, Entrepreneur, and Businessman plans with admin panel and enterprise analytics, targeted at larger SMBs and mid-market enterprises via WhatsApp-led advisory sales.
- aCard Proximity (physical NFC card) Physical PVC business card with embedded NFC chip and QR code that enables sharing of digital contact information with a single tap. Works online via QR and continues functioning offline via QR code, targeted at professionals and businesses seeking an eco-friendly alternative to traditional paper cards.
- aCard Proximity Offline Physical NFC business card specifically designed to share contact information without requiring internet connectivity or mobile data. Maintains proximity features for in-person networking in areas with poor network coverage, targeted at professionals who frequently network in low-connectivity environments.
- aCard Tradicional Traditional paper business cards with integrated QR code that links to the user's digital aCard, sold with a minimum order of 100 cards. Includes unlimited QR scans and web admin panel access, targeted at users who prefer physical cards but want digital updateability.
- Gafete aCard Proximity Physical employee identification badge with aCard proximity technology for managing personnel and positioning brand in customer-facing interactions, targeted at businesses using aCard for employee identification.
Quantifiable outcome
- +30% improvement in sales after implementing the platform and improving sales follow-up organization
- +2 more outcomes
Companies that use aCard
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
aCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
aCard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amigos Emprendedores CommunitycoreFacebook community group active since 2019 connecting entrepreneurs and business owners. Community serves as primary acquisition and retention channel, hosting networking events and knowledge-sharing sessions under the aCard umbrella.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
aCard competitors and assessment
Company assessmentDirect peers
- KADO Network: KADO provides NFC-enabled digital business cards focused on enterprise networking and contact exchange. Comparable to aCard's proximity/NFC-based business card offering for professionals.
- Popl: Popl sells NFC-enabled digital business cards and lead capture tools with team analytics and integrations, targeting professionals and SMB sales teams. Directly comparable physical-plus-software model to aCard Proximity.
- Uniqode (formerly Beaconstac): Uniqode offers a QR code platform with digital business cards, dynamic QR codes, and analytics for businesses. Overlaps with aCard's QR/NFC-based digital business card and analytics offering.
- HiHello: HiHello is a leading digital business card platform offering QR/NFC sharing, team management, and a CRM-lite for SMBs and enterprises. Closest direct competitor to aCard in the digital business card category.
- Mobilo: Mobilo provides smart digital business cards and a lead-capture/CRM platform focused on B2B sales teams, with NFC tap-to-share functionality. Comparable to aCard in the digital business card plus SMB sales tooling category.
- Linq: Linq provides NFC digital business cards with CRM integrations, follow-up reminders, and team dashboards for sales professionals. Direct competitor to aCard in the NFC card + SMB sales workflow category.
- Blinq: Blinq offers digital business cards with QR codes, NFC, and contact-sharing plus team management features. Comparable to aCard as a digital business card and contact-sharing platform for individuals and small teams.
Emerging players
- CamCard: CamCard offers business card scanning and digital contact management with CRM-lite features for professionals. Comparable to aCard's digital contact-sharing and lead capture use case for individuals and SMBs.
Broad incumbents
- HubSpot: HubSpot is a broad SMB-focused CRM, marketing automation, and sales platform with email automation, lead scoring, and contact management. Comparable as the incumbent aCard's CRM and marketing features compete against.
- Zoho CRM: Zoho CRM offers an affordable, broad-feature CRM for SMBs including contact management, AI assistance, and sales automation. Comparable to aCard's CRM with AI module as a wider incumbent in the SMB CRM space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
aCard social profiles
Digital presenceaCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
aCard leadership team
Management profileNumber of profiles
Profiles1 record
aCard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aCard
What does aCard do?
aCard is a modular SaaS platform that combines digital business cards (shareable via QR code, NFC proximity tap, or web link) with an AI-powered CRM, digital time tracking, team and HR management, review management, and a product/service catalog in a single subscription ecosystem. The offering is delivered through tiered plans (Basic, Smart, PLUS, PRO) plus physical add-on products including NFC-enabled PVC proximity cards, offline QR cards, traditional paper cards with QR, and employee badges. It targets individual professionals, entrepreneurs, SMBs, and enterprise sales teams seeking an all-in-one solution to digitize networking, sales follow-up, and internal operations.
Is aCard a public or private company?
aCard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aCard founded?
aCard was founded in 2019. It employs 1 to 10 people.
Where is aCard based?
aCard is headquartered in Madrid, Spain, in the Europe region.
How does aCard make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are hardware Cards and enterprise Customization.
Who are aCard's main competitors?
Direct peers on record are KADO Network, Popl, Uniqode (formerly Beaconstac), HiHello, Mobilo, Linq and Blinq. CamCard is listed as an emerging player. Broad incumbents are HubSpot and Zoho CRM.
Does aCard have an API?
No public API is recorded for aCard.