MedGuard Alert
MedGuard Alert is a Connecticut-based Personal Emergency Response System (PERS) provider offering 4G LTE medical alert wearables and in-home devices to seniors across 26+ U.S. states via subscription monitoring services and Medicaid programs.
- Company typePrivate
- Founded2010
- HeadquartersMiddletown, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MedGuard Alert does
MedGuard Alert, Inc. is a Connecticut-incorporated, privately held provider of Personal Emergency Response System (PERS) services for seniors and caregivers across the United States. Founded in 2010 and headquartered in Middletown, CT, the company operates with 11-50 employees and distributes three core 4G LTE cellular-connected products: the Personal 4G Care Watch (a smartwatch with heart rate, blood pressure, oxygen saturation, GPS, SOS, and fall detection), the SmartGo portable GPS alert device with IP66 water resistance, and the MXD in-home base unit with waterproof pendant offering 600-800 ft wireless range. The devices are paired with 24/7 EMT-trained U.S.-based monitoring center services, with a disclosed average response time of 25-30 seconds from button press to live agent.
The business model is a recurring monthly subscription with equipment provided free of charge, with tiered pricing ranging from $27.95/month for the in-home system to $57.95/month for the Care Watch, plus optional add-ons (insurance, identity theft insurance, lockbox, fall detection) at $2-$5/month. Go-to-market combines direct-to-consumer e-commerce, 1-800 phone sales, a Business Partners dealer-reseller program, and Medicaid waiver programs in 26+ approved states with pending applications in additional jurisdictions. MedGuard holds no disclosed patents, trademarks, AI capabilities, mobile app, or external funding, and appears to be independently owned with no parent company or institutional investor identified.
MedGuard Alert firmographics
Firmographics- Name
- MedGuard Alert
- Legal name
- MedGuard Alert, Inc.
- Website
- https://medguardalert.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MedGuard Alert is a Connecticut-based Personal Emergency Response System (PERS) provider offering 4G LTE medical alert wearables and in-home devices to seniors across 26+ U.S. states via subscription monitoring services and Medicaid programs.
- Ownership category
- akta.pro rank
MedGuard Alert industry classification
Industry- Product category
- Personal Emergency Response Systems (Medical Alert Systems)
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Personal Emergency Response (PERS) & Medical Alert Monitoring (HSAHAAAL)
- akta.pro secondary industries
- Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI), Mobile PERS & GPS Medical Alert Services (HSAHAHAA), Fall Detection & Automatic Alert Monitoring Services (HSAHAHAC), Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD)
Keywords
Where MedGuard Alert is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MedGuard Alert business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Monthly Monitoring Subscriptions: Recurring monthly subscription fees for monitoring services. Products are provided free with purchase of service; customers pay only for monthly monitoring. Credit card billing on recurring basis until cancelled.
- Optional Add-on Services: Monthly add-on fees for optional services including Equipment Insurance ($5/mo), Identity Theft Insurance ($5/mo), Lock Box ($3/mo), and Fall Detection ($2/mo).
- Shipping Services: Shipping fees for expedited delivery: Overnight ($65), Two-Day ($25), Priority (Free, 5-7 business days).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | In-Home Medical System - Monthly monitoring |
| Subscription | Monthly | Personal 4G Care Watch - Monthly monitoring |
| Subscription | Monthly | Personal Alert Device System - Monthly monitoring |
| Unit Pricing | Pay-as-you-go | Shipping Options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MedGuard Alert product offering
Product offeringCore offering
MedGuard Alert provides personal emergency response service (PERS) medical alert devices and 24/7 monitoring for seniors. The company offers three core hardware products (Personal 4G Care Watch, SmartGo mobile GPS alert, and In-Home Medical System) that connect via 4G LTE to U.S.-based EMT-trained monitoring centers with GPS tracking and optional fall detection. Equipment is provided free with monthly monitoring subscriptions (typically $27.95-$57.95).
Product overview
MedGuard Alert offers three distinct medical alert products: the Personal 4G Care Watch (a smartwatch with health monitoring and GPS), the Personal Alert Device System/SmartGo (a portable GPS-enabled mobile device), and the In-Home Medical System (a stationary home-based unit with pendant). Products are offered as equipment-free with monthly monitoring service plans and include 24/7 U.S.-based monitoring with EMT-trained response centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal 4G Care Watch A 4G LTE smartwatch-style wearable medical alert device with health monitoring (heart rate, blood pressure, oxygen saturation), built-in GPS tracking, SOS emergency button, automatic fall detection, step counter, touchscreen display, and water-resistant design. Bundled with 24/7 U.S.-based EMT-trained monitoring service on a monthly subscription. Monthly monitoring fee $44.95-$57.95.
- Personal Alert GPS System (SmartGo) A portable 4G LTE GPS-enabled mobile medical alert device with loud crystal-clear audio, IP66 water resistance (shower-safe), built-in GPS tracking, magnetic USB charging, 3-4 day battery life, and optional automatic fall detection. Bundled with 24/7 monitoring service on a monthly subscription. Monthly monitoring fee $34.95-$46.95.
- In-Home Medical System (MXD) A stationary in-home medical alert base unit with a waterproof pendant (wrist or necklace) providing 600-800 ft wireless range, 4-day battery backup, and two-way voice communication through the base unit. Available with landline or cellular connectivity. Bundled with 24/7 monitoring service on a monthly subscription. Monthly monitoring fee $27.95-$37.95.
Quantifiable outcome
- Average response time of 25-30 seconds from button press to live agent connection
- +2 more outcomes
Companies that use MedGuard Alert
Customer profileSegments3 records
Ideal customer profiles3 records
MedGuard Alert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MedGuard Alert partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 24-Hour Accredited Monitoring CenterscoreMedGuard Alert partners with 24-hour accredited monitoring centers that employ EMT-trained agents. These centers handle emergency calls, dispatch EMS when needed, and coordinate with emergency contacts and responders.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
MedGuard Alert competitors and assessment
Company assessmentDirect peers
- MobileHelp: Direct PERS competitor with mobile and in-home cellular medical alert systems including smartwatch and GPS-enabled devices. Comparable subscription pricing model and senior-focused D2C channel.
- Medical Guardian: Direct PERS competitor offering in-home, mobile GPS, and wearable medical alert devices on a subscription basis targeting US seniors. Closely comparable product portfolio, D2C GTM, and subscription pricing tiers to MedGuard Alert.
- LifeStation: Direct PERS peer offering home and mobile medical alert systems with optional fall detection, targeted at the same US senior and caregiver segments with subscription monitoring.
- Life Alert: Direct PERS competitor and one of the original category leaders, offering in-home and mobile medical alert systems with 24/7 US-based monitoring. Closely comparable subscription pricing and senior D2C positioning.
- Bay Alarm Medical: Direct PERS peer offering in-home cellular, mobile GPS, and smartwatch-style medical alert devices with subscription monitoring. Comparable product breadth, senior target market, and D2C distribution.
Broad incumbents
- ADT Health: Medical alert offering from ADT, leveraging the company's national home-security infrastructure and brand for senior PERS monitoring. Comparable end-user offering but bundled within ADT's broader security portfolio.
- Philips Lifeline: Long-established PERS brand owned by Philips, offering in-home and mobile medical alert devices with professional monitoring. Comparable core product and subscription model; broader corporate parent and larger installed base.
- Connect America / Medical Alert: Large PERS and connected-health provider offering in-home and mobile medical alert systems, with significant Medicare/Medicaid program participation. Comparable monitoring-services model and senior end market; substantially larger scale.
- Lively (Best Buy Health): Senior-focused health and safety services including medical alert devices and urgent-response service, owned by Best Buy Health. Comparable PERS products and senior target with broader retail-distribution backbone.
Emerging players
- Aloe Care Health: Emerging smart elderly-care company offering a voice-activated in-home hub and wearable fall-detection/alert device with professional monitoring. Overlaps MedGuard on PERS but differentiates via smart-home voice integration and caregiver dashboard.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MedGuard Alert social profiles
Digital presenceMedGuard Alert financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedGuard Alert leadership team
Management profileNumber of profiles
MedGuard Alert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedGuard Alert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedGuard Alert
What does MedGuard Alert do?
MedGuard Alert provides personal emergency response service (PERS) medical alert devices and 24/7 monitoring for seniors. The company offers three core hardware products (Personal 4G Care Watch, SmartGo mobile GPS alert, and In-Home Medical System) that connect via 4G LTE to U.S.-based EMT-trained monitoring centers with GPS tracking and optional fall detection. Equipment is provided free with monthly monitoring subscriptions (typically $27.95-$57.95).
Is MedGuard Alert a public or private company?
MedGuard Alert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MedGuard Alert founded?
MedGuard Alert was founded in 2010. It employs 1 to 10 people.
Where is MedGuard Alert based?
MedGuard Alert is headquartered in Middletown, United States, in the North America region.
How does MedGuard Alert make money?
Three revenue lines are on record. Monthly Monitoring Subscriptions are the primary driver. The others are optional Add-on Services and shipping Services.
Who are MedGuard Alert's main competitors?
Direct peers on record are MobileHelp, Medical Guardian, LifeStation, Life Alert and Bay Alarm Medical. Broad incumbents are ADT Health, Philips Lifeline, Connect America / Medical Alert and Lively (Best Buy Health). Aloe Care Health is listed as an emerging player.
Does MedGuard Alert have an API?
No public API is recorded for MedGuard Alert.
What industry is MedGuard Alert in?
MedGuard Alert's product category is Personal Emergency Response Systems (Medical Alert Systems). Its primary akta.pro industry code is HSAHAAAL, Personal Emergency Response (PERS) & Medical Alert Monitoring, with a secondary code of HSAHAHAI, Wearable Medical Alert Devices (Pendants, Watches, Bands). Its NAICS code is 624120 and its SIC code is 8000.