Highp
Highp is a vertical SaaS platform that enables pharmaceutical companies to send direct-to-phone video marketing and engagement campaigns to healthcare professionals via SMS and email, with native Veeva CRM integration, operating across 42+ markets globally under parent Connectmedica.
- Company typePrivate
- Founded2016
- HeadquartersWarszawa, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Highp does
Highp is a vertical SaaS platform that enables pharmaceutical companies to deliver direct-to-phone video marketing and engagement campaigns to healthcare professionals (HCPs), including physicians, pharmacists, and Key Opinion Leaders. The platform sends video, audio, and rich-media content via SMS and email links, requiring no app installation, login, or password on the recipient side, and is structured to comply with GDPR and pharmaceutical communication regulations. The technology stack combines 20+ integrated tools covering video messaging, webinar hosting, consent management, campaign automation, CRM synchronization, and a real-time analytics dashboard, with native integration into Veeva CRM Approved Email — the dominant pharma CRM workflow. The platform operates across 42+ markets with end-to-end delivery supported from Europe, and has accumulated 6,000+ campaigns and 50+ KOL-produced video programs.
The company's commercial model is hybrid: subscription platform access is priced per sender (starting at $60 USD/month), with usage-based per-message pricing ($0.80 per delivered message) or per-opened-message pricing (€2.50 per viewed message), layered on top of a full-service Global Agency offering that handles KOL recruitment, scriptwriting, video production, and campaign delivery. Go-to-market is enterprise field sales to pharmaceutical marketing, sales, and medical affairs leaders, with pilots (e.g., Pfizer DACH, Novartis Germany, Novo Nordisk) serving as the primary conversion mechanism. Highp is operated as a product brand under Connectmedica, a strategic operating parent, and is headquartered in Warsaw, Poland with 51–100 employees.
The customer base is concentrated in global Big Pharma, with visible logos including Pfizer, Novartis, Bristol Myers Squibb, Novo Nordisk, Merck, Sanofi, Bayer, Abbott, AbbVie, GSK, Boehringer Ingelheim, Exeltis, MSD, and Takeda. The company's strategic positioning sits at the intersection of three converging trends: declining pharma field force effectiveness, HCP email fatigue (over 100 emails/day reported), and the pharma industry's need for compliant digital engagement channels — a positioning Highp underpins with reported engagement metrics of 30x better than email, 56–93% click-through rates on mobile campaigns, and 2x open-rate uplifts when integrated with Veeva Approved Email.
Highp firmographics
Firmographics- Name
- Highp
- Legal name
- Highp
- Website
- https://highp.me
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Highp is a vertical SaaS platform that enables pharmaceutical companies to send direct-to-phone video marketing and engagement campaigns to healthcare professionals via SMS and email, with native Veeva CRM integration, operating across 42+ markets globally under parent Connectmedica.
- Ownership category
- akta.pro rank
Highp industry classification
Industry- Product category
- Pharmaceutical HCP Engagement Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Highp is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Highp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Subscription / Per-Sender Pricing: Platform access priced per sender (representative) with transparent per-message pricing. Base platform provides access to all 20+ integrated tools. Pricing starts at $60 USD per sender.
- Per-Message Delivery: Pay-per-delivered message model. Messages sent via SMS and email incur a per-message charge. Global Long (8) UTF SMS and Email included. Pricing starts at $0.80 USD per message.
- Video Campaign Services: Full-service video campaign offering including service design, KOL recruitment, scriptwriting, video production, delivery, and reporting. Provided as a managed service by the global agency team. Can be bundled with platform access.
- Pay-per-Opened Message: Alternative pricing model where clients pay only for opened/viewed messages. Costs start at 2.5 euros per viewed message.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-sender platform access |
| Unit Pricing | Pay-as-you-go | Per-delivered message |
| Unit Pricing | Pay-as-you-go | Per-opened message (alternative model) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Highp product offering
Product offeringCore offering
Highp is a direct-to-phone video messaging platform built for pharmaceutical companies to engage Healthcare Professionals (HCPs) such as physicians, pharmacists, and Key Opinion Leaders. Video, audio, PDF, and interactive content are delivered via SMS and email links—no app installation, login, or password required. The platform combines 20+ integrated tools (campaign management, consent handling, CRM sync, analytics, AI automation) and is sold both as self-serve software and a full-service agency offering across 42+ markets.
Product overview
Highp is a direct-to-phone video marketing platform designed specifically for pharmaceutical companies, enabling video communication with Healthcare Professionals (HCPs) including physicians, pharmacists, and Key Opinion Leaders (KOLs). The core Highp Platform combines video messaging, video meetings, consent management, and campaign automation in a single solution that sends content via SMS/email with no app installation required. The platform operates alongside complementary services including Conference Highlights (delivering video summaries from global medical congresses), Expert-Led Microlearning (bi-weekly educational episodes), and Global Agency Services (full-service video campaign production). Key integration modules include Highp for Veeva Approved Email (adding rich media to Veeva CRM workflows) and API-based connections to CRM and marketing automation systems. The platform features 20+ integrated tools including AI-powered transcription, auto-generated GIFs, behavioral segmentation, and real-time analytics dashboards, all accessible within a unified system deployed across 42+ markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Highp Platform Core SaaS platform enabling pharmaceutical companies to send personalized video messages to HCPs' phones via SMS and email, with 20+ integrated tools covering messaging, campaign management, consent, CRM sync, analytics, and AI automation.
- Highp Video Meetings Remote video conferencing for 1:1 or group virtual HCP visits, with screen-sharing and video-commented presentations, usable without app installation on the physician's device.
- Highp Webinar Platform Live and on-demand webinar hosting with unlimited participants, enabling nationwide training sessions and virtual conferences for audiences of 1,000+ at no extra cost per attendee.
- Highp Video Portal End-to-end portal solution combining direct-to-phone messaging, video hosting, and integrated customer database management in a single branded environment for HCPs.
- Highp for Veeva Approved Email Integration module that embeds personalized video, graphics, text, and PDFs into Veeva CRM Approved Email templates, enabling video recording within the Veeva workflow and linking to content stored in Veeva Vault.
- Representative Video Studio Mobile application (iPhone/iPad) for pharmaceutical sales representatives to record personalized video or audio content, add it to promotional materials, and share via screen-share.
- Global Agency Services End-to-end managed video campaign service including campaign design, KOL recruitment, scriptwriting, video production, compliance handling, delivery, and reporting, with medical support and HCP database access.
- Conference Highlights Service Service that records Top KOL insights on-site at major medical conferences (ASCO, EULAR, EADV, ECTRIMS, EBCC, ASH) and delivers same-day video takeaways directly to HCPs' phones.
- Expert-Led Microlearning Weekly direct-to-mobile educational episodes featuring Key Opinion Leaders with interactive Q&A and surveys, delivering short digestible content segments for HCP continuous education.
- Highp Casebook Annual publication (Casebook Edition #1) presenting case studies on direct digital communication with HCPs from global pharmaceutical companies, covering MSL engagement, COVID-19 adaptation, product promotion, global-to-local localization, and remote education programs.
Quantifiable outcome
- 30x better engagement (click-to-open rate) than email campaigns
- +10 more outcomes
Companies that use Highp
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles1 record
Highp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature22 records
Highp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- OpenmedicaminorHighp built a complete video portal solution for Openmedica, a healthcare professionals platform. This demonstrates Highp's portal development capabilities, where Openmedica serves as a reference customer using a custom-branded video portal built on Highp technology.
- Veeva SystemscoreHighp integrates natively with Veeva CRM Approved Email, allowing pharmaceutical sales representatives to add personalized video messages to Veeva-approved email templates. The integration enables 2x higher open rates vs. standard email. Video content published in Veeva Vault can be linked directly through Highp. The integration works seamlessly within Veeva's existing workflow without requiring additional steps beyond video recording.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
Highp competitors and assessment
Company assessmentDirect peers
- Aktana: Aktana provides AI-driven commercial engagement and field-force orchestration for pharma — overlapping with Highp's role in optimizing HCP outreach, personalization, and message delivery at scale.
- ON24: ON24 is a webinar and virtual event platform widely used by pharma for HCP education and product launches; it overlaps with Highp's webinar hosting and HCP engagement offerings inside life sciences.
- Vidyard: Vidyard is an enterprise video messaging and hosting platform used by sales and marketing teams — directly comparable to Highp's core video messaging, hosting, and analytics functionality for B2B use cases.
- BombBomb: BombBomb is a video messaging tool for sales and customer-facing teams; while not pharma-specific, it competes in the same direct-to-inbox video outreach category that Highp serves in pharma.
- Showpad: Showpad provides sales enablement and content/video delivery for field reps, including life sciences use cases — competing with Highp's rep-facing video recording and remote detailing capabilities.
- Within3: Within3 is a life-sciences-specific virtual engagement platform for HCPs, medical affairs, and clinical stakeholders — directly competing with Highp's video messaging and webinar use cases in pharmaceutical clients.
Broad incumbents
- Veeva Systems: Veeva is the dominant CRM and commercial cloud for life sciences, including Veeva CRM and Approved Email — both a core integration partner and a broader incumbent whose platform competes with add-on engagement tooling.
- IQVIA: IQVIA is a large life-sciences technology and data provider offering CRM, engagement, and analytics solutions; it overlaps with Highp's pharma HCP engagement category as a broad incumbent.
- Salesforce (Health Cloud): Salesforce's broader CRM, including Health Cloud and marketing automation, competes as a horizontal incumbent that pharma teams could substitute for vertical tools like Highp in HCP engagement workflows.
Emerging players
- Doceree: Doceree operates a programmatic HCP messaging network and engagement platform for pharma — an emerging peer targeting digital communication with healthcare professionals, overlapping Highp's HCP engagement use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Highp social profiles
Digital presenceHighp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highp leadership team
Management profileNumber of profiles
Profiles5 records
Highp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highp
What does Highp do?
Highp is a direct-to-phone video messaging platform built for pharmaceutical companies to engage Healthcare Professionals (HCPs) such as physicians, pharmacists, and Key Opinion Leaders. Video, audio, PDF, and interactive content are delivered via SMS and email links—no app installation, login, or password required. The platform combines 20+ integrated tools (campaign management, consent handling, CRM sync, analytics, AI automation) and is sold both as self-serve software and a full-service agency offering across 42+ markets.
Is Highp a public or private company?
Highp is a private company. It is classified as corporate owned and is currently operating.
When was Highp founded?
Highp was founded in 2016. It employs 51 to 100 people.
Where is Highp based?
Highp is headquartered in Warszawa, Poland, in the Europe region.
How does Highp make money?
Four revenue lines are on record. Platform Subscription / Per-Sender Pricing is the primary driver. The others are per-Message Delivery, video Campaign Services and pay-per-Opened Message.
Who are Highp's main competitors?
Direct peers on record are Aktana, ON24, Vidyard, BombBomb, Showpad and Within3. Broad incumbents are Veeva Systems, IQVIA and Salesforce (Health Cloud). Doceree is listed as an emerging player.
Does Highp have an API?
Yes. Highp offers a fast, flexible, and easy-to-use API that allows seamless integration with CRM systems and marketing automation platforms. Developers can unify customer data across CRM for smarter sales and support, connect with Marketing Automation tools, and build custom applications that add Highp features to their own apps. The API enables custom sync features via FTP or API for data integration. Developer documentation is at highp.me/highp-for-veeva.
What industry is Highp in?
Highp's product category is Pharmaceutical HCP Engagement Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 516210 and its SIC code is 7372.