Fresh Cut

Name

Fresh Cut

Legal name

Fresh Cut Creative Limited

Website

https://freshcutcreative.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Video production services
• Commercial film production
• Branded content creation
• TV advertising production
• Documentary filmmaking

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Project-Based Video Production Services: Fresh Cut generates revenue through commissioned video production projects spanning TV adverts, branded content, product videos, documentaries, and music videos. Projects are scoped by budget tier and typically charged as one-time professional services engagements. The company handles full-service productions from creative concept through to broadcast delivery, with revenue derived from creative fees, production management, filming, and post-production services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fresh Cut is an end-to-end creative video production agency that produces TV adverts, branded content, product videos, documentaries, and music videos for brands and marketing agencies. The company manages full-service productions from creative concept development through pre-production (broadcast clearance, location scouting, talent sourcing), production (crew and equipment), and post-production (editing, colour grading, sound design), delivering broadcast-quality output across TV, cinema, digital, and social channels. Projects are commissioned directly by clients across budget tiers ranging from under £5,000 to £100,000+.

Product overview

Fresh Cut is a creative video production company established in 2006, offering end-to-end video production services across the UK with talent in London, Leeds, Manchester and globally. The company provides a comprehensive suite of services organized across four production stages: Creative Services (discovery workshops, concept development, scriptwriting, storyboarding), Pre-Production (production management, broadcast clearance, location scouting, talent sourcing, props and wardrobe), Production (video production crew, equipment, photography), and Post-Production (video editing, colour grading, sound design and music). Their core service offerings include TV Adverts, Video Marketing, Branded Content, Product Videos, and Documentaries. The company specializes in five vertical sectors: Sports, Food, Corporate, Music, and Lifestyle, and operates a global talent network to deliver broadcast-quality productions.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Adverts TV, cinema, online, and radio commercial production with a focus on bold creative concepts that increase brand awareness and drive direct sales for brands and agencies.
• Video Marketing Collaborative video marketing partnership acting as an in-house production company for brands and agencies, providing high-quality digital content production.
• Branded Content Engaging branded video content designed to build trust, loyalty, and brand recognition with target audiences through storytelling and cinematic production.
• Product Videos Product-focused video content for ecommerce, social media, and websites that highlight product features and benefits to drive purchase decisions.
• Documentaries Emotive and informative documentary production with experience shooting sensitive topics, providing end-to-end support from concept through delivery.
• Creative Services Discovery workshops, concept development, scriptwriting, and storyboarding services to define creative direction for productions.
• Pre-Production Services Production management, broadcast clearance, location scouting, talent sourcing, and props and wardrobe services to prepare for shoots.
• Production Services Video production crew, equipment provisioning, and photography services for on-set filming.
• Post-Production Services Video editing, colour grading, sound design and music services using industry-standard software including Adobe Premiere Pro and DaVinci Resolve, with remote client review and feedback workflow.

Quantifiable outcome

• £3m return from £1m TV media spend (Best Heating campaign)
• +6 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SportquakecoreStrategic or Co-development Partner · 1 January 2018Sportquake is a sports marketing agency that partnered with Fresh Cut on multiple Papa John's campaigns, including the 2018 World Cup TV campaign and Sky Sports News Sponsorship Adverts. The partnership combined Sportquake's sports marketing expertise with Fresh Cut's video production capabilities to deliver large-scale sports advertising campaigns.
• CygnuscoreStrategic or Co-development Partner · 1 January 2018Cygnus is a creative design agency that collaborated with Fresh Cut on the Papa John's 2018 World Cup TV Campaign and the British Paralympic Association 'We Are Limitless' campaign. Cygnus handled creative design while Fresh Cut provided video production, creating a complete multi-agency production partnership.
• TwentysixcoreStrategic or Co-development PartnerTwentysix is a digital agency that partnered with Fresh Cut on the NSPCC London Marathon sponsorship campaign and the ASK Italian kids menu launch video. The agency brought digital strategy and creative concepts while Fresh Cut executed the video production.
• Born SocialcoreStrategic or Co-development PartnerBorn Social is a global social media agency that partnered with Fresh Cut on the Guinness x Black Girls Ruck documentary campaign. Born Social provided social media strategy and campaign management while Fresh Cut produced the suite of short-form documentary content for Guinness's organic social media campaign.
• WePlayminorGTM or Marketing PartnerWePlay is a growth marketing specialist that engaged Fresh Cut as their video production partner for the Fitbit x Adidas City Run campaign. WePlay handled the broader campaign strategy while Fresh Cut produced the suite of documentary-style content showcasing everyday runners and their training stories.

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Smyle: UK creative production agency producing video, branded content, and live-action campaigns for enterprise brands. Comparable in full-service model, brand client focus, and emphasis on cinematic storytelling.
• Kode Media: UK-based full-service video production agency working with brands on TV adverts, branded content, and digital campaigns. Closely comparable in service mix, target clients (enterprise brands), and project-based delivery model to Fresh Cut.
• Burger Films: UK commercial and branded content production company serving agency and direct-brand clients. Comparable in target customers, project-based delivery, and creative-led positioning.
• Bullion Productions: UK-based video production agency producing commercial and branded content for consumer brands and agencies. Comparable in scope, delivery model, and brand-client focus.
• Pretzel Films: Independent UK production company producing TV commercials, branded content, and digital video for major brands. Comparable in talent-led model and enterprise brand client portfolio.
• Final Cut (London): London-based post-production house offering editing, colour grading, and finishing services to commercials and feature content. Overlaps with Fresh Cut's post-production capability but specialises more narrowly in finishing work.
• Agile Films: London-based creative video production company producing commercials, branded content, and music videos for global brands. Comparable in service scope (concept-to-delivery), enterprise client mix, and tiered project budgets.
• Greatest Hits: UK video production agency specialising in commercials and branded content with a similar project-based, talent-network-driven model. Closely comparable in scale and service offering to Fresh Cut.

Broad incumbents

• RSA Films: Long-established global commercial production company with a deep roster of directors and major brand clients. Comparable in end-to-end production offering and ability to assemble bespoke A-list talent, but at a significantly larger scale and broader geographic footprint than Fresh Cut.

Emerging players

• We Are Superhuman: Smaller UK video production company with a sustainability/ethos angle and brand-client focus. Comparable in emphasis on creative storytelling and direct-to-brand client work, though operating at a smaller scale than Fresh Cut.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/freshcutuk
• Facebookfacebook.com/freshcutuk
• LinkedInlinkedin.com/company/fresh-cut

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Cut