ARY sahulat Bazar

What ARY sahulat Bazar does

ARY Sahulat Bazar is a Pakistan-based multi-category e-commerce platform operated by ARY Services (Pvt) Ltd and established in 2014 as part of the broader ARY Group ecosystem. The company operates a direct-to-consumer online storefront (arysahulatbazar.pk) and iOS/Android mobile applications, selling groceries, electronics, fashion (men, women, kids), health & beauty, home appliances, motorcycles, furniture, and education products. Its most differentiated offering is a vertically integrated jewellery business under ARY Jewellers and ARY Gold, with more than 3,400 gold-jewellery SKUs, a diamond and silver assortment, and physical outlets in Karachi (Tariq Road, Saddar, Clifton, Lucky One Mall), Lahore (Gulberg), Rawalpindi (Bank Road), and Hyderabad (Auto Bhan Road), alongside ARY CHASE and House of ARY locations. The platform claims nationwide delivery from Karachi to villages in Balochistan and serves a stated base of 300,000+ customers.

The company's core technology layer is the ARY Sahulat Wallet — a reloadable digital wallet and mobile app that integrates payments, loyalty (ARY Coins), and a Save Gold programme in which customers can convert wallet top-ups (Rs 2,000 to Rs 200,000) into gold, with milestone tiers offering up to 80% savings on gold purchases. Supporting financial products include ARY Sahulat Comiti (installment shopping plan from Rs 1,000 with six-month redemption), ARY Sona Comiti (gold-savings instalments from Rs 5,000), and Book Gold. Beyond retail, the platform distributes Jubilee Health Takaful health insurance (from Rs 1,000) and Sehatmand Pakistan health plans (from Rs 15,000), and operates ARY Sahulat Travel, which sells Umrah packages (Rs 95,000–340,000), domestic flights, and international tours.

ARY Sahulat Bazar makes money through a combination of product-margin on e-commerce sales, one-time membership and card fees (Wallet Card Rs 1,500), recurring savings/installment subscriptions, and distribution economics on insurance and travel. Go-to-market leverages the ARY Media Group's television channels (ARY Digital, ARY Zindagi) for top-of-funnel awareness, supplemented by social media (Facebook, Instagram, Twitter, YouTube, LinkedIn) and a Business Alliance Partner Network (Advance Lab pharmacies, Pill Box, EZShifa clinics, hospitals) where the wallet is accepted. Customer segments span individual Pakistani consumers (primary), local sellers and small businesses, jewellery shoppers, and health-insurance seekers, with no disclosed enterprise or B2B anchor accounts.

Name

ARY sahulat Bazar

Legal name

ARY Services (PVT) Ltd

Website

https://arysahulatbazar.pk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

ARY Sahulat Bazar is a Pakistan-based multi-category e-commerce platform under the ARY Group, selling jewellery, groceries, electronics, fashion, and travel, and layering a differentiated Save Gold digital-wallet ecosystem for individual consumers nationwide.

Ownership category

akta.pro rank

Product category

Online Retail / Multi-Category E-Commerce

NAICS

Jewelry Retailers (45831), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)

akta.pro secondary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

Keywords

• Online shopping
• Gold jewellery retail
• Digital wallet services
• Consumer electronics
• Multi-category e-commerce

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: E-commerce retail sales across categories including groceries, electronics, fashion, jewellery, home appliances, and more. Revenue generated from margin on product sales through online store
2. Membership and Card Fees: ARY Sahulat Wallet Card sold for Rs 1,500 upfront fee. ARY Sahulat Comiti starting from Rs 1,000. Health insurance plans starting from Rs 1,000. These represent one-time membership fees for access to the platform and its financial products
3. Gold Savings Programs: Book Gold feature allowing customers to convert wallet top-ups (Rs 2,000 to Rs 200,000) into gold. ARY Sona Comiti enables gold savings through installment plans starting from Rs 5,000
4. Travel and Tours: Umrah packages (Rs 95,000 to Rs 340,000), domestic flights, and tour packages including Pakistan Northern Areas, Sri Lanka, Thailand, and Azerbaijan
5. Insurance Products: Health insurance offerings including Jubilee Health Takaful plans and Sehatmand Pakistan health plans (starting Rs 15,000), providing medical coverage through partner providers

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

ARY Sahulat Bazar is a multi-category online shopping platform operated by ARY Services (Pvt) Ltd in Pakistan, selling groceries, fashion, electronics, home appliances, motorcycles, furniture, and jewellery (gold, diamond, silver, platinum) under ARY-owned brands. It also offers financial products including the ARY Sahulat Wallet, installment plans (ARY Sahulat Comiti), gold savings programs (Book Gold, ARY Sona Comiti), health insurance plans, and travel/Umrah packages. The platform differentiates through its Save Gold plan allowing customers to save up to 80% on gold through spending milestones.

Product overview

ARY Sahulat Bazar is a multi-category e-commerce platform operated by ARY Services (Pvt) Ltd, founded in 2014. It operates as a comprehensive online marketplace offering a broad portfolio of products and financial services. The core platform includes jewellery (gold, diamond, silver, platinum under ARY Gold and ARY Jewellers brands), grocery, health & beauty, fashion for men/women/kids, electronics (mobile phones, home appliances), motorcycles, furniture, and travel services. The platform differentiates through proprietary financial products including ARY Sahulat Wallet (a digital loyalty/reloadable wallet with gold-saving features), ARY Sahulat Comiti (installment plan starting at Rs 1,000), ARY Sona Comiti (gold-saving installment from Rs 5,000), Book Gold (gold conversion from Rs 2,000 to Rs 200,000), and the Save Gold plan enabling up to 80% savings on gold purchases. Additional House of ARY products include Bonzer (event management/catering), Health Insurance, and Sehatmand Pakistan Health Plans. The platform serves customers across Pakistan with mobile apps for iOS and Android, physical store outlets, and nationwide delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Bonzer: Catering and event management services under House of ARY, serving weddings, corporate events, birthdays and family gatherings in Karachi
• Sehatmand Pakistan
• ARY Sahulat Wallet
• Book Gold
• ARY Gold
• ARY Exclusive Jewellery
• NDND
• ARY Fashion

Products and services

• ARY Sahulat Wallet A digital loyalty wallet card and mobile app enabling users to shop, make payments, earn ARY Coins, and save up to 80% on gold purchases. Priced at Rs 1,500, it offers reloadable wallet features and rewards for shopping at ARY Business Alliances and online at Sahulat Bazar.
• ARY Sahulat Comiti An installment plan enabling affordable purchases at ARY Sahulat Bazar, starting from Rs 1,000. Users can begin the plan and redeem after six months by shopping at the platform.
• ARY Sona Comiti A budget-friendly gold-saving installment plan designed for those who cannot afford to buy gold in cash. Users can start saving from Rs 5,000 and save on gold through installments.
• ARY Sahulat Travel A travel booking service offering domestic flights, international tour packages including Umrah packages, and vacation packages to destinations like Azerbaijan, Sri Lanka, Thailand, and Pakistan's Northern Areas.
• Bonzer Event Management & Catering An event management and catering service under House of ARY, specializing in weddings, corporate events, birthdays, and family picnics. Offers full-service catering in Karachi.
• Health Insurance (Jubilee Health Takaful) Affordable health insurance plans providing medical coverage, including hospital stays, diagnostic tests, and emergency care. Offered in partnership with Jubilee Health Takaful.
• Sehatmand Pakistan Health Plans Flexible health plans covering inpatient and outpatient services, specialist consultations, and lab tests for individuals, families, and corporate clients. Plans start from Rs 15,000.
• Book Gold A gold-saving product allowing users to convert wallet top-ups from Rs 2,000 to Rs 200,000 into gold, part of the Save Gold program.
• ARY Gold Jewellery Online gold jewellery store offering 21KT and 22KT gold jewellery including rings, necklaces, bracelets, earrings, bangles, pendants, and bridal sets. Features over 3,400 products with transparent pricing.
• Diamond Jewellery Online diamond jewellery collection featuring diamond rings, bracelets, and wedding sets. Products range from Rs 80,000 to over Rs 5 million, with ethically sourced diamonds.
• Silver Jewellery Online silver jewellery store offering silver bracelets, earrings, necklaces, pendants, rings, and watches. Features over 100 products at various price points.
• ARY Exclusive Jewellery Exclusive branded jewellery collection featuring ARY-designed pieces including earrings, locket sets, lockets, and rings with unique designs.
• Platinum Jewellery Platinum jewellery category including bridal jewellery, engagement rings, jewellery gifts, and kids jewellery for newborns.
• Grocery Online grocery store offering beverages, dairy products, fresh fruits and vegetables, food staples, snacks, tea and coffee, household items, and frozen foods.
• TV & Home Appliances Home appliances including LCD/LED televisions, air conditioners, washing machines, refrigerators, kitchen appliances, water dispensers, and UPS/inverters.
• Mobile Phones Smartphones and mobile accessories including brands like Infinix, Samsung, Nokia, and Honor, plus accessories like earbuds, chargers, power banks, and phone cases.
• Motorcycles Motorcycles including bikes, e-bikes, and heavy bikes. Brands include Super Star with prices ranging from Rs 115,000 to Rs 226,000.

Quantifiable outcome

• Save up to 80% on gold through the Save Gold Plan
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Advance LabminorChannel Partner/ Reseller/ DistributorDiagnostic laboratory chain with multiple branches across Pakistan including Karachi (Dada Terrace/Bahadurabad, Civil, Badar, Korangi, F.B Area, Fatima Bai), Quetta, Mirpurkhas, and Jacobabad. ARY Sahulat Wallet can be used at all Advance Lab locations for health-related purchases.
• Pill Box PharmacyminorChannel Partner/ Reseller/ DistributorPharmacy chain with 8 branches in Lahore (Sher Shah Road, BaghbanPura, Alama Ehsaan Hospital, Johar Town, Alama Iqbal Town), Hyderabad (Qasimabad Road, Latifabad), and Multan (Waliyatabad Gate). ARY Sahulat Wallet accepted for pharmacy purchases.
• EZShifa (Pvt) LtdminorChannel Partner/ Reseller/ DistributorHealthcare provider located at 2nd Floor, 100C Spring North, Commercial Bahria Phase 7, Rawalpindi. Accepts ARY Sahulat Wallet for medical services and health-related transactions.
• Jubilee General Insurance / Jubilee Health TakafulcoreChannel Partner/ Reseller/ DistributorInsurance provider offering Jubilee Health Takaful plans through ARY Sahulat Bazar platform. Plans start from Rs 1,000 and provide health coverage to ARY customers.
• ARY Gold Street Fashion - Lucky One MallcoreChannel Partner/ Reseller/ DistributorFashion retail outlet at Lucky One Mall, Karachi offering branded fashion products. ARY Sahulat Wallet can be used for purchases at this location.
• ARY Jewellers Retail NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 6 physical jewellery retail outlets across Karachi (Tariq Road, Saddar, Clifton), Lahore (Gulberg), Rawalpindi (Bank Road), and Hyderabad (Auto Bhan Road) selling gold, diamond, and silver jewellery.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shophive: Pakistani e-commerce retailer specialising in electronics, computing, and lifestyle products. Comparable to ARY Sahulat Bazar's electronics and home appliances category, with a similar online-storefront and nationwide delivery model.
• Homeshopping.pk: Long-standing Pakistani online retailer offering electronics, mobiles, fashion, and home appliances. Comparable to ARY Sahulat Bazar as a domestic direct-to-consumer e-commerce platform with a focus on electronics and fashion rather than a marketplace model.
• iShopping.pk: Pakistani online marketplace selling electronics, fashion, jewellery, and home goods with nationwide delivery. Comparable to ARY Sahulat Bazar as a domestic multi-category platform competing for the same online shopping customer in Pakistan.
• TCS Sentiments Express: Pakistan-based jewellery and gifting retailer operating online and through physical showrooms. Most directly comparable to ARY Jewellers' gold, diamond and silver jewellery assortment and omnichannel jewellery retail model.
• Daraz: Pakistan's largest multi-category e-commerce marketplace, owned by Alibaba. Directly comparable to ARY Sahulat Bazar as a Pakistani online retailer selling groceries, fashion, electronics, and jewellery to mass-market consumers, with nationwide delivery and a similar mobile-app experience.
• Yayvo by TCS: TCS Group's e-commerce marketplace selling fashion, beauty, electronics and lifestyle products across Pakistan. Comparable as a domestic multi-category online retailer competing for the same Pakistani consumer, with TCS's logistics backbone providing a delivery scale advantage.

Others

• Telecar (ARY-aligned included for contrast): Brought in as an ecosystem reference for ARY Jewellers' own physical retail jewellery operations; useful for sizing the in-store jewellery footprint component of ARY Sahulat Bazar but not an independent peer.

Broad incumbents

• Amazon: Global e-commerce giant. Relevant as a broad incumbent benchmark for customer expectations (delivery, returns, assortment) and as a long-term competitive reference point for any Pakistani e-commerce operator building a wallet-plus-marketplace flywheel.
• Alibaba / Lazada group: Global e-commerce incumbent with multi-category reach across Asia. Relevant as the parent of Daraz (the dominant Pakistani player) and as a broad benchmark for marketplace economics, scale, and competitive pressure on ARY Sahulat Bazar.

Emerging players

• Easypaisa / JazzCash wallet ecosystem: Pakistan's leading mobile wallet operators with broad merchant acceptance and bill-payment rails. Comparable to ARY Sahulat Wallet as a domestic digital wallet — though Easypaisa is telco-backed and far larger — competing for the same reloadable-wallet and loyalty use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/arysbpk
• YouTubeyoutube.com/c/ArysahulatbazarPk
• Facebookfacebook.com/arysbpk
• LinkedInlinkedin.com/company/sahulat-bazar
• Instagraminstagram.com/arysbpk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARY sahulat Bazar