Mygeomarket

What Mygeomarket does

Mygeomarket is a French SaaS geomarketing platform purpose-built for retail and franchise network development, providing trade area (zone de chalandise) analysis, franchise exclusivity zone management, network coverage optimization, AI revenue forecasting, and ELM (Local Market Statement) production for franchise disclosure compliance. The platform is a modular architecture combining a core mapping and network management engine with optional modules: cartography with loyalty/prospect overlays, cannibalization modeling, AI-powered revenue forecasting using an ensemble of four ML model families across 100+ sociodemographic variables, a Flash module producing 20-page ELM reports in seconds, advanced studies/simulations, and a Flux module integrating Singlespot pedestrian and vehicle mobility data at 200x200m resolution across metropolitan France.

Underlying technology combines GIS-based cartography, isochrone-based trade area definition (rather than simple radius approaches), a proprietary geocoding engine with fuzzy matching against IGN, OpenStreetMap, and BANO reference databases, and post-processed AI revenue forecasts validated against actuals. Customers are predominantly French enterprise franchise and retail chains (E.Leclerc, Monoprix, But, Grand Frais, Thiriet, Cavavin, Pokawa, Addict Paris, Animalis, La Vie Claire, Distri Center, Caliceo), with at least 100+ brands served plus occasional independents and emerging networks.

The company monetizes through tiered monthly SaaS subscriptions (Franchise 100 at €199/month, Pro 100 at €299/month, Power 250 at €599/month, Enterprise from €899/month, all ex-VAT) with optional modules priced separately, and offers a demo-led direct sales motion out of a single head office in Saint-Herblain, France. It operates as a business unit of parent Parabellum Geographic Insight (SAS, €45,000 capital, RCS Nantes 502 459 001), with 11-50 employees and no disclosed outside investment.

Name

Mygeomarket

Legal name

Parabellum Geographic Insight

Website

https://mygeomarket.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mygeomarket is a French SaaS geomarketing platform that helps retail and franchise networks analyze trade areas, forecast new-store revenue via AI, manage franchise exclusivity zones, and produce ELM disclosure documents, serving 100+ brands across French retail, F&B, and services.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-herblain

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Software Licenses): Mygeomarket generates revenue through recurring SaaS subscription fees, billed monthly or annually, based on four pricing tiers (Franchise 100, Pro 100, Power 250, Enterprise) differentiated by network size and feature access. Additional revenue comes from optional modules (cannibalization, loyalty, AI forecasting, Flux footfall data). The company operates on a subscription model with tiered pricing for franchise and retail networks of varying sizes.

Pricing tiers

Distribution channels2 records

Marketing channels4 records

Core offering

Mygeomarket is a SaaS geomarketing platform that enables retail and franchise networks to analyze trade areas (zones de chalandise), select optimal store/restaurant/agency locations, manage franchise exclusivity zones, run market studies and Local Market Statements (ELM), and forecast revenue for new commercial units using AI. The platform is sold on tiered monthly subscriptions (Franchise 100, Pro 100, Power 250, Enterprise) and offered as a modular product with optional add-on modules (loyalty card, cannibalization, AI forecasting, flash study, advanced simulations, footfall flux).

Product overview

Mygeomarket is a SaaS geomarketing platform offered as a modular architecture with four pricing tiers (Franchise 100, Pro 100, Power 250, Entreprise) and optional add-on modules. The core platform provides trade zone analysis, network development tools, and revenue forecasting for retail and franchise networks. Core functions include mapping/cartography, sales network management, franchise management with exclusivity zones, network mesh analysis, AI-powered revenue forecasting (CA Prévisionnel), and market studies with Local Market Statement (ELM) production. Optional modules extend capabilities for loyalty card analysis, cannibalization assessment, AI forecasting enhancement, flash studies, advanced simulations, and footfall/flux analysis via Singlespot integration. The platform is designed for retail expansion teams managing store, restaurant, or agency openings across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Mygeomarket Platform SaaS geomarketing software dedicated to trade zone analysis and retail franchise network development. Enables users to produce documents needed for store, restaurant, or agency openings, including cartography, sales network management, franchise exclusivity zones, network mesh analysis, and revenue forecasting. Sold on four monthly subscription tiers (Franchise 100, Pro 100, Power 250, Enterprise).
• Module Carte de Fidélité (Loyalty Card Module)

Quantifiable outcome

• ELM production reduced from hours to ~2 minutes with the Flash module
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• SinglespotcoreTechnology or IntegrationSinglespot is the French leader in mobility data and provides pedestrian and non-pedestrian footfall data integrated into Mygeomarket's Flux module. Through this partnership, Mygeomarket offers footfall cartography at a 200x200 meter resolution across all of metropolitan France. The Flux module enriches site simulation and advanced study reports with real mobility data, helping users identify the best locations within an urban area and compare the quality of multiple commercial premises.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Esri: Global GIS platform (ArcGIS) used broadly across retail site selection and trade area analytics. Esri provides the underlying geospatial layer that Mygeomarket specializes on, but is a much broader incumbent across government, utilities, and natural resources.
• Mapbox: Mapping and location platform providing geospatial infrastructure used by retail/enterprise applications. Comparable as an underpinning technology layer for retail location products, but with a broader portfolio across automotive, logistics and consumer apps.
• TomTom: Location technology specialist offering maps, traffic and movement data used in retail trade area and reachability analysis. Comparable as a supplier of mobility data that powers trade area analytics similar to Mygeomarket's use of Singlespot.
• NielsenIQ: Global consumer intelligence and retail measurement firm offering POS data, demand forecasting and store-level performance benchmarks. Overlaps with Mygeomarket in retail data, demand signals and trade-area / network-level analytics, but at much larger scale across many verticals.
• HERE Technologies: Major location data and mapping platform with footfall, traffic and trade area capabilities serving retail and real estate customers. Comparable as a competing source for mobility/trade area data powering site selection analytics, though much broader in scope (automotive, logistics, enterprise).

Direct peers

• Buxton: US retail analytics firm specializing in site selection, customer profiling and trade area modeling for retail chains. Directly comparable customer base and use cases to Mygeomarket's franchise and retail network expansion workflows.
• Placer.ai: US-based footfall analytics platform built on aggregated mobile location data for retail real estate, site selection and trade area analysis. Closely comparable to Mygeomarket in combining mobility datasets with SaaS tooling for franchise and retail network expansion.
• Carto: Cloud-native spatial analytics platform used by retailers and CPGs for location intelligence and trade area analysis. Carto offers overlapping capabilities to Mygeomarket (spatial data, network visualization, demographic overlays) as a SaaS layer over geographic data.
• RetailNext: In-store traffic analytics and retail performance platform for brick-and-mortar retailers. Comparable in turning traffic and customer movement data into network optimization insights for retailers, though focused more on in-store conversion than site pre-selection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mygeomarket
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mygeomarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mygeomarket