WPdigital
WPdigital is a bootstrapped Raleigh-based web development agency offering subscription-based WordPress websites, hosting, local SEO, and digital marketing services specifically to SMB home service contractors such as HVAC, plumbing, electrical, and pest control businesses.
- Company typePrivate
- Founded2011
- HeadquartersRaleigh, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What WPdigital does
WPdigital is a privately held web development and digital marketing agency headquartered in Raleigh, North Carolina, founded in 2011. The company provides turn-key WordPress-based websites bundled with hosting, local SEO, social media management, and optional PPC advertising for small and mid-sized home service contractors — specifically HVAC, plumbing, electrical, pest control, shed builders, and pool contractors. Its core product is a tiered monthly subscription (Basic at $499/month, Business at $749/month, Premiere at $999/month, plus custom plans), which delivers a responsive WordPress site, SSL-secured hosting, Google My Business setup, directory listing cleanup, keyword optimization, Facebook posting cadence (1-3 posts/week), monthly dashboard reporting, and campaign planning calls; PPC management ($249/month) and CRM setup are offered as optional add-ons. The company also runs a 5%-commission affiliate program and a periodic Free Website Giveaway Contest as demand generation.
The business operates a hybrid go-to-market combining a self-serve e-commerce checkout on wp.digital with sales-led phone consultation for custom plans, while marketing primarily through content/SEO, blog content targeted at trade-specific keywords, and organic social channels (Facebook, Instagram, YouTube, Twitter). The stack is built on WordPress with established plugins (Yoast SEO, Gravity Forms, WooCommerce) and integrates with accounting platforms (QuickBooks, Xero, Sage 50) and field service software referenced in client content. The firm is bootstrapped with 1-10 employees, no disclosed external funding, no M&A activity, and no partnerships or alliances on record. Revenue is generated predominantly through recurring monthly subscriptions with one-time setup fees ($49-$399) on lower tiers and optional PPC management fees layered on top.
WPdigital firmographics
Firmographics- Name
- WPdigital
- Legal name
- WPdigital
- Website
- https://wp.digital
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WPdigital is a bootstrapped Raleigh-based web development agency offering subscription-based WordPress websites, hosting, local SEO, and digital marketing services specifically to SMB home service contractors such as HVAC, plumbing, electrical, and pest control businesses.
- Ownership category
- akta.pro rank
WPdigital industry classification
Industry- Product category
- Digital Marketing Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
Keywords
Where WPdigital is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WPdigital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Website Subscription Plans: Monthly recurring subscription revenue from three tiers of WordPress website packages (Basic, Business, Premiere) plus custom enterprise plans. Includes website hosting, SEO, and marketing services bundled with the subscription.
- PPC Ad Management: Optional add-on service for managing Google Ads campaigns with fees ranging from $249/month based on ad spend budget tiers
- Website Setup Fees: One-time setup fees for initial website configuration ranging from $49 to $399 depending on the plan tier
- Affiliate Referrals: 5% recurring commission for first 12 months of referred customer subscriptions through affiliate program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan for sole proprietors and single-location businesses with few employees |
| Subscription | Monthly | Business plan for single-location businesses with multiple services |
| Subscription | Monthly | Premiere plan with maximum features and monthly content updates |
| Subscription | Monthly | Custom tailored plan for specific business requirements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
WPdigital product offering
Product offeringCore offering
WPdigital sells subscription-based WordPress websites bundled with hosting, local SEO, content writing, social media posting, and directory listing cleanup specifically for home service contractors such as HVAC, plumbing, electrical, pest control, shed builders, and pool contractors. It also offers optional PPC advertising management, Facebook page setup, and CRM setup as add-on services, delivered on monthly recurring plans starting at $499.
Product overview
WPdigital is a web development and digital marketing company offering subscription-based WordPress websites for home service contractors. Its core product portfolio consists of four website subscription tiers — Basic ($499/month), Business ($749/month), Premiere ($999/month), and Custom — all built on WordPress and bundled with hosting, SEO, social media posting, and reporting. These are complemented by optional add-on services including Local SEO, PPC Advertising Management (Google Premier Partner), Facebook Page Setup, Google My Business Setup, Directory Listing Cleanup, and CRM Setup. WPdigital also runs an Affiliate Program offering 5% recurring commissions and a Free Website Giveaway Contest. All offerings are designed specifically for home service verticals including HVAC, plumbing, electrical, pest control, shed building, and pool contracting.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Subscription Packages Monthly recurring WordPress website subscriptions for home service contractors, available in Basic ($499/month), Business ($749/month), Premiere ($999/month), and Custom tiers. Includes mobile-responsive website, hosting, SSL, WordPress updates, local SEO, Facebook postings, Google My Business setup, directory listing cleanup, and monthly reporting, with optional add-ons such as PPC management, CRM setup, and Facebook page setup.
- Local SEO Services Search engine optimization service that improves contractor visibility in local search results through keyword targeting, location-specific optimization, content updates, and ethical white-hat practices. Bundled into all subscription tiers and offered as a standalone digital marketing service.
- PPC Advertising Management Pay-per-click advertising management service for Google Ads and Microsoft Advertising, including campaign creation, bid strategy, ad copywriting, landing page optimization, remarketing, A/B testing, and conversion tracking. Offered as an optional add-on across all subscription tiers at $249/month with Google ad budgets up to $1,000–$3,000/month.
- Affiliate Program Referral program that pays affiliates a 5% recurring commission for the first 12 months on each referred customer's subscription plan, with a 30-day tracking cookie and monthly payouts.
Companies that use WPdigital
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
WPdigital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
WPdigital partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
WPdigital competitors and assessment
Company assessmentDirect peers
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, and content marketing primarily to SMB and mid-market clients across the U.S. It competes directly with WPdigital on SEO and website subscription services for small businesses.
- Scorpion: Scorpion is a digital marketing and technology provider that builds websites, runs SEO and PPC, and provides lead management for home service and local business clients. It is one of the closest direct competitors to WPdigital's bundled home-services contractor offering.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing web design, SEO, PPC, and social media marketing to SMB clients. It competes with WPdigital in the website-plus-SEO subscription space, particularly for small professional services and home services businesses.
- Vendasta: Vendasta is a software platform that enables agencies and partners to sell digital marketing services (websites, SEO, listings, reputation) to local businesses. It targets the same SMB customer base as WPdigital and competes via a partner-driven white-label model.
- Blue Corona: Blue Corona (formerly known for home services marketing) is a digital marketing agency specializing in SEO, PPC, and web design for home service companies. It is a direct competitor in the same contractor vertical as WPdigital.
- Boostability: Boostability is an SEO and digital marketing provider focused on small businesses, offering subscription-style SEO and website services. It is comparable to WPdigital in business model (subscription SEO) and customer segment (SMBs).
- Contractor Gorilla: Contractor Gorilla builds websites and provides digital marketing specifically for contractors and home service businesses. It overlaps directly with WPdigital's vertical specialization in HVAC, plumbing, electrical, and similar trades.
- Hibu: Hibu is a provider of digital marketing solutions (websites, SEO, SEM, social) targeted at small and local businesses across the U.S. It competes with WPdigital for the same SMB customer base seeking bundled marketing subscriptions.
Others
- Duda: Duda is a professional website builder platform used by agencies to build and host websites for SMB clients at scale. It is adjacent to WPdigital as an enabling platform alternative that other competing agencies may use to deliver similar WordPress-replacement solutions.
Broad incumbents
- HubSpot Marketing Hub: HubSpot offers a broad marketing, CMS, and CRM platform widely adopted by SMBs and mid-market businesses. It overlaps with WPdigital's offering on website, SEO, and marketing automation but serves a much wider audience and lacks the contractor-vertical specialization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
WPdigital social profiles
Digital presenceWPdigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPdigital leadership team
Management profileNumber of profiles
WPdigital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPdigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPdigital
What does WPdigital do?
WPdigital sells subscription-based WordPress websites bundled with hosting, local SEO, content writing, social media posting, and directory listing cleanup specifically for home service contractors such as HVAC, plumbing, electrical, pest control, shed builders, and pool contractors. It also offers optional PPC advertising management, Facebook page setup, and CRM setup as add-on services, delivered on monthly recurring plans starting at $499.
Is WPdigital a public or private company?
WPdigital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPdigital founded?
WPdigital was founded in 2011. It employs 1 to 10 people.
Where is WPdigital based?
WPdigital is headquartered in Raleigh, United States, in the North America region.
How does WPdigital make money?
Four revenue lines are on record. Website Subscription Plans are the primary driver. The others are PPC Ad Management, website Setup Fees and affiliate Referrals.
Who are WPdigital's main competitors?
Direct peers on record are WebFX, Scorpion, Thrive Internet Marketing Agency, Vendasta, Blue Corona, Boostability, Contractor Gorilla and Hibu. Duda is listed as an others. HubSpot Marketing Hub is listed as a broad incumbent.
Does WPdigital have an API?
No public API is recorded for WPdigital.
What industry is WPdigital in?
WPdigital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking). Its SIC code is 7311.