What Contractor Gorilla does

Contractor Gorilla is a US-based digital agency that exclusively serves contractors and trades professionals. Founded in 2008 and headquartered in Granada Hills, California, the company offers website design, logo design, and digital marketing services (SEO and PPC advertising) tailored specifically to construction-industry verticals. The firm positions itself as a specialist with 18 years of trade-specific experience and serves more than 15 contractor categories including general contractors, remodeling, roofing, home builders, commercial contractors, plumbing, HVAC, electrical, and specialty trades such as deck builders, painters, landscapers, and pool builders.

The company's technology stack is built around WordPress as the primary content platform, supplemented with an integrated marketing and analytics layer including Google Analytics, Google Search Console, HubSpot CRM, CallRail call tracking, ahrefs and SEMrush for SEO research, Zapier for workflow automation, Calendly for scheduling, and Privy and PulseM for lead capture and engagement. The firm delivers its work through an integrated "Silverback Marketing Service" that combines website design with SEO and PPC into a single offering, supported by an internal portfolio of 3,827+ completed contractor projects and 472+ five-star reviews.

Contractor Gorilla generates revenue through a hybrid model combining one-time project fees (custom website design at $3,500-$12,000 per project and logo design at undisclosed pricing) and recurring monthly engagements (SEO at $2,500-$6,000/month, PPC management on a flat monthly fee after an initial campaign build). The go-to-market is sales-led via direct website consultations, free contractor website reviews, organic content marketing, and SEO targeted at contractor-acquisition keywords. Customers are exclusively small and midsize contractor businesses across the United States, with the company disclosing no revenue, funding, employee count beyond the 1-10 range, or ownership details beyond founder-CEO Aaron R.

Name

Contractor Gorilla

Legal name

Contractor Gorilla, LLC

Website

https://contractorgorilla.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Contractor Gorilla is a US-based digital agency that exclusively designs websites, logos, and digital marketing campaigns (SEO and PPC) for contractors and trades professionals across 15+ construction verticals, operating a hybrid one-time and recurring subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Granada Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design Services: Custom website design and development for contractors including logo design, mobile-friendly design, and SEO implementation. Pricing varies by project scope.
2. SEO Services: Search engine optimization services including onsite and offsite SEO, content marketing, and local SEO optimization for contractors. Real SEO costs between $2,500 to $6,000/month.
3. PPC Advertising Services: Google Ads pay-per-click advertising management for contractors including campaign research, keyword targeting, landing page optimization, and ongoing campaign management.
4. Logo Design Services: Professional logo design services for contractors including unlimited concepts and revisions, with deliverables including full-color, black on white, and white on black versions plus source files.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Contractor Gorilla is a digital marketing agency that designs websites, logos, and runs SEO and Google Ads campaigns exclusively for contractor and home service businesses (roofers, plumbers, HVAC, electricians, remodelers, etc.). They offer a bundled full-service plan called Silverback Marketing that combines website design, SEO, and PPC management into a recurring monthly engagement.

Product overview

Contractor Gorilla operates as a specialized website design and digital marketing agency exclusively serving contractors and trades professionals. The company offers a unified service portfolio combining three core offerings: custom website design, logo design, and digital marketing services (SEO and PPC advertising). Their primary service is the Silverback Marketing Service, which integrates web design with marketing strategies. They serve over 15 different contractor trades including General Contractors, Remodeling, Roofing, Home Builders, Commercial, Plumbing, Electrician, HVAC, and specialty trades like Decks, Painters, Landscapers, and Pool Construction. The company emphasizes trade-specific expertise built over 18 years of operation since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• Contractor Website Design Custom-designed marketing websites built on WordPress specifically for home service contractors, including free lifetime hosting, a lifetime warranty, and a money-back guarantee; designed to convert visitors into phone calls and form submissions.
• Logo Design Custom logo and brand identity design service for contractor businesses, available as a standalone project or bundled with website design.
• Contractor SEO Services Monthly search engine optimization program for contractors covering on-page SEO, content creation, link building, and local search optimization to rank for trade-specific and service-area keywords.
• Google Ads (PPC) Management Done-for-you Google Ads campaign management for contractors, including campaign build, keyword targeting, ad copy, landing pages, and ongoing optimization, with call tracking via CallRail.
• Content Marketing Services Creation of contractor-focused content (service pages, blog posts, and supporting copy) used to support SEO rankings and educate prospective customers about home services.
• Silverback Marketing (Full-Service Plan) All-in-one monthly marketing plan for contractors that bundles website design/maintenance, on-page SEO, content marketing, and Google Ads management under a single recurring fee with one U.S.-based account manager.

Quantifiable outcome

• 254% average client growth
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationAnalytics integration for tracking website performance and user behavior for client websites.
• Google Search ConsolecoreTechnology or IntegrationSearch console integration for monitoring and maintaining website presence in Google search results.
• HubSpotcoreTechnology or IntegrationCRM platform used for marketing automation, lead management, and customer relationship tracking.
• CallRailcoreTechnology or IntegrationCall tracking and analytics platform for monitoring lead sources and call conversions.
• WordPresscoreTechnology or IntegrationPrimary website development platform for building contractor websites.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Venveo: Venveo is a digital marketing agency for building products manufacturers and contractors, delivering web design, SEO, and content marketing — a near-direct comparable in contractor-vertical digital marketing.
• Marketing 360: Marketing 360 (formerly Firehook Marketing) provides website design, SEO, and PPC to home services and contractor SMBs through a franchised agency model, directly competing for the same contractor marketing budget.
• Blue Corona (now ROKO Digital): Blue Corona / ROKO Digital is a home-services digital marketing agency that sells websites, SEO, and PPC to contractors and home service businesses — overlapping directly with Contractor Gorilla's trade segments and service mix.
• Builder Funnel: Builder Funnel is a marketing agency specialized in contractors and home service businesses, offering website design, SEO, and lead generation — closely matching Contractor Gorilla's vertical focus and SMB contractor ICP.
• Scorpion: Scorpion is a leading home-services digital marketing platform serving contractors, roofers, HVAC, plumbers, and electricians with website design, SEO, and paid media — directly comparable to Contractor Gorilla's offering and target customer base.

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency that serves contractors and trades among many other industries, offering the same website, SEO, and PPC services as Contractor Gorilla but at significantly greater scale and broader scope.
• Hibu: Hibu is an established SMB digital marketing provider offering websites, SEO, and paid media to local businesses including contractors, competing with Contractor Gorilla on SMB trade customers from a much larger incumbent base.
• Vendasta: Vendasta is a white-label SMB marketing platform whose partner agencies deliver websites, SEO, and advertising to local businesses — overlapping Contractor Gorilla's contractor marketing space through a partner-network model.

Emerging players

• Thryv: Thryv is an SMB business management and marketing software platform targeting service businesses — including contractors — with built-in website, SEO, and advertising tools, representing a software-led threat to agency services like Contractor Gorilla's.
• Surefire Local: Surefire Local is a local marketing platform for SMBs and service businesses, offering listings, SEO, and advertising tools that compete for the same contractor marketing wallet — though more software-driven than Contractor Gorilla's done-for-you agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Contractor_G
• Facebookfacebook.com/contractorgorilla
• LinkedInlinkedin.com/company/contractor-gorilla
• Instagraminstagram.com/contractorgorilla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contractor Gorilla