What Humangear does

Humangear is a San Francisco-based consumer products company founded in 2007 by Chris Miksovsky, a Stanford-trained product designer and former IDEO employee, that designs and manufactures durable, reusable products for travel, outdoor recreation, and everyday organization. The portfolio spans four functional categories: hydration (GoToob+ soft travel bottles, GoCup, cupCUP, capCAP+), storage and organization (GoPouch, GoTubb, Stax modular stacking containers), eating utensils (the GoBites line of sporks, forks, knives and chopsticks, including the Bio plant-based sub-brand), and outdoor/personal care gear (GoKit mess kits, GoDigg trowel, GoPee, BidetToob). Differentiated technology includes proprietary mechanical features such as LoopLock (locking cap on GoToob+), SlideLock (leaktight rail seal on GoPouch), and the Stax 180-degree click-together container system, supported by an extensive registered patent portfolio across the U.S., China, EU, UK, Japan, Canada, and Australia, plus a 2024-introduced next-generation plant-based bio-resin for the GoBites Bio line.

The company sells through a multi-channel model: direct-to-consumer e-commerce at humangear.com and humangear.ca, Amazon marketplace, the Faire wholesale platform for U.S. retailers, and major specialty retail partners including REI and The Container Store. International reach is built through country-specific authorized distributors in 30+ markets (with Burton McCall Ltd handling the UK). Pricing is one-time-purchase only — no subscriptions — with unit prices ranging from $2.75 (Stax singles) to $17.99 (GoToob+, BidetToob), wholesale volume discounts, and a legacy minimum order quantity of 2,500 units. All products carry a lifetime warranty and are positioned around a reusability and sustainability narrative that includes scope 1/2/3 carbon offsetting under the GHG Protocol and an AfterLife recycling program. The company is private, founder-led, bootstrapped (no disclosed funding rounds), and operated by a small core team of approximately five people across San Francisco, Chicago, and Boulder.

Name

Humangear

Legal name

humangear, inc.

Website

https://humangear.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Humangear is a San Francisco-based consumer products company founded in 2007 that designs and sells durable, reusable travel, outdoor, and everyday organization products directly online, through major retailers including REI and The Container Store, and via distributors in 30+ countries.

Ownership category

akta.pro rank

Product category

Travel and Outdoor Consumer Products

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Luggage and Leather Goods Retailers (458320), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Cutlery, Handtools & General Hardware (3420), Retail-Apparel & Accessory Stores (5600), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Sampling & Travel-Size Packaging (Minis, Vials, Blisters) (IMALAJAL)

akta.pro secondary industries

Miniature Storage, Display & Transport (Cases, Shelves) (CRALAKAK), Beauty Storage & Organization (Cases, Holders, Travel Bags) (CRABAKAJ), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Reusable travel bottles
• Outdoor travel gear
• Reusable utensils
• Portable mess kits
• Modular storage containers

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Humangear sells directly to consumers through their website (humangear.com) and Canadian website (humangear.ca), offering the full product catalog with standard pricing.
2. Wholesale Distribution: Wholesale sales through Faire Wholesale Marketplace to U.S. retailers, with options for distributor relationships for larger orders.
3. Retail Distribution: Products sold through major retail partners including REI, The Container Store, and Amazon, reaching customers in physical stores and through marketplace listings.
4. International Distribution: Products sold through authorized distributors in over 30 countries including Australia, Canada, France, Germany, Japan, UK, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Humangear designs and manufactures durable, reusable consumer products for travel, outdoor recreation, and everyday carry, including patented silicone travel bottles (GoToob+), reusable utensil sets (GoBites line), modular stacking containers (humangear Stax), portable mess kits (GoKit), and various outdoor accessories. The products are sold directly through the company's own e-commerce sites and via retail and wholesale partners across more than 30 countries.

Product overview

Humangear is a San Francisco-based company (founded 2007) that designs and manufactures durable, eco-friendly reusable travel and outdoor products. Their product portfolio centers on four main categories: hydration (GoToob+ bottles, GoCup, cupCUP, capCAP+), storage and organization (GoPouch, GoTubb, humangear Stax), eating utensils (GoBites line of sporks and utensil sets including Uno, Duo, Trio, Quattro, Click, and Spin), and outdoor gear (GoKit mess kits, GoDigg trowel, GoPee, BidetToob). In 2024, they launched the GoBites Bio line using plant-based materials for sustainability. All products carry a lifetime warranty and emphasize reusability over disposability. The company sells through retailers including REI, The Container Store, Amazon, and their own webstore, with distribution across 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• GoToob+ The patented soft silicone travel bottle with a LoopLock locking cap, TSA-approved for carry-on travel, contoured tube design, and textured ID collar for labeling. Designed for travelers needing leak-proof, reusable liquid containers.
• GoToob+ XL Extra-large 6oz soft travel storage bottle; not TSA-approved for carry-on. Intended for larger fluid transport needs and as the reservoir for BidetToob.
• GoToob Mini 3-Pack Ultra-compact 0.9 fl oz (27 ml) pocket-size squeezable travel tube, TSA-approved for carry-on, with a tether loop for keyring attachment. Designed for very small liquid quantities on the go.
• capCAP+ 2-in-1 accessory water bottle cap that converts wide-mouth bottles into comfortable drinking spouts, with improved strap and CapKeeper notch. Designed for use with most popular wide-mouth drinking bottles.
• GoCup Collapsing silicone travel cup that telescopes for compact storage; includes integrated pill holder in lid and is made of FDA food-grade silicone. Designed for travel, camping, and on-the-go beverage use.
• cupCUP Dual-mode nesting cup system that converts from a double-wall insulated mug with sipping lid into two single-wall cups. Designed to integrate with GoKit.
• UnStraw Split-apart, cleanable straw with a two-piece hinge mechanism for easy opening and thorough cleaning; fits most bottles, cans, cups, and jars. Designed for reusable everyday beverage use.
• GoTubb One-handed hard container that opens and closes with a simple twist; FDA food-safe with a textured area on the base for labeling. Designed for pills, snacks, small items, and outdoor use.
• GoPouch Rigid flex-frame stay-open storage pouch with a SlideLock sealing rail that creates a quick, leaktight seal without pinch-type closure. FDA food-safe silicone construction for snacks, toiletries, or gear organization.
• humangear Stax Modular stacking container system with containers that click together with a 180-degree twist and silicone gaskets for leak-tight seals. Available in small, medium, and large sets. Designed for organized, customizable food and small-item storage.
• GoKit Lockable mess kit with bowl, plate, GoBites Uno spork, and toothpick. Available in Light, Deluxe (adds cupCUP), Light+ (adds knife), and Deluxe+ (adds cupCUP and knife) configurations. Designed for camping, travel, and on-the-go meals.
• Bio Uno Plant-based combination fork and spoon (spork) made from next-generation bio-resin sourced from sustainably harvested crops, matching the performance of petroleum-based composites. Up to 10x stiffer than similar recycled-plastic utensils in controlled testing.
• Bio Duo Plant-based connecting fork and spoon set made from sustainably harvested crops via bio-resin; joins together for extra-long reach. Designed for travel and outdoor meals with sustainable materials.
• Bio K/F/S Indestructible plant-based knife, fork, and spoon set made from bio-resin with custom carabiner and anti-jangle clip, including integrated bottle opener.
• Bio-Uno Long Extra-long plant-based fork and spoon for eating from deep bags and containers, with a U-shaped head orientation for comfortable grip. Made from bio-resin.
• Spin Folding fork and spoon utensil made from bio-resin; nested mode provides an ultra-compact carry option with a tether hole for a keychain or carabiner. Designed for everyday carry.
• GoDigg Ergonomic trowel made from lightweight ultra-strong nylon with a wide spade and up-curved profile for optimized digging. Includes depth mark and carabiner hole. Designed for backcountry waste management.
• GoPee Pocketable stand-to-pee device that converts from a flat pocket-sized form into a lateral funnel in seconds. Co-designed with a team of over a dozen women for festivals, camping, travel, and outdoor use.
• BidetToob Packable portable bidet with detachable spout that fits inside a GoToob XL, creates a firm water stream with a simple squeeze, and holds 6 oz. Designed for travel hygiene.

Quantifiable outcome

• GoBites Bio material is up to 10x stiffer than similar utensils made from recycled plastic in controlled testing
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and regional.

• REIcoreChannel Partner/ Reseller/ DistributorMajor outdoor recreation retailer carrying humangear products including capCAP+. Products available in stores and online through REI.com.
• The Container StorecoreChannel Partner/ Reseller/ DistributorMajor specialty retailer focused on organization and storage products, carrying humangear Stax and other organizational products.
• AmazoncoreChannel Partner/ Reseller/ DistributorGlobal e-commerce marketplace offering humangear products through their brand store page.
• Burton McCall LtdregionalChannel Partner/ Reseller/ DistributorUK distributor handling UK distribution per labelling requirements. Located at 163 Parker Dr, Leicester LE4 0JP, United Kingdom. Phone: 0116 234 4600.
• Faire Wholesale MarketplacecoreChannel Partner/ Reseller/ DistributorWholesale marketplace enabling U.S. retailers to order humangear products directly through the Faire platform.
• International Distributors NetworkregionalChannel Partner/ Reseller/ DistributorAuthorized distributors in over 30 countries including Australia, Belgium, Canada, Chile, China, France, Germany, Hong Kong, Indonesia, Ireland, Japan, Korea, Malaysia, Netherlands, New Zealand, Norway, Philippines, Serbia, Singapore, South Africa, Sweden, Switzerland, Taiwan, Thailand, and Vietnam.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MSR (Mountain Safety Research): MSR is a long-established outdoor brand whose camp-kitchen and hydration accessories (plates, cups, utensils, bottles) compete with Humangear's GoKit, GoCup, and GoBites lines in outdoor retail.
• Snow Peak: Snow Peak is a larger outdoor lifestyle brand with overlapping product categories — utensils, mess kits, drinkware, and travel accessories — serving a similar premium outdoor consumer with a much broader catalog.
• Nalgene: Nalgene is a heritage reusable-bottle brand competing in hydration — overlapping with Humangear's GoToob/capCAP+ positioning around BPA-free, durable, reusable drinkware and broad outdoor retail presence.
• Hydro Flask: Hydro Flask is a much larger reusable-bottle brand with overlapping outdoor/travel drinkware positioning, premium pricing, and broad retail distribution through REI and similar channels where Humangear also sells.

Direct peers

• Sea to Summit: Sea to Summit designs lightweight outdoor and travel accessories including collapsible cups, utensils, and storage — directly overlapping with Humangear's GoCup, GoBites, and storage categories.
• Stojo: Stojo makes collapsible cups, bottles, and straw products — directly comparable to Humangear's GoCup and GoToob lines in functionality, target use cases (travel, commuting), and D2C-led go-to-market.
• Vapur: Vapur makes flexible, collapsible reusable water bottles — competing with Humangear's GoToob line in hydration-on-the-go and outdoor/travel retail channels.
• Stasher: Stasher makes reusable silicone storage bags and containers — directly comparable to Humangear's GoPouch and Stax lines in terms of reusable silicone food-storage positioning, premium pricing, and sustainability-led branding.
• Light My Fire: Light My Fire's Spork and outdoor eating utensils directly compete with Humangear's GoBites line, and the brands share a Scandinavian-/design-led positioning in the outdoor-meal category.
• Que Bottle: Que Bottle produces collapsible, reusable silicone water bottles — directly overlapping with Humangear's travel-bottle use case and collapsible-cup/bottle category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8aWECnd5iCELGJNMpLktTg
• Facebookfacebook.com/humangearSF
• Instagraminstagram.com/humangear/?hl=en
• Xx.com/humangear_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humangear