Brothers Craft Brewing

What Brothers Craft Brewing does

Brothers Craft Brewing, operating under the 2024 rebrand Feel the Rain Brothers Brew Co. (legal entity Feel the Rain Brothers Brew Co., Virginia LLC), is a family-run craft brewery founded in 2012 and headquartered at a single taproom location at 800 N. Main St. in downtown Harrisonburg, Virginia. The company produces a rotating portfolio of approximately 15 craft beers on tap — spanning American Lagers, Mexican Lagers, Virginia IPAs, Hazy IPAs, Double Dry Hop IPAs, Coffee Maple Breakfast Stouts, Berlinerweisses, Hard Teas, and Hard Seltzers — supplemented by occasional cask offerings, beer infusions, craft sodas, and non-alcoholic options such as Pure Shenandoah Hydrate CBD Seltzers and Liquid Death sparkling water. Brewing operations are described qualitatively (no proprietary technology, patents, or AI/ML systems are disclosed), and the company uses standard Shopify, DoorDash, and Grubhub integrations for off-premise fulfillment.

Revenue is generated through three channels: on-premise taproom sales at the Harrisonburg tasting room (open seven days a week), packaged beer pickup orders via the Shopify online store, and local third-party delivery through DoorDash and Grubhub, with a 15% case discount every Monday as the principal pricing lever. The brewery is privately held by its founding family with no disclosed external investors, parent company, subsidiaries, or funding rounds, and serves a local consumer base of craft beer enthusiasts and event attendees across the Shenandoah Valley. Community engagement is anchored by five annual signature events — Daylight Day (March), May Music Fest, Great Outdoors Day (September), Fall Coffee Fest (October), and Resolute Release (November) — supplemented by recurring local collaborations such as the Klines Flavor of the Week Smoothie Sour.

Name

Brothers Craft Brewing

Legal name

Feel the Rain Brothers Brew Co.

Website

https://brotherscraftbrewing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Brothers Craft Brewing (rebranded 2024 as Feel the Rain Brothers Brew Co.) is a family-run craft brewery in Harrisonburg, VA, operating a single taproom with 15 rotating taps and selling packaged beer via Shopify, DoorDash, and Grubhub to local Shenandoah Valley consumers.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Taproom tastings
• Packaged craft beer
• Hard seltzers
• Brewery events

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: Direct sales of draft beer, craft sodas, and non-alcoholic offerings consumed on premises at the tasting room in downtown Harrisonburg. Open M-Th 1pm-8pm, F 1pm-10pm, Sat 12pm-10pm, Sun 12pm-8pm.
2. Packaged Beer Sales: Sale of canned and bottled beer for off-premises consumption through pickup orders (via Shopify store) and local delivery via DoorDash and Grubhub. 15% discount on cases every Monday.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brothers Craft Brewing is an independent craft brewery that produces and sells a rotating portfolio of craft beers from a 15-tap brewhouse, including lagers, IPAs, breakfast stouts, Berlinerweisses, hard teas, and hard seltzers. The company sells draft beer on-premise at its downtown Harrisonburg, VA taproom and distributes packaged beer (cans and bottles) for off-premise pickup via its Shopify store and local delivery through DoorDash and Grubhub. Non-alcoholic offerings such as craft sodas, CBD seltzers, and sparkling water are also available.

Product overview

Brothers Craft Brewing operates as a craft brewery offering a diverse portfolio of 15+ rotating beers on tap, including flagship and seasonal offerings. Their tap lineup features American Lagers, Mexican Lagers, IPAs (including Hazy and Double Dry Hop varieties), Breakfast Stouts, Berlinerweisses, Hard Teas, and Hard Seltzers. The company operates a physical taproom in downtown Harrisonburg, VA, sells packaged beer for takeout via their Shopify store, and offers local delivery through DoorDash and Grubhub. The brewery hosts annual signature events including Daylight Day (stout release), May Music Fest, Great Outdoors Day, Fall Coffee Fest, and Resolute Release Day. Non-alcoholic offerings include soft drinks, CBD seltzers, and sparkling water.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (flagships, seasonals, and one-off releases)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• KlinesminorStrategic or Co-development PartnerCollaboration on Flavor of the Week Smoothie Sour beer, demonstrating taproom collaboration culture with local partners
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partnership enabling local beer delivery to customers in Harrisonburg area
• GrubhubcoreChannel Partner/ Reseller/ DistributorLocal delivery partnership via Grubhub for beer delivery services in Harrisonburg area
• Pure ShenandoahminorChannel Partner/ Reseller/ DistributorSupplier of Hydrate CBD Seltzers offered as non-alcoholic beverage option in taproom

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sierra Nevada Brewing Co. Iconic U.S. craft brewery with taprooms and a broad portfolio including IPAs, lagers, stouts, and seasonal releases. Comparable in portfolio breadth (IPAs, stouts, seasonals) and taproom-anchored consumer experience at significantly greater scale.
• Victory Brewing Company: Established Pennsylvania craft brewery with brewpub taprooms and packaged distribution. Represents the scaled craft-brewery model Brothers could aspire to, with similar portfolio diversity and taproom-led DTC mix.
• Dogfish Head Craft Brewery: Major regional craft brewery with tasting rooms, experimental releases, and national distribution. Comparable in rotating/experimental portfolio philosophy and event-led consumer engagement at a much larger scale.
• Devil's Backbone Brewing Company: One of Virginia's largest craft breweries with a flagship taproom, restaurant, and wide distribution. A larger established Virginia craft player whose scale and distribution breadth set a benchmark Brothers operates beneath.

Regional players

• Lickinghole Creek Craft Brewery: Virginia farm-based craft brewery with taproom and event programming. Comparable in family-style ownership, local-sourcing emphasis, and event-driven community engagement.
• Stable Craft Brewing: Virginia farm-brewery with taproom, agritourism-style events, and a family-run identity. Comparable in family-ownership ethos, event-driven foot traffic, and Shenandoah Valley / Virginia positioning.

Direct peers

• Starr Hill Brewery: Charlottesville, VA craft brewery with taproom operations and a broad portfolio of IPAs, lagers, and seasonal releases. Closely mirrors Brothers' taproom-and-portfolio model within the same Virginia craft market.
• Three Notch'd Brewing Company: Virginia-based craft brewery with multiple taproom locations and a diverse rotating beer portfolio. Comparable in operating model (craft brewery + taproom), portfolio breadth, and Virginia regional positioning.
• Hardywood Park Craft Brewery: Richmond, VA craft brewery with a downtown taproom, broad rotating portfolio, and signature events. Highly comparable operating model focused on community-driven, locally-sourced craft beer with event-led engagement.
• Pale Fire Brewing Co. Harrisonburg, VA-based craft brewery operating a downtown taproom with rotating beer selection and packaged sales. The most direct geographic peer, competing for the same local craft enthusiasts and foot traffic in the same trade area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broscraftbrew
• Instagraminstagram.com/broscraftbrew
• Xx.com/broscraftbrew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brothers Craft Brewing