Country Carts
Country Carts manages "Vendor of the Day" scheduling programs at 100+ corporate and hospital sites nationwide, curating a 1,000+ vendor database. Revenue is generated from vendor participation fees while host locations receive the service at no cost.
- Company typePrivate
- Founded1994
- HeadquartersHawley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Country Carts does
Country Carts, headquartered in Hawley, Pennsylvania, operates a managed vendor scheduling platform that connects small product vendors with corporate and hospital locations for "Vendor of the Day" and similar on-site retail programs. The company curates a database of more than 1,000 vendors and provides turn-key program management to over 100 corporate and institutional host sites nationwide, including facilities operated by major Fortune 500 enterprises such as Chevron, Pfizer, Merck, and Morgan Stanley. The company has been in continuous operation since the mid-1990s and runs with a small team of 1–10 employees.
The core product is a managed marketplace service built around vendor vetting, scheduling, logistics, and compliance for individual host buildings. Country Carts handles the administrative overhead so corporate and hospital sites can offer curated product sales to employees and staff without dedicated internal resources. The platform includes vendor onboarding workflows, building-level scheduling, and a public web presence that catalogs participating vendors and program details.
The business model is two-sided and asymmetric in pricing. Service is provided free of charge to corporate and hospital host locations, while revenue is generated from fees paid by vendors participating in the program. A premium "Enhanced Services" tier represents a productized upsell within the same vendor-pays model. The customer base is concentrated in enterprise host locations across multiple U.S. regions, and the company is privately held with no disclosed funding events or M&A activity.
Country Carts firmographics
Firmographics- Name
- Country Carts
- Legal name
- Country Carts, Inc.
- Website
- https://countrycarts.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Country Carts manages "Vendor of the Day" scheduling programs at 100+ corporate and hospital sites nationwide, curating a 1,000+ vendor database. Revenue is generated from vendor participation fees while host locations receive the service at no cost.
- Ownership category
- akta.pro rank
Country Carts industry classification
Industry- Product category
- Corporate Vendor Management Services
- akta.pro primary industry
- Vendor Sourcing & Contract Management (HSACAAAE)
Keywords
Where Country Carts is headquartered
LocationHeadquarters
- HQ city
- Hawley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Country Carts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Client Program Management: Country Carts provides complete turn-key Vendor of the Day programs to corporate clients at no cost. The company generates revenue from vendors rather than corporate clients, sending monthly income checks to corporate partners based on agreed-upon fees per vendor.
- Vendor Registration and Membership Fees: Vendors pay a one-time registration fee and annual membership fee (billed January 1st). Per-building fees are charged on the Monday of the week scheduled. Enhanced Services subscription at $20/month provides priority booking benefits.
- Vendor Fee Per Building: Vendors pay a fee for each building/location they schedule. Fees vary by building and are listed in the Client Description section. Credit card is billed on Monday of the week scheduled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Corporate Client Program - No Cost |
| One time/ perpetual license | Annual | Vendor Registration - One-Time Fee |
| Subscription | Monthly | Enhanced Services - Priority Booking |
| Unit Pricing | Pay-as-you-go | Per-Building Vendor Fees |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Country Carts product offering
Product offeringCore offering
Country Carts manages turn-key "Vendor of the Day" programs that coordinate small business vendors setting up tables in high foot traffic areas of corporate buildings and hospitals nationwide. The company operates a web-based vendor scheduling platform (app.countrycarts.com) where vendors self-register and book dates, while corporate clients receive complete program management at no cost. It maintains a database of over 1,000 vendors serving 100+ corporate and hospital locations.
Product overview
Country Carts operates as a unified Vendor of the Day program management platform consisting of the core Vendor of the Day Program service, Corporate Client Program Management, a Vendor Registration Platform with self-service booking capabilities, and a Client Calendar System. The Enhanced Services add-on provides premium vendor members with early access to scheduling. The company manages over 1,000 different vendors across corporate and hospital locations nationwide, providing a complete turn-key solution at no cost to corporate clients while offering vendors an online platform to book and manage their appearances.
Differentiator
Problem solved
Functional benefit
Products and services
- Vendor of the Day Program A turn-key corporate vendor program that connects merchandise vendors (small businesses and artisans) with corporate and hospital locations, enabling on-site vendor setup in high foot traffic areas. Corporate clients receive the complete program at no cost, including vendor scheduling, area maintenance, announcements, and monthly website advertising, while vendors pay one-time registration, annual membership, and per-building event fees.
- Enhanced Services Subscription A premium vendor membership tier priced at $20 per month that offers priority booking benefits including half-price booking of open dates one day in advance, advanced notice of new buildings and special events, and early access to next year's calendar scheduling. Available to registered vendors who want preferred access to high-demand corporate locations.
Quantifiable outcome
- Vendors can sell products to thousands of different people every week
- +1 more outcomes
Companies that use Country Carts
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Country Carts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Country Carts partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Country Carts competitors and assessment
Company assessmentDirect peers
- Hungry: Hungry ran a marketplace for pop-up food vendors at corporate offices, mirroring Country Carts' vendor-of-the-day structure within the food vertical. Closest direct peer in the corporate food vendor scheduling space.
- Fooda: Fooda runs recurring pop-up restaurant and food vendor programs at corporate offices. Operates a similar two-sided model connecting food vendors with corporate buildings — directly comparable to Country Carts' food vendor subset, though narrower in category scope.
- Cater2.me: Cater2.me provides corporate catering and on-site food vendor programs to employers, operating a turnkey vendor management model similar to Country Carts' no-cost-to-client approach within food service.
Broad incumbents
- Cvent: Cvent is a leading event management and venue-sourcing platform for corporate meetings and events. Comparable as a broader incumbent handling vendor and supplier coordination for corporate clients, though focused on meetings/events rather than recurring vendor days.
- ezCater: ezCater is a large corporate catering marketplace connecting businesses with restaurants and caterers. Compares to Country Carts as a broader, well-capitalized B2B platform enabling food vendors to reach workplaces, though its model is on-demand rather than scheduled vendor days.
Emerging players
- Appear Here: Appear Here is a marketplace for short-term retail and pop-up brand spaces. Adjacent to Country Carts' model in enabling pop-up vendor activation, but focused on physical retail venues rather than corporate environments.
- Pop-Up Grocer: Pop-Up Grocer operates pop-up retail events connecting emerging food and consumer goods brands with shoppers. Comparable as an emerging player in the pop-up vendor marketplace space, focused on consumer-facing venues rather than corporate buildings.
Others
- Eden: Eden is a workplace experience platform offering amenities and on-site services to office tenants. Adjacent to Country Carts as an enabler of corporate workplace services, with potential to add vendor scheduling as a feature within its software stack.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Country Carts social profiles
Digital presenceCountry Carts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Carts leadership team
Management profileNumber of profiles
Profiles1 record
Country Carts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Carts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Carts
What does Country Carts do?
Country Carts manages turn-key "Vendor of the Day" programs that coordinate small business vendors setting up tables in high foot traffic areas of corporate buildings and hospitals nationwide. The company operates a web-based vendor scheduling platform (app.countrycarts.com) where vendors self-register and book dates, while corporate clients receive complete program management at no cost. It maintains a database of over 1,000 vendors serving 100+ corporate and hospital locations.
Is Country Carts a public or private company?
Country Carts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Country Carts founded?
Country Carts was founded in 1994. It employs 1 to 10 people.
Where is Country Carts based?
Country Carts is headquartered in Hawley, United States, in the North America region.
How does Country Carts make money?
Three revenue lines are on record. Corporate Client Program Management is the primary driver. The others are vendor Registration and Membership Fees and vendor Fee Per Building.
Who are Country Carts's main competitors?
Direct peers on record are Hungry, Fooda and Cater2.me. Broad incumbents are Cvent and ezCater. Emerging players are Appear Here and Pop-Up Grocer. Eden is listed as an others.
Does Country Carts have an API?
No public API is recorded for Country Carts.
What industry is Country Carts in?
Country Carts's product category is Corporate Vendor Management Services. Its primary akta.pro industry code is HSACAAAE, Vendor Sourcing & Contract Management.