What Styreweb does

Styreweb, operated by the Norwegian private limited company Effektus AS (org.nr. 912 570 487), is a cloud-based SaaS platform purpose-built for member-based organizations such as sports clubs, choirs, marching bands, boat clubs, housing cooperatives, neighborhood associations, and national umbrella organizations. Founded in 2006 and headquartered in Trondheim with a regional office in Oslo, the company delivers a modular suite anchored by a core member register (Medlemsregister), with add-on modules covering accounting and invoicing (Økonomi), activity planning (Aktivitet), website building (Hjemmeside), newsletter design, event management (Arrangement), document and asset archiving (ARKIV), fundraising (Innsamling), GDPR compliance (Personvern), and e-commerce (Nettbutikk). The Gnist mobile and web application provides a member-facing portal for invoices, calendars, digital membership cards, and organization-specific features. The platform integrates with all major Norwegian banks (DNB, Sparebank1, SparebankenVest, Eika), payment rails (Vipps, Netaxept, eFaktura), EHF invoice handling via ELMA, and holds bidirectional integration with Norges Idrettsforbund (NIF) for sports organizations.

Styreweb monetizes primarily through low-priced monthly subscriptions that scale by module and member count (base Medlemsregister from 40 kr/month, Økonomi from 64 kr/month, add-on modules 24-48 kr/month), supplemented by transaction-based fees on donations, event registrations, and digital onboarding (typically 6 kr + 2.5% per transaction). The go-to-market is self-serve PLG: a 30-day free trial backed by a customer consultant, an online price calculator on the website, and content/SEO pages segmented by association type. The company reports 7,000+ customer organizations, 41,000+ active board members, and 743,000+ outgoing invoices processed. Distribution is exclusively direct, Norway-only, with no disclosed external funding. A wholly-owned subsidiary, StyreWeb Regnskap AS, delivers authorized accounting services to member organizations.

Name

Styreweb

Legal name

Effektus AS

Website

https://styreweb.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Styreweb is a Norwegian cloud-based SaaS platform providing modular member-organization management software — including member registers, accounting, communications, and events — to 7,000+ clubs, associations, and federations across Norway, operated by Effektus AS.

Ownership category

akta.pro rank

Headquarters

HQ city

Tiller

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription - Module-based SaaS: Monthly subscription fees for modular software. Organizations pay based on selected modules (medlemsregister, økonomi, aktivitet, etc.). Pricing scales with number of members from 200 to 60,000+ members. Base Medlemsregister module starts at 40 kr/month, Økonomi module at 64 kr/month, with additional modules for Arkiv, Arrangement, Marina, etc.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Styreweb sells a modular, cloud-based SaaS platform tailored to Norwegian member-based organizations (clubs, associations, federations, housing cooperatives). The mandatory core module is a member registry (Medlemsregister), supplemented by optional paid modules for accounting/invoicing, activity management, website building, newsletters, event registration, document archiving, donations, GDPR compliance, and e-commerce. The free Gnist mobile app and portal serve the end members.

Product overview

StyreWeb is a 100% web-based, complete IT solution specifically designed for member-based organizations in Norway. The platform follows a modular architecture: the core Medlemsregister (member registry) serves as the mandatory foundation, supplemented by optional add-on modules including Økonomi (accounting/invoicing), Aktivitet (activity management), Hjemmeside (website builder), Nyhetsbrev (newsletter), Arrangement (event management), ARKIV (document/equipment archive), Innsamling (fundraising/donations), and Personvern (GDPR compliance). Gnist serves as the free member-facing mobile/web application providing invoice access, activity calendars, digital membership cards, expense claims, and organization-specific features (Gnist–Musikk, Gnist–Marina, Gnist–Kjøretøy). Additional modules include Nettbutikk (e-commerce), Digital innmelding (digital onboarding), Møteportalen (meeting portal), Bankintegrasjon (automated bank reconciliation), Regningsmottak (invoice receipt), eFaktura, Direktebetaling (direct payment), Gavemedlemskap (gift memberships), and Online oppdatering (profile verification). The platform integrates with Norges Idrettsforbund (NIF) for sports organizations, Vipps and Netaxept for payments, major Norwegian banks (DNB, Sparebank1, SparebankenVest, Eika) for automated accounting, Orkla Credit for debt collection, and ELMA for EHF invoice handling. A separate sub-brand, StyreWeb Regnskap AS, provides authorized accounting services directly within the platform. Since 2006, StyreWeb has served organizations across Norway including sports clubs, music bands, boat clubs, housing cooperatives, health organizations, and central/superior organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemsregister (Member Registry) Mandatory base module (40 kr/month) that serves as the central member registry for the StyreWeb platform, storing all member information, contact details, categorization, family relationships, seniority tracking, group management, and online update requests. Approved by NIF for sports clubs.
• Økonomi (Accounting & Invoicing)

Quantifiable outcome

• 743,000+ outgoing invoices processed through the platform
• +2 more outcomes

Named customers9 records

Segments12 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Orkla CreditminorOthersPartnership with Orkla Credit for debt collection services. When association members have unpaid invoices, they can easily transfer a receivable for further collection. Customers can be confident that all laws and regulations are followed when handing over unpaid invoices to Orkla Credit.
• DNBcoreTechnology or IntegrationBank integration partnership. DNB bank connected with StyreWeb for automated bank reconciliation and payment processing. Transaction data received daily with automatic matching.
• Sparebank1coreTechnology or IntegrationBank integration partnership. All Sparebank1 banks are integrated with StyreWeb for automated bank reconciliation and payment processing.
• EikacoreTechnology or IntegrationBank integration partnership. Eika banks are integrated with StyreWeb for automated bank reconciliation and payment processing.
• Sparebanken VestcoreTechnology or IntegrationBank integration partnership. Sparebanken Vest integrated with StyreWeb for automated bank reconciliation and payment processing.
• Norges Idrettsforbund (NIF)coreTechnology or IntegrationIntegration agreement with Norges Idrettsforbund (Norwegian Sports Federation). All updates happen automatically bidirectionally, ensuring member information and fee status are always up to date. Covers all special federations under NIF and corporate sports.
• AlphaRegcoreStrategic or Co-development PartnerAlphaReg chose to discontinue their solution after 15 years and has partnered with StyreWeb to migrate their customers. AlphaReg was concerned with finding a partner that could offer equivalent or better functionality and user support without extra costs for customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MemberClicks: MemberClicks is an association management platform providing member databases, event registration, email marketing, and websites for small-to-mid-sized associations. It directly overlaps with Styreweb's core offerings for membership-based organizations.
• YourMembership: YourMembership (by TMA Resources) is an association management software platform serving member-based organizations with member engagement, events, job boards, and learning management. It serves the same vertical customer base as Styreweb.
• MemberPlanet: MemberPlanet is a US-based membership and club management platform offering member databases, dues collection, event management, and communications. It is comparable to Styreweb in target customer (clubs/associations) and core feature set.
• WildApricot: WildApricot is a global membership management SaaS platform built specifically for associations, clubs, and nonprofits. It addresses the same core use cases as Styreweb (member database, events, payments, website) but at international scale.
• ClubRunner: ClubRunner is a club management platform providing websites, member directories, event management, and billing for service clubs and associations. It targets the same club/association customer segment as Styreweb with comparable features.
• Rubic AS: Rubic is a Norwegian SaaS platform offering member management and administration for clubs and associations. It is the closest direct competitor to Styreweb in the Norwegian market, serving overlapping customer segments including idrettslag and velforening.
• JoinIt: JoinIt is a SaaS membership management platform for organizations of all sizes, providing member databases, event registration, and renewals. It targets the same association/club customer segment as Styreweb with a similar self-serve SaaS model.

Broad incumbents

• Visma: Visma is a major Nordic software conglomerate offering accounting, ERP, and association management products across Scandinavia. It is a broad incumbent in the same space as Styreweb, with overlapping capabilities but a much wider portfolio focus.
• Salesforce.org Nonprofit Cloud: Salesforce.org offers a nonprofit/association CRM and engagement platform built on the broader Salesforce ecosystem. It is a broad incumbent targeting the same nonprofit and member-based organization customers as Styreweb but with a much larger enterprise-grade platform.

Emerging players

• Tendenci: Tendenci is an open-source association management platform offering website, membership, and event features for nonprofits. It is an emerging alternative addressing the same association management space as Styreweb with a differentiated open-source model.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/styreweb
• LinkedInlinkedin.com/company/styreweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Styreweb