What Jack Nimble does

Jack Nimble is an Australian creative agency and production company hybrid founded in 2017 and headquartered in Haymarket, Sydney (Level 12, 35 Tumbalong Boulevard). The firm specialises in social-first content and advertising, combining creative ideation with in-house production under a single operating model. Its four service pillars are Creative (concept, brand strategy, messaging, copywriting, art direction), Production (video and content for social, OOH/DOOH, BVOD/SVOD, display, audio, TV, cinema), Always On Content (ongoing social strategy, creator and influencer partnerships, community management, reporting), and Design & Animation (motion, VFX, visual identity, brand guidelines). The company positions itself as a faster, more culturally fluent alternative to traditional agencies that need to 'move at the speed of culture.'

The business operates on a project-based professional services model, with services quoted per engagement rather than through published pricing. GTM is sales-led via direct outreach and brand relationships, targeting major Australian and select international enterprise brands. Documented clients include Netflix (Stranger Things, Bridgerton, Byron Baes, 3 Body Problem), eBay (multiple campaigns), Afterpay, American Express, Tourism Australia, Hello Fresh, SBS, Gumtree, Powerade, MYOB, Bailey Nelson, REBEL, Shopback, Domino's Japan, and World's Greatest Shave. The firm operates as part of Sparro (now Sparro by Brainlabs), an 80+ staff independent digital marketing group that provides complementary strategy, data, and media capabilities.

Headcount stands at 25+ staff, and the firm has accumulated a dense run of industry recognition — Mumbrella Emerging/Specialist Agency of the Year (2020), Webby Small/Content Agency of the Year (2020, 2021), AdNews Content/Small Agency and Best Use of Content (2022), Clio Innovation and Integrated Campaign (2022), Webby Events & Branded Entertainment (2022), AdNews Digital Agency of the Year (2023), B&T Production Company of the Year (2024), and a 2024 Great Places To Work ranking. Co-founders Adam Wise and Angus Mullane, alongside managing partner James McInnes, lead the business. No revenue, funding, or detailed ownership figures are disclosed in source materials.

Name

Jack Nimble

Legal name

Jack Nimble

Website

https://jacknimble.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Jack Nimble is a Sydney-based, award-winning creative agency and production company hybrid that delivers social-first content, advertising, and Always On creator programs for major Australian and select international enterprise brands including Netflix, eBay, Afterpay, and Tourism Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Haymarket

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative and Production Services: Project-based creative and production services including social content, OOH, TV, digital campaigns, and branded entertainment for major Australian brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jack Nimble is a creative agency and production company hybrid that creates social-first content for Australia's most loved brands. The company offers four integrated service pillars: Creative Services (concept development, brand strategy, copywriting, art direction), Production Services (video and content production across social, OOH, TV, digital channels), Always On Content (ongoing social strategy, creator partnerships, community management), and Design and Animation (in-house design, VFX, visual identity, brand guidelines). All services are delivered in-house under one roof, enabling rapid, culture-driven content for major brands.

Product overview

Jack Nimble is an award-winning creative agency and production company hybrid that specializes in social-first content. The company offers four integrated service pillars: Creative Services (concept development, brand strategy, messaging, copywriting, art direction), Production Services (social, OOH/DOOH, BVOD/SVOD, display, audio, TV, cinema), Always On Content (social strategy, creator partnerships, community management, reporting), and Design & Animation (performance content, VFX, visual identity, brand guidelines). Founded in 2017 and headquartered in Sydney, the agency operates as part of Sparro (Brainlabs) group with 25+ staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Concept and campaign development, creative and brand strategy, messaging, copywriting, and art direction services for social-first content campaigns. Targeted at major brands seeking big ideas rooted in social that grab attention and spark conversation.
• Production Services Video and content production across social, OOH/DOOH, BVOD/SVOD, display, audio, TV, and cinema channels. Includes everything from vox-pops on the streets to polished brand spots, delivered for major Australian and international brands.
• Always On Content Ongoing social and content strategy, fast craft content, creator and influencer partnerships, community management, content writing, and reporting and analysis services. Helps brands move at the speed of culture with organic, creator, and influencer content.
• Design and Animation In-house performance content, design, animation, VFX, visual identity, illustration, and brand guidelines services. Delivered by an in-house team that pushes the limits of design, animation, motion, and VFX for brand campaigns.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sparro by BrainlabscoreStrategic or Co-development PartnerJack Nimble is part of Sparro by Brainlabs, an independent digital marketing agency. Sparro provides strategy, data, and media services that complement Jack Nimble's creative and production capabilities. This partnership enables integrated digital marketing services for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thinkerbell: Australian independent creative agency with a 'measured magic' model blending media, creative and PR. Directly comparable to Jack Nimble as a similarly sized, award-winning Aussie indie serving major brands with an integrated creative-plus-execution offering.
• The Monkeys: Sydney-based creative agency (part of Dentsu Creative) known for culturally resonant, attention-grabbing campaigns. Comparable to Jack Nimble on social-first creativity, brand portfolio (ALDI, Uber, etc.), and award profile in Australia.
• BMF: One of Australia's most awarded independent creative agencies, headquartered in Sydney. Direct peer on customer profile (major Australian brands), social/content capability, and indie positioning within a market where Jack Nimble competes for briefs.
• Special Group: Indo-Pacific creative and media agency with offices in Australia. Comparable as a peer agency targeting major brands with integrated creative, content, and influencer capabilities across the region.
• We Are Social: Global social-first creative agency with Australian operations. Closely aligned with Jack Nimble's social-first content proposition, creator partnerships, and always-on community management services.

Broad incumbents

• VCCP: Global challenger agency network with challenger-brand heritage and growing social/content capabilities. Comparable on creative reputation and brand-portfolio ambition but operates at significantly larger scale and broader geographic footprint.
• Leo Burnett Australia: Established Australian creative network within Publicis, offering integrated campaigns including social and content production. Comparable customer base and channel mix but larger, full-service scope versus Jack Nimble's specialist positioning.
• Ogilvy Australia: Full-service global network's Australian arm offering creative, media, PR and production. Overlaps with Jack Nimble on content production and brand campaigns but competes as a broader incumbent rather than social-first specialist.
• M&C Saatchi Australia: Creative agency with Australian operations, part of the M&C Saatchi global network. Competes for major Australian brand briefs with an integrated creative-plus-media proposition.
• Droga5 (ANZ): Globally awarded creative agency with ANZ presence, part of Accenture Song. Competes with Jack Nimble for major brand creative briefs but operates at a larger scale and as part of a broader portfolio offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jack-nimble
• Instagraminstagram.com/wearejacknimble

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Nimble