Translate Culture

What Translate Culture does

Translate Culture is a London-based growth marketing agency founded in 2019, structured as a UK private limited company (Translate Culture Ltd.). It serves consumer brands, media brands, and personal brands that generate seven- to eight-figure annual revenue, with a distinctive specialisation in helping clients reach Black British and Caribbean audiences. Its service portfolio spans performance marketing, growth strategy, creative services, brand partnership facilitation, data and analytics, audience growth, and monetisation support, delivered through what the firm describes as a "Measure - Learn - Scale" methodology.

The agency's delivery model is services-based: client engagements appear to operate as retained growth mandates with case studies showing integrated campaign work across paid media, creative production, and cultural activations. There is no proprietary technology platform, SaaS product, or licensed IP disclosed; the underlying assets are the team's cultural fluency, methodology, and accumulated campaign learnings. Customer logos span food and beverage (Wingstop, Plantmade, Oja), beauty and personal care (Soul Cap, Ava Estell, TRIM-IT), events and culture (The Unity Cup, City Splash, 90s Baby's Show), and media/personal brands (Gaffer, Pet, Forevrmood).

Commercially, Translate Culture monetises through agency fees on client engagements, with revenue mechanics typical of boutique growth agencies: retainer plus performance-linked components. The go-to-market is referral- and reputation-led, anchored by public case studies and an ecosystem of cultural partnerships. Leadership is led by Managing Director Masibu Manima, supported by a small named team and board/advisor members including Eugene Ayisi, Andy Ayim, and Richard Cummins. The company operates exclusively in the UK with no disclosed funding rounds.

Name

Translate Culture

Legal name

Translate Culture Ltd.

Website

https://translateculture.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based growth marketing agency founded in 2019, serving consumer, media, and personal brands with specialist expertise in Black British and Caribbean audiences across performance marketing, creative, audience growth, and monetisation services.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Growth marketing agency
• Performance marketing
• Audience growth
• Brand partnerships
• Cultural marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Growth Strategy Consulting: Advisory services for consumer brands generating 7 to 8 figure annual revenue, including advising founders on growth strategy from performance marketing to brand partnerships.
2. Performance Marketing Services: Paid marketing services including Google Ads and Meta (Facebook and Instagram) advertising, audience testing, and creative strategy execution.
3. Brand Partnership Services: Connecting brands with authentic partnership opportunities, including cultural partnerships and monetisation strategies for media brands and personal brands.
4. Creative and Storytelling Services: Authentic storytelling campaigns, digital PR campaigns, and organic social content creation to build brand presence and engagement.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Translate Culture is a London-based B2B growth marketing agency that helps consumer brands, media brands, and personal brands reach and engage Black British and Caribbean audiences. The agency delivers performance marketing, growth strategy, creative services, brand partnerships, data & analytics, audience growth, and monetisation services as integrated offerings.

Product overview

Translate Culture is a London-based growth marketing agency offering a unified suite of services for consumer, media, and personal brands. The core offering combines Performance Marketing (paid advertising on Google Ads and Meta), Growth Strategy, Creative/Storytelling, Brand Partnership, and Data & Analytics. These services work together as an integrated approach — data and cultural insights inform creative strategy, which drives authentic brand partnerships and audience growth, ultimately powering paid marketing campaigns. The agency specializes in serving culturally diverse brands in the African and Caribbean communities across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing
• Growth Strategy
• Creative Services
• Brand Partnerships
• Data & Analytics
• Audience Growth
• Monetisation

Quantifiable outcome

• +88% year on year revenue growth for wellness brands over 6-9 months
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• City SplashcoreGTM or Marketing PartnerCultural partnership platform for Unity Cup event. City Splash partnership led to attendance from Jamaican superstars Popcaan and Queen Spice, amplifying to audiences in the hundreds of thousands. Hosted high-energy charity game bringing together YouTube football teams and social media creators.
• BlackEatscoreGTM or Marketing PartnerCultural partnership platform for Unity Cup to reach Black British and Caribbean audiences at scale. Part of community power strategy alongside paid media.
• Filthy Fellas PodcastminorGTM or Marketing PartnerPodcast sponsorship to bring Ghana vs. Nigeria rivalry to a broader British audience as part of Unity Cup promotion strategy.
• 90s Baby's ShowcoreGTM or Marketing PartnerPlantmade partnership after hosts used the product and saw real change in their hair growth journey. Partnership made hair growth a comfortable conversation for hosts and guests, receiving co-sign from esteemed guests.
• NHS TrustscoreStrategic or Co-development PartnerNHS is the biggest employer of ethnic minorities in the UK. Translate Culture built strong offerings working with NHS Trusts and Healthcare communities for Oja's e-grocery growth strategy.
• Harry'sminorGTM or Marketing PartnerBrand partnership with Harry's for TRIM-IT barber recruitment campaign as part of digital PR and brand partnership strategy.
• Slider CutsminorGTM or Marketing PartnerCelebrity barber partnership for TRIM-IT alongside Harry's brand partnership and digital PR campaign to re-educate the barber community.
• SupermaltminorGTM or Marketing PartnerBrand partnership campaign with Supermalt X Oja drove engagement and activation across socials and direct mail for Oja's e-grocery platform.
• The Numbers GameminorGTM or Marketing PartnerMedia partnership featuring Ava Estell's growth story on The Numbers Game platform, amplifying the 8-figure revenue achievement to broader audience.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu: Global advertising holding company with growing multicultural and data-driven media offerings; competes with Translate Culture for paid media and growth mandates from consumer brands, with substantially larger scale and platform partnerships.
• Publicis Groupe: Global advertising holding company with a strong multicultural and data-driven marketing agenda (e.g. Digitas, Leo Burnett, Saatchi & Saatchi); competes for end-to-end consumer brand engagements that Translate Culture also targets.
• WPP: World's largest advertising holding company with multiple agency networks serving consumer brands globally; competes for the same enterprise brand retainers as Translate Culture but with full-stack media, creative, and data capabilities.
• Mother London: Established London creative agency serving consumer brands with integrated creative and brand strategy; comparable as a UK-headquartered independent creative agency competing for similar consumer brand retainers but with broader (less multicultural-niche) positioning.
• Saatchi & Saatchi: Global creative agency network with deep UK presence and strong consumer brand heritage; comparable as a creative-led agency competing for the same consumer brand briefs, though operating at meaningfully larger scale.
• Ogilvy: Global advertising and marketing network with established multicultural marketing capabilities; competes with Translate Culture for consumer brand budgets while offering significantly broader scale, geographic reach, and integrated services.

Direct peers

• Wasserman: Global sports, music, and culture marketing agency. Relevant peer given Translate Culture's Unity Cup activation and broader work at the intersection of brands, sport, and culture; comparable in event-driven client engagement and culture-first strategy.
• The Glory: London-based creative and cultural marketing agency working at the intersection of brands and culture; directly comparable in services-led model, cultural storytelling orientation, and focus on culturally-relevant consumer campaigns.
• Karmarama: London creative agency now part of Accenture Song with a multicultural and brand-led offering; comparable as a UK creative agency that competes for similar consumer brand briefs and emphasises cultural creativity in storytelling.
• Livity: London-based youth culture and purpose-driven marketing agency working with brands targeting under-served UK communities; comparable in cultural niche specialisation, services-led model, and similar customer profiles (consumer and purpose-led brands).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/culturexdata
• LinkedInlinkedin.com/company/translate-culture
• Instagraminstagram.com/translateculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Translate Culture